POLITICS & SOCIETY

Coronavirus (COVID-19)
pandemic in the Philippines
 Table of Contents

01 Overview Preferred origin country of coronavirus (COVID-19) vaccine in the Philippines 2021 22

Total number of COVID-19 cases in APAC June 2023, by country 04

04 Economic impact
Total number of COVID-19 deaths APAC June 2023, by country or territory 05
COVID-19 7-day incidence APAC 2022, by country 06 Gross domestic product (GDP) growth rate in the Philippines 2028 24

Coronavirus (COVID-19) vaccination rate APAC June 2023, by country 07 National debt of Philippines in relation to gross domestic product (GDP) 2028 25

Public opinion on governments' performance during COVID-19 ASEAN 2022, by country 08 Incidence of severe job losses in the service sector due to COVID-19 Philippines 2021 26
Repatriated overseas Filipino workers (OFWs) during COVID-19 pandemic 2022 27

02 Local cases Financial situation due to pandemic Philippines Q3 2021 28

Share of households with changed income due to COVID-19 Philippines Q4 2022 29
Coronavirus (COVID-19) key figures in the Philippines 2023 10
Households expecting payment difficulties due to COVID in the Philippines Q4 2022 30
Major cases of coronavirus (COVID-19) in the Philippines 2023, by province or city 11
Coronavirus (COVID-19) cases Quezon City Philippines 2023 12
05 Impact on travel and tourism
Coronavirus (COVID-19) cases Manila City Philippines 2023 13
Coronavirus (COVID-19) cases Cavite, Philippines 2022 14 International tourist arrivals Philippines 2012-2022 32

Coronavirus (COVID-19) cases Laguna, Philippines 2023 15 Number of domestic tourism trips Philippines 2012-2021 33

Coronavirus (COVID-19) cases Rizal, Philippines 2023 16 Tourism sector employment figures Philippines 2012-2022 34
Ticket purchasing channels preferred by travelers Philippines 2021 35

03 Vaccination Prospects for overnight stay Philippines 2022 36

Coronavirus (COVID-19) vaccination rollout in the Philippines 2023 18

06 Impact on consumer behavior
COVID-19 vaccination rollout in the Philippines 2023, by region 19
COVID-19 booster shots rollout in the Philippines 2023, by region 20 Share of first time shoppers on social media SEA 2021 38

Coronavirus (COVID-19) chosen vaccine brand in the Philippines 2021 21 Changes in preferred retail channels due to COVID in the Philippines 2021 39

1
 Table of Contents

Change in in-store shopping frequency due to COVID in the Philippines 2021 40

Changes in preferred times to shop due to COVID Philippines 2021 41
Changes in purchase amount spend in-store due to COVID Philippines 2021 42
Frequency of in-store shopping after COVID restrictions Philippines 2021 43

2
CHAPTER 01

Overview
 Total number of novel coronavirus (COVID-19) cases in the Asia-Pacific
region as of June 30, 2023, by country or territory
Total number of COVID-19 cases in APAC June 2023, by country

Number of cases
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000

India 44,994,144

Japan 33,803,572

South Korea 32,131,606

Australia 11,690,064

Vietnam 11,620,482

Indonesia 6,811,989

Malaysia 5,114,717

Thailand 4,751,563

Philippines 4,164,360

Hong Kong 2,911,141

Singapore 2,481,404

New Zealand 2,413,279

Bangladesh 2,042,422

Pakistan 1,581,211

Mongolia 1,010,034

4 Description: The outbreak of the novel coronavirus in Wuhan, China saw infection cases spread throughout the Asia-Pacific region. By June 30, 2023, India had faced over 44.9 million coronavirus cases. Japan followed behind India as having had the second highest
number of coronavirus cases in Asia-Pacific, with about 33.8 million cases. At the same time, South Korea had over 32 million cases. At the beginning of the outbreak, people in South Korea had been optimistic and predicted that the [...] Read more
Note(s): Asia, APAC; as of June 30, 2023
Source(s): Worldometer
 Total number of novel coronavirus (COVID-19) deaths in the Asia-Pacific
region as of June, 2023, by country or territory
Total number of COVID-19 deaths APAC June 2023, by country or territory

