CST3310 – Strategic Information Systems

(Enterprise Project) Management

Case Study: Motus|One

Group 5
Student Number Student Name

M00848120 Aishwarya Sharma

M00850497 Aleena Ali Khan

M00850502 Milan Varughese

M00847442 Hayden Jovan Fernandes

M00849592 Hooda Abdul Shakoor

M00850500 Kurt Patawaran

Computer Science Department

Faculty of Science & Technology

Middlesex University

Submitted on: 28/12/2023.

Table of Contents
1. Introduction......................................................................................................................... 4
0.1 Introduction of your consultancy start-up......................................................................4
0.2 Presentation of each group member profile...................................................................4
0.3 Description of the selected Case Study organisation......................................................5
2. Strategic Management Principles.......................................................................................10
1.1 Establishment of a robust strategic management process..................................11
1.2 Conduct of the sector’s competitive analysis.........................................................13
1.3 Introduction of strategic leadership approach........................................................15
3. Information System Types..................................................................................................15
2.1 Overview of different types of information systems relevant to the organisation
............................................................................................................................................ 16
2.2 Discussion of a suitable typology for classifying the organisation’s systems....17
2.3 Description of the organisation’s information system functions..........................19
4. Managing IT Projects & Cloud............................................................................................20
3.1 Review of the core IT project management practices..........................................21
3.2 Creation of a project management plan.................................................................22
3.3 Identification of key work packages & cloud products..........................................23
5. System Development Models.............................................................................................25
4.1. Review of appropriate systems development models.................................................25
4.2. Selection of the most suitable model for the organization..........................................27
4.3. Description of how the model will be implemented by the organization....................27
6. Digital Business Models......................................................................................................28
5.1. Overview of appropriate digital models for the specific sector...................................29
5.2. Description of an appropriate model that is in place at the organization....................29
5.3. Reflection on how the model is implemented and its impact on the organization.....30
7. Business Information Systems (ERP/CRM/SCM)................................................................33
6.1. Review of the organization’s Business Information Systems.......................................34
6.2. Description of core business operations supported by these systems........................34
6.3. Explanation of the infrastructure and resources required for these systems..............35
8. Conclusions........................................................................................................................ 35
7.1 Summary of main suggestions for the organization.....................................................35
 7.2. Identification of main constraint in applying proposed plans......................................36
7.3. Reflection on lessons learnt for the members of the start-up.....................................37
Appendix – A-Interview Questions.........................................................................................37
Appendix – B-Individual Reflection........................................................................................ 43
Member 1 – M00848120 Aishwarya Sharma.....................................................................43
Member 2 – M00850497 Aleena Ali Khan..........................................................................47
Member 3 – M00850502 Milan Varughese........................................................................54
Member 4 – M00847442 Hayden Jovan Fernandes...........................................................60
Member 5 – M00849592 Hooda AbdulShakoor.................................................................64
Member 6 – M00850500 Kurt Patawaran..........................................................................68
Appendix – C Further Evidence.............................................................................................. 73
References..............................................................................................................................79
1. Introduction

This report covers our consultancy's analysis of the transportation and event management industry.
It includes profiles of our team members, a deep dive into Motus One as the chosen case study, and
practical solutions for the challenges companies face in this competitive market. We aim to offer
clear insights and actionable strategies to help businesses navigate legal complexities, adapt to
market shifts, and deliver exceptional service for sustained success.

0.1 Introduction of your consultancy start-up

Welcome to our consultancy firm specializing in strategic advisory services for businesses in the
transportation and event management sector. Our expertise lies in optimizing operations, enhancing
client experiences, and mitigating risks for companies like Motus One. With a firm grasp on industry
intricacies and a commitment to innovative solutions, we aim to assist companies in navigating
challenges, capitalizing on opportunities, and achieving sustained growth in an ever-evolving market.

0.2 Presentation of each group member profile

Name ID Picture Work Assigned

Aishwarya Sharma M00848120 Section 0, 1, 6

Aleena Ali Khan M00850497 Section 0, 2, 5

Milan Varughese M00850502 Section 0, 2, 5

Hayden Jovan M00847442 Section 0, 3, 4

Fernandes

Hooda Abdul M00849592 Section 0, 1, 6

Shakoor
 Kurt Patawaran M00850500 Section 0, 3, 4

0.3 Description of the selected Case Study organisation

Events Industry Statistics

The survey came from 101 senior event planners and marketer (aged24+) from KSA & UAE (cvent,
2023).

Fig 1

Graph shows respondents' age and their organization's revenue across various industries.
 Fig 2

Shows the positivity of event planners increasing the volume of hosting events in years to
come.

Fig 3

Event planners are planning to increase their events across all event formats - with hybrid
leading the way, closely followed by in-person, webinars, and virtual events.

Fig 4

Event tech challenges as their top pain point while organizing events.
 Fig 5

If given more funds to execute their events, the majority of respondents (27%) said they
would opt to spend it on event technology.

Fig 6

75% of respondents said they plan to increase their total events budget for 2023.
 Fig 7

Fig 8

MotusOne’s Position in the Event Industry

MotusOne fits into the event industry as a specialized provider of transportation services
and consulting solutions. Their contributions to event transportation began in 2017 and they
offer services that span across transport consulting, vehicle sourcing, technology
integration, event logistics, and event planning 2.

They provide professional transportation consulting, event management, ground

transportation, and logistical services to firms, event providers, venue owners, and
managers in a wide range of markets. Their goal is to deliver quality services with the aim to
produce consistent results. They work with new and improved technology and partner with
multiple providers to focus on delivering the highest quality of service with efficiency 2.

MotusOne takes a customer-centric approach to problem-solving, producing customized

solutions according to a client’s needs. Each solution is knowledge-driven and backed by
real-time data gathered using the latest technology. They also strive to develop a complex
event transportation system while being environmentally conscious, considering factors
such as fuel and energy consumption 2.

Moreover, they leverage automated technology, using a vehicle booking platform that can
be integrated with existing driver and customer applications used by events. This allows
them to predict passenger behavior and match vehicles or drivers to specific individuals or
audiences. This is further enhanced by analyzing feedback data taken from the
audience/guests using automated software 2.

In summary, MotusOne plays a crucial role in the event industry by providing essential
transportation services, enhancing event management, and contributing to sustainable
practices.

Possible MotusOne Competitor: Noor Islam Transport

Noor Islam Transport and the UAE branch of MotusOne are both transportation service
providers operating in the UAE, but they differ significantly in their scope, services, and
approach.

Noor Islam Transport offers a wide range of transportation services. They provide bus rental
services, school transport services, city tour services, car leasing services, van rental
services, and wedding & party services. They serve customers across various cities in the
UAE, including Dubai, Abu Dhabi, Sharjah, Ajman, Umm Al Quwain, Ras Al Khaimah,
Fujairah, and others. They pride themselves on their timely service, well-trained drivers, and
clean, well-serviced buses. Their services are available 24x7, making them a convenient
choice for any time of the day. They also offer a variety of bus sizes to suit different group
sizes 2.

MotusOne UAE Branch, on the other hand, is part of a global transportation management
services provider. They specialize in managing complex transport, logistics, and event
projects. Their services are designed to reduce costs and streamline operations. They offer
event transportation, corporate transportation, transportation consulting, expo transport,
and transportation management services. They also emphasize the importance of local
knowledge and cultural understanding in their operations, which gives them an edge in
carrying out smoother operations wherever their services are needed 1.

In comparison, while Noor Islam Transport offers a broad range of local transportation
services, the UAE branch of MotusOne operates on a larger scale, focusing on complex
transport, logistics, and event projects. They are likely to have more advanced technologies
and processes in place to manage large-scale operations efficiently. However, Noor Islam
Transport may be more suitable for smaller, local events or transportation needs, while
MotusOne is better equipped to handle large-scale, complex operations.

2. Strategic Management Principles

Motus One's strategy is simple yet effective: instead of aiming for the cheapest, they strive
to be the best in providing top-notch event transportation services. Their primary focus is on
two key groups—high-end customers and event managers. Rather than constantly seeking
new customers, Motus One prioritizes building lasting relationships with their existing
clientele. This approach distinguishes them in the industry. The company aspires to be a
leader, consistently delivering excellent results for challenging projects and discerning
clients. Their mission is to break away from traditional approaches, ensuring each guest
enjoys a personalized experience. By committing to high-quality, customized event
transportation for upscale customers and event managers, Motus One aims to establish
enduring relationships and trust in the industry. The strategy-making pyramid clarifies roles
and responsibilities within the organization, fostering effective collaboration towards their
vision.
 Fig 9- MotusOne’s Strategy Making Pyramid

As depicted in the above diagram, the business strategy centres on becoming a leading
provider of exceptional event transportation, emphasizing quality and robust relationships.
The vision focuses on outstanding service, while the mission encourages breaking from
tradition for quality and strong connections. The functional strategy includes marketing
prioritizing lasting ties, R&D featuring thorough market research, and financial/operational
management using Xero and Falcon Tracker with regular updates. The operating strategy
involves leadership oversight, project execution with Mondays for effective team
communication, and a commitment to continuous improvement through regular
assessments and innovation fostering.

1.1 Establishment of a robust strategic management process

 Fig 10- MotusOne’s Strategy Flywheel

Motus One prioritizes delivering high-quality services over cost considerations, enhancing
customer satisfaction and fostering enduring relationships. This commitment to excellence
cultivates customer loyalty, subsequently elevating demand. The provision of customized
solutions and the company's distinctive position in the industry further attract high-end
clients, amplifying the overall demand. This continuous cycle of improvement contributes
significantly to the sustained growth and success of the company.

The Five Task of Strategic Management

In the task analysis shown below, Motus One defines its strategic vision and business
mission, sets objectives for sustainability and operational efficiency, crafts corresponding
strategies, implements them through cross-functional teams, and establishes an ongoing
evaluation process with KPIs, industry monitoring, and corrective actions.

