ASSIGNMENT BRIEF

Module BMB5002 Module Susie Walsh

Code M Tutor
Module Title Managing People in Service Industries
Level 5 Credit 20
Value
of
Module
Assessment Individual Report
Task
Word Count 2250
Assessment 1 O 2 Weighting 60%
No f
Type of Written Report
Submission

Method of Online via Moodle (Turnitin)

Submission
Publication 25th September 2023
Date
Due Date 8th January 2024
Expected 29th January 2024
Feedback
Date
Format of Typed feedback within Moodle, available via the relevant
Feedback assignment link
Learning Outcomes
BA (Hons) Sports Business Management
BA (Hons) Sports Business Management (with placement)
PLO5.1, PLO5.2, PLO5.3, PLO5.4, PLO5.5, PLO5.6

BA (Hons) Events and Experience Management

BA (Hons) Events and Experience Management (with placement)
PLO5.1, PLO5.2, PLO5.3, PLO5.4, PLO5.5, PLO5.6

BA (Hons) Football Business Management

BA (Hons) Football Business Management (with placement)
PLO5.2, PLO5.3, PLO5.4, PLO5.5, PLO5.6

BA (Hons) International Tourism and Hospitality Management

BA (Hons) International Tourism and Hospitality Management (with placement)
PLO5.2, PLO5.3, PLO5.4, PLO5.5,

YSJ York Business School. Managing People in Service Industries, BMB5002M. 2023.
Assignment Description

Choose 1 of the following service sectors as the focus for your report: sports,
tourism, hospitality, or events businesses. You are required to write a 2,250-word
report which should include the following;

• An outline of the chosen service sector

• Critical analysis of the management and leadership styles in one of the
specific service sectors
• Evaluate the effectiveness and relevance of the approaches taken.
• Include consideration of the key challenges your chosen sector faces from a
contemporary perspective
• Appropriate conclusions and recommendations for improvement to the
identified challenges
• Reference list in Harvard format.

Additional Information

The York St John referencing system should be used.

A report (2250 words)

 Executive Summary
 Contents
 Introduction
 Main Body- with sub-headings
 Conclusion/Recommendations
 Reference List
 Appendices

Please use a font such as Arial or Times New Roman and text size 12 for the main
text. You may use a different text size for headers etc.

Please use 1.5 line spacing.

Assessment Regulations
• Your attention is drawn to the University policy on cheating and plagiarism.
Penalties will be applied where a student is found guilty of academic
misconduct, including termination of programme Policy Link
• You are required to keep to the word limit set for an assessment and to note
that you may be subject to penalty if you exceed that limit. (Policy Link) You are
required to provide an accurate word count on the cover sheet for each piece of
work you submit.
• For late or non-submission of work by the published deadline or an approved
extended deadline, a mark of 0NS will be recorded. Where a re-assessment
opportunity exists, a student will normally be permitted only one attempt to be
re-assessed for a capped mark. (Policy Link).

YSJ York Business School. Managing People in Service Industries, BMB5002M. 2023.
• An extension to the published deadline may be granted to an individual student
if they meet the eligibility criteria of the Exceptional Circumstances Policy.

YSJ York Business School. Managing People in Service Industries, BMB5002M. 2023.
 Assessment Marking Criteria
Pass Grade Bands (100 – 40) (Programme Learning Outcomes must be met)
Fail Grade Bands (39 – 0) (Programme Learning Outcomes are not met)