Number of deaths
0 100,000 200,000 300,000 400,000 500,000 600,000

India 531,905

Indonesia 161,871

Japan 74,694

Philippines 66,484

Vietnam 43,206

Malaysia 37,127

South Korea 35,017

Thailand 34,328

Bangladesh 29,462

Australia 21,612

Myanmar 19,494

Sri Lanka 16,879

Nepal 12,031

China 5,272

New Zealand 4,510

5 Description: As of June 30, 2023, India had the highest number of confirmed deaths due to the outbreak of the novel coronavirus in the Asia-Pacific region, with over 530 thousand deaths. Comparatively, Indonesia, which had the second highest number of coronavirus
deaths in the Asia-Pacific region, recorded approximately 161.9 thousand COVID-19 related deaths as of June 30, 2023. Contrastingly, Bhutan had reported 21 deaths due to COVID-19 as of June 30, 2023. Read more
Note(s): Asia, APAC; as of June 30, 2023
Source(s): Worldometer
 Incidence of coronavirus (COVID-19) cases in the past seven days in the Asia-Pacific
region as of December 12, 2022, by country or territory (per 100,000 population)
COVID-19 7-day incidence APAC 2022, by country

Number of cases per 100,000 population

0 200 400 600 800 1,000 1,200 1,400

Hong Kong 1,188

South Korea 825

Brunei 804

New Zealand 716

Japan 672

Palau 616

Australia 425

Taiwan 424

New Caledonia 377

Singapore 148

Malaysia 31.8

Macao 22

Guam 21.9

Mongolia 19.1

Fiji 11.4

6 Description: As of December 12, 2022, Hong Kong had the highest rate of coronavirus (COVID-19) cases reported in the previous seven days in the Asia-Pacific region, around 1.19 thousand cases per 100 thousand people. South Korea followed with 825 cases per
100,000 people in the past seven days. Read more
Note(s): Asia, Australia and Oceania, APAC; as of December 12, 2022
Source(s): Berliner Morgenpost; Johns Hopkins University; Robert Koch-Institut; WHO
 Coronavirus (COVID-19) vaccination rate in the Asia-Pacific region as of
June 2023, by country or territory (in doses per 100 people)
Coronavirus (COVID-19) vaccination rate APAC June 2023, by country

Doses per 100 people

0 50 100 150 200 250 300 350

Japan 309.59

Brunei 287.74

Taiwan 284.96

Cambodia 280.88

Hong Kong 277.99

Vietnam 271.37

Singapore 261.27

Macao 259.36

Bhutan 257.07

South Korea 250.2

Australia 250.19

China 244.84

New Zealand 232.43

Malaysia 214

Bangladesh 210.09

7 Description: As of June 30, 2023, Japan has administered around 310 doses of COVID-19 vaccine per 100 people, the highest in the Asia-Pacific region. In comparison, Papua New Guinea has administered only approximately 7.27 COVID-19 vaccine doses per 100 people.
Read more
Note(s): Asia, APAC; as of June 30, 2023
Source(s): OWID
 Satisfaction rate regarding the governmental performance during the
coronavirus (COVID-19) pandemic in Southeast Asia in 2022, by country
Public opinion on governments' performance during COVID-19 ASEAN 2022, by country

Share of respondents

Well Adequate Neutral Poor Very poor

0% 20% 40% 60% 80% 100% 120%

Brunei

Singapore

Cambodia

Indonesia

Laos

Thailand

Vietnam

Philippines

Malaysia

Myanmar

8 Description: In a survey conducted in Southeast Asian countries in November and December 2021, more than 93 percent of the respondents from Myanmar evaluated their government's performance during the coronavirus (COVID-19) pandemic poorly or very poorly.
In contrast, around 98 percent of the respondents from Brunei rated their government's COVID-19 policies to have been either good or adequate. Read more
Note(s): Asia, APAC; November 11 to December 31, 2021; 1,677 respondents; among Southeast Asian respondents
Source(s): ISEAS
CHAPTER 02

