Royal University of Phnom Penh

Department of International Business Management

Subject: Business Monitoring Evaluation Seminar

By lecturer: Im Sophat

Group 7: members
- Mean Rotana
- Phonn Sovanlyta
- Noek Vanneth
Case Study:

Nike: A Powerhouse
TABLE OF CONTENTS

01 HISTORY OF NIKE
02 GROWTH

03 COMPETITORS
04 ANALYSIS
 NIKE
HISTORY
-Nike, Inc.(stylized as NIKE) is a multinational
footwear, apparel, and equipment company
headquartered in Beaverton, Oregon, in the
United States.

-It was founded on January 25, 1964, as Blue

Ribbon Sports by Bill Bowerman, a track-and-
field coach at the University of Oregon, and his
former student Phil Knight.
 GROWTH OF NIKE
Nike Goes Public
In 1980 Nike went public, and Knight became an instant
multimillionaire, reaching the coveted Forbes Richest Four Hundred
Americans with a net worth estimated at just under $300 million.

According to Annual Report on American Industry In the January 4,

1982 Nike was rated number one in profitability over the previous 5
years, ahead of all other firms in all other industries.
 RIVAL; COMPETITORS

20 years ago when Nike had some tough competition, and

see if we can determine how it so outdistanced its nearest
rival, Reebok.
REEBOK

By the later 1980s, Reebok had emerged as

Nike’s greatest competitor, and threatened its
dynasty. Reebok was there with the first athletic
shoe designed especially for women: a shoe for
aerobic dance exercise.
NIKE AND REEBOK 1976-1995
NET INCOME COMPARISONS AND COMPARATIVE OPERATING STATISTICS
ANALYSIS
Overall, This case illustrates the merger of two major competitors in the athletic shoe
industry, which has expanded beyond its original focus. For NIKE In other aspects of its
comeback, Nike may have lucked out The advertising theme of Nike also caught on: “Just
do it,” had great appeal to youth. Whereas, while Reebok was surprisingly nonchalant and
even arrogant in such relationships. A maker of even high-demand goods is myopic if it is
arbitrary and dictatorial toward dealers.
For your attention