Impact of E-Commerce on Traditional Retail in Fashion Industry

Sl. No. Paper Title Author / Date Theoretical Conceptual Framework Research Question Hypothesis Methodology Analysis & Results Conclusion Implications for Future Management
1 Impact of E- Anant Sanjeev These days, e-commerce is a crucial component of India's trade reformation The main aim of this paper is to stress • Type of research design: research is descriptive and The paper delves into the limitations of traditional businesses in India and the impact of e- E-commerce has revolutionized consumer behavior in Customers' paradise is the e-commerce market. An e-commerce website offers a
Kamat, Dr. Srinivasan strategy. Since 1991, when India's economy saw significant changes as a on the topic and limitations of innovative research. Description in the sense that it refers to commerce on retail. It highlights how e-commerce's convenience and competitive pricing attract India, posing challenges to traditional businesses. greater range of products across multiple categories than any traditional store
commerce on result of its opening up to the world economy, they have become the traditional business, as well as to look the number of different parameters given. Exploratory younger consumers. Traditional stores struggle with overhead costs like attractive decor, making However, with innovative strategies, consumer-friendly does. Websites don't need to be concerned about physical distance, they will
V / 2023 cornerstone of trade and are required to respect international commerce the different hinderances that research as it collects data from different parameters and them less cost-effective. Producers increasingly debut products exclusively on e-commerce policies, and unique selling propositions, traditional offer a vast array of things in one location. With so many possibilities available,
Traditional
through both procedural and political reforms. Indian. as well as financial traditional businesses in India face. The tendsto establish a cause-and-effect relationship between the platforms, bypassing traditional outlets. This exclusivity can frustrate consumers reliant on online retailers can not only survive but thrive. Consumers are customers now have much more options than they had before the online market
Businesses guidelines. Because of this, there has been an apparent industrial revolution ups and downs of e-commerce affect parameters. channels for access. One significant drawback of online shopping is the inconvenience of returns anddrawn to e-commerce for its convenience, product range, began.
in recent years, in addition to the widespread use of web technology and the physical and traditional sales formats in • Different parameters are used to set the relationship between the indicators. online shoppers, digital exchanges compared to in-store processes. While online retailers typically offer return policies, the price comparison, and social influence. Yet, traditional
Internet. The use of electronic commerce, or "e-commerce," has transformedthe retail space. diffusion, online market sales, internet growth. process involves communication with customer service, waiting for courier pickups, and lengthy stores offer sensory experiences lacking in online
into a vital component of the global information technology revolution, • Data Representation: - Selected data is represented in turnaround times, contrasting with the immediacy of in-store exchanges. This dissatisfaction platforms, maintaining their appeal. The rise of e-
particularly in the Indian economy. theform of tables, graphs, pie charts and X-Y diagrams. contributes to the vulnerability of online platforms to fraud. Despite the convenience of e- commerce necessitates adaptation in traditional
• To Focus on the subject and limitations of E-Commerce. commerce, the paper suggests that traditional businesses retain an edge in customer satisfaction industries. Embracing e-commerce principles, such as
and flexibility with product exchanges enhancing operational efficiency and forming specialized
teams, is crucial for traditional businesses to compete
effectively. While transitioning to e-commerce takes
time, understanding its operational rules can unveil new
opportunities for traditional industries, ensuring their
longevity in an evolving market landscape.

