Platforms and Marketplaces tend to have much larger scale than Aggregators Examples of some publicly listed 2-sided business (Stripe fgures are estimated) Com Foundi Last 12 months Revenue ba ayes Year © (ending Sept 30,22 Uber Marketplaces 2009 EEE s2o.00 Qairbnb — Marketplaces 2008 I) $3.08 “D DOORDASH Marketplaces 2013 I so. Etsy Marketplaces 2005 J $2.58 VISA Pasioms 1958 [ET 52958 stripe Platforms 2010 1 s12.08° Eshopify Platforms 2006 I) 5.28 WiXcom Platforms 2006 ff] $1.48 B Zillow —Acsregators. 2004 | s2.18' @Piipadvisor aggregators 2000 ff si.48 yelp: Aggregators 2004 ff $1.28 REDFIN Aggregators 2002 ff $1.18" ‘Note: () 2 and Reco revenue shown exe. theldecotinasd haying businesses, Strip reve Is sed on ast know este See caterer More charts at www.trendlineHO.comPlatform Business Models In A Nutshell a ee ce eee eee etc ete eee eee retnorkeffecis Pan business dels usually conse bo sides supply and demand Kidkng of thenieacions benween these two sess one ofthe crucial element a plato bushes! del ures. eon A platform busines mode creates vue by buldng and tapping int network effets. Ecosystem For ect FourWeekMBAMarketplace Business Models ‘A marketplace is a platform where buyers and sellers interact and transact. The platform acs as 2 marketplace that will enerate revenues in fees from one or al the parts invcved in the transaction, Usually, marketplaces can be classified in several ways, like those selling services vs. products or those connecting buyers and sellers at B2B, B2C, or C2C level ‘And those marketplaces connecting two core players, or more. services, 00 ery FourWeekMBAAggregator Business Model In A Nutshell ‘An aggregator business model can be classified as a sort of platform business model, however, with its specific features, For instance, the aggregator might act as a middleman. Still, it monetizes the eyeballs on the platform (advertisers subsidize the aggregator) while keeping a tight control on the whole experience of users. Supplier Consumer Supplier Consumer FourWeekMBA