Fig 11- MotusOne’s Five Task Analysis

The key ingredient for MotusOne's success is innovative leadership, outstanding event
transportation, and a dedication to industry trust. With strategic goals in mind, such as
sustainability and operational effectiveness, the business carries out plans, evaluates results,
and makes adjustments to ensure continued excellence and growth.
1.2 Conduct of the sector’s competitive analysis

Porter’s five force model

Fig 12- MotusOne’s porter’s five force model

Motus One adopts a proactive supplier management strategy, ensuring data security
through timely changes and prioritization. The company strategically establishes barriers of
entry by offering specialized event transportation services, fostering strong relationships,
and possessing unique knowledge. When engaging with buyers, Motus One caters to the
high-end market, emphasizing strong relationships and employing strategies to minimize
buyer influence. However, they face a challenge in meeting customer demands for both
cheap and sustainable options. In terms of competitive rivalry, Motus One focuses on
industry trends and differentiation through unique, top-notch services. To counter
substitute threats, they position themselves with personalized services, a commitment to
breaking industry norms, and unique offerings, minimizing the substitute threat.
PESTEL Analysis

Fig 13- MotusOne’s PESTEL analysis

In summary, Motus One faces challenges in balancing sustainability with affordability,

navigating complex legal requirements, and addressing potential risks from both suppliers
and employees. Adapting to social trends, leveraging technology, and maintaining a strong
legal and ethical foundation will be crucial for sustained success in the competitive UAE
market.
1.3 Introduction of strategic leadership approach

Motus One's leadership style aligns more closely with the Coaching Leadership approach. In
this leadership style, leaders actively work with their team members, offering guidance,
support, and personalized development opportunities. Notably, the interviewee
emphasized, "We don't make our employees do something which we ourselves can't do;
basically, we try to put ourselves in their shoes and then delegate tasks." This commitment
to understanding employees' perspectives by experiencing their roles firsthand
complements coaching principles. Motus One's leaders prioritize collaboration, maintaining
a friendly and respectful environment, and enhancing individual and collective performance
through mentorship and support. Additionally, the flexibility in time management, especially
for freelancers, is consistent with the coaching approach, as it recognizes and
accommodates individual needs and preferences within the team.

3. Information System Types

An information system (IS) is a set of interconnected components that work together to

collect, process, store, and distribute information to support decision-making, coordination,
control, analysis, and visualization in an organization. It involves the combination of people,
processes, data, and technology to manage and use information effectively within an
organizational context.

Key Components of an Information System

People Individuals who use the information
system.
Processes The procedures and tasks that the system
performs to achieve its goals.
Data Raw facts and figures that are input into the
system, processed, and transformed into
meaningful information.
Technology The hardware, software, networks, and
other technological components that
enable the functioning of the information
system.

Information systems can be classified into various types, such as:

· Transaction Processing Systems (TPS)

· Management Information Systems (MIS)
· Decision Support Systems (DSS)
· Executive Information Systems (EIS)
...each serving specific organizational needs.

In summary, information systems play a pivotal role in modern organizations by providing

the necessary tools and infrastructure for efficient information management, decision-
making, and overall business success.

2.1 Overview of different types of information systems relevant to the

organisation

Information systems are essential to MotusOne's management and operational

effectiveness as an events transportation provider. The company makes use of a variety of
technologies designed for particular tasks, which promotes efficient workflow and
productive teamwork.

System Function Apps Features

Document Centralizes sharing, OneDrive 1. Centralized Storage:
Management storing, and managing Repository that authorized
System data. people can access.
2. Version control monitors
changes and guarantees the
integrity of the document.
3. Collaboration: Promotes
working together on
documents and projects.
Project Arranges tasks, a. Monday.com 1. Task Assignment: Assigns
Management projects, and tracking and monitors event logistics-
System (PMS) of progress. related duties with efficiency.

2. Live monitoring: Enables the

status of a project to be
tracked in real time.
b. Ubeya for 1. Staff Scheduling: Effectively
Management of plans and oversees the
Staffing number of workers needed for
events.
Transaction Oversees accounting a. Xero 1. Financial Management:
Processing procedures and Accounting Maintains tabs on receipts,
System (TPS) financial transactions. Software outlays, and financial
documentation.

Using Despite MotusOne's a. Excel Data 1. Excel Data Analysis: This

Instruments for lack of a typical MIS, Analysis feature allows for the analysis
Functions these tools provide and visualization of data using
(Similar to MIS) MIS-like features. graphs.
 2. Data Aggregation: Combines
data for comprehensive
insights by integrating
information from several
platforms.

Information Sources and Types (If a MIS Were Adopted)

Data Type Specific Data

Project Data Monday.com
Ubeya progress insights

Financial Information Xero billing data

Income

Outlays

Client Data Reservation information and inclinations

Operational Data Information necessary for event execution logistics

Advantages Attained
MotusOne has numerous advantages via the integration of Xero, OneDrive, Monday.com,
and Ubeya. These include:

No. Aspect Description

1. Enhanced Staffing Uses Ubeya for effective scheduling and management of staffing
Management needs within the context of project management for events.
2. Robust Financial Utilizes Xero to track financial transactions and maintain
Management accounting records, ensuring compliance with Transaction
Processing requirements.
3. Streamlined Data Utilizes Monday.com and OneDrive for centralized storage,
Handling communication, and efficient project management, facilitating
streamlined data handling.
4. Operational Accurately tracks customer reservations, vehicle movements, and
Efficiency billing processes, enhancing operational efficiency in transaction
processing.

2.2 Discussion of a suitable typology for classifying the organisation’s

systems

Here is a possible topology for classifying MotusOne’s information systems:

No. Level Description

 1. Top Level Utilizes data analysis tools (e.g., Excel for data analytics) and high-level
decision-making platforms for strategic planning.
2. Strategic Implements operational instruments and project management aligned
Leadership with strategic goals.
3. Middle and Leverages functional tools, marketing strategies, and logistics to meet
Functional designated unit objectives.
4. Operational Utilizes collaboration platforms and task-specific apps for on-the-floor
Systems task execution aligned with middle-level strategies.

Here’s a more in-depth classification of MotusOne’s topology, including the systems that
come under each level:

No. Level Features Systems Used

1. Top Level Headed by Upper
Management (Board of
Directors, C-Suite Executives)
Instruments for establishing
the general strategy
direction and vision.
2. Strategic Leadership Supervised by Senior
and Management Management's Strategic
Systems Leadership Team
Platforms that convert high-
level strategies into
workable plans for functional
areas.
3. Middle and Controlled by Heads of
Functional Systems Business Units and
Functional Domains.
Systems align overarching
strategy objectives with
particular unit aims.
4. Operational Systems Supervised by Managers and
(On-the-floor) Middle Management.
Strategic Planning Platforms:
Assist in formulating the mission,
vision, and long-term goals.
Data analysis tools: Excel for data
analytics aids top executives in
making well-informed strategic
judgments.
Project Management Tools:
Monday.com for planning and
monitoring project status aligned
with strategic goals.
Operational Systems: Support
logistical and operational
management aligned with
strategic objectives.
Logistics Management Systems:
Functionally aligned with event
logistics.
Marketing Platforms: Assist in
implementing marketing tactics
aligned with overall goals.
Task-Specific Applications: Aid
independent contractors and
freelancers in project-specific
duties aligned with tactics.

Collaboration Platforms: Facilitating smooth communication between groups of people

working on particular projects.
2.3 Description of the organisation’s information system functions

Efficient information systems drive MotusOne's operations and customer service. However,
we have identified gaps in this complex setup might affect data use and effectiveness.
Solving these issues could result in better performance and seamless department
collaboration.

Here are the systems under consideration:

No. Task Platforms/Systems Used

1. Recording Client Uses Monday.com and other platforms for recording and managing
Bookings event bookings to ensure smooth client requests and logistical
execution.
2. Tracking Utilizes specialized systems along with Ubeya to monitor and manage
Vehicles the transportation fleet, ensuring effective resource mobility for event
logistics.
3. Invoice Makes use of platforms like Xero for billing based on customer
Generation reservations, ensuring precision and speed in the billing process.
4. Creating Data Gathers information from multiple systems, utilizes Excel and other
Reports tools for advanced analytics, and produces informative reports on
operational performance and transportation efficiency.

Possible Vulnerabilities and Suggested Fixes

No. Issue Problem Recommendation

1. Disparate Systems Using disparate systems Improve integration of Monday.com,
Causing Data Silos might cause data silos, Ubeya, Xero, and Excel to build a
impeding cooperation unified platform.
and insights.
Simplify departmental data flow to
dismantle information silos and
promote smooth communication.
2. Human Processes Human invoicing Integrate Xero and Monday.com for
Causing Invoicing procedures may result in automated invoicing.
Delays mistakes and delays.
Create a system for sending bills
immediately after booking
confirmation to reduce errors and
expedite billing cycles.
3. Reporting Reporting mechanisms Create real-time dashboards by
Inaccuracies and may lack real-time integrating Excel with data from
Postponed Insights insights. various systems.
Utilize advanced analytics tools for
 real-time insights into customer
behavior and transportation
performance.
4. Limited Customer contact may be Establish customer portals on
Customization and confined to reservation Monday.com to facilitate direct
Client Interaction platforms. communication and customization
options for clients.

Customized user interfaces can improve customer satisfaction and build bonds.

4. Managing IT Projects & Cloud

Managing IT projects is crucial to an organization such as Motus|One as it allows them to

handle problems that arise along the implementation of their projects (Snedaker, 2005).
During the initiation stage, they bring a project manager to study and analyze various risks
involved in a project and create a detailed DRP (Disaster Recovery Plan) to tackle such
issues.

Fig 14- Disaster Recovery Plan

Additionally, Motus|One makes use of the application “Monday.com” to efficiently manage

their daily business activities. This platform provides organizations with all the tools required
to run a business, as well as provides them with the flexibility to create and innovate
business processes in their own creative ways. (Manko, 2021)
 Fig 15- Monday.com Platform

3.1 Review of the core IT project management practices

To deliver exceptional outputs, various project management practices are needed to

facilitate the overall progress of a proposed plan. Motus|One uses the waterfall approach.