Local cases
 Key figures of the coronavirus (COVID-19) in the Philippines as of May 3,
2023 (in 1,000s)
Coronavirus (COVID-19) key figures in the Philippines 2023

4,500
4,096.34 4,022.33
4,000

3,500
Number of cases in thousands

3,000

2,500

2,000

1,500

1,000

500
7.57 66.44
0
Total cases Active cases Recoveries Deaths

10 Description: As of May 3, 2023, approximately 4.1 million people had been confirmed as infected with the COVID-19 virus in the Philippines. Of those, over four million had recovered and around 66.4 thousand died. Read more
Note(s): Philippines; as of May 3, 2023
Source(s): DOH (Philippines)
 Leading cases of coronavirus (COVID-19) in the Philippines as of May 3,
2023, by province or city (in 1,000s)
Major cases of coronavirus (COVID-19) in the Philippines 2023, by province or city

300
277.27

243.99
250
Number of cases in thousands

200 182.58
166.45
159.62
150

100

50

0
Quezon City Cavite Laguna Manila Rizal

11 Description: The coronavirus COVID-19, which originated in Wuhan, China, has spread worldwide. Across the different regions in the world, the number of cases is continuously increasing. As of May 3, 2023, Quezon City reported over 277 thousand cases of COVID-19 -
the highest among other cities and provinces in the Philippines. Read more
Note(s): Philippines; as of May 3, 2023
Source(s): DOH (Philippines)
 Status breakdown of coronavirus (COVID-19) cases within Quezon City in
the Philippines as of April 21, 2023
Coronavirus (COVID-19) cases Quezon City Philippines 2023

Number of cases
0 50,000 100,000 150,000 200,000 250,000 300,000

Total cases 276,353

Recoveries 273,557

Active cases 293

Deaths 2,685

12 Description: As of March 8, 2023, there were approximately 276.4 thousand coronavirus (COVID-19) cases in Quezon City in the Philippines. Of these cases, about 2.68 thousand patients died and around 276.6 thousand recovered. Read more
Note(s): Philippines; as of April 21, 2023
Source(s): DOH (Philippines)
 Status breakdown of coronavirus (COVID-19) cases within Manila City in
the Philippines as of April 21, 2023
Coronavirus (COVID-19) cases Manila City Philippines 2023

Number of cases
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000

Total cases 166,046

Recovered 163,832

Active cases 280

Deaths 1,934

13 Description: As of April 21, 2023, there were over 166 thousand coronavirus (COVID-19) cases within Manila City in the Philippines. Of these cases, about roughly 1.9 thousand patients died and around 163.8 thousand recovered. Read more
Note(s): Philippines; as of April 21, 2023
Source(s): DOH (Philippines)
 Status breakdown of coronavirus (COVID-19) cases within Cavite in the
Philippines as of May 5, 2022
Coronavirus (COVID-19) cases Cavite, Philippines 2022

Number of cases
0 50,000 100,000 150,000 200,000 250,000

Total cases 218,183

Recoveries 216,494

Active cases 212

Deaths 1,477

14 Description: As of May 5, 2022, there were about 218 thousand coronavirus (COVID-19) cases within the Cavite area in the Philippines. Of these cases, 1,477 patients died and over 216 thousand recovered. Read more
Note(s): Philippines; as of May 5, 2022
Source(s): DOH (Philippines)
 Status breakdown of coronavirus (COVID-19) cases within Laguna in the
Philippines as of April 21, 2023
Coronavirus (COVID-19) cases Laguna, Philippines 2023

Number of cases
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 200,000

Total cases 182,170

Recoveries 180,353

Active cases 125

Deaths 1,692

15 Description: As of April 21, 2023, there were about 182.2 thousand coronavirus (COVID-19) cases within Laguna in the Philippines. Of these cases, about 1.69 thousand patients died and around 180.4 thousand recovered. Read more
Note(s): Philippines; as of April 21, 2023
Source(s): DOH (Philippines)
 Status breakdown of coronavirus (COVID-19) cases within Rizal in the
Philippines as of April 21, 2023
Coronavirus (COVID-19) cases Rizal, Philippines 2023

