20 20 20 20 20 20 20 4 ALLAMA IQBAL OPEN UNIVERSITY Or... Level smester: Spring, 2017 Pape Basies of ICT (1431) ‘Maximum Marks: 100 ‘Time Allowed: 03 Hours Pass Marks: 40 Note: ATTEMP' FIVE QUESTIONS EITHER IN ENGLISH OR URDU. ALL CARRY EQUAL MARKS. sah Sad aia cdi baie yal lsd i Sua iS ax weglLSE Guiyeiail ui Gokdg oS jiduSalul ud usT diy Explain the concept of Information Teghnology. Describe the uses of Information Technology applications in education ad entertainment. ~ut eluiil al ew oS 95 GB cl Fay ho US aay gughisl Siol So, 2 =wtaS CrLk US jou gSis Siol Say cal ow wigs What do you mean by a programmifig language? What are the main types of programming languages? Discuss any gee languages in detail dalge SiS aid gl Las Bote dlls gS cuogSIS Syq Cul g Silo 3 vig Write down the process for creating, Qe. editing and deleting an MS Word document. aSiu ull eo o9S gio! Gaui INI Ugorld ape Uhl Alaa Silo 4 welds ay Jie wS uglgayl ail aw Write down the basic rules for implengiting formula in MS Exeel? Also describe any five MS Excel formulas with an exgmple. WS Colds oS ygelf srheb S ual Suu HS aS plu Sif 5 meant by the term “OperatingsSystem"? Also explain the main functions ofan operating system. ute w2 all 2-4 jg 2 BF wy eluil ww Y9S ye US Sig cui 6 Fea GUS What are the types of network? Differentiate 3-G and 4-G technologies SiS ly! Lye ude uso aalad sales jai Fey oho US aw Une ile 7 WHS Galas av ugllie ti oS iimedia applications in basic Define Multimedia? Write some ex: education. dal wis Cobdg uS sing Cdl yayily oii! $2 jue US uupily youraS yi eli S pig Cabby yuyily iil pg quine ails What is a virus? Describe antivirus software and enlist five important antivirus software, Scanned By Camera ScannerALLAMA IQBAL OPEN UNIVERSITY Level: Bachelor Semester: Spring,2017 Paper: Business Statistics (1430) Maximum Marks: 100 Time Allowed: 03 Hours Pass Marks: 40 ‘Note: ATTEMPT FIVE QUESTIONS. QUESTION NO. 1 IS COMPULSORY. Q.No.1: Fill in the blanks. (20) 1. The purpose of sample is to draw inference about 2. Proportion is always ‘of equal to one, 3. Anogive isa Polygon. 4, The mean and median of two values is always 3, Iextreme large or small values are changed, values of are not effected. 6. Adata having least C.V is considered more 7. Geometric Mean is suitable average in______method. 8, The changes in wholesale or retail price are stafed in 9. The hypothesis always contains sonffform of an equality sign. 10. The correlation coefficient is of the chf§Gee in origin and unit of measurement. Q.No.2 (a): What are different methods of representatiGh of statistical data? (10) (b): Calculate the mean weight of apples from the dataggiven below: (io) Weight(grains) | 65-84 [ 85-104 | 105-124 | 125-1444 145-164 | 165-184 | 185-204 Freq 9 10 7 fie 4 5 Q.No.3(a): Explain clearly the meaning of term dispef@Jpp what are the most usual methods of measuring dispersion, ao) _ (b): Calculate the variance and standard deviation for QB following data: (19) [ox [74.5 [94.5 | 114.5 | 134.5 [154.5 | 174.5 | 194, (gj fo fiz fiefs [a Ts (Q-4.(a): What is an index number? Distinguish betweefyfixed base and chain base methods of constructing index number. (10) (b): Given the following, construct Fisher's Ideal indehumber for 0) 1964, taking 1957 as base year. = 1957,taking 1964 as base year. : [1957 ea Commodity [Price ‘Quantity | Pret ‘Quantity Rice 93 100 3 | Wheat 64 HI 3 19 (awar 31 15 27 “3 (Q.54€a): Describe the general procedure for testing a hypothesis about a population parameter. (0) (b}: A random sample of 100 workers with children in day care shows a mean day-care cost of Rs 2,600 and. standard deviation of Rs $00. Verify the department's claim that the mean exceeds Rs 2,500 at the 0.05 level with this information. (10) Q.6. (a): Explain what is meant by statistical inference? Distinguish between estimation and testing of hypothesis? 