Waterfall Methodology
This approach allows them to sequence milestones, diverting their full attention after
reaching and completing one milestone at a time.

Fig 16- Waterfall Model

Business Performance Model:
Another project management practice they could use is the business performance model to
deploy a Human Resource Management (HRM) solution for their workforce effectively
(Andreev, 2021).

Fig 17- Business Performance Model

Motus|One, an events transportation company, values its dedicated and hardworking

employees. Implementing a business performance model at the management level to track
and review employee contributions would enhance morale by recognizing and
acknowledging their efforts. This approach ensures that the diligence of the workforce is
duly appreciated and contributes to a positive and motivated work environment.

3.2 Creation of a project management plan

Concerning project management planning, Motus|One typically relies on Monday.com for

task management, ensuring all team assignments are completed before their deadlines.
However, recognizing the necessity for comprehensive planning in every project, the
company could benefit from implementing the project management planning steps
mentioned in the figure below.
 Fig 18- Project Management Plan

3.3 Identification of key work packages & cloud products

MotusOne did not mention anything about Key Work Packages. However, they do use a
variety of cloud services to streamline their tasks, and workload.

Monday.com
Monday.com allows Motus|One to automate their workflows, mainly for Project
Management and Human Resource Management (HRM). Motus|One uses monday.com for
the following core features:
 Role Assignment - Assigning specific roles or tasks to team members and tracking
their progress along the way, holding everyone accountable thereby avoiding
confusion in distribution of tasks.
 Fig 19- Role Assignment using Monday.com

 Timelines - Visual representation of timelines, milestones, and deadlines provides a

clearer understanding for given tasks in a project.
 Gantt Charts - Allows Motus|One to view project tasks in a Gantt chart view,
allowing them to view the entire project including the dependencies and timelines
for each milestone (Haan and Broverman, 2023).

Fig 20- Gantt Chart using Monday.com

Ubeya.com
Before implementing Ubeya into Motus|One’s Routine, they used regular spreadsheet
software, emails, and text messages for employee communication. This was very inefficient,
which is why they needed a software solution to centralize their database that can answer
all their staff management needs instantly.

Fig 21- Ubeya Platform

As a result, with the implementation of Ubeya, they found that Instant workforce data
access serves as MOTUS ONE's centralized communication hub, streamlining employee
messages on uniform regulations and location changes. This efficiency minimizes the time
spent managing communication channels, allowing a focus on core tasks rather than
navigating various messages for over 200 employees leading up to events.

5. System Development Models

4.1. Review of appropriate systems development models

Motus|One uses the waterfall model to carry out their daily operations. The Waterfall
model guides each task with precision and reliability by gradually progressing through the
distinct phases of requirements analysis, design, execution, and testing. This model ensures
that daily tasks are approached with thorough planning and executed with a close eye to
detail. By implementing the principles of the Waterfall model, Motus|One minimizes the
likelihood of errors thereby enhancing its overall efficiency.

A brief description of other different system development models is listed in the table given
below.
Fig 22- Different System Development Models
4.2. Selection of the most suitable model for the organization

Currently, Motus|One utilizes the Waterfall Model in their daily operations. They gather all
the project requirements beforehand and proceed with fully implementing each phase of
the project before moving onto the next phase. This model follows a linear sequential
approach and does not allow much room for flexibility.

According to our study and analysis, our group believes an Iterative Model would suit
Motus|One best in their daily operations. An Iterative approach allows Motus|One to
engage in a continuous feedback loop with clients during events, especially when client
requirements constantly evolve. Based on the feedback received from the clients, Motus|
One can incorporate these changes at each stage of the project and ensure that their
transportation services meet the demands during the event.

Fig 23- Iterative Model

4.3. Description of how the model will be implemented by the organization

MotusOne uses the iterative model by continuously refining its transportation services.
Starting with targeted improvements in each iteration, the company gathers feedback from
stakeholders, adapts to changing requirements, and refines features based on real-world
usage. This iterative and adaptive approach allows Motus|One to deliver enhanced event
transportation solutions, ensuring continuous improvement, responsiveness to client needs,
and a commitment to excellence.

Motus|One implements the iterative model by:

 Identifying specific areas for improvement.
 Planning and executing iterations with targeted features.
 Collecting feedback from stakeholders.
 Refining based on feedback and lessons learned.
 Repeating the process for continuous enhancement, adapting to evolving
requirements and market dynamics.
This approach allows Motus|One to incrementally enhance its transportation services,
ensuring they align with changing client needs and industry trends.

After the planning and design phase, a suitable deployment model must be selected for
implementation of the new system. A few options are listed in the table below.

Fig 24- Deployment Models

A phase-in deployment system would be highly beneficial to Motus|One. This approach

allows for a gradual transition, minimizing the risk of delays during critical operations. By
running both the existing and new systems concurrently, any issues in the new system can
be quickly identified and addressed, reducing potential risks. The gradual introduction also
provides the opportunity to train staff at a comfortable pace, ensuring they become familiar
with the new system without feeling overwhelmed. Additionally, necessary adjustments and
improvements can be made with constant feedback from clients after each phase. The
phase-in model gradually helps Motus|One keeps things running smoothly, uses resources
wisely, and adapts efficiently to new systems.

6. Digital Business Models

In the ever-evolving landscape of the automotive sector, MotusOne stands at the forefront,
recognizing the imperative adoption of digital business models to not only stay competitive
but to also surpass evolving customer expectations. In essence, a digital business model
refers to the strategic use of digital technology to create, deliver, and capture value within
an industry. MotusOne, understanding this paradigm shift, effectively expands its client base
through the implementation of e-commerce methods, facilitating seamless online vehicle
sales and extending services into the aftermarket domain. The subscription-based models at
MotusOne are meticulously crafted, offering clients customizable ownership or service
plans, thereby fostering heightened customer loyalty. Leveraging sophisticated car
telematics and consumer information, MotusOne employs data-driven algorithms for
precisely targeted marketing campaigns and predictive maintenance. Additionally, the
company actively engages in platform models, forging alliances in shared mobility services
and infrastructure for charging electric vehicles. As MotusOne skillfully integrates these
tailored digital models, it positions itself not just to navigate the industry's ongoing digital
transformation but to proactively meet the dynamic demands of today's automotive
market.

5.1. Overview of appropriate digital models for the specific sector

In the dynamic landscape of the transportation industry, various business models are
strategically employed to meet the diverse needs of customers.

The Subscription model proves applicable, as companies charge customers for access to
their transportation services.

Embracing the Aggregator/Ecosystem model, transportation companies facilitate

transactions and services between users, fostering a connected ecosystem. This is evident in
platforms like Uber, which aggregates various transportation options into a single app,
providing users with a comprehensive and convenient solution.

Moreover, the Access over Ownership model gains prominence, reflecting the industry's
acknowledgment of changing consumer preferences towards flexible and on-demand
transport solutions.

The Experience model is integral, emphasizing a commitment to providing a seamless and

customer-centric journey. In essence, the transportation industry adeptly integrates these
diverse business models, ensuring adaptability and meeting the evolving expectations of its
clientele.

5.2. Description of an appropriate model that is in place at the organization

MotusOne is a transportation and consulting solutions company that uses technology to

streamline and optimize transportation and logistics for various events. They leverage digital
tools and platforms to deliver personalized, efficient, and user-friendly transportation
services.

Here's how MotusOne aligns with the elements of an experience digital business model:

Understanding Your Audience MotusOne understands that different

events require different transportation
needs.

Defining Your Value Proposition
Leveraging Technology
They tailor their services to meet these
specific requirements, ensuring an optimal
guest experience.
MotusOne's value proposition lies in their
ability to deliver efficient and seamless
transportation solutions for events.
They offer a range of services including
corporate transportation, transportation
consulting, and so on.
MotusOne uses technology to simplify
complex transportation and logistics tasks.

Staying Agile MotusOne adapts to the changing needs of

their clients and the evolving nature of
transportation and logistics.
They continuously innovate and improve
their services to stay ahead of the curve.
Investing in Talent MotusOne invests in their team's skills and
expertise, recognizing the importance of
having the right people to execute their
digital strategy effectively.
Measuring and Analyzing MotusOne implements metrics and KPIs to
measure the performance of their digital
initiatives and make data-driven decisions.
Customer-Centric Approach MotusOne puts the customer at the center
of their strategy.
They aim to ensure that their clients'
promises are kept and that their complex
transportation needs are simplified.
Staying Informed MotusOne stays informed about industry
trends and emerging technologies.
They continue to train and manage on-
ground personnel, indicating a continuous
learning approach.

In conclusion, MotusOne exemplifies an experience digital business model by focusing on

creating a superior user experience, understanding their audience, defining their value
proposition, leveraging technology, staying agile, investing in talent, measuring and
analyzing, adopting a customer-centric approach, and staying informed.

5.3. Reflection on how the model is implemented and its impact on the organization

Implementing the Experience Digital Business model in MotusOne, involves creating

memorable and engaging experiences throughout the customer journey. Here are some
ways MotusOne have implemented this model:
Personalization and Customization
Tailored Experiences
User-Centric Approach
Creating Memorable Touch-points
Pre-Event Engagement
Innovative Features
Emotional Connection and Storytelling
Narrative Building
Event Integration
Continuous Improvement and Feedback
Feedback Loop
Innovation Culture
Digital Enhancements
Offering customized transportation
experiences for different types of events
(weddings, corporate gatherings, concerts)
by providing themed vehicles, personalized
amenities, or route customization based on
customer preferences.
Focusing on understanding client needs and
preferences to offer bespoke solutions,
perhaps even offering various tiers of
experiences based on the event’s
importance or specific requirements.
Providing a seamless booking process along
with proactive communication and
guidance, ensuring the client feels
supported and excited about their
upcoming transportation experience.
Introducing innovative technologies within
their vehicles, such as interactive
entertainment systems, immersive
experiences during the ride, or digital
concierge services, enhancing the overall
journey.
Sharing stories or testimonials of previous
clients' exceptional experiences with
MotusOne, creating an emotional
connection and setting expectations for
future customers.
Collaborating with event organizers to
seamlessly integrate transportation into the
overall event experience, ensuring
transportation becomes an essential and
memorable part of the event.
Actively seeking customer feedback to
refine and enhance services, demonstrating
a commitment to consistently improving
the customer experience.
Encouraging an innovative culture within
the company, exploring new technologies
or partnerships that can further enhance
the experience provided.
 Technology Integration Utilizing digital platforms and apps for easy
booking, real-time updates, and
personalized recommendations.