Number of cases
0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000

Total cases 159,118

Recoveries 157,137

Active cases 196

Deaths 1,785

16 Description: As of April 21, 2023, there were approximately 159.1 thousand coronavirus COVID-19 cases within Rizal in the Philippines. Of these cases, around 1.8 patients died and over 157.1 thousand recovered. Read more
Note(s): Philippines; as of April 21, 2023
Source(s): DOH (Philippines)
CHAPTER 03

Vaccination
 Number of coronavirus (COVID-19) vaccine doses administered in the
Philippines as of March 16, 2023 (in millions)
Coronavirus (COVID-19) vaccination rollout in the Philippines 2023

200
179.04
180
Number of COVID-19 vaccinations in millions

160

140

120

100

75.7 79.16
80

60

40
24.18
20

0
First dose Second dose and single-dose vaccines Booster dose Total

18 Description: As of March 16, 2023, around 79.2 million people were already fully vaccinated from the COVID-19 virus in the Philippines. This includes those who received single-dose vaccines. In contrast, roughly 75.7 million people were still waiting for their second
dose of the vaccine. Meanwhile, about 24.2 million already received a booster shot. Read more
Note(s): Philippines; as of March 16, 2023
Source(s): ABS-CBN; DOH (Philippines)
 Number of COVID-19 vaccine doses administered in the Philippines as of
March 16, 2023, by region (in millions)
COVID-19 vaccination rollout in the Philippines 2023, by region

Number of COVID-19 vaccinations in millions

Partially vaccinated Fully vaccinated

0 5 10 15 20 25 30 35

NCR 14.42 14.34

Region 4A 10.94 11.7
Region 3 8.81 9.38
Region 6 4.96 5.63
Region 7 4.9 5.01
Region 1 3.82 4.14
Region 5 3.61 3.83
Region 11 3.44 3.47
Region 10 3.39 3.45
Region 8 2.95 3
Region 2 2.72 2.84
Region 12 2.65 2.67
Region 9 2.38 2.49
BARMM 1.95 2.02

19 Description: As of March 16, 2023, about 14.34 million people in the National Capital Region (NCR) in the Philippines were already fully vaccinated from the coronavirus (COVID-19), with 14.42 million having received their first dose of the vaccine. Meanwhile, CAR
accounted for the lowest vaccination turnout, with less than 1.3 million people having received both doses of the COVID-19 vaccine. Read more
Note(s): Philippines; as of March 16, 2023
Source(s): DOH (Philippines)
 Number of COVID-19 booster doses administered in the Philippines as of
March 16, 2023, by region (in 1,000s)
COVID-19 booster shots rollout in the Philippines 2023, by region

Number of booster doses in thousands

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000

NCR 6,464.11

Region 4A 3,804.5

Region 3 3,183.29

Region 6 1,056.92

Region 7 1,034.75

Region 1 1,612.91

Region 5 720.59

Region 11 733.36

Region 10 1,035.03

Region 8 609.47

Region 2 959.09

Region 12 504.87

Region 9 640.77

CARAGA 443.06

BARMM 487.6

20 Description: As of March 16, 2023, more than 6.4 million people in the National Capital Region (NCR) in the Philippines already received their booster doses against the COVID-19 virus, making it the region with the highest number of people with booster shots. Overall,
24.18 million people have received a booster shot nationwide. Read more
Note(s): Philippines; as of March 16, 2023
Source(s): DOH (Philippines)
 Preferred coronavirus (COVID-19) vaccine brand in the Philippines as of
May 2021
Coronavirus (COVID-19) chosen vaccine brand in the Philippines 2021

