Professional Documents
Culture Documents
A
Project Report
On
“A Study on Customer Satisfaction of Government Banks With
Special Reference To Punjab National Bank City Branch Banka.”
Submitted to
College of Commerce, Science and Information Technology, Pune
(Affiliated to Savitribai Phule Pune University)
In partial fulfillment of requirements for
Bachelor of Business Administration,
International Business
By
SHUKLA AMAN CHAITANYA
Under the guidance of
Prof. Reshma R. Rode
College of Commerce, Science and Information Technology,Pune
Academic Year 2020-2021
TITLE OF THE PROJECT
I prepared this project report under the guidance of Prof. RESHMA RODE .I
firmly declare that this project works first of its kind in the University of Pune and
other universities. This project may be rejected if found being duplicated.
This is to certify that the project report titled“A Study on Customer Satisfaction
of Government Banks With Special Reference To Punjab National Bank City
Branch Banka.” Submitted by SHUKLA AMAN CHAITANYA(Registration
No.1031900402) is a record of bonafide work carried out by them under guidance
of Prof. Reshma R. Rode in partial fulfillment of the requirement for the award of
the Degree of Final Year Bachelor of Business Administration in International
Business.
1
INTRODUCTION
During the long history of over 121 years of the Bank, 7 banks have merged with
PNB and it has become stronger and stronger with a network of 6809 branches and
9669 ATMs as on 30th June’16. Today the Bank stands tall amongst nationalized
banks in major financial parameters i.e., Global Business, Domestic Business,
Domestic Deposits, Net Advances, CASA Deposits Savings Deposits and
Operating Profit.
History
Fired by the spirit of nationalism and founded on the idea that Indians should have
a national bank of their own, Punjab National Bank Ltd was the result of the efforts
of far-sighted visionaries and patriots, among whom were persons like Lala Lajpat
Rai, Mr. E C Jessawala, Babu Kali Prasono Roy, Lala Harkishan Lal and Sardar
Dyal Singh Majithia. Incorporated under the Act VI of 1882, Indian Companies
Act, the Bank commenced operations on April 12, 1895 from Lahore, with an
authorised total capital of Rs 2 lac and working capital of Rs 20,000. Prophetically,
the Bank chose "Stability" as its telegraphic address, as the future course of events
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were to prove - the Bank withstood various financial crises including the trauma in
the form of partition of India when the Bank had to close 92 offices (33%) in west
Pakistan which constituted 40% of its deposits and 15 of its staff fell victims to the
frenzy. The registered office was shifted to Delhi and the Bank honoured all the
deposit claims of the refugees even on the basis of whatever little evidence they
could produce. Subsequently, the Bank registered impressive performance and
grew from strength to strength.
Nationalisation came in 1969 which unleashed a new chapter in the long history of
the Bank. Keeping with the economic ideology of catalyzing development and
amelioration of poverty by funding various self-employment schemes, PNB
expanded its presence rapidly in unbanked areas. The Bank donned the role of a
facilitator in providing the vital input of credit and consistently exceeded the
national goals in respect of priority sector lending. With its large presence
throughout the country and with a view to strengthening the rural credit delivery
system, the Bank sponsored Regional Rural Banks (RRBs).
PNB has established itself firmly as one of the premier banking institutions in the
country with a long tradition of sound and prudent banking. The bank`s growth has
been aided by take-over/merger of 7 private sector banks during different periods
in its history. The first ever and the only merger of a nationalised bank with PNB
was in 1993, viz., New Bank of India.
