TO THE MEMBER ASSOCIATIONS OF FIFA

Circular no. 1815

Zurich, 7 November 2022

Introducing FIFA Digital Skills

Dear Sir or Madam,

FIFA is pleased to announce the launch of a new upskilling platform that will provide significant
support to the member associations’ digital teams, helping them to build capacity within their
organisation, be self-sufficient and grow the game sustainably in the area of digital initiatives.

FIFA Digital Skills is a capacity-building programme intended to play a vital role in helping
member associations achieve excellence in all digital areas and reaching their goals. With digital
marketing being essential to creating a first-class corporate strategy and great content
production being key to ensuring high engagement, the FIFA Digital Skills programme will help
upskill the member associations’ staff in these areas and many more, through over 1,000
eLearning modules and a full programme of live workshops with leading digital experts.

Designed and built on the back of the expertise gathered through FIFA+, this free service for
member associations will boost business and operational effectiveness. It will also allow FIFA
and its member associations to harness the power of technology and make football truly global.

The FIFA Digital Skills team will reach out to you in due course to invite you to an engagement
session, at which you will be given full details of how your member association can best benefit
from the programme.

If you have any questions in this regard, please contact Ekta Hutton, Head of FIFA Digital Skills,
at ekta.hutton@fifa.org.

Yours faithfully,

FIFA

Fatma Samoura
Secretary General

Fédération Internationale de Football Association

FIFA-Strasse 20 P.O. Box 8044 Zurich Switzerland T: +41 (0)43 222 7777 www.FIFA.com
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