0) (b): In a certain large city, a random sample of 400 families contacted by a local T.V station showed that 275 ‘owned colour T.V’ sets. Find an approximate 90 peivent confidence interval on the true proportion of ail families living in the city who owa colour TV sets. (19) Q.No.7 (a): Differentiate between regression and correlation giving examples. (10) {b): Calculate the coefficient of correlation for the following data: (10) [PriceQ) [3 [4 [5 To [7 [8 [9 [10/11] 12] Demand (¥) [25 |24[20/20[ 19/17 16/13 [106 | Q.No.8: a) What are the properties of least square regression line? (10) '): Given the following seis of values: 0) ¥ [65153 [86112] 42[29[1.1 x]32[27]45 [10/20/17 [06/19 Compute the least square regression equation for Y value on X values, that is the equation ¥ Scanned By Camera ScannerA, je Love Bachelor Semester Spring 2017 Paper: ‘Busines Mathomatis and Saisie (1429) Maimam Marks: 100 ‘Time Allowed: 08 Hours Pass Marks 0 ‘Note: ATTEMPT FIVE QUESTIONS, ALL CARRY 2QUAL MARKS, 1,6) Solvthe quadratic equation 32-6 +5 0, 1) Solve the inequality yl |-9 28) Acompany manufactures two cifnet products, A nnd B, Hach wnitofprodact A cass Rs, 60fo produc, and each unit of podact B cont Rs 40. The eampaay iii tat ‘otal costs forthe to products be Re, 5000 4) Define the cost equation which ses tha th otal cost of producing x unis of ‘oduct A and y units of podactB oqals Re $00, 8) Aawuting hs company bas agred in ln onde fox 30 units of pod A, how ‘many units ofthe product 3 shoald be produced i total cots eto be kept a S000? 1) Determine the equston ofthe sight ine which is perpendicular ote Sx—2y= 28 and whic pases trough the point (5,9). _ 3.) Perform dhe matic operation Ri] sa] jo a) 3 6 br -2| 12-stoc for investment. Only 5 stocks ‘many diferent combinations of cis 1) Themumber offre slams piled each sii poly of iti ng ms [soot lame | Remeron 8 om ¥ 016 ozs | o28 | 02 Inany piven hour, whats the probebiliy fi) more than lars will be pulled 4 between 8 and 10 alarms (lusive) wpe pulled ii) no more than. 9 alasms ‘ill be plod? 8) Construct the dsrete probability disuibulfn which cocrepondsto the experiment of ‘ossnge fir coin thre times Lette random variable X equals the numer of beads oocuing in tree tosses. Whats the pobeblity of to or more hese? ') A Sinn whith conducts consumer surveys by mail ha found that 30 pervent of hose ‘iis rseivng a questions wl uit In a suvey df 10a, wh isthe probability that @) exactly five fumes wil tum te questionnaire) between 3 5 five flies (clusve) wil tar tho quetonasize (i) ently 10 wl rum the ‘questionaire? fim (20°47 xsl es nQ), fad £1) and £1. 63} Determine dole ») 1ehy= 7. a) Skoch the gph ofthe finction (2) =In(a? +25) 2) Detonnine the imrral over which the function f(x)= S2*~20e-+100) 1) inwemsing i) deeeasing i) neither increasing nor deoreasing 8A fim sls each unit of prods or $50 he total cot of producing (Cust) mits is deseibed bythe fiction Cx) =10' 25x30 where 0) Is ‘measured in thousands of dolla, ') Use the marginal approach to determine ho profitanasiizing evel of tpt, i) What isthe total reve at this lve of up? Total cost? Total prof? Good bask Scanned By Camera ScannerALLAMA IQBAL OPEN UNIVERSITY ‘Semester: Spring 2017 Paper: English Literature (1426) Maximum Marks: 100 Time Allowed: 03 Hours Pass Marks: 40 Note: ATTEMPT FIVE QUESTIONS. ALL CARRY EQUAL MARKS, ity, it does not simply describe it enriches the necessary [20 | Question No.t | “Literature adds to re ‘competencies that daily life requires and provides; and in this respect, itirrigates the deserts that our lives have already become.” (C. S. Lewis) Discuss | [Question No | "Good fon creates empahy_ A hogs takes you somewhere and asks youto | 20 look through the eyes of another pers6y to live another lie. (Barbara Kingsolver. In the light of this staterm@pt discuss how reading of fiction enhances | | our understanding of life? | Question No3”| “Poctry isnot a matter of feelings i creates feelings.” (Umberto Eea) In Hight of this statement mentions atleast {py matter of language. It is language which | 20 | five poetic devices used by poets in tif poetry. ‘Question No.4 | “Conflict is drama, and how peopled ‘with conflict shows