Search engine

A search engine is a software system designed to help users retrieve information stored on the internet
or within a particular database. Search engines work by indexing vast amounts of web content and then
providing users with relevant results in response to their queries.

Search engine works on the bases of keyword and queries

Keyword: the keyword are the words that are unique in your search sentence to find the data

Query: the search engine uses the query in URL to send the server to check your data in database over
internet.

Let your search

This is act as keyword but in URL

https://www.google.com/search?q=website

after the ? is query for your search

functions of search engine

1. Crawling: Search engines use automated programs called crawlers or spiders to scan the web
and discover web pages. These crawlers follow links from one page to another, indexing the
content they find along the way.

2. Indexing: Once the content is discovered, it is indexed and stored in a massive database. The
indexing process involves analyzing the content of web pages and categorizing it based on
various factors such as keywords, links, and metadata.

3. Retrieval: When a user enters a query into the search engine, it searches through its index to
find relevant pages and ranks them based on factors like relevance, authority, and quality. The
most relevant results are then displayed to the user on the search engine results pages (SERPs)

SEO
SEO, or Search Engine Optimization, is the practice of optimizing websites to improve their visibility and
ranking in search engine results pages (SERPs).

It involves techniques such as keyword research, content optimization, link building, and technical
optimization to enhance a website's relevance and authority in the eyes of search engines.

The goal of SEO is to increase organic (non-paid) traffic to a website by improving its visibility for relevant
search queries.

It's a dynamic field that requires continuous monitoring, adaptation, and adherence to search engine
guidelines to maintain and improve rankings over time.