J.T.S.S.P.M.

SHRI SHIV CHHATRAPATI COLLEGE, JUNNAR

Bachelors of Business Administration
Internal Examination 2023-24
DIDGITAL MARKETING
(Semester – IV)
[Subject Code: A 405] [Marks: 20]
[Class: S.Y.BBA] [Date: -02-2024] [Time: 60 Minutes]

Q. 1) Answer the following questions. [8 marks]

A) Fill in the Blanks [Any four] [4 marks]

1) Digital marketing means ________ . (Online marketing, Analog Marketing)
2) How many main pillars of Digital Marketing ? (2, 4)
3) SEO stands for_______ . ( Search Engine Optimisation, Search Engine Optimum)
4) Content marketing aims ______ . (Distract defined audience, Drive profitable
customer action )
5) Father of Digital Marketing______ . ( Justin Hall , Philip Kotler)

B) Multiple Choice Questions. [Any four] [4 marks]

1) The term digital marketing was first used in ______ .
a) 1999s b) 1990s
c) 1980s d) 1989s

2) Digital marketing is often referred to as ________ .

a) Online Marketing b) Internet Marketing
c) Web Marketing d) All of the above

3) Which of the following items search engines do not want?

a) Keyword stuffing b) Buying Links
c) Poor user experience d) All of the above

4) The focus of web analytics is to understand the _______.

a) Users of a site b) User behaviour
 c) User activities d) All of the above

5) In content marketing the content marketing should be _______.

a) Valuable b) Relevant
c) Consistent d) All of the above

Q.2) Write Short Notes on [Any Three] [12 marks]

1) Digital Marketing.
2) Digital Media to Retain New Customers.
3) Tools of Digital Marketing.
4) Content Marketing.
5) WWW.