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Sinovac Biotech 39%

Pfizer-BioNTech 32%

Oxford-AstraZeneca 22%

Johnson & Johnson 10%

Moderna 7%

CureVac 3%

Sinopharm 3%

Novavax 3%

Sanofi-GSK 3%

Gamaleya 2%

All of the above 2%

None/Don't Know/Refused 19%

21 Description: According to a May 2021 survey in the Philippines, Sinovac Biotech was the most preferred coronavirus (COVID-19) brand by Filipino respondents. The brand, which was developed by a Chinese biopharmaceutical company, was chosen by 39 percent of
Filipinos. In comparison, 32 percent of the respondents stated that they prefer the Pfizer-BioNTech vaccine brand. At the time of the survey, 71 percent of the COVID-19 vaccines that arrived in the country were China's Sinovac followed by the [...] Read more
Note(s): Philippines; April 28 to May 2, 2021; 1,200 respondents; 18 years and older
Source(s): Social Weather Stations
 Preferred countries of origin of coronavirus (COVID-19) vaccine in the
Philippines as of May 2021
Preferred origin country of coronavirus (COVID-19) vaccine in the Philippines 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

United States 63%

China 19%

Japan 13%

Australia 13%

United Kingdom 13%

Canada 12%

Russia 12%

Germany 8%

South Korea 6%

India 3%

All of the above 2%

None/Don't Know/Refused 12%

22 Description: A May 2021 survey in the Philippines revealed that 63 percent of Filipino respondents preferred coronavirus (COVID-19) vaccines coming from the United States. That was 44 percent more than those that favored vaccines coming from China. At the time
of the survey, 71 percent of the COVID-19 vaccines that arrived in the country were China's Sinovac followed by the United Kingdom's AstraZeneca. Read more
Note(s): Philippines; April 28 to May 2, 2021; 1,200 respondents; 18 years and older
Source(s): Social Weather Stations
CHAPTER 04

Economic impact
 Philippines: Growth rate of the real gross domestic product (GDP) from
2018 to 2028 (compared to the previous year)
Gross domestic product (GDP) growth rate in the Philippines 2028

10%
7.57%
8%
6.34% 6.12% 6.1% 6.21% 6.33% 6.41%
5.72% 5.88%
5.32%
GDP growth compared to previous year

6%

4%

2%

0%

-2%

-4%

-6%

-8%

-10%
-9.52%
-12%
2018 2019 2020 2021 2022 2023* 2024* 2025* 2026* 2027* 2028*

24 Description: The growth of the real gross domestic product in the Philippines was forecast to continuously increase between 2023 and 2028 by in total 1.1 percentage points. According to this forecast in 2028, the growth will have increased for the fifth consecutive
year to 6.41 percent. Read more
Note(s): Philippines; 2018 to 2028; * Estimate. Values have been rounded. Read more
Source(s): IMF
 Philippines: National debt in relation to gross domestic product (GDP)
from 2018 to 2028
National debt of Philippines in relation to gross domestic product (GDP) 2028

70%

60% 57% 57.51% 57.56% 57.7% 57.41% 56.44%

54.81%
51.64% 52.92%
National debt in relation to GDP

50%

40% 37.15% 36.97%

30%

20%

10%

0%
2018 2019 2020 2021 2022 2023* 2024* 2025* 2026* 2027* 2028*

25 Description: The ratio of national debt to gross domestic product in the Philippines was forecast to continuously decrease between 2023 and 2028 by in total 4.6 percentage points. According to this forecast in 2028, the ratio will have decreased for the fourth
consecutive year to 52.92 percent. Read more
Note(s): Philippines; 2018 to 2028; * Estimate. Figures have been rounded. Read more
Source(s): IMF
 Incidence of severe job losses in the service sector as a result of COVID-19
in the Philippines as of April 2021
Incidence of severe job losses in the service sector due to COVID-19 Philippines 2021

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Public transport drivers 45%

Informal services 34%

Formal services 34%

Formal retail 29%

Informal retail 24%

Financial institutions 9%

26 Description: According to a survey in 2021, around 34 percent of Filipinos in the informal services and formal services each lost their jobs due to COVID-19. The second largest service sector with job losses was the formal service sector with an incidence rate of around
34 percent. Read more
Note(s): Philippines; April 4 to 13, 2021; 200 respondents; randomly selected community volunteers and barangay officials
Source(s): Various sources (Department of Social Welfare and Development); World Bank
 Number of returning overseas Filipino workers (OFW) during to the
coronavirus (COVID-19) pandemic as of June 13, 2022 (in 1,000s)
Repatriated overseas Filipino workers (OFWs) during COVID-19 pandemic 2022

