Ecole Nationale de Commerce et de Gestion Agadir 1)Define the following: _» Brand consideration Exam in Business English (8:8) ! yA bundle vA high end package ¥ Co-branding | _ + Impulse purchasing 4/2) Explain how the Boston Consulting Group Matrix is used in marketing, Provide examples of products, servi ? 8, oF businesse What are the different componer nd platform’? 74) List and det the five segments u: “Diffusion of Innovations’ his book ¥5) Think about products you have bought rec: ad plot them on the line - below: High invoivement Low involver What kinds of needs were you satisty h purchase? 22: “se ee MIME natich for Marketing (sa) fh Define the following: . : “Flagship brand“ = ~ Brand essence . ~Co-branding . > Brand Consideration ~ 2) What is the difference between a Product and a service? 3) Explain the four types In the Boston Matrix related to the product life cycle, Apply them on Products you know, @ 4) Describe the five market segments defined by Everett. Rogers in his book “Diffusion of Innovation”, 3 b 5) Explain the different pricing strategies. And think about three products you have bought recently. Identify the pricing strategy. Rerrn te, a | Euun . r . Koay ane Psy cho Roy Coxhoe gies Phe ty, ' (sd Ora etnl Buelfe One ee‘les manager, 8 nan an Welter quale han the veo your We etonners Wo oving some sales HF yOu hire