Moreover, this model can have several positive impacts on MotusOne:

Competitive Advantage By offering memorable and tailored

experiences, MotusOne can differentiate
itself from competitors in the event
transportation industry.
This uniqueness can become a significant
selling point, attracting more customers
who value personalized and engaging
services.

Customer Loyalty and Advocacy Creating memorable experiences fosters

customer loyalty.
Clients who have had exceptional
experiences with MotusOne are more likely
to become repeat customers and
advocates, recommending the service to
others, thus amplifying the company's
reputation through word-of-mouth.

Premium Pricing and Increased Revenue As MotusOne offers higher-value

experiences, they can potentially command
premium pricing for their services.
Customers willing to pay for personalized
and memorable transportation experiences
are likely to perceive increased value,
leading to higher revenue per customer.

Enhanced Brand Image The focus on providing experiences rather

than just transportation services can
elevate MotusOne's brand image.
Being associated with memorable and
personalized experiences can positively
impact brand perception and visibility in
the market.

Improved Customer Satisfaction and Customers who have positive, memorable

Retention experiences tend to be more satisfied.
This satisfaction translates into higher
retention rates as customers are more likely
to return for future events or occasions,
leading to a stable customer base.
 Innovation and Adaptability Embracing the Experience Economy model
encourages MotusOne to stay innovative
and adaptable.
The company may continuously evolve its
offerings, exploring new technologies,
partnerships, or services to enhance the
overall customer experience.

Data-Driven Insights Collecting feedback and data on customer

preferences and behaviors to tailor
experiences can provide valuable insights.
This data can be used to further refine
services, target specific customer segments,
and anticipate market trends.

Overall, this is how MotusOne could implement the Experience digital business model in
their operations, and the various impacts it has.

7. Business Information Systems (ERP/CRM/SCM)

MotusOne is committed to achieving excellence and strongly emphasizes quality rather than
cost-saving measures, as discussed earlier. The company targets high-end clients, which
requires them to implement an effective system. The majority of MotusOne’s operations are
being handled manually. This approach was chosen due to the distinct requirements of each
project. For example, one project might be valued at nine million and require more
resources, while another, valued at thirty-five million, may demand minimal resources.
Despite the manual approach, MotusOne still employs various information systems,
including Monday, Ubeya, SharePoint, and Xero. A detailed discussion of these systems is
given below.

Fig 25-Logos of all the systems that MotusOne uses

6.1. Review of the organization’s Business Information Systems

Fig. 26

In Summary, MotusOne employs monday.com for Customer Relationship Management

(CRM), tailoring it for efficient project management. The ongoing development of Supply
Chain Management (SCM) within monday.com is geared towards seamless integration with
Xero. In Enterprise Resource Planning (ERP), Ubeya streamlines various business processes,
notably in the context of large-scale event transportation.

6.2. Description of core business operations supported by these systems

Fig. 27
In Summary, MotusOne utilizes monday.com to manage client relations, handle projects,
and ensure organizational efficiency. This includes tracking suppliers and planning
integration with Xero for enhanced financial management. Ubeya supports finance, HR, and
staff management in ERP, particularly for large-scale events.

6.3. Explanation of the infrastructure and resources required for these systems

Fig. 28

Customizing monday.com for CRM and SCM presents challenges, such as careful integration
with Xero. In ERP, Ubeya adapts to challenges like manual methods and the impact of
COVID-19. Resources required encompass personalization, development, staff training, and
seamless workflow integration. Overcoming these challenges is imperative for the success of
each system at MotusOne.

8. Conclusions
7.1 Summary of main suggestions for the organization

The organisation should consider outsourcing its fleet management to specialised providers
who can offer sustainable solutions. This could include hybrid or electric vehicles, which are
becoming increasingly popular in the MENA region. However, the organisation needs to
ensure that there is sufficient support for these initiatives within the region.
The integration of Microsoft Dynamics into the organisation's operations could also be
beneficial. This could involve shifting the technology stack to align with the capabilities of
Microsoft Dynamics. The organisation could also consider focusing on Monday.com if it
provides the necessary services.

The organisation should also explore the benefits of implementing a centralised MIS. This
could involve integrating the current separate and disaggregated tools, which could lead to
a better flow of data and a centralised dashboard of information. However, the organisation
needs to consider the potential challenges associated with this transition, such as the
unknown total benefit of having an MIS versus the work required to implement it.

The organisation should consider adopting an Agile approach to its projects, rather than
sticking to a Waterfall model. While this may require training and adjustment, it could
potentially save time in the long run. The organisation should also consider taking
advantage of ecommerce platforms to automate tedious portions of the quote making
process.

7.2. Identification of main constraint in applying proposed plans

The main constraint in implementing the suggested outsourcing of fleet management is the
slow support for EVs in the MENA region. The organisation will need to navigate this
challenge carefully to ensure that its initiatives are successful.

The main constraint in integrating Microsoft Dynamics is the potential need for a shift in the
technology stack. The organisation will need to carefully plan and execute this transition to
minimise disruption to its operations.

The main constraint in implementing a centralised MIS is the unknown total benefit of
having an MIS versus the work required to implement it. The organisation will need to
conduct thorough research and analysis before deciding to proceed with this initiative.

The main constraint in adopting an Agile approach is the requirement for training and
adjustment. The organisation will need to invest in training resources and provide adequate
support to its staff to facilitate this transition.

The main constraint in taking advantage of ecommerce platforms is the potential difficulty in
migrating from the current system of using email. The organisation will need to carefully
plan and execute this migration to avoid breaking changes.
7.3. Reflection on lessons learnt for the members of the start-up

The key lesson learned during this project was the importance of consultancy work. It
requires a lot of information and careful planning. For future projects, the team should aim
to gather more information at the beginning to ensure that they have all the necessary data
to make informed decisions.

Another key lesson was the difficulty of working with companies that are not very famous or
don't have an online presence. These companies often lack IT infrastructure and may not
have many recommendations to offer. For future projects, the team should aim to work
with more established companies or companies with a strong online presence.

Finally, the team learned that consultancy work can be challenging, especially when dealing
with companies that lack IT infrastructure. For future projects, the team should aim to
provide more detailed recommendations and guidance to help these companies improve
their IT infrastructure.

Appendix
Appendix – A-Interview Questions

Section 1: Strategic Management Principles

1. How do you stay up-to-date with the industry tech trends, and can you share an
example of a recent tech improvement in your operations?

2. How does your company react to different changes like new

regulations/technologies? (Example: can you explain how they dealt with VAT)

3. Who are your competitors? How do you deal with them?

4. What do you think are your company's strong points and areas that need
improvement, like resources or skills?

5. Who are your target customers? Explain a bit about the reputation of your company.

6. What are your company's long-term goals and plans?

7. Is everybody aware of the company's strategy/goals? How do you make sure of this?

8. How do you prioritize resources to the parts of your business that need them?
 9. What metrics do you use to check if you are reaching your goals? (what KPIs do they
use)

10. What do you measure to check how well your company is doing?

11. How often do you review the progress of your various projects?

12. Can you talk about a time when you dealt with a project that was going downhill?

13. How do economic conditions and social trends affect the influence of suppliers and
customers in our transportation industry? Can you provide an example of how these
external factors impact our relationships with suppliers and customers?

14. What strategies or initiatives do you believe set your company apart from
competitors in the transportation and logistics sector? How do these strategies
contribute to your company's competitive advantage?

15. Are there any legal concerns your services go through? and do they differ in regions?

16. Keeping up with the sustainability trend, what approach has MotusOne taken on the
matter?

17. What is the working culture like at your organization, and explain those principles?

18. What is your company's mission and vision.

19. How do you approach being in a leadership role? How would you describe your
style?
20. How can you describe your business and operational strategy in providing your three
different types of services that your company provides?

Section 2: Types of Information Systems

1. Do you use a software/3rd-party-service for processing transactions including billing,

inventory, and payroll? Please elaborate.

2. Are you using any software to visualize your data in graphs or picture formats?

3. Do you have a software/service in place to automate decision-making in your

company?
 4. Do you have a system to generate your annual reports for the company heads to
visualize the current situation of the company?

5. Are there any manual tasks that you wish could be automated? These can include any
repetitive tasks done every day in the same manner (e.g., transferring filled online
forms into an Excel sheet).

6. Does your company have any specific IoT device/app that supports your daily
operations? (e.g., https://www.youtube.com/watch?v=I8vYrAUb0BQ)

7. Have there been any advantages to implementing these systems, and if so, what
enhancements have they brought about?

8. What challenges has your organization encountered when implementing these

systems, and how have you dealt with those challenges?

9. Does your company make use of these systems?

o Electronic Data Interchange (EDI)
o Safety and Compliance Systems
o Order Processing System
o Billing and Invoicing System
o Inventory Management System
o Warehouse Management System (WMS)
o Fleet Management System
o GPS and Tracking Systems

a. What specific software are you using/who is providing that service to you?

b. What benefits does it provide?

c. What general difficulties are you having with them? What would you change
about it?

d. Can you give an estimated cost for it? (per year would be easy to work with)

Section 3: Managing IT Projects

1. Could you maybe think of some efficient project management practices that
MotusOne uses while dealing with its IT projects?
 2. What methodologies or frameworks do you follow when creating a project
management plan, such as Agile, Waterfall, or a hybrid approach?

3. What strategies do you employ to assess and manage risks within the project
management plan?

4. Can you share an example of a successful project where the project management plan
played a crucial role in achieving project objectives?

5. Can you explain how you allocate and manage resources, including human resources
and budget, in your project management plan?

