See
Enterprise opportunities
Setingupanertepre ines sks
ndrewards Portola entering
erste opportunities nd
Bargwlngn sneer
Inox toca cel tee,
any actorsean crete opportune.
“hereto ene ast naonh
ination otal ncvane
+ cangng teed o wants fora productos example creas of
‘even ncome cages asta ash, rhage populton
ewopars technology magn rots an rie abla
Sheroutedor unwanted
changes inthe aby test eedsorwans,rearplthe fairest
Cempetionreccastoesiprent
hegzaingorement pollinate warts ond sede
‘er ehargesn aon ano
“These facts iene theo Seraeaswel san repre ity
‘oiet tat demand
Noa Mintz, USA; Benny Fajarai, Indonesia
“Thee renee nen cen eeepc ae or el
+ When Nou Mea ws 2 yas he da ie be baby soe
‘ays, star a thr ed fd
‘Bp ote en (Fert nema ee er wea ok
seneannietypo
+ Hey Pr vis viing a nen ow mh ours
‘eel asian ay ae gute te oe
‘mre drs und los nope op eal eae Pny
Sita fien ated ape an otc acepctorhandnuae
Question:
Tevet eves Wha oportiy ysetht
ete th srg ere
Inyourpr yu lend exporetwo other poet ens
Fromtnyou nnd chose ove heel be poate wound,
‘ion ardatsdel he desyou coos can bess eh
‘hnkarsstentnert wating ces crsetrg.p lesenshon a your
(pou ede Wht portant atyoucose desta tesa ar
Fest fryeutocaryaut
Risks
ick isprtetife omevercarflyou
Face. Risks ae apartuktalingiea ly characteristic brga sucess eter Flire
‘an hapoen to yone Matas a sa recbe ara ry ene
forething seston, amor what wet wrorgard seth erperence
tohela improve net ine Many farousentepen ncaa 5 Gates nd
‘Ste obs had bashes thot nec trethey wee sucess
‘ks canbe poste or negative Thedecsonto star upan erie or
Gevlop anew proaict may rma ator Forage
+ hisnotcrtan tomate a pot.
+ Choosing he wrong pring pometnsuatgy can rest chelossof
+ Hnngioo many unepected castes canbe ist as muchofagrblen as
singe ex
eteprareue il to ake decors that give thabest cance ofering
‘ots and ediing the pote er somethingtg wrens,
How to manage risk
Senyee rine rus ulerbheneonnkn pate daming ne
‘ode anc aces posbleraksinated nape acy.
srensrprse mst deal wih mary possible 5s, nud
+ Fnac sg avg cess suet ance ar hatte de aout
mepactd css
+ fears what do abot congesin income, cusorestaes
+ Heath and soya envonental sis, eg how ans and regulations
Mec ohaorhonyoucperste
+ Hum resource seg havngthe ight sls and amber popleln
theenprse
+ Production rss. acestothe righ materia or whattodo Famachine
otal these points apo eer enterpris or station By knowing the
"ek the wae eteprener can lan proper sa the rereatonts
‘make des abautwhat actor to ae(o nat ebouteaeh sk TMs mess
theertepeehara eter crc facing tdjctes
Chapter 3: Opportunities, risk, legal and ethical consideratic
nagheyo teen sed wana schol tir anne pat
orcas
Idem pste nis ht you might ode wth when orange eer.
“The stages of rskmanagement
Fit. chose theta of rarmgeret
gwe'32:Thestogescf rk management
‘Step deny thers
2ST andsWoT ae wornethadsthatcanbe veda calle foration op
dey rranteter orate hatayeprenposble ks,“Tis moles denying important ean actrsthat could have an pac on
anentrpse Theseae factors thot fer te wheat andthe erp
ash conelovertharExteralfactos a fom ne base fo Oppartntie:
{na Tetsina SHOT ana.
actortoconsderintce
Pits aby
nation
Leal errs terconoatitor mah
vain
Economic ewan the buss ee
erslaynen acs naples
aanesinectogy
ate crnerat
Sperigentzchoey
usomerdenogaphics
eye ses rowark
tes andi
"abl 3.1: ihat to cose when dang PEST anaye
‘mer that youn hve earyavea eal ie poet Nat eo
[rderantoinpartao eet staton ypu chest oat aPEST
‘SYS ars yourpjet onan that py
‘Sarl scloces elie obermat mp anes
Foducstocarsunes Fo cool tara pete st ex ay eas
[esate aby ree gunies ae nal tbe ee
‘uct um th temas at tn of itera you ih your
PEST ondswoT antes
sworenayis
[ASIC arisidetiies cent tra tegts and weonessesand
ental nteralapprtntes rdtens forages ject
Fleas ae se in Table 32.
Ce eee
> eal ues ate etree
Isgatandcanbecortoled
+ Foosay neue dep now
rts ped reputed
teen
senaleseror eererie
Fascarclostwnthresta be
Impeves
+ Fecarsmayintenckofcath
To ow poston cast poor
eral anges the miepse
anne conol wrens cau
‘tt em
Facorsmay cue coer owt
uisecnompepuon nee
avatbecortoled enc
Dincethe era or pop tr
Faas mince ners
compton charges gs rt
‘ble32 Whato cones when doing SHOT ans
Intra factored products pres coms, rot, performance Guay,
peopel, puttin and processes,
Ferma feria rats aon satay end competion,
‘nami, population pls, sacety, tue technelagytheenaonrent
trate medi,
Fach factorcanbessen asa postive or negates Leadership eoulbe
‘thera strength or weakres Oelogmensintshrcogy may ean the
\decestein deruandoranaaisingpoduct but athe are me ces
‘opporunitytooferanew produit rate be mere sce.