2,500
2,240.76
Number of repatriated OFWs in thousands

2,000

1,500 1,432.77

1,000
807.99

500

0
Land-based Sea-based Total

27 Description: As of June 13, 2022, about 2.24 million overseas Filipino workers (OFWs) had been repatriated due to the coronavirus (COVID-19) pandemic. Of these, 1.4 million were land-based workers while roughly 808 thousand were sea-based. Read more
Note(s): Philippines; as of June 13, 2022
Source(s): National Disaster Risk Reduction and Management Council
 Personal finance situation due to the coronavirus (COVID-19) pandemic in
the Philippines as of 3rd quarter 2021
Financial situation due to pandemic Philippines Q3 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Hopeful 55%

In limbo 29%

Stable 7%

Resilient 5%

Thriving 2%

Devastated 2%

Impaired 1%

28 Description: According to an August 2021 survey on personal finance in the Philippines, 55 percent of respondents described their personal finance situation as "hopeful", meaning that their household income decreased as a result of the pandemic, but they believed
their finances would recover. In contrast, 29 percent of respondents described their personal finances as being "in limbo", meaning that their household incomes decreased, and they were unsure if they were going to recover. Read more
Note(s): Philippines; August 11 to 17, 2021; 1,100 respondents; 18 years and older; survey included quotas of age, gender, household income and region to represent the overall population
Source(s): Qualtrics; TransUnion
 Share of households with changed income during the last three months
due to the COVID-19 pandemic in the Philippines as of 4th quarter 2022
Share of households with changed income due to COVID-19 Philippines Q4 2022

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

Increased 48%

Stayed the same 35%

Decreased 17%

29 Description: According to a survey on personal finance conducted during the fourth quarter of 2022 in the Philippines, 17 percent of respondents stated that their household income decreased as a result of the COVID-19 pandemic. In comparison, 48 percent of the
respondents stated that their household income increased despite the pandemic. Read more
Note(s): Philippines; November 3 to 15, 2022; 1,005 respondents; 18 years and older; survey included quotas of age, gender, household income and region to represent the overall population
Source(s): Qualtrics; TransUnion
 Households expecting to be unable to pay at least one of their current bills or
loans in full due to COVID-19 pandemic in the Philippines as of 4th quarter 2022
Households expecting payment difficulties due to COVID in the Philippines Q4 2022

Unable to pay 43%

Able to pay 57%

30 Description: According to a survey on personal finance conducted during the fourth quarter of 2022 in the Philippines, 57 percent of respondents stated that they expected to be able to pay their current bill or loan payments in full despite the COVID-19 pandemic.
Nevertheless, 43 percent of respondents expected to be unable to pay at least one of their current bills or loans in full due to financial difficulties brought on by the pandemic. Read more
Note(s): Philippines; November 3 to 15, 2022; 1,005 respondents; 18 years and older; survey included quotas of age, gender, household income and region to represent the overall population
Source(s): Qualtrics; TransUnion
CHAPTER 05

Impact on travel and tourism

 Total number of international tourist arrivals to the Philippines from 2012
to 2022 (in millions)
International tourist arrivals Philippines 2012-2022

9
8.26
8
Number of foreign tourist arrivals in millions

7.17
7 6.62
5.97
6
5.36
4.68 4.83
5
4.27
3.92
4

3
2.03
2 1.48

1
0.16
0
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022*

32 Description: The number of international tourist arrivals to the Philippines significantly increased in 2022 compared to the previous year. Tourist arrivals from February to December reported that over two million tourists arrived in the country, reflecting a significant
increase from the 2021 figures. This was also higher than the tourist arrivals figures in 2020 during the onset of the global coronavirus pandemic, however, still significantly lower than the pre-pandemic figures. Read more
Note(s): Philippines; 2012 to 2022; *Only covers February to December 2022. Figures have been rounded. Figures for years 2012 to 2021 were previously published by the Department of Tourism. Read more
Source(s): Department of Tourism (Philippines); Department of Trade and Industry (Philippines)
 Total number of domestic tourism trips in the Philippines from 2012 to
2021 (in 1,000s)
Number of domestic tourism trips Philippines 2012-2021