6. What sort of cloud products do you use for your various projects? Why did you select
them over other providers?

7. What cloud-based solutions do you use:

a. to efficiently handle and store transportation data?
b. to provide accurate tracking and data analysis for transportation services?
c. for fleet and asset management work packages in transportation?
d. to improve transportation efficiency and reduce fuel consumption?
e. to create user-friendly interfaces for your services?

Section 4: Systems Development Models

1. Have you done a project recently? What development process did you use?

2. While planning for the project, have you considered other development models if so,
what made you choose the current model instead?

3. Have you found any difficulties in a project that you think can be attributed to your
development problem? What are they?

4. Did you involve stakeholders, such as clients and end-users, in the decision-making
process for selecting a development model?

5. What kind of tasks/resources do you outsource? How does this benefit MotusOne?

6. What criteria or factors do you consider when choosing a development model? (e.g.,
project size, complexity, industry, etc.)
Section 5: Digital Business Models

1. Does MotusOne use digital platforms to offer services or engage with customers? Can
you explain how they do this?

2. What tools, technologies, or software are integrated with this model to enhance its
effectiveness?

3. How does your organization ensure that the model remains up-to-date and adaptable
to changes in the business environment or industry standards?

4. Can you describe the roles and responsibilities of the teams within your organization
related to implementing and maintaining this model?

5. Do you provide subscription-based services? If yes, can you go into more detail about
them?

6. Do you provide fleet management service to other businesses?

7. Do you collaborate with other transportation/ride-sharing/etc. companies when

providing your services for your customers? If yes, then with who?

8. Do you have a mobile app for your customers to make use of your services?

9. Do you have a loyalty program / do you give exclusive benefits to long-term

customers?

Section 6: Business Information Systems (ERP/CRM/SCM)

CRM – Customer Relationship Management

SCM – Supply Chain Management

ERP – Enterprise Resource Planning

1. Inventory management is a critical aspect of logistics. Can you share your approach to
balancing inventory levels to meet customer demands ?

2. In the transportation and logistics industry, clients often have specific requirements.
How do you tailor your CRM approach to meet these unique customer needs?

3. Can you elaborate on the specific functions and tasks that the CRM and SCM systems
assist with in the context of your daily operations?
4. Are there particular departments or teams within your organization that rely heavily
on the CRM and SCM systems for their operations, and how do they benefit from
them?

5. What strategies or practices are in place to ensure the security and continuity of the
CRM and SCM systems in support of your business operations?

6. Are there any future plans or developments related to the CRM and SCM systems that
could further enhance your core business operations?

7. Do you use a CRM/ERP/SCM system? If yes, who provides these service/what

software do you use? If no, then do you think you could benefit from one? Why?
Appendix – B-Individual Reflection

Member 1 – M00848120 Aishwarya Sharma

Reflection – Learning Style

In my VARK analysis, my scores indicate a pronounced preference for kinesthetic learning (K:
14), suggesting that I learn best through hands-on experiences and physical activities. Aural
learning comes in second place with a score of 9, meaning I also benefit from auditory
information and discussions. Surprisingly, I show no inclination towards the read and write
learning style (R: 0), implying that traditional reading and writing methods might not be my
most effective learning tools. Visual learning is moderate with a score of 4, indicating that
while visual aids are helpful, I don't rely on them as heavily as kinesthetic and aural
methods.

Reflection – Personality Type

My MBTI survey results reveal that I have a preference for ISFJ, which is Introversion (I), with
a score of 6, indicating that I tend to focus on my inner thoughts and find solitary activities
rejuvenating. In terms of perception, I lean towards Sensing (S) over Intuition (N) with a
score of 17, demonstrating a preference for concrete and practical information over
abstract concepts. When it comes to decision-making, I favor Thinking (T) over Feeling (F)
with a score of 10, suggesting that I rely more on logic and analysis than emotions. In
lifestyle, I tend towards Judging (J) rather than Perceiving (P) with a score of 13, reflecting a
preference for structure and organization in my approach to life.

Reflection – Team role

In my Belbin Team Role analysis, I stand out as an Implementer (12), emphasizing my

strength in turning ideas into practical actions. Resource Investigator (11) and Shaper (11)
highlight my adeptness in securing resources and driving tasks with determination. I also
demonstrate versatility as a Teamworker (9), Plant (9), and Completer Finisher (10),
showcasing my ability to collaborate, generate creative ideas, and ensure thorough task
completion. While my Monitor Evaluator score is relatively low (1), indicating a lesser
inclination for critical analysis, and Co-ordinator (7) shows a moderate ability to organize
and delegate. The absence of a Specialist score (0) suggests a lower preference for focusing
on a specific area. Recognizing these roles helps optimize team dynamics by leveraging
strengths and addressing potential areas for improvement.

Reflection on the six topics

1. Strategic Management Principles

Motus One's strategic management principles prioritize delivering event transportation

services to high-end clients and event managers. Their strategic focus is on quality rather
than cost, aiming to stand out in the industry. The commitment to building strong
relationships and trust aligns with their vision of being a leader in the sector. The strategic
leadership approach involves breaking away from traditional methods to ensure
personalized experiences for every guest.

My reflection on its strategy is that its plan seems very strong because it focuses on a
specific market and is known for doing really well. However, they should explore avenues to
diversify their customer database and do smaller events when business is slow. This
alternative approach can give them a more sustainable business model and foster growth
opportunities. While maintaining a commitment to quality, expanding its strategic horizon
might offer additional resilience in a dynamic market.

2. Information Systems Types

Motus One shows a thoughtful approach to information systems tailored to their needs.
They use Transaction Processing Systems (TPS) like Xero for precise financial management,
emphasizing accuracy. Their reliance on Office Automation Systems (OAS) like Excel
highlights their focus on analytical processes. The use of Knowledge Work Systems (KWS),
seen in Falcon Tracker for fleet monitoring, aligns well with the demands of their industry.
Even without a dedicated Management Information System (MIS), they cleverly use tools
like Excel OneDrive and Mondays. They opt for expert judgment over automated Decision
Support Systems (DSS) as all their projects are different and must be observed and handled
differently according to the client's needs. They don’t use any Executive Support Systems
(ESS) because they didn’t feel the need to do it as they don’t have many projects, but the
ones they have are huge and can be managed without any ESS in place.
Motus One has organized its work well, but there's a chance to make things even smoother
For Knowledge Work Systems (KWS), By using smart devices like those from Particle or
NimbeLink, they can make their fleet monitoring even better. These devices give instant
information about how vehicles are doing and where they are. Adding clever sensors goes
beyond just tracking – it gives details about things like the environment or the condition of
equipment. Particle's devices are flexible and can be adjusted to what Motus One needs,
making their work more efficient. This move fits with Motus One's goal of being precise in
event transportation, making sure their information systems cover everything they need.

3. Managing IT Projects & Cloud

Motus One strategically employs the waterfall methodology to manage its IT projects,
emphasizing detailed planning and sequential progress. In their leadership approach, Motus
One aligns more closely with the Coaching Leadership style, actively working with team
members to offer guidance, support, and personalized development opportunities. They
effectively use cloud services, with OneDrive being a prominent tool for document
management. OneDrive enhances collaboration among team members, centralizes data
storage, and promotes seamless communication within the organization.

Reflecting on this, considering the rapidly evolving landscape of cloud technologies,

exploring advanced cloud platforms like AWS could bring additional functionalities and
benefits to Motus One instead of just sticking to OneDrive. AWS, with its extensive suite of
services, offers scalability, security, and flexibility that can cater to Motus One's dynamic
operational requirements. Integrating such advanced cloud solutions could further optimize
their IT infrastructure, ensuring robustness and efficiency in project management.

4. Systems Development Models

Motus One takes a systematic approach to systems development, relying on the waterfall
model. This method, emphasizing detailed planning and step-by-step progress, aligns with
their project-oriented nature. It ensures a structured execution of projects, breaking down
tasks into manageable milestones. By adhering to this model, Motus One prioritizes a
methodical and organized approach to systems development.

Reflecting on their current model, there's potential to enhance adaptability by introducing

elements of an iterative approach, such as agile methodologies. While the waterfall model
serves well for structured progress, incorporating agile principles could provide flexibility.
This iterative process allows Motus One to revisit and refine elements, addressing client
feedback and ensuring a dynamic and responsive systems development approach.

5. Digital Business Models

Motus One's digital business model centers around its websites, serving as a vital resource
for information on their high-quality and personalized event transportation services. The
websites, designed with a user-friendly interface, play a crucial role in providing a seamless
platform for clients to explore the services offered. However, a notable observation is that
on their website, they have mentioned providing logistics services, but from the interview, it
was revealed that they actually don't offer logistics. Rectifying this inconsistency on the
website by removing the logistics aspect would ensure accurate representation, fostering
transparency and credibility in line with the company's actual service offerings.

Reflecting on this, while their current model aligns with their commitment to quality and
personalized services, introducing a mobile app for clients could enhance interaction and
customer engagement. Additionally, exploring a subscription-based model, even for high-
end clients, might provide a more predictable revenue stream and foster long-term
relationships.

6. Business Information Systems (ERP/CRM/SCM)

Motus One strategically uses information systems tailored to their unique operational
needs. They make smart use of Mondays.com as a customized CRM for efficient project
management, client interaction, and project status monitoring. In Supply Chain
Management, they integrate Xero for accounting within Mondays.com, actively working on
a comprehensive SCM framework. For Enterprise Resource Planning, they use Ubeya,
excelling in its ERP and helping them with large-scale event transportation planning.

Reflecting on Motus One’s BIS, they are currently using different tools like Mondays.com for
project and client management, Xero for finances, and Ubeya for ERP. While this approach is
adaptable, a suggestion for improvement is to maximize the use of Mondays.com. Turning it
into an all-in-one ERP system could streamline tasks by putting everything in one place. This
change aligns with their goal of being efficient and might enhance their overall workflow,
making things even smoother.