you the kind of 20 peopl People they are.” (Stephen Moyer). Djst@ss the elements of drama especially plot L [and characterization, Question No.5 | Explain the following literary terms Spaabe examples 20 | i, Metaphor o | ii, Personifieation | Satire ° | ee 3 | v. _Metonymy Question No.6_| How is prose different from poetry? Mention at least four differences and discuss 30 them in detail with suitable examples. ‘Question No.7 | Wi _feference to the literary works you have studied? | | Question No.8 | To understand a literary siyle, genre of literature do like the most and why? Elaborate your answer with 30 ‘What is literary style? Discuss the elements of literary style in detail Scanned By Camera ScannerSemester: Spring 20 17 Maximum Marks: 109 Pass Marks: 40 LL CARRY EQUAL. ¢ in detail the in the difsieat ee —— the different kinds of writings with the following sentences i= well ch io Paragraphs (one each : Precis third of the original Passage, in, Beyond these desperate reaso | Secident that now, in the | health have suddenly become Popular obsession, | fl g00d, but that hardly dist i | With zany myopia, | everything is eco Seems no market; for jogging. True, jogging ig pponents at tennis whom | carrot is to wi Scanned By Camera ScannerOs ALLAMA IQBAL OPEN UNIVERSITY Level: BA/BS Semester: Spring-2017 Paper: Compulsory English - ll (1424) ‘Maximum Marks: 100 Time Allowed: 03 Hours ass Marks: 40 Note: ATTEMPT ALL QUESTIONS. ‘Q.No.1 | Write an essay (around 250 words on any one of the following topics) wo | 1. The importance of media in world. 2. Merits of urban life. 3. Charms of winter season. 4. ‘Types of pollution. - | /Q.No2 | Write down a paragraph relating to daily-gbutine using the following sequence | 10 markers. | First, second, next, then, later, before, follgwed by, finally, lastly. ‘Q.No.3 | Separate formal sentences from the infc 10 | 1. Lam very greatful for | 2. ‘Why do not we -~ | 3. Give my love to ~ 4. Hello Tahir -- 5. Dear Mrs Saleem. 6. How is life? =. 7. Yours faithfully ~ er ! 8. T apologies for the inconvenience 9. We had a litle bit of luck this tims | | 10.Let me know as soon as possible. @.No4| What do you understand by the tert “academic reading’? Explain the | 10 L difference between skimming and sc: with the help of examples. Q.No.5 | Underline the joining or transition ‘word(j that show comparison or contrast, 15 1. Both Jamal and Jawad have browffeyes and brown hair. 2. Jamal and Jawad both are tall and slim. 3. Jamal likes to read science fiction, but Jawad likes to read poetry. | 4. Jamal rans three miles daily, on the other hand Jawad hates to exercise. |__5._ While Jamal works as a television artists whereas Jawad is # doctor. Q.No.6 | Write a letter to your friend to invite hinw/her to ‘spend his/her summer vacation 10 | with you. Q.No.7 | Write down brief on catchy news headlines for any five the following words. is Hockey 2. Airforce 3.Democracy 4. Election 5. 14” August. | |6.AIOU 7. Narcotics - - | Q.No.8 | Write five sentences that show cause effect relationship to Load Shading in 10 Ll Pakistan. Use different expressions every time. _ SOSSOSS Scanned By Camera ScannerY “** IQBAL OPEN UNIVERSITY Level: ©: BA/BS Semester: Spring 2017 Paper: Compulsory English -1 (2423), * Maximum Marks Time Allowed: 03 Hours Pass Marks: 40 Note: ATTEMPT ALL QUESTIONS. ~ | | Q.No.t | Write an informal {Personal leter to your friend and share your experience of visiting | 29 | Murree in the winter season, 2.No2 | Suppose you come across the famous scientist Dr. Abdul Qadeer Khan, write ten] 29 vesiecrs Which you would like to ask him to seek information about hiv Personal and professional life 2.No.3 | Suppose your best fiend is going to Austell for immigration, what kinds advice and | 10 SSBzestions you would like to give hima / hag make his immigration suceschen | ] | Q.Nod | What is the degree of certainty? Read th@Jgllowing sentences carefully and write; 10 | ‘Words oF to add words to express certainty, c | © He is iar o + Ltold you about him many