140

122.12
120
109.76
Number of trips in thousands

100 95.64

80 75.67
67.46
60.37
60
44.68
40.51
37.28
40
26.98

20

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

33 Description: According to data from the World Tourism Organization (UNWTO), the total number of domestic tourism trips in the Philippines amounted to 37.28 thousand in 2021. While the number of domestic trips slightly increased in that year in comparison to the
previous year when the pandemic hit, it was still much lower than the pre-pandemic domestic trips in the Philippines. Read more
Note(s): Philippines; 2012 to 2021
Source(s): UNWTO
 Total number of people employed in the tourism industry in the
Philippines from 2012 to 2022 (in millions)
Tourism sector employment figures Philippines 2012-2022

6 5.72
Number of employed persons in millions

5.27 5.37 5.35

5.22
4.97 4.9
5 4.71 4.82
4.56 4.68

0
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022

34 Description: In 2022, approximately 5.35 million people were working in the tourism industry in the Philippines - a slight increase from the employment figures during the onset of the coronavirus (COVID-19) pandemic. The number of employees in the tourism
industry reached its peak in 2019. Read more
Note(s): Philippines; 2012 to 2022
Source(s): PSA (Philippines)
 Preferred channels when purchasing tickets among travelers in the
Philippines as of December 2021
Ticket purchasing channels preferred by travelers Philippines 2021

Share of respondents
0% 5% 10% 15% 20% 25% 30% 35%

E-wallet 31%

Credit card 29%

Other forms of mobile and internet banking 18%

Cash 6%

Over the counter payment 2%

35 Description: According to a survey conducted in the Philippines in December 2021, 31 percent of respondents stated that they used mobile e-wallets in purchasing their tickets. GCash and Paymaya are the largest e-wallet service provider in the country. Read more
Note(s): Philippines; December 2021; 1,605 respondents; 18-60 years
Source(s): AirAsia; Tangere
 Leading options for overnight stays in the Philippines as of June 2022
Prospects for overnight stay Philippines 2022

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%

Hotel 76%

Place of a relative/ friend 41%

Airbnb 28%

Motel/ Inn 17%

Hostel 16%

None of the above 1%

36 Description: According to a survey in June 2022, the majority of respondents picked staying in a hotel and a place of a relative or friend as their top two options for an overnight stay in the Philippines. Staying in a hotel was chosen by 76 percent of the respondents,
while 41 percent said they would prefer to stay at a relative or friend's place. The same survey also revealed that Boracay and Baguio were the most preferred domestic travel destinations among Filipino respondents. Read more
Note(s): Philippines; June 2022; 1,000 respondents; 16 years and older
Source(s): Milieu Insight
CHAPTER 06

Impact on consumer behavior

 Share of first time shoppers on social media in Southeast Asia in 2021, by
country
Share of first time shoppers on social media SEA 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60%

Vietnam 50%

Thailand 49%

Philippines 46%

Indonesia 41%

Malaysia 39%

Singapore 25%

Cambodia 21%

38 Description: According to a survey among Southeast Asian consumers, half of the shoppers in Vietnam shopped on social media for the first time in 2021. Comparatively, 21 percent of the shoppers in Cambodia tried social commerce for the first time in 2021. Read
more
Note(s): Asia; August to September 2021; 6,520 respondents; 18 to 65 years
Source(s): Clear; Visa Inc.
 Changes in preferred retail channels due to COVID-19 in the Philippines as
of June 2021
Changes in preferred retail channels due to COVID in the Philippines 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70%