CaryoutasiyleSWOT aaj tar shal For crm. what oesjeut
‘choo dtta mean poole Welds to pst hte ay ages
Ingnernenpay tyra al one cha
urachoa Go beter twtr chelate
hm pi |
You could use he tempat atthe nt hi chapter to ep Yu with your
‘wor anaaaa onsiderations
‘tep2:Anayse the impleations of ach isk
Foe tach fecldentid conser the foaning questions
+ Whataetha chances of thappening?
+ What ete pater consequences rth project aishappe
Fumember each iskandhsconsaquences can have posiveorneatheetcs,
entepren est balance hepa neptive afl apa
tert rena ots actors, tapos ears can ouagy
agate aks a projects ej to pred,
‘Andrew Mupuya, Uganda
Ande as 6 el tude whee ound VEL it pet
‘pods cman Hep he esoteric od 2
les bsneses fem sin pla bs op eth eis
Tosurthie enero And wed ot he wl ed 3600 pan
‘lag (S10) Head oo ving sok ae by sling ese
tes end bared 3 hs lah Heed hee
{Stnd ute mae apr bee ma by and» Ande
‘Sint afond nan
‘uesion:
nla pone i Ande eerie igh ee
Step 3:Decde whether the iskiswortit
“Theeneprenesthe onl person wo can answers question andwitbe
Influence ty the ate re
Using rtormation gathered instep2, aden haste ba made about wich
‘sks are wath isng Ais pit the entepreneu may deccethat one st
rove heise toa hone tend or poet shave opp.
Step 4:Plantomanage there
ining decides to cay cnt the projet the
ecepreeurhastodeldchow to deal wih each the
rman ree
Remeber oust lsngtoredve te chances ‘igre Think
fepstne rise bit ot ete ches or MATEtohep you
poten ends. managers
Statpestodotisineade
+ migateTyaeducethe rk ange what youd
+ Aecapt thers ncthingyou can do aboutagian iste presareorset
ssid one nf buget or any negative facts ofthe iskhappeir
+ Taner Let sone ee tl te sh or earpepase spony oe
taste someane outside theoreti vothey maar
+ lnpate hehanr re doit Remember fou ry tid ik,
yoUmay ao hareto ge up the postive opportunity.
Injou project wld era woo tee sass rem ou ating
‘Saou bin zeliey bee retireorart
Ta tlpjounorthecutnksoatnhateaudhappen taser dost
‘Breen roca ew Diem ett tracey pen Oui
‘resmpsorcangesjoy could ave acre hat stage wee sheds
Fame. someingditg mg wht wouldbe your ackula?adc
‘Tre are may een tres ik rcaig
+ ta esearch neutng market esac, ue oan projections ond
fashfowTercass user PEST ad SHOT sas
+ akg rave om oma andinfomal sources and support
+ ca plang rings hasan er cinplan
+ sorecing ther alow as eration by seling eer ecues
selingio dent marks
| ulate mi fom tel Ya asto sly bus Thess 2720 am.
‘ate sminaetouais theta ston Yur drmgerafe "ta tem
twa bayou seared Uatjsbeaeforl
1 Yreeceamvhatweudhappen ous nathng
2 Thnk posse svatepes you oul seo ede eran probe.
“Which enn nou yo hose Elan youhaecheenscpton her
anny oe
‘Steps: Monitor the
‘Aste nd opporunits change ovetinets importante review and
renssesh he ts nd actos taken a5 jou cary outyur etre Changes
beens fal rte ean ater the amount of sk ssosatas
vith en acton Anerterie lave to spor, pry chngega
het ensuethathe veal oucamespostve
Attitudes to risk
eryanehasa dient view fk Some pope taking hea
Thee artes man otsto ik
1 Rekmerse Someone who wilatanp:t id ny possibly isk
2 Rekleen:someonevhalswilngie accept alot ish
3 kreducerSoreone who wilatengtolnttheBisthood andarout
otpombe rie
Your sttudet rskwlinflence your detionsand acters. Fer ean,
anenrereneur nos rk vrei mgr ia naire 2 9n
feueprecurwho ike
Cee a eee
‘Andrew Mupuya, Uganda (continued)
Ando mci ei ck ecole bay mich nd
Sipethatbecestleaeehpperoproeyork tetrtcees
‘wd dae to cary aking han by Syn Asan,
‘atutestenatoesoing incor hcred ee
{Skat pe cons and pte! ie adn hep
‘oes ad lens fre aking saan bye crt
Question:
‘What wld 90 4
emer thts 0A tide As cana do change
‘pening este,
“Thiscviycan be cone acer an nau ora ta again You
‘Bruton regalo buldtbetaest nepal Thebans
+ Youcanony ce ope adage cis.
+ Theter musth he stanargand bet superar sears
‘soretimemie,
+ Youre reatowed:otouchernefee th mone cto
Tepes ara satetletonrre Honma yu igttah?
Legal obligations
egal conser fetuen PST ans andrepesent earl actosin SHOT
ain.
Comments itroducelans andreguatonsto prove preteen freer
stalnades stop them beget Then nla.
+ tmpiojent Employment contact stat the terms ofthe jband what
‘odoiftee sean pobls. Thiscan be ue a preantor rez