Member 2 – M00850497 Aleena Ali Khan

What I learned

I learned more about project management techniques, digital business models, competitive
analysis, information system kinds, and business information systems. I now understand
how crucial it is to match IT initiatives with corporate objectives, choose suitable models for
systems development, and use digital business models tailored to particular industries. It is
essential to comprehend the importance of project management strategies, information
system functions, and how technology affects fundamental business processes.
Furthermore, realizing the resources and infrastructure needed for a successful
implementation highlights how crucial a safe and well-maintained IT environment is. All
things considered, these subjects add to a comprehensive knowledge of technology
integration, strategic organizational management, and successful decision-making in the
fast-paced corporate environment of today.

Survey

Reflection - Learning Style

My learning style results indicate a blend across Visual (3), Aural (4), Read/Write (6), and
Kinaesthetic (4) preferences. As someone with a Visual learning style, I tend to grasp
information better through seen or observed elements like pictures and demonstrations.
Aural learning resonates with me as well, emphasizing a preference for information transfer
through listening, discussions, and spoken instructions. The Read/Write preference aligns
with my inclination for information displayed as words, favoring reading and writing in
various formats.

Additionally, I have a Kinaesthetic learning style, indicating a preference for hands-on

experiences and learning by doing. This translates into a desire to physically engage with
tasks, often opting to try things out and learn as I go.

Understanding this blend highlights the need for a varied approach to learning.
Incorporating visual aids, engaging in discussions, emphasizing written materials, and
providing hands-on experiences would cater to my diverse preferences. Recognizing and
adapting to this mix enables me to choose learning methods that align with my strengths,
promoting a more effective and personalized educational experience. It's important to note
that there is no universally right or wrong learning style; the key is to identify what suits my
individual preferences for optimal learning.
Reflection – Personality type

Based on the results, my personality type is identified as INTP, which stands for Introverted,
Intuitive, Thinking, and Perceiving. These characteristics suggest that I lean towards
introversion, preferring quiet and reflective environments. Being intuitive implies a
tendency to focus on future possibilities and concepts rather than concrete details. The
thinking trait indicates a decision-making process based on logic and objective analysis. With
a perceiving inclination, I tend to be adaptable and spontaneous rather than structured and
organized. This personality type, INTP, reflects a balance of traits that contribute to a
thoughtful, analytical, and open-minded approach to various situations.

Reflection – Team Role

Based on the results, my team role preferences indicate a well-rounded profile with
strengths in various areas. I excel as an Implementer, with a score of 11, showcasing my
ability to turn ideas into practical actions. As a Resource Investigator (9), I demonstrate
proficiency in exploring and discovering external opportunities. Additionally, my
Teamworker (9) and Completer Finisher (9) scores highlight my collaborative nature and
attention to detail, ensuring tasks are thoroughly completed.

With scores of 8 in roles like Co-ordinator, Plant, Monitor Evaluator, and Shaper, I exhibit
versatility in coordinating team efforts, generating innovative ideas, critically evaluating
situations, and driving necessary changes. Although I lean towards a Specialist role with a
score of 0, my overall profile indicates a preference for dynamic and hands-on team
contributions, where my skills in implementation and collaboration shine.
Topic 1: Strategic Management Approach

Understanding:

MotusOne's enduring success is intricately tied to the establishment of a robust strategic

management approach. This involves a comprehensive examination of both external and
internal environments, allowing the organization to identify opportunities, threats,
vulnerabilities, and strengths. The strategic study forms the foundation for precisely
defining corporate goals and objectives, emphasizing effective communication and
coordination among key stakeholders. This collaborative approach ensures a holistic
understanding of the strategic direction, laying the groundwork for sustained success.

Suggestions:

To further enhance MotusOne's strategic management, fostering a culture of continuous

environmental scanning and adaptability is crucial. Regularly updating the strategic analysis
to stay attuned to market dynamics and emerging trends ensures the organization remains
agile. Additionally, investing in advanced technologies like predictive analytics can provide
real-time insights, enabling MotusOne to make proactive strategic decisions. Strengthening
communication channels and feedback mechanisms among stakeholders would further
refine the strategic management process, fostering a collective and informed approach to
decision-making.

Topic 2: Information Systems

Understanding:

MotusOne's information systems, encompassing Management Information Systems (MIS)

and Transaction Processing Systems (TPS), are pivotal to its operations. MIS provides
essential managerial decision support, while TPS ensures accurate data processing. The
integration of Enterprise Resource Planning (ERP) systems enhances overall productivity,
and Decision Support Systems (DSS) assist executives in complex decision-making, forming
an integral part of MotusOne's organizational processes.

Suggestions:

To optimize information systems, MotusOne should explore the integration of emerging

technologies like artificial intelligence and machine learning. Implementing advanced
analytics within MIS and DSS can enhance decision-making capabilities. Regular training
programs for employees on the effective use of these systems ensure maximum utilization.
Additionally, investing in cybersecurity measures and data encryption safeguards the
integrity and confidentiality of sensitive information.

Topic 3: Management of IT Projects and Cloud Technologies

Understanding:

MotusOne effectively manages IT projects and cloud technologies, utilizing methodologies

like Agile or Scrum for planning and execution. The scalability and accessibility of cloud
computing enable remote data storage and access. Strategic planning, risk management,
constant monitoring, adherence to industry standards, and robust security measures
collectively safeguard MotusOne's data in the cloud, contributing to organizational
effectiveness and responsiveness.

Suggestions:

Continued investment in employee training on the latest project management

methodologies and cloud technologies ensures that MotusOne stays at the forefront of
industry best practices. Regularly updating risk mitigation strategies and cybersecurity
protocols is vital to adapt to evolving threats. Exploring innovations like edge computing can
further enhance cloud capabilities, especially in areas with critical data processing
requirements.

Topic 4: Information System Design and Implementation

Understanding:

MotusOne approaches information system design and implementation systematically,

utilizing various systems development models such as Waterfall, Agile, Spiral, V-Model, and
Rapid Application Development (RAD). These models provide flexibility, risk assessment,
comprehensive validation, and rapid prototype development, allowing MotusOne to select
the most suitable model based on project demands and limitations.

Suggestions:

To continually improve the design and implementation of information systems, MotusOne

should encourage cross-functional collaboration among development teams. Conducting
regular retrospectives after project completion helps identify areas for improvement and
ensures continuous learning from each project. Additionally, staying informed about
emerging trends in systems development methodologies ensures MotusOne remains
adaptable and can proactively adopt more efficient models as technology evolves.

Topic 5: Digital Business Models

Understanding:

MotusOne leverages various digital business models, including e-commerce, subscription-

based, advertising revenue-driven, data-driven, and platform models. These models enable
MotusOne to generate, deliver, and capture value in the digital age, reaching a global
audience, encouraging customer loyalty, and facilitating user trades within its digital
ecosystem.

Suggestions:

To stay innovative, MotusOne should explore emerging trends in digital business models
and evaluate their relevance to the automotive industry. Experimenting with new revenue
streams within existing models or adopting hybrid models can enhance MotusOne's
adaptability. Continuously analyzing user data insights ensures targeted marketing efforts
remain effective, contributing to sustained customer engagement and satisfaction.

Topic 6: Business Information Systems (BIS)

Understanding:

MotusOne integrates Supply Chain Management (SCM), Customer Relationship

Management (CRM), and Enterprise Resource Planning (ERP) in its Business Information
Systems (BIS). This integration enhances organizational performance, encourages data-
driven decision-making, and contributes to overall business success.

Suggestions:

To further optimize BIS, MotusOne should explore advancements in AI-driven analytics

within SCM, CRM, and ERP systems. Integrating predictive analytics can enhance supply
chain efficiency, customer relationship optimization, and resource planning accuracy.
Regularly assessing the scalability and interoperability of these integrated systems ensures
they evolve in tandem with MotusOne's growth and technological advancements.
Member 3 – M00850502 Milan Varughese
Reflection – Learning Style
Reflecting on my VARK scores, I realize that I am a well-rounded learner with a balance of
visual, aural, read/write, and kinesthetic learning styles. My high score in visual learning
means I thrive on visual aids and hands-on experiences, which helps me understand
concepts better. My aural learning style is evident in my preference for listening to
instructions and discussions, which aids in my retention of information. My read/write score
indicates that I appreciate written information and excel in tasks that require reading and
writing. Lastly, my kinesthetic learning score shows that I learn best through physical activity
and experimentation. This understanding of my learning style has helped me tailor my study
habits and teaching methods to enhance my learning experience.
As a visual learner, I utilize charts, graphs, and diagrams to represent data and trends,
providing a clear and concise representation of the company's financial health and market
position. My aural learning style allows me to extract information from the interview we had
with a MotusOne representative. As a reader/writer, I excel in synthesizing information
from various sources and presenting it in a structured, coherent manner, ensuring that the
report is comprehensive and easy to understand.

Reflection – Personality Type

As an INTJ, I find myself drawn to the world of abstract concepts and future possibilities. My
decision-making process is rooted in logic and reason, and I thrive in environments that
allow me to plan and structure my tasks. I am known for my analytical problem-solving
abilities and my dedication to achieving my goals. However, I also recognize that my
tendency towards perfectionism and focus on the big picture can sometimes make me seem
insensitive or distant. Despite these characteristics, I believe that my unique personality
type allows me to excel in fields that require efficiency, the interpretation of complex
information, and independent work.

Reflection – Team role

Reflecting on my BELBIN scores, I see that I naturally lean towards roles that require
creativity, initiative, and attention to detail. My high scores in the 'Plant' and 'Completer
Finisher' roles suggest that I thrive on generating innovative ideas and ensuring high
standards of quality control. This aligns well with my interests and strengths in problem-
solving and strategic thinking.

However, I also recognize that there are areas where I could grow. My lower scores in
'Resource Investigator' and 'Specialist' roles indicate that I may need to develop my ability
to seek out new ideas and specialize in certain areas. I am committed to continuous learning
and growth, and I believe that by focusing on these areas, I can enhance my contributions to
any team I am part of.