times. . ‘HS bude not bens forth people ' | 2.No.5 | Change the following active sentences into gnc Voice. | i. Children cannot open the door od ii, The colleagues will celebrate her presiftion | ii, His teachers were discussing his progress with his parents, iv, CDA builtla walking tail outsiae, ! ¥. She broke the vase as she walked through the store. | } | ane | ‘What is the layout ofa formal letter? Describe in detail with suitable examples, | O.No.7 | Mate five sentences each from the following list of model verbs, 10 Can, might, should, must, would. | QNo.8 | Write a brief and concise paragraph based: on Your sehoot activities and memories, SSSSSSSSS Scanned By Camera Scanner4 ALLAMA IQBAL OPEN UNIVERSITY Level: we 2 Bachelor Semester: S Paper: Environmental Pollution (1422) Spring 2017 Time Allowed: 03 Hours s ene a Note: ATTEMPT FIVE QUESTIONS. ALL CARRY. EQUAL MARKS. Q1. Write short notes on the following. 20 b. Smog . Topography e. Definition of pH d, Protoplasm f. Evaporation Qi. Define and explain the concept of pollution ang various types with exampies, 20 3. Name and explain major air pollutants and ffir effects on human health 20 Q4. Describe the effects of Acid Rain/ Acid denon ‘on buildings and human being, how Acid Rain can be controlled 20 c Q5. Explain the effects of global warming on livifand non living environment. 20 Q6. Discuss the formation and breakdown of one layer in stratosphere. 20 7. Explain the distribution of existing water réSpiirces on earth. Support your answer with suitable diagram where necesa®7. 20 Q8, Whats noise pollution? Identify and oplifthe sources of noise pollution, 20 3 Scanned By Camera ScannerALLAMA IQBAL OPEN UNIVERSITY Bachelor Semester: Spring 2017 Introduction to Environment (1421) Maximum Marks: 100 Time Allowed: 03 Hours Pass Marks: 40 Note: ATTEMPT FIVE QUESTIONS. QUESTION No.7 1S COMPULSORY. Question 2 (20) Define Enviranmental Science. How has environment emerged a5 a discipline during the last century? Discuss with suitable examples Considering the example of a pond as an ecosystem, s Question 3 (20) ‘Wee net on composition and structure of atmospHB. Explain wth the help ofa suitable diagram? Question 4 . (20) Differentiate between structure and texture of soil willis a som Profile? Describe the characteristics of ach horizon inthe soil profile with a suitable diagram gonp Question 5 (20) Pescribe the Hydrological Cycle with a suitable diageameW/hat rale you can play to conserve water as an individual? Question 6 (20) Define Biodiversity. Why is it important to conserve Bio biodiversity? ity? What are the factors that cause loss in Question 7 Define the following terms in brief. 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Bachelor Semester: Spring2017 Paper: Auditing (481) Maximum Marks; — 100 ‘Time Allowed: 03 Hours Pass Marks: 40 Note: ATTEMPT FIVE QUESTIONS, QUESTION # 8 IS COMPULSORY. Je _ Questions Maris ise ting. What are the differences bel ween accounting and audigy 20 \Whet are audit working papers? What are thei objecives? 20 32 ne intemal audit. What are the merits and demerits of infernal audi? 20 7: being a in-charge of an audit of an oll company, how would ere OOS Ihe 20 | 2eyments made against the royalty? Deine audit sampling, Identify and explain fey methods of audit sampling. 20 tats an audit report? State the conditiongor inclusion of eniphesie oF Waaor 20 | saragraph in the audit report. Being an audio: of listed company, how wifyou verily the lowing Gas 6 a) Land and Building . __b) Goodwill o Briefly explain the Following termaz a 8) Disclaimer of Opinion c 5 : »). 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ALL CARRY EQUAL MARKS. tion ms 7 E = aad 1 ‘What is the business environment ixplain in detail the political, 20 economic and legal factors shapit ¢ business environment of a country. . 