I now mix both online retail and shopping in physical stores 63%

I switched from shopping in physical stores to shopping online only 25%

I still shop in physical stores only 12%

39 Description: According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in the Philippines, the majority of respondents changed their retail shopping behavior due to the COVID-19 pandemic. In particular, 63 percent of respondents stated that
they mixed both online retail and shopping in physical stored as a result of the pandemic. Read more
Note(s): Philippines; June 10 to 30, 2021; 8,830 respondents; 16 years and older; among 5,990 female and 2,840 male respondents
Source(s): Rakuten Insight
 Change in frequency of shopping in physical stores due to COVID-19 in the
Philippines as of June 2021
Change in in-store shopping frequency due to COVID in the Philippines 2021

80%

70%

60%
Share of respondents

50%

40%

30%

20%

10%

0%
I shop less now It remained the same I shop more now

40 Description: According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in the Philippines, majority of respondents stated that they shopped less frequently in physical stores as a result of the COVID-19 pandemic. The same survey revealed
that most of the respondents prefer not to shop during peak hours to avoid the crowd. Read more
Note(s): Philippines; June 10 to 30, 2021; 8,829 respondents; 16 years and older; among 5,989 female and 2,840 male respondents
Source(s): Rakuten Insight
 Changes in preferred times to go shopping due to COVID in the Philippines
as of June 2021
Changes in preferred times to shop due to COVID Philippines 2021

80%

69%
70%

60%
Share of respondents

50%

40%
31%
30%

20%

10%

0%
Yes No

41 Description: According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in the Philippines, a majority of respondents reported that the COVID-19 pandemic has changed their preferred time to go shopping. The same survey revealed that most
respondents preferred to shop in the afternoon. Read more
Note(s): Philippines; June 10 to 30, 2021; 8,829 respondents; 16 years and older; among 5,989 female and 2,840 male respondents
Source(s): Rakuten Insight
 Changes in average spend per purchase from a physical store due to
COVID-19 in the Philippines as of June 2021
Changes in purchase amount spend in-store due to COVID Philippines 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60%

I spend less per purchase now than before the pandemic, and I shop less
55%
frequently

I spend more per purchase now than before the pandemic, but I shop less
17%
frequently

I spend less per purchase now than before the pandemic, but I shop more
6%
frequently

I spend more per purchase now than before the pandemic, and I shop more
3%
frequently

I spent the same amount per purchase but I shopped less frequently 11%

I spent the same amount per purchase but I shopped more frequently 1%

I spent the same amount per purchase and did not change my shopping
6%
frequency

42 Description: According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in the Philippines, majority of respondents stated that they spent less on average and shopped less frequently than before the COVID-19 pandemic. In comparison, 17
percent of respondents stated that they spent more per purchase but shopped less frequently. Read more
Note(s): Philippines; June 10 to 30, 2021; 8,829 respondents; 16 years and older; among 5,989 female and 2,840 male respondents
Source(s): Rakuten Insight
 Frequency of in-store shopping after COVID-19 restrictions are lifted in the
Philippines as of June 2021
Frequency of in-store shopping after COVID restrictions Philippines 2021

Share of respondents
0% 10% 20% 30% 40% 50% 60% 70% 80%

I will be shopping as frequently in physical stores as I used to 67%

I will not be shopping as frequently in physical stores as I used to 33%

43 Description: According to a survey on retail shopping conducted by Rakuten Insight in June 2021 in the Philippines, majority of respondents stated that once COVID-19 restrictions were lifted, they planned to go shopping in physical stores as frequently as they did
before the pandemic. The same survey revealed that majority of respondents prefer to shop in the evenings. Read more
Note(s): Philippines; June 10 to 30, 2021; 8,829 respondents; 16 years and older; among 5,989 female and 2,840 male respondents
Source(s): Rakuten Insight
 Sources

ABS-CBN Visa Inc.

AirAsia WHO
Berliner Morgenpost World Bank
Clear Worldometer
Department of Tourism (Philippines)
Department of Trade and Industry (Philippines)
DOH (Philippines)
IMF
ISEAS
Johns Hopkins University
Milieu Insight
National Disaster Risk Reduction and Management Council
OWID
PSA (Philippines)
Qualtrics
Rakuten Insight
Robert Koch-Institut
Social Weather Stations
Tangere
TransUnion
UNWTO
Various sources (Department of Social Welfare and Development)

44