Technology and Livelihood Education 10 Mr. John David L.

Jovellanos
Fourth Quarter 2020-2021

Names ________________________________________________________ Section _________________________

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Business Concept
Name of Company ____________________________
Product or Service ____________________________
Logo:

Tagline: _____________________________________________________________________

Description of product/service:
● Identify the category of your product/service (technology and gadgets/cosmetics/
food/entertainment/education/art/fashion)
● Describe your product/service (features/appearance)
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Reason of your group for choosing the product/service:
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How will your product/service benefit your customers?
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Means of making/preparing the product/service:

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Technology and Livelihood Education 10 Mr. John David L. Jovellanos
Fourth Quarter 2020-2021

Who are your target customers and why?

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Potential competitors:
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What are the possible problems that you may encounter? How are you going to address these
problems?
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How will you reach your target customers? What is your marketing strategy?
● Indicate the form/s of promotion you intend to use. (personal selling, advertising, etc.)
● List promotional strategies that is appropriate for your business and explain why.
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What are going to be the core values of your company? Briefly explain each value. (3-8)
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Technology and Livelihood Education 10 Mr. John David L. Jovellanos
Fourth Quarter 2020-2021

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Describe the working environment and relationships among the members of your company. How
will you make this happen?
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How are you going to ensure that your customers are happy about your company and
product/service?
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Make a target timeline for the growth of your company for 5 years. Use a quarter-annual format in
your goal.

Year 1 Year 2 Year 3 Year 4 Year 5

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

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