2 | What is the difference between @ cofigany and parinership? Discuss | 20 in detail 3 | What is advertising? Explain the rolesbf advertising in increasing the | 30 sales of a company. c 4 Differentiate between location and @yout of a business, ‘Explain in 2 detail the various factors considered {MF the selection of location for a L business, or i 5 What is training? Explain in detail th Process of training in a business |~-20 organization? s 6 What is a bank? Explain the Process ‘foRPbiaining Joans from a bank. 20 7 | Describe in detail the difference betW@en imports and exports? Also, | 20 highlight the benefits of higher exports, ‘8 Discuss in detail the following: -3 20 i, Private limited company i, Islamic banking iii, E-Commerce iv. FBR ¥.__ Accounting _| Scanned By Camera ScannerALLAMA IQBAL OPEN UNIVERSITY Lever Bachelor Semester Spring 2017 ; Payer: Cost Accounting (462) Maximum Marks: 100 Time Allowed: 3 Hours Pass Marks: «o wa. Note: ATTEMPT FIVE QUESTIONS, QUESTION NO. 8 1S COMPULSORY. - Describe the objectives of Cost Accounting in a manufacturing organization, (Marks 20) 2. plain the following terms: 3) PrimeCost_ —b} Conversion ost c)-Fxed Cost d)_ Variable Cost (Marks 20) The December 31, 198 tril balance of Crystal Company showed: Sues s.14,500,500 Sales returns and allowances Rs, 25,200 inases (net) 2,400,000 —_~Factory overhead 1,885,600 portation in 32,000 Advertising expense 355,000 ‘eet lebor 3,208,000 Delivery expense 65,000 es salaries +200,000 | sentories: December31, 198 December 34,198 ished goods Rs. $67,400 Rs, 620,000 Jorkin process 136,800 1129;300 ‘aterias, 136,000 476,000 \awrance Company made the following material purchases and January 2016:- ule acon ree oe ee eon tt (marks 20) copes Jan 200 units at Rs. 125 each, ventory Jani 50D untsat Rs, 120 each, s Jan10 400 units at Rs. 130 exch. Jan 25 500 unitsat Re, 40 each, ves Jan's 560 . Jan 27-400 «5. Te following jb order cost sheets were prepared for three jobs that ie in production during January; Job $7 dep ss obo ceil 5 60,000 5.300000) as. s0,000 ‘cer 120,000 “79000! 180,000 aiied factory overhead 60,000 35,0000 — 40,000 cs pofit margin 60,000 ‘anuary 2, Job $7 was 40% complete as to materials, labor and factongoyerhead and was completed and sold on account during the 406 $8 was started and completed during January but was not sold afipb 99 was started but not completed during the montis ' silred: Prepare the journal entries for January £9 record jo costs in Woglfin Process and Fished Goods and to record the sele. show (Marks 20) diary record deta for job orders. 6. Boss Future Corporation estimates factory overhead cost of Rs Do forthe next accounting year. tis expected that 47500 z £3 willie produced at a material cost of Rs. 400,000. Conversion will reqdf28,750 direct labor hours ata cost of fe. 9.60 per hour ith = 000 machine hours, 1 quired: Compute the factory overhead rate on each ofthe folowing x ca 2), Unies of production 2) Materialcost 3) Directlebor haurs 4)" Direct laborcost 5) Machine hours (Marks 20), ‘an industrial organization has a production capacity of 2,000 units of product X. The following data is also avalable Variable cost per unit Rs.60 Fixed cost in total Rs. 20,000, Sales value per unit Rs. 100 ired: —3)_—Break Even Sales in units and in Rupees. 2) Margin of:ofetyn unis and in Rupees 3) Amount of Sales in Rupees to uchieve a profit oF Rs. 35,000 (Marks 20) ‘A. State whether the following statements are “True” or “False” Centralization of stores reduces material handling expenses. Selories of stores department are included in the factory overhead cos. ‘The workers should not be taken into confidence in intcoducing incentive scheme. ‘The cost assigned tothe ending inventories will be the cost of latest purchases under FIEO costing method. ‘The cost of normal sptage units is included in the cost of completed units inthe Cost of Production Report. (Marks 10) Fil inthe bianks with suitable words. Bin Card is maintained bythe, Material is prepared when. department requires material from Stores Under LifO method the are priced at the ate of___ purchased lot Wages of Direct labour are charged to the ‘on which they ae directly employed. Under method of costing total cost