Topic 1 – Strategic Management Principles

In my understanding, strategic management principles are the guiding principles that help a
company set its direction and achieve its goals. They involve making decisions about where
to invest resources, how to allocate them, and how to measure success. For example, a
company might decide to focus on a particular market segment, develop a new product line,
or expand into a new geographic area. These decisions are based on careful analysis of the
company's strengths, weaknesses, opportunities, as well as its internal and external
environment.

At MotusOne, these principles seem to be applied effectively. The company has a clear
mission and vision, and it uses strategic management principles to guide its decision-making
process. For instance, it targets high-profile clients and prioritizes service quality over cost.
However, there are always areas for improvement. For example, the company could
conduct a more detailed analysis to better understand its internal and external environment
and make more informed decisions.

Topic 2 – Information Systems Types

Information systems are crucial for any business today. They help manage and analyze data,
automate processes, and support decision-making. There are several types of information
systems, including transaction processing systems, management information systems, and
executive information systems. Each type serves different purposes and is used in different
contexts. For example, transaction processing systems handle routine transactions like sales
and purchases, while management information systems provide managers with the data
they need to make decisions. Executive information systems, on the other hand, provide
executives with a broad view of the entire organization.

At MotusOne, various types of information systems are likely in use. For instance, the
company probably uses a management information system to track key performance
indicators and monitor financial performance. It might also use an executive information
system to provide senior leaders with strategic insights. However, the company could
potentially benefit from implementing more advanced information systems, such as
predictive analytics software, to gain deeper insights into market trends and customer
behavior.

Topic 3 – Managing IT Projects

Managing IT projects effectively is crucial for any organization. It involves planning,

executing, controlling, and closing the project. This includes defining the project scope,
developing a project plan, allocating resources, managing risks, and measuring
performance. Effective project management can lead to successful project outcomes,
improved efficiency, and increased customer satisfaction.

At MotusOne, effective IT project management would likely involve careful planning and
execution of IT initiatives. For example, if the company were to implement a new ERP
system, it would need to carefully plan the project, including identifying the necessary
resources, developing a detailed implementation plan, and managing potential risks.
However, the company could also improve its project management practices by adopting
more modern methodologies, such as Agile or DevOps, which emphasize flexibility and
continuous improvement.

Topic 4 – Systems Development Models

Systems development models provide a structured approach to designing, building, and

testing software systems. They define the stages of the development process and the tasks
associated with each stage. Some common models include the waterfall model, the iterative
model, and the spiral model.

At MotusOne, the choice of systems development model would depend on the nature of
the project. For example, if the company were to develop a new software application, it
might choose the iterative model, which allows for frequent feedback and adjustments.
However, the company could also consider using a hybrid model, which combines elements
of multiple models, to suit the specific needs of the project.

Topic 5 – Digital Business Models

Digital business models describe how a business creates, delivers, and captures value in a
digital environment. They take into account the unique characteristics of the digital world,
such as network effects, platform effects, and ecosystem effects.

At MotusOne, the company could leverage digital business models to enhance its
competitive advantage. For example, it could create a digital platform that connects buyers
and sellers, or it could build a digital ecosystem that includes partners and suppliers.
However, the company would need to carefully manage the digital assets it creates, to
protect its intellectual property rights and maintain customer trust.

Topic 6 – Business Information Systems (ERP/CRM/SCM)

Business information systems, such as ERP, CRM, and SCM systems, provide organizations
with the tools they need to manage their core business processes. They integrate data
across the organization, automate repetitive tasks, and provide real-time insights.

MotusOne currently employs a CRM system via Monday.com, while there is no ERP system
in place. The introduction of such systems could substantially boost operational efficiency
and decision-making capabilities. However, careful planning and execution of the
implementation process are necessary to ensure these systems integrate smoothly with
existing systems and meet the company's specific needs.

Member 4 – M00847442 Hayden Jovan Fernandes

Reflection – Learning Style

VARK Results
My VARK scores suggest a preference for multimodal learning, with a strong emphasis on
kinaesthetic and visual methods. I benefit from seeing, doing, and reading to grasp
information effectively, while also appreciating auditory elements. This explains why I
preferred to read through resources, samples and lecture slides to gather information for
my contribution towards this project.

Reflection – Personality Type

MBTI Results

ISFJ stands for Introverted, Sensing, Feeling, and Judging. As an ISFJ, I likely value harmony,
tradition, and helping others. I tend to be reserved, detail-oriented, and compassionate,
often enjoying routine and providing practical support to those around me. This explains
why I worked very well with deadlines and performed each task after careful thought,
consideration, and in-depth detail.
Reflection – Teamwork approach

Belbin Questionnaire

My Belbin results reveal that I am more of an Implementer role in the team. It suggests that
I should be more collaborative with Teamworkers and Coordinators to balance team
dynamics

Section 1 – Strategic Management Principles:

Motus|One’s strategy focuses on providing high quality services in order to retain their
clients. They heavily prioritize on creating long-lasting relationships with clients by delivering
exceptional outcomes for challenging projects. Their goal is to provide the best possible
experience for their clients aiming to be the pioneers in the industry.

While striving to be the best in the industry, I believe Motus|One should also make sure
that their services are provided in the most sustainable and eco-friendly way possible. This
could mean providing transportation solutions that would have a less harmful impact on the
environment.

Section 2 – Information System Types:

Motus|One takes advantage of various Information Systems in their daily operations. As

part of the DMS, they use OneDrive to store data for collaboration and data sharing. As part
of the PMS, they use Monday.com for managing and allocating tasks, along with Ubeya for
staff management. As part of TPS, they use Xero for managing the accounting and finance of
their organization.

While Motus|One does use various platforms for their information systems, I believe that a
centralized application including all these information systems would be more efficient and
beneficial to the organization. This would ease the process of tracking ongoing tasks and
managing resources as everything can be found in one platform.

Section 3 – Managing IT Projects & Cloud:

Motus|One makes use of the Waterfall approach towards their projects. This means they
carefully plan each phase of the project and only proceed to the next phase once the
previous one is complete. They also make use of various Cloud Platforms for their daily
operations such as Monday.com, Ubeya, as well as OneDrive.

While the Waterfall approach seems to be working well for Motus|One, I think that an Agile
approach would be much more beneficial to them. Agile provides room for more flexibility
during the course of the project to adapt to client’s changing requirements.

Section 4 – Systems Development Models:

Motus|One uses a sequential approach in their systems development models. Being a linear
model, phases are completed one at a time, making it easy to understand. However, this
may not be the most efficient approach as the focus here is more on quality rather than
time and cost.
I would suggest that Motus|One follows an Iterative approach in their system development
models. This is allows them to constantly evolve and enhances the quality of their work
based on the feedback received from clients at the end of each phase. This provides them
with the flexibility to adapt to changes in requirements made by clients at different phases
of the project.

Section 5 – Digital Business Model:

Digital business models refer to the strategic use of digital technology to create, deliver and
capture value within the industry. Motus|One’s digital presence is rather low as they only
focus on their website.

I believe that they should make better use of social media platforms to spread the word and
attract more clients. This would enhance the marketing of their brand, attracting more
valuable clients, thereby boosting their position in the industry.

Section 6 – ERP - BIS:

Motus|One has well-defined Business Information Systems in place. As part of CRM, they
use Monday.com to manage daily operations and tasks. As part of ERP, they use Ubeya to
manage their human enterprise resources. However, they do not have an SCM system in
place as they do not really have an inventory as they outsource their fleet.

While Motus|One does use various platforms for their information systems, I believe that a
centralized application including all these information systems would be more efficient and
beneficial to the organization. This would ease the process of tracking ongoing tasks and
managing resources as everything can be found in one platform.

Member 5 – M00849592 Hooda AbdulShakoor

Reflection – Learning style

The way I learn usually included me seeing a visual representation and

understanding an area where I can relate to. In this case, I was able to learn and
apply with the help of our interviewee putting in real life demonstrations and
explaining it in a situation where I can relate to. Below is the results I got from the
VARK survey provided by MDX
Reflection – Personality Type

According to the results from a personality test, I have likely exhibit strong organizational
skills, a practical approach to problem-solving, and a preference for clear structures and
plans in both personal and professional aspects. Below are the results from the MBTI
Personality test.
Reflection – Team role

From the results obtained, I could summarize that I'm good at different team roles, like
getting things done, coordinating, and shaping ideas. This means I can contribute well to
different parts of a team. It matches with how I like to learn and do things practically. Here
are the results:

Topic 1 – Strategic Management Principles

MotusOne prioritizes excellence, building strong ties with high-end clients through
personalized event transportation, emphasizing sustainability. Their success stems from
innovative leadership, a Coaching Leadership approach, strategic supplier management, and
adaptability to social trends in the competitive UAE market.

MotusOne can boost their efforts to be eco-friendly in their transportation services. This
could mean using more green technologies for their vehicles, adopting practices that are
good for the environment, and getting certifications to show they're committed to being
environmentally friendly. This can attract more customers who care about sustainability and
make the company stand out in the market.
Topic 2 - Information System Types

MotusOne relies on a diverse set of information systems for managing its event
transportation services. Key components include OneDrive for document management,
Monday.com for project tracking, Ubeya for staffing, and Xero for accounting. These
systems contribute to enhanced staffing management, robust financial control, streamlined
data handling, and operational efficiency. MotusOne's information system functions cover
vehicle tracking, invoice generation, and data reporting. The company faces issues with
separate systems storing information separately and delays in making invoices by people. To
fix this, they plan to combine all systems into one and use more automation to work better
and interact with customers more easily.

MotusOne should focus on bringing all their different systems together into one platform.
This will help them work better as a team and avoid problems with scattered information.
With everything in one place, they can do their jobs more efficiently and make better
decisions. This step will set the stage for other improvements, making MotusOne more
organized and connected.

Topic 3 – Managing IT Projects & Cloud

MotusOne effectively manages IT projects by employing the waterfall approach during

project initiation. They use Monday.com for task management and HR management,
ensuring efficient workflows. Implementation of Ubeya centralized their staff management,
streamlining communication and providing instant access to workforce data, enhancing
efficiency. The company values its employees, considering the implementation of a business
performance model to recognize and motivate their dedicated workforce.