By late 1980s when the first whiff of liberalisation came about, the Bank initiated
strategic moves towards diversification; and in 2002, 20% of government
ownership was dis-invested through a very successful IPO to the public. In 2003,
the erstwhile Nedungadi Bank Ltd (e-NBL), a Kerala based private bank was
amalgamated with Punjab National Bank. This was the seventh merger in PNB’s
history of more than 115 years. PNB’s management team has been quite successful
in managing the mergers and ensuring the integration process in a smooth and
effective manner. It may be added that no other bank in the nationalised bank
group has a track-record of so many mergers. This has improved the franchise
value of the Bank, particularly, in the relatively underrepresented Kerala region. In
order to meet future capital requirements on account of implementation of Basel II
norms, in March 2005, the Bank came out with Follow-on Public Offer (FPO)
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through the book building process, reducing the shareholding of Govt of India to
57.8%.
Punjab National Bank with more than 5400 domestic offices including Extension
Counters has the largest network amongst the nationalised banks i.e. next only to
SBI. The bank has a strong franchise value and provides a host of financial
products and services, both to the retail customer and corporate business. It has
continued to fulfil its social responsibilities and made significant progress in
adoption of technology, keeping with its objective of transforming itself into a
techno-savvy Bank.
During 2008-09, the Bank achieved the landmark of becoming the largest
Nationalised Bank to bring ALL BRANCHES/EXTENSION COUNTERS into
Core Banking Solution (CBS). The strong franchise enjoyed by the Bank,
combined with its technological capabilities provides the Bank competitive
advantages.
The Bank also continues to discharge its social obligations and addresses
environmental concerns with added vigour, which include free medical camps,
distribute artificial limbs, tree plantation and blood donation camps, besides
donations to Hospitals, Schools etc. The Bank supports various societies, charitable
institutions and NGO /organisations working for the benefit of downtrodden,
weaker sections of society, orphans, underprivileged, spastics, handicapped,
mentally retarded children, women in shelter homes, etc. The Bank also
contributes for fighting diseases like diabetes, tuberculosis, AIDS, leprosy etc.
Donations are also extended for purchase of water coolers, ambulances and
building infrastructure facilities at hospitals/schools.
Amalgamation
4
Subsidiaries
5
Objectives of the Study:
To study the Customers feedback about Bank fulfilling its Banking Needs.
To study the customer’s opinion about the bank provides loan facilities to
them in an easy manner.
To study the customers feedback regarding the Internet Facility provided by
Bank.
To study the feedback of customers regarding the mobile banking facility.
To study the feedback of customers regarding the value of customers to the
bank.
LITERATURE REVIEW
7
Customer satisfaction
It is a measure of how products and services supplied by a company meet or
surpass customer expectation. Customer satisfaction is defined as "the number of
customers, or percentage of total customers, whose reported experience with a
firm, its products, or its services (ratings) exceeds specified satisfaction goals.
FIGURE 1
Importance of Customer Satisfaction
Customer satisfaction cannot be limited to one short concept and include different
ideas: customer loyalty, customer delight and customer retention, to name a few.
Satisfaction is a word that summarizes the feelings of customers that they hold
about their experiences with a company (Hill, 2007, 2). Customer satisfaction is an
essential part of every successful business, thus every company strives to increase
the level of satisfaction and improve business performance. Besides, customer
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satisfaction is not a concept that cannot be measured and managed. Companies
spend millions of Euros and people hours trying to influence customers and to
encourage them to become loyal (Glowa 2014, 8). How can companies know that
they are succeeding in satisfying the customers? If a company knows customer
expectations and attitudes and can meet the requirements, they are more likely to
make successful decisions and increase customer satisfaction. Consequently,
perceptions of customers should be accurately measured by models that have been
proven effective (Hayes, 2008, 80).
It is usually very expensive to measure customer satisfaction and collect the data
that will help to develop an efficient questionnaire. Companies should understand
customer perceptions and then analyze it, thus this is one of the most important
investments that companies should make, even though payoffs will be seen only in
the long run (Cochran 2003, 3).
There are many factors that affect customer satisfaction: helpful and
knowledgeable employers, service quality, competitive pricing, competitive
pricing and billing clarity (Hokanson 1995, 16). The Figure 2 shows all the factors
that affect customer satisfaction.
9
There are multiple business models and theories that allow measuring the factors
and drawing a conclusion about Punjab National Bank performance concerning
customer satisfaction.