General High First (100 - 85) First (84 - 70) 2:1 (69 - 60) 2:2 (59 - 50) 3rd (49 - 40) Not successful – Fail – Non-
Characteristics Compensatable Compensatable
(39 - 30) (29 - 0)
Thinking skills This work has combined This work has proposed Through critical thinking The work has applied The work appropriately The work is currently The work does not
Weighting: 25% existing knowledge(s) to possible topics of (such as analysis or thinking skills (such as applies a range of limited by some address the required
create new personal investigation with viable evaluation of source analysis, evaluation, or required thinking skills to misunderstandings, areas of knowledge
Relevant Graduate insights. The work has approaches to materials), this work has general problem solving) the core taught content. misapplication, or gaps from the taught
attributes: applied critical thinking generating data and / or revealed new possibilities to demonstrate a deeper The required in required areas of content or applied the
throughout and potential answers. To for or asked questions understanding of the core understanding is knowledge from the required thinking
presented a body of formulate these about the taught content taught content and demonstrated in the taught content. skills.
Enterprising knowledge beyond the questions, the work has (core and additional) and / (possibly) some of the application of the taught
Professional taught content. applied critical thinking or responded with additional taught content. content.
Resilient skills to extend the body independent research
of knowledge presented expanding on the taught
beyond the taught content.
content.
Research Skills, The work is supported The work demonstrated The work has applied The work correctly applies The work incorporates the The work has not yet The work does not
Methods, and by a thoughtful design of successful process and research methods from research methods from research methods demonstrated address or apply the
Methodology the research which output of the research the taught content and the taught content to discussed in class. It successful application research methods
starts to consider the methods used. It independent studies. It attempt to solve problems appropriately uses these or understanding of the discussed in the
Weighting: 25%
wider contexts and demonstrates a broader carefully selects and uses and answer research methods to attempt to required research taught content.
issues of research in the understanding of how these methods to questions in class solve problems and / or methods discussed in
Relevant Graduate discipline. these research methods generate data and / or activities and independent answer research taught content.
attributes: are selected and used insights to solve complex research. questions presented.
as part of a research problems or to answer
Enterprising methodology. bespoke research
Authentic questions.
Professional
General High First (100 - 85) First (84 - 70) 2:1 (69 - 60) 2:2 (59 - 50) 3rd (49 - 40) Not successful – Fail – Non-
Characteristics Compensatable Compensatable
(39 - 30) (29 - 0)
Professional The work has The work has The work has The work has The work has The work is currently The work does not
Learning skills demonstrated demonstrated how you demonstrated how you demonstrated how you demonstrated how you limited by incomplete / address personal
Weighting: 25% exceptional awareness have taken ownership of have critically considered have applied and have considered and insufficiently reflections reflections or
and development of your your learning, initiating your approach to learning integrated feedback / applied the feedback / to produce meaningful feedback / guidance,
learning and / or feedback and guidance and / or disciplinary advice and your own advice given along with improvements to work resulting in little to no
Relevant Graduate
professional practice from supervisors, peers, practice. It demonstrates reflections into your your own reflections to and/or practice. clear improvement in
attributes:
through your own specialists within the how you have initiated practice resulting in clear improve your work / The work does not work or practice.
initiatives and University, your and managed your and notable practice in required or apply feedback or
Resilient management. It reflects professional networks development from these improvements. identified areas. guidance to improve
Enterprising broadly on a wide range and industry. The work considerations, making work / practices.
Confident of relevant skills and demonstrates how gaps, use of available resources
knowledges. It limitations or and support.
demonstrates how opportunities were
efforts were focused and recognised and
utilises resources to developed.
achieve professional
standards of work and
practice.
Communication The mode of The mode of The mode of The mode of The mode of The work does not yet The work does not
Weighting: 25% communication is clear communication is clear, communication in this communication is this communication in this make clear your adequately attempt to
and persuasive with a coherent and work is clear and work is clear and coherent work is comprehensible thoughts, ideas or communicate to an
Relevant Graduate flow to its structure. It persuasive. It uses coherent. It uses on the topic and / or and technically proficient understandings. It is not audience. It is not
attributes: uses language with language with language with technical expresses your in the manner required. consistent in its clarity, clear nor technically
confidence and technical confidence and proficiency, and applies understanding to the An attempt has been coherence or technical proficient.
proficiency, and applies technical proficiency tone and conventions intended audience. made at conventions of proficiency and could
Confident
tone and conventions as and applies tone and appropriate to the medium The communication is the medium and leave the audience
Enterprising expected of that medium conventions appropriate and audience, making consistent in keeping with expectation of the uninformed or
Professional to explain or express to the medium your understanding / conventions of the audience. confused.
complex ideas and consistently, to explain position clear. medium.
concepts in an or express complex
accessible way. to an ideas in an accessible
identified audience. way.