MotusOne can enhance project management by considering the agile methodology

alongside their current waterfall approach. Combining both methods enables flexibility and
adaptability, improving responses to project changes. Additionally, implementing a
comprehensive business performance model at the management level can boost employee
morale, recognizing and rewarding their contributions. Integrating more detailed project
management planning steps and identifying key work packages would contribute to
comprehensive project planning.

Topic 4 - Systems Development Models

MotusOne presently follows a detailed plan (Waterfall) for precise task management. It's
recommended to shift to an Improvement Model (Iterative) for continuous enhancements
aligned with evolving client needs. This involves making specific improvements, gathering
feedback from stakeholders, and consistently refining processes. When implementing new
systems, it's advised to adopt a gradual approach (Phased-In) for a smoother transition. This
method involves slowly introducing changes to ensure everyone adapts comfortably,
allowing MotusOne to consistently improve services and ensure client satisfaction.

MotusOne can enhance efficiency by transitioning from the rigid Waterfall model to the
flexible Iterative model. This change promotes continuous improvements, adapting to
evolving client needs. For system deployment, a phased-in approach is recommended,
allowing a gradual transition, minimizing risks, and facilitating staff training at a comfortable
pace. This strategy ensures smoother adaptation to new systems, fostering enhanced
transportation services and overall client satisfaction.

Topic 5 – Digital Business Models

MotusOne employs digital business models for customer engagement, service optimization,
and revenue generation. Utilizing platforms like mondays.com, Ubeya, and Xero, MotusOne
streamlines operations, enhances client relations, and manages finances digitally. The e-
commerce transaction models involve customized event services, and their revenue model
centres around premium, tailored transportation solutions. Implementing these digital tools
has positively impacted efficiency, client satisfaction, and financial management for
MotusOne, showcasing a growing digital business maturity. To further evolve, the company
can explore additional digital disruptions and continuously refine its digital business model.

MotusOne should integrate data analytics to enhance decision-making, tailor services based
on customer preferences, and optimize operational efficiency. This data-driven approach
ensures better customer satisfaction, strategic alignment with market trends, and overall
business performance improvement.

Topic 6 – Business Information Systems (ERP/CRM/SCM)

MotusOne prioritizes quality over cost, catering to high-end clients. While manual
operations are currently in place due to project-specific requirements, they use information
systems like mondays.com, Ubeya, SharePoint, and Xero. Mondays.com serves for CRM and
SCM, integrating with Xero, while Ubeya streamlines ERP processes for finance, HR, and
staff management in large-scale event transportation. Challenges include customization for
CRM and SCM, manual methods in ERP, and adapting to COVID-19 impacts, requiring
personalized development, staff training, and seamless workflow integration. Overcoming
these challenges is crucial for the success of MotusOne's systems.

MotusOne should prioritize adopting a comprehensive ERP/CRM/SCM system like

mondays.com and Ubeya to automate and streamline project management, client relations,
and large-scale event logistics. This solution enhances efficiency, supports financial
management through Xero integration, and addresses the challenges of manual processes.
Thorough customization, staff training, and phased implementation are crucial for
successful system integration and improved business operations.
Member 6 – M00850500 Kurt Patawaran
VARK

Learning Style - VARK

The VARK assessment brought some interesting insights into my preferred learning styles. It
seems I'm quite the hands-on learner, leaning heavily towards the Kinaesthetic style. I thrive
when I can get my hands dirty, experiment, and figure things out as I go. Yet, I'm not a one-
trick pony. The Visual and Aural styles also resonate with me, suggesting I can pick up things
well through watching or listening. While Read/Write isn't my top pick, I'm not totally out of
my element when it comes to processing information through written words. Recognizing
these preferences is like unlocking different gears for learning. I'll aim for a mix of doing,
watching, and maybe a bit of listening to keep things interesting in this learning journey.

Personality Type – MBTI

Understanding these personality preferences provides valuable insights into my natural
tendencies, helping me navigate various aspects of life and work more effectively. It also
highlights areas where I might challenge myself to step out of my comfort zone and
embrace different perspectives. Ultimately, the ISTJ profile serves as a useful tool for self-
awareness and personal growth.

Team Role -Belbin

the Belbin Team Role results showcase a diverse set of strengths and contributions
within a team context. It's evident that I bring a combination of leadership,
collaboration, and task-oriented skills, contributing to a well-rounded and effective
team dynamic. Understanding these roles provides valuable insights into my
preferred team contributions and areas where I can excel in a collaborative
environment.

Section 1 – Strategic Management Principles

Motus|One is a business that provides transportation services for planned events. Their sole
business strategy prioritizes delivering quality services to meet clients' expectations and
leave an impression; with this strategy in mind, they would want to cultivate and foster
lasting relationships with major clients to attract more majorly respected clients. Through
this overall strategy, they would position themselves highly within the MENA region, making
their events portfolio respected, making it difficult for competitors to compete at such a
level the company places itself to be in.

One of the strategies that Motus|One has emphasized is its leadership style. The
interviewee stated, “We don't make our employees do something that we can't do;
basically, we try to put ourselves in their shoes and then delegate tasks." This reflects a
strong commitment to prioritizing and maintaining a collaborative, friendly, and respectful
working environment. With this foundation in place within workplaces, individuals would
demonstrate positive performance through various mentorship and support within the
team.

Section 2 – Information System Types

Information system are every company’s backbone that helps maintain a streamlined
approach for daily operations. Motus|One utilizes various information systems for ongoing
projects or daily operations, to name a few; they make use of Monday.com to automate
workflows and keep track of progress as a project management tool, and Ubeya as a staff
management tool to centralize communication amongst employees.

As an event transportation company, the need to invest in information systems that

facilitate seamless communication among employees during ongoing events is crucial. Given
the time-sensitive nature of their business, investing in Ubeya is necessary. Additionally,
using Falcon trackers for GPS is essential for an effective fleet management system.
However, a much better approach would be having an in-house mobile application that
centralizes all these used cases for a more streamlined approach that’s made available in
one mobile application.

Section 3 – Managing IT Projects & Cloud

Motus|One relies on project management tools like Monday.com to streamline daily tasks
and execute projects efficiently. Monday.com's user-friendly interface and Gantt chart
features aid in precise project planning and coordination, crucial for the intricacies of event
transportation. The tool's adaptability to various project management methodologies,
coupled with customizable dashboards, ensures transparent communication and informed
decision-making, reinforcing Motus|One's commitment to successful project delivery.

In addition to software tools, implementing structured project management models could

further enhance Motus|One's project handling. Consider adopting a comprehensive project
management plan encompassing eight essential steps to guide their processes effectively.

Section 4 – Systems Development Models

Motus|One is a company that requires a structured development model to plan and
execute projects. The interviewee mentioned that they use the Waterfall model since their
approach to these projects is very straightforward; they usually tackle them in a step-by-
step manner. The Waterfall model aligns seamlessly with Motus|One's project
requirements and operational style, providing a structured framework for planning and
executing projects.

While Motus|One has found success with the Waterfall model, it's worth considering the
potential benefits of incorporating an iterative model into their project management
approach. With its flexible and adaptive nature, the iterative model could provide Motus|
One with advantages in the ever-evolving landscape of event transportation services.

Section 5 – Digital Business Model

The overall events industry in the UAE is currently slow, with fewer happenings. Which is
why most staff are freelancers/interns, a measure taken for cost management. Motus|One
primarily attracts clients through its website, therefore their social media team enhances it
periodically, the Chief Technology Officer (CTO) and in-house software developers work on
developing and testing features using Monday.com, aiming to provide more efficient
solutions for their business processes.

One of the challenges the business is currently facing is the effective maintenance and
management of costs. An avenue to address this challenge and potentially increase revenue
is through establishing corporate partnerships. In this approach, Motus|One and corporate
clients would enter into a contractual agreement, providing services at a discounted rate.
While this arrangement may initially reduce costs for corporate clients, it presents a long-
term opportunity for Motus|One to secure a steady flow of projects. This sustained project
availability positions the company to generate more revenue over time, allowing for the
transition from freelance-based staffing to hiring full-time employees.
Section 6 – ERP - BIS
Motus|One employs various information systems to streamline and support its business
processes. These processes encompass Customer Relationship Management (CRM) and
Supply Chain Management (SCM) on Mondays, as well as Enterprise Resource Planning
(ERP) on Ubeya and Xeros for payroll software. These systems are pivotal in facilitating
efficient operations across every department by automating and optimizing various tasks.
They contribute to seamlessly integrating organizational functions, ensuring a cohesive and
well-coordinated approach to business activities.

Given the existence of multiple software applications for different use cases, consolidating
all our business processes into a single platform, such as Monday.com, would be a more
efficient approach. This consolidation would streamline our workflow, enhance
collaboration, and simplify management. Having all business processes within Monday.com
offers a cohesive and integrated solution, reducing complexity and improving overall
efficiency.

Appendix – C Further Evidence

Transcripts
References

 cvent (2023) Event industry report 2023 - middle east edition, Cvent. Available at:
https://www.cvent.com/ae/resource/event-cloud/industry-report-2023-me-edition
(Accessed: 28 December 2023).

 Snedaker, S. (2005). How to cheat at IT project management. [online] Rockland:

Syngress, Cop. Available at: https://doi.org/10.1016/B978-1-59749-037-5.X5000-X.

 Manko, B.A. (2021). The Adaptability of Monday.com’s app-based software: Discover

the Company Building a Flexible Business Model That Adapts to Individual Company
Needs. Journal of Information Technology Teaching Cases, 12(2),
p.204388692110288. doi:https://doi.org/10.1177/20438869211028855.

 Andreev, I. (2021). Performance Management Cycle. [online] Valamis. Available at:

https://www.valamis.com/hub/performance-management-cycle.

 Haan, K. and Broverman, A. (2023). monday.com Review 2023: Features, Pros &
Cons. [online] Forbes Advisor Canada. Available at:
https://www.forbes.com/advisor/ca/business/software/mondaycom-review/.