10
Research Methodology
Meaning of Research:
Research is a systematic method of finding solutions to problems. Research simply
means a search for knowledge. Research is an original contribution to the existing
stock of knowledge making for its advancement. It aims at discovering the truth.
Research is a process of systematic and in-depth study or search of any particular
topic, subject or area of investigation backed by collection, computation,
presentation and interpretation of relevant data.
Meaning of Methodology:
Methodology means methods of conducting research and the logic behind the
methods. The methodology is the theory of how research should be undertaken. It
is the tools and techniques used to obtain and analyze data.
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Research Design
Research design is the “framework or blueprint” for collecting information
needed in the best possible way. The correct design will save resources and also
tests the validity and the reliability of the research. A research design is the
arrangement of conditions for collection and analysis of data in a manner that aims
to combine relevance of the research purpose with economy in procedure. It
constitutes the blueprint for the collection, measurement and analysis of data. The
design includes an outline of what the researcher will do from writing the
hypothesis and its operational implication to the final analysis of data. The decision
with respect to the following will be included in the research design
Source of data: -Data collection is the one of the most important aspect of
research analysis.
Primary data: -
If the researcher’s collect the data originally from the investigation,
the data is called as primary data. Primary data can be collected with the help of
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interview, questionnaire and observation. In this questionnaire is used to collect the
primary data.
Secondary data: -
It is collected from the data which is already exists somewhere. The
researcher usually starts with secondary data to see whether the problem can
be partly solved of totally solved. Secondary data provide the starting point
of this research and offers advantage of low cost and ready availability of
data. Secondary data can be collected from the magazines, various books,
newspapers and internet.
Sampling Design:
For our project we have chosen the Simple Random Sampling. Where I have
randomly chosen the respondents to know the general opinion among the public
regarding the Sales promotion Activities
Interpretation:
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According to the above table 50 out of 50 customers of Punjab National Bank
have the debit card. 50% customers rated good for the convenience of obtaining a
debit card and only 4% rated poor.
50% customers are happy by the quality of information provided by employees of
Punjab National bank and only 4% customers were unhappy.
15
Customer Satisfaction of opening a Deposit Account
30 32
35 25
30 20
25 15
20 12
15 5
10 3 1 1 1 3 2 1
0
5
0
Interpretation:
60% customers are most satisfied with the convenience of opening a deposit
account.
64% customers happy with the quality of information provided by employees of
Punjab National bank when customers opened the account.
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3. Customer satisfaction regarding Punjab National Bank Loan
Service:
17
Customer Satisfaction of Punjab National Bank Loan
Service
20
18
20 15
16
12
8 3 3 2 2 4 3
1 1 1 1 1 0
4
0
Interpretation: Only 50% respondents have taken the loan from Punjab
National Bank. From the above data, the respondents are happy with the loan
service, but still there is scope for some improvement.
4. Customer satisfaction regarding Punjab National Bank “Mobile
Bank” Service:
18
Customer Satisfaction of Punjab National Bank “Mobile
Bank” Service
30 28
25
25
20
15
10
10 8
7
5
5 3
2
1 1
0
The usefulness of the The simplicity of using the
service service
Interpretation:
From the above data, large group of respondents rated the usefulness of the Mobile
Bank service as Good, whereas large no. of customers rated for simplicity as
Average.
5. Customer satisfaction regarding Punjab National Bank “Online
Bank” Service:
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interested in solving customers
problems concerning the
service
Interpretation:
Out of 50, 48 respondents use the Online banking service. As per the feedback
provided by the respondents, they are not happy with the Online banking service.
6. How respondents feel Punjab National Bank cares about them as
its clients
Yes No
Respondents 36 14
20
How respondents feel Punjab National Bank cares about
them as its clients
36
40
35
30
25
20 14
15
10
0
Respondents
Yes No
Interpretation:
Most of the respondents feel that the bank cares about them as its clients .