of purchase of inventory i dviled by the total units purchased. (Marks 10) Scanned By Camera Scanner20174, 100 Ae Qs 40 :ALbee (20) (20) (20) (20) (20) (20) (20) (0) Spel Bases og IP Lote eo (461) obit seg Eg au fefeaL vii oh aga uly pdr wo Syairpteele -14br eb tL toes -2/Ade te ta rrh dow? 2 Kew wOuilloues -3/4lr uA ive bie -4Uir Fide i AR Augie re Qe 5/Uir x a ma 3 cue L tere? -64Ur week lftaGranertebitury -7 adie ‘eo Reape iiied -8Uir Scanned By Camera Scanner4. ALLAMA IQBAL OPEN UNIVERSITY Level: Bachelor Semester: Spring 2017 Paper: Mercantile Law (460) ‘Maximum Marks: as Time Allowed: 03 Hours Pass Marks: ‘Note: ATTEMPT FIVE QUESTIONS. ALL CARRY EQUAL MARKS. ition No.1 Marks 20 Define and Explain Contract. What are es fa valid contract? Discuss in detail with examples? ¢ stion No. 2 = ‘Marks 20 ‘What is a partnership? Explain the essentials offfartnership. Also, list down the rights of partners, . Question No, 3 Marks 20 Define free consent, Whit ae te efets of Binecontent ona cons in detail c< o Question No. 4 Marks 20 ‘What is meant by performance of a contract? can demand performance and who ‘may perform the contract? Discuss in detail wit iples. Question No. § i Marks 20 Explain in detail the key points of following negbtjable instruments: 2. Bill of exchange ° b. Promissory note c. Cheque 3 lon Marks 20 Explain the rights and duties of principal and agent in a contract of agency. Question No. 7 Marks 20 | Define contract of sale of goods. What are its essentials? Also differentiate between sale and agreement to sell. 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ALL CARRY EQUAL MARKS. _Q.No. Questions Marks | | Q.No.1 | With the example: discuss the difference between production-oriented-| 20 organization and selling-oriented-ongaization. What do you mean by right ProducGand right place? Narrate with| 20 example”. L. ® | i a /Q.No.3| What are different marketing funefigns? Describe in detail with} 20 examples. 8 ~ | | Q.No.4 | Describe the various steps in arriviqgg at a decision on a marketing} 20 problem. x - “& Q.No.5 | Justify the need and importance of Pais 20 Q.No.6| Explain the basic principles of organizing which are fundamental to, 20 setting up of any organizational structure. Q.No.7 | Justify the importance and effectiveness of control in the marketing} 20 management. 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The debentures which an be ‘wandued Hy mere taney ae caled ebonares, ™) gto of tot sock compares sb ens enc! wang seg, The cata cntand in anal aatomens reprten suneary ‘ofa conpany partons nd ancl pation Sis water he long tomas ae Tuo Fle» {th boos of consgnr, the lnc In he poo sete snsgnment Accum ‘shown on the abies de fe alc hece ‘role vente ach porty contre equly to tance ont buna Mo acorn ers are nocesary when a company get laudaton Scanned By Camera Scanner gsALLAMA IQBAL OPEN UNIVERSITY Bachelor ‘Semester: Spring 2017 Advertising and Sales Promotion (439) Maximum Marks: 100 03 Hours Pass Marks: 40 Note: ATTEMPT FIVE cess ALL CARRY EQUAL MARKS. | Q.No. uations Marks Q.No.1 | Explain the ‘Core” concept or central fe of promotion and advertising. 20 oO 5 QNo.2 | Discuss the sales promotion techniqueldsed in Pakistan, 20 iy Q.No.3| In Pakistan context discuss the diffefehce between mass —media advertising | 20 and sales promotion techniques. a 3 Q.No.4 | Describe the implementation of proméfjonal campaign through the advertizing | 20 agencies. Q.No.5 | What is the meaning of hard and soft launch for a new product? 20 Q.No.6 | What is meant by media presentation? Discuss with examples. 20 Q.No-7 | Discuss the advantages and disadvantages of personal selling. 20 | Q.No.8 | What is the difference between advertising and sales promotion? 20 sd ~ Scanned By Camera Scanner= —, ALLAMA IQBAL OPEN UNIVERSITY ‘at baer — sas ee Pipasracintng eH Macoun Ma 1 Teele hag an ete #0 toe: ATTEMPT RVE QUESTIONS, QUESTION NO. O81 COMPULSORY Qxet “hat you mean by Cia expenditure and Reveuat cxpendiwe? 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