Service design toolkit

for social connectivity among the elderly:

A toolkit for social organization to enhance elderly social activity

The Social problem: loneliness among the

elderly
Loneliness, as a social problem, has drawn
wide attention of the academic and public.
Up to 32% of adults older than age 55 report
feeling lonely at any given time.

Problem Framing
In the context of activities organized by the
social organization(such as bingo game,
or care information lecture) Research
identified dozens of problems and
opportunities in social interaction. They are
highlighted as:
• The reliance of facilitator
• The passive social attitude
• The negative social norm
• Negative complaining
• One-way communication Positively entitle the elderly Positively entitle the elderly
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Based on the research, a desired vision e
it in e
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states that the relationship between t i v
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organization and elderly could be like sports r g a n iz

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This is a brand for the Senior Center of a
French city. The slogan is: Living well the
nar.itstsiantTetatshio organized mind.
vision, a strategy with 4 steps is created as
l e mw o g matdiote cs x s i e e privilege of age. This logo inspires from the
e n n im
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r
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eld vTilelgdezredege, d mi
i and "Seigneur" ("Lord" in French). The
suggestion for organizations.Besides,the pri eanri ivil ize
org p rgan
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promise is to treat seniors as kings (and
queens).

strategy is translated into 15 design

guidelines, which could be used to trigger
ideas to enhance or renew the activity. Front Back

R&D Promote Coordinate Facilitate Service design Toolkit

Engage elderly through
fit-in and ownership
Based on the elderly's habit
Envision positivity
through the rebranding
Positively branding the activity
Enable connection with
social triggerst
Add social triggers in current
activities
This toolkit conveys the strategy and
Enhance connection through
facilitating the empathy design guidelines in a tangible way.
Furthermore, the toolkit can facilitate
Activate listening and imitation the co-creation session with the

Add social space in daily routine
Blend social need with other
purposes
Create a community symbol
Positive entitlement for the
elderly Enable storytelling
Visualize the story Enable richer senses in
communication
Enable social participation
Gamify interaction to create
organization in an accessible way. From
openness to share
the first step of discovering the journey
with the template to the ideation phase
with the design guidelines card as

Engage the elderly in activity

through tools triggers, the toolkit can guide the co-
initiating
creation process and spark creative
Use the elderly's strength thinking in the session.

Haoxin Weng Committee Prof. dr. ir. Goossens, R.H.M.

Design against loneliness: service design toolkit Dr. ir. Sonneveld, M.H.
for social connectivity among the elderly
2019-08-23 Company Katja Westgeest
Strategic Product design (Msc.)

Faculty of Industrial Design Engineering