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Findings & Conclusion
It is found that most of the customers are satisfied with the debit card
product/services provided by the Punjab National Bank with respect to the
convenience of obtaining the debit card, the quality of information that was
provided and how the employees try to be helpful to solve the customers
problems.
Customers of Punjab National Bank are also satisfied with the deposit
service provided by the bank.
It is found that customers of Punjab National Bank are satisfied with Mobile
banking services, but there is scope for improvement.
The customers of the Punjab National Bank are unsatisfied with the Online
Banking services.
Most of the customers feel that they are valued customers by the bank.
Due to the intense competition in the financial market, PNB should adopt
better strategies to attract more customers.
PNB is not using any promotional strategy for products awareness which is
highly required.
PNB does not have any consumer complaint or feedback cell which is highly
required for customer retaining and satisfaction.
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Suggestions
The bank should focus on improving the Online banking facilities to satisfy
its customers.
The bank should resolve the errors and problems faced by its customers
related to mobile banking.
It is also advised to improve the quality of information provided to the
customers by its employees.
The bank should also focus on improvements and updations in the
Mobile/Online banking services to meet the changing world requirements.
The bank should also introduce more schemes to satisfy its customers.
The complains of the customers should be resolved as early as possible.
The notifications of the banking transactions should be immediately sent to
the customers.
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Bibliography & Webliography
Books:
Bruhn, M. 2000. Relationship Marketing: Management of Customer
Relationships. London, Pearson Education.
Glowa, T. 2014. Measuring Customer Satisfaction: Exploring Customer
Satisfaction’s Relationship with Purchase Behavior. Philadelphia,
BookBaby.
Hill, N., Roche, G., & Allen, R. 2007. Customer Satisfaction: The Customer
Experience Through the Customer's Eyes. New York City, The Leadership
Factor.
Hokanson, S. 1995. The Deeper You Analyse, The More You Satisfy
Customers. Marketing News 29 (1), 480-488.
Websites:
www.wikipedia.com
www.pnbindia.com
www.quora.com
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Annexure
Questionnaire
1. Name:
2. Do you use Punjab National Bank “Debit Card”?
A) Rate the convenience of obtaining a Debit Card
Excellent Good Average Poor Very Poor
B) Rate the quality of information that was provided to you by employees of
Punjab National Bank
Excellent Good Average Poor Very Poor
C) Rate the extent to which employees tried to be helpful and interested in solving
your problems.
Excellent Good Average Poor Very Poor
3. Do you have a “Deposit Account” in Punjab National Bank?
A) Rate the convenience of opening a Deposit account
Excellent Good Average Poor Very Poor
B) Rate the quality of information that was provided to you when you opened the
account
Excellent Good Average Poor Very Poor
C) Rate the extent to which employees tried to be helpful and interested in solving
your problems.
Excellent Good Average Poor Very Poor
4. Have you ever taken a loan in Punjab National Bank?
A) Rate the loan conditions that were offered by Punjab National Bank
Excellent Good Average Poor Very Poor
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B) Rate information provided by Punjab National Bank employees concerning the
loan
Excellent Good Average Poor Very Poor
C) Rate the extent to which employees tried to be helpful and interested in solving
your problems concerning the loan
Excellent Good Average Poor Very Poor
5. Do you use Mobile banking services?
A) Rate how useful the service was for you
Excellent Good Average Poor Very Poor
B) Rate the simplicity of using the service
Excellent Good Average Poor Very Poor
C) Rate how understanding and supportive the employees of the bank were when
they tried to solve the problem concerning the service
Excellent Good Average Poor Very Poor
6. Do you use Online banking services?
A) Rate how useful the service was for you
Excellent Good Average Poor Very Poor
B) Rate the simplicity of using the service
Excellent Good Average Poor Very Poor
C) Rate how understanding and supportive the employees of the bank were when
they tried to solve the problem concerning the service
Excellent Good Average Poor Very Poor
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