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SERVICE MARKETING
The Amazon's success
Amazon's success can be attributed to several key factors. Firstly, Amazon succeeded in light
of the fact that it has a past information base from an online bookstore. Some other company
needs to make their client base to achieve. When Amazon began then there was less competition
in the online book rental sites. Consequently, Amazon had the option to make an immense client
base and gradually they moved to other categories like electronics, toys, makeup, and so on So
they got the achievement.
A major factor in Amazon's success is its commitment to investing in cutting-edge technology
and enhancing the online shopping experience for customers and third-party merchants. In the
peak season of 2012, the company achieved remarkable sales of approximately 306 items per
second or 26 million items per day, driving its continuous focus on delivery improvement.
Amazon Prime, with a $99 annual fee, offers unlimited free express shipping for millions of
items, aiming to boost customer satisfaction, loyalty, and order frequency, despite occasional
investor concerns about free shipping and price cuts.
The greatest accomplishment of Amazon which makes them not the same as the other sites is
their wide conveyance network. No company conveys the item in far-off areas or country areas.
Amazon does it effectively. Subsequently, they have enlarged their business sectors in provincial
areas and far-off areas too
Additionally, Jeff Bezos's long-term vision for Amazon played a crucial role in their success.
Right from the beginning, he aimed to transform the company from an online bookstore into a
https://heineken-vietnam.com.vn/en/sustainability/and diversification into areas like Amazon
Web Services, has enabled Amazon to remain adaptable and resilient.
The next for Amazon:
The future for Amazon is likely to involve continued innovation and expansion. Amazon may
further integrate emerging technologies like artificial intelligence and automation to enhance its
services and operations. The exploration of new delivery methods, such as drone delivery, might
become more prominent.
Amazon's growth could extend beyond e-commerce as it expands into additional markets and
industries. The company's cloud computing division, Amazon Web Services (AWS), is expected
to continue its growth and cement its position as a major player in the industry.
Moreover, Amazon might explore sustainability initiatives and environmentally friendly
practices to align with evolving consumer preferences. As the retail landscape evolves, Amazon
will likely adapt, maintaining its customer-centric focus and commitment to technological
advancement.
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References:
1. https://mona.solutions/amazon-la-gi-va-ly-khien-amazon-tro-nen-thanh-cong/
2. https://www.brandsvietnam.com/congdong/topic/331179-3-bai-hoc-tu-chien-luoc-thuong-
hieu-cua-Amazon