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SCA Design Challenge 03

Powered by SCA Tissue & SCA Packaging Tempo Project Brief

Your challenge: Create a new pack design for the standard Tempo tissue box. Introduction to the Tempo Challenge
Tempo is an iconic brand in Europe that has paved the way in hygiene standards with tissues for the past 80 years. Commencing with hanky packs or pocket packs, Tempo changed our behaviour in personal care. Now with the Tempo box we are looking to do the same. We are looking for creative ideas that can make a difference to the current tissue box market. Your new pack design will need to address the challenges of the category that make the tissue box more appealing to have on display at home. Currently the box offerings are too big, bulky and sometimes not perceived as attractive to appeal to the senses of most European buyers High usage situations for the tissue box are in the bathroom, kitchen, living room, bedroom and the car. Size and ease of use are important factors for success. As well the visual appeal of the graphic design of the box itself. Therefore, in addition to the pack design, you will need to assure the consumers of Tempo quality inside with a focus on the graphic design, incorporating the Tempo branding. Also, dont forget about where the purchase occurs. The consideration to trial the product will start with the visual appeal on the supermarket shelf.

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Main Requirements
Pack Design Your starting point is the current standard Tempo box, which is cube or rectangular shaped. Give us your views on the ideal box dimensions and structural design. You are given the freedom to create an entirely new shape for the Tempo box. However, also take product availability and ease of use into account: the tissues in your pack still need to be interfolded. As one tissue is taken out, the next tissue needs to pop-out automatically. One-hand usage remains a key benefit for the consumer. You are not allowed to change the dimensions or design of the tissues as such. Graphic Design As mentioned, the Tempo tissue box is mostly used in households, in places like the kitchen, bedroom, bathroom, livingroom and even in the car. Similar to design tastes there are many different wishes, some people prefer their tissue boxes to blend in while others like a visual statement. Regardless of whether the graphic design blends to the surroundings or makes a statement, the consumer should be proud to put your design on their coffee table or the kitchen bench. Do not limit your creativity to one design, you might even consider to develop a whole range of promotional pack designs. It is of course important that you incorporate the Tempo branding in your design. Material The current Tempo box is made of cardboard. You are free to choose any material, as long as you keep the sustainability aspect in mind. The box needs to be fully recyclable, which implies a preference for paper based materials. Cost and ease of production are also important factors. Think beyond the primary pack Do not only look at the primary packaging but also think about the secondary packaging Your new pack design, in combination with the secondary packaging, should be able to fulfil all functionalities such as transport, protection and bundling through the entire supply chain, and attracting the end-consumer in-store Think also about the recycling & reuse of materials

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Judging criteria (in order of importance)

Consumer experience (structure and graphics) 1. Effectiveness of addressing the barriers (too big, too bulky, improved attractiveness) 2. Relevance. Ease and convenience of usage at home 3. Graphic design which considers the usage locations 4. Overall design that considers where the purchase occurs 5. Link to the Tempo brand Level of novety 6. Unique and differentiated. What sets your proposal apart from the rest? 7. Changes the reference (current rectangular tissue box) for the category Sustainability 8. Choice of packaging material 9. Amount of packaging 10. Ease of disposal and recycling Feasibility 11. Can it be taken into production ? Can this be the tissue box of 2015?

Artwork submission of your concept

All material needs to be in English. You will provide us with your full contact details: full name, email, telephone number, address, & country, age and curriculum details (university or school and study programme). Deliverables Pitch your idea and convince the jury with your creative and conceptual work. Use the provided PowerPoint template DC-03-Tempo-YOUR-PROJECT-NAME.ppt to visualise your artwork and present it the jury. You are also allowed to make use of new media to support your concept: Design Challenge community: http://scapackagingdesignchallenge.ning.com/

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Fan pages: http://www.facebook.com/sca.design.challenge Videos: http://www.youtube.com/scapackaging Format For Deliverable 1 & 2 you have to make use of the provided template that can be supported by video. PowerPoint template: Save your concept as DC-03-Tempo-YOUR-PROJECT-NAME.ppt Maximum 12 slides Maximum 5 MB Videos: Maximum length of 3 minutes Maximum size of 50 MB File types allowed are: mp4/ avi/ flv/ mpg/ swf/ wmv

Submission Latest by Sunday 4th of December 2011 you have to send all your artwork to design.challenge@sca.com Useful tips & resources Check out www.scapackaging-design-challenge.com for more information Join our network at http://scapackagingdesignchallenge.ning.com Be inspired by the previous two editions at www.youtube.com/scapackaging Any questions? Please contact us at design.challenge@sca.com Good luck to all of you!
SCA Packaging SCA Packaging is a European leading provider of customer-specific packaging solutions with emphasis on state-of-the art design and local service close to customer facilities. With a product portfolio that includes transport, consumer and display packaging, customised protective packaging, industrial packaging and heavy duty, SCA Packaging answers to each market requirement. SCA Packaging is Europes second largest producer of containerboard paper used for the manufacturing of corrugated board. SCA Packaging employs more than 15,218 people at almost 175 production units in 25 countries. For more information, visit www.scapackaging.com Svenska Cellulosa Aktiebolaget SCA SCA Packaging is a member of the SCA Group, a global hygiene and paper company that develops and produces personal-care products, tissue, packaging solutions, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA has many wellknown brands, including the global brands Tena and Tork. Sales in 2010 amounted to SEK 109 billion (EUR 11.5 billion). SCA has about 45,000 employees. For more information, visit www.sca.com