What do you need to do? Done?

Check competitor's traffic with Similarweb.com

Check competitor's mailing history with Mailcharts.com
Check your domain spam history with Google Postmaster
Get a plan how to collect customers database
Check GDPR guidlines if you have EU clients
Set up welcome series for your subscribtion list
Plan your first promo letter
Start segmentation of your customers database
Analyze first mailings Open rate and Click Rate
Set up Google Analytics for better sales tracking
Start to mark all email links through URL Builder and use coupons
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UTM parameters
URL https://webpromoexperts.net/ xxxx.com
Source sendpulse mailchimp
Medium email email
Campaign Black_friday Lead Generation
Content Promo CTA*
*Call to action