2 Impact of E- Kiran Mohan, e-commerce platforms have significantly enhanced market accessibility and the main aim of this paper is to types of research design- e-commerce has revolutionized the business landscape, prompting businesses of all sizes to adapt Markets benefit from E-commerce because it reduces Firstly, businesses must recognize the necessity of establishing a strong online
Vimlesh Tanwar, reach, transcending geographical limitations and enabling retailers to tap emphasize on the question " To what 1. Descriptive Research Design: The passage describes the evolution and current state of e-commerce, to the digital era. The dominance of major players like Flipkart and Amazon underscores the advertising costs since many clients can be attracted over presence to remain competitive in today's digital environment. This entails
commerce on into a broader customer base. This expanded reach fosters increased extent do the entry of major business highlighting its growth, impact on traditional retail stores, and the widespread adoption of mobile importance of establishing an online presence for survival and growth in today's competitive the internet, a new brand can be formed, and it can keep investing in e-commerce platforms and digital marketing strategies to reach
Peeyush Bangur, competition among retailers, necessitating strategic differentiation to houses and international retailers into commerce (M-commerce). Descriptive research would help provide a comprehensive understanding of market. The shift towards mobile commerce (M-commerce) facilitated by widespread smartphone a strong relationship with customers. However, e- consumers effectively. Secondly, management needs to understand the evolving
Market and Mohammed Chand maintain market share. Additionally, the emergence of e-commerce has the Indian retail market, alongside the these phenomena. adoption further emphasizes the significance of digitalization in shaping consumer behavior and commerce has a negative impact on offline retailers consumer behavior driven by digitization and mobile commerce, ensuring that
Retailers Jamali / April, 2020 reshaped consumer behavior and preferences, offering convenience, variety, surge in e-commerce trends, influence business operations. Furthermore, the lower initial investment required for e-commerce compared because customers buy low-priced goods from online products and services are tailored to meet the preferences and needs of online
and access to information. Retailers must adapt to these evolving trends to the distribution strategies and pricing 2. Exploratory Research Design: The passage delves into various aspects of e-commerce, such as its to traditional brick-and-mortar stores makes it an attractive option for new businesses seeking entryshops, forcing them to lower their prices as well, and shoppers. Additionally, future management strategies should focus on
remain competitive in the digital marketplace. Furthermore, e-commerce models of retail outlets, including their evolution, impact on business operations, and the shift towards M-commerce. Exploratory research into the market. Overall, the results highlight the transformative impact of e-commerce on retailers cannot maintain a large stock like online shops leveraging technology and data analytics to optimize business operations,
facilitates operational efficiency and cost reduction for retailers through efforts to collaborate with would allow for further exploration of these topics to generate insights and hypotheses for future studies.purchasing habits, business strategies, and the global marketplace, underscoring the need for have stores because it would cost them a great deal of enhance customer experience, and drive innovation. Finally, businesses must
streamlined processes and optimized inventory management. However, it manufacturers and offer competitive businesses to embrace digitalization to remain relevant and competitive. money to keep up with the demand for their goods. adapt to the changing dynamics of the retail sector, recognizing the shift
also poses challenges such as ensuring market transparency, navigating pricing under one roof? " 3. Correlational Research Design: The passage discusses the relationship between e-commerce adoption towards e-commerce and the potential implications for traditional brick-and-
regulatory complexities, and managing supply chain integration effectively. and business success, as well as the correlation between smartphone usage and the growth of M- mortar stores. Embracing e-commerce as a strategic opportunity rather than a
Ultimately, successful adaptation to the dynamic landscape of e-commerce commerce. Correlational research could examine the strength and direction of these relationships threat will be essential for future management to navigate the challenges and
requires innovation, customer-centric strategies, and agile business models. quantitatively. capitalize on the opportunities presented by the digital revolution.

4. Longitudinal Research Design:The passage mentions the evolution of e-commerce over time, from its
early days to its current state in 2018. Longitudinal research would involve studying these trends over an
extended period to identify patterns and changes in e-commerce practices.

3 The Impact of E- Khadeeja Liyana / The theoretical conceptual framework for understanding the appeal of e- The main aim of this paper is to stress Qualitative Research Methodology:In-depth Interviews: Conducting interviews with traditional brick-and- The analysis of the provided context underscores the profound impact of e-commerce on traditionalThis case study exhibits its significant influence on The implications for future management in light of the significant impact of e-
May 16, 2023 commerce revolves around several key concepts. Firstly, the notion of on these 2 hypotheses: What strategies mortar store owners and managers to understand the impact of e-commerce on their businesses, the brick-and-mortar stores. With the increasing popularity of online purchasing among consumers, ecommerce through consumer behavior. Customers commerce on traditional brick-and-mortar stores are profound. It is imperative
commerce on simplicity and convenience underscores the allure of e-commerce, as it are conventional merchants challenges they face, and the strategies they employ to adapt. Focus Groups: Bringing together traditional merchants are facing heightened competition and are compelled to adapt and innovate favor ecommerce to traditional stores owing to its ease for traditional merchants to adopt proactive strategies to adapt to the evolving
Traditional provides users with easy access to a wide array of products and services, implementing to adapt to rising consumers who have shifted their purchasing behavior from traditional stores to e-commerce platforms to remain relevant. The noticeable decrease in foot traffic in traditional stores directly correlates of use, availability, wide range of products, price retail landscape dominated by e-commerce. This includes investing in digital
accompanied by features like product reviews and price comparisons. This competition from e-commerce to discuss their motivations, preferences, and experiences. Quantitative Research Methodology:Surveys: with the rise of e-commerce, leading to a concerning trend of store closures. To combat this trend, comparison, customization, social influence and Omni technologies and online platforms to enhance their online presence and reach a
Retail: A Case convenience is amplified by the overcoming of traditional retail limitations, platforms and mitigate the negative Distributing surveys to a large sample of consumers to gather quantitative data on their online traditional businesses are resorting to extreme techniques to salvage their operations. This shift in channel experience. Traditional shops must take drastic broader consumer base. Additionally, traditional businesses must prioritize
Study on such as physical storefronts and restricted business hours. Secondly, the effects of decreased foot traffic? purchasing habits, perceptions of pricing and quality comparison, and reasons for choosing e-commerce consumer behavior is driven by the accessibility and convenience offered by internet shopping, measures in order to stay in business. But why haven’t customer experience and satisfaction to retain loyalty in the face of increasing
symbiotic relationship between e-commerce and technological advancement To what extent do pricing transparency over traditional retail.Data Analysis: Analyzing sales data from traditional stores and e-commerce allowing customers to compare prices and quality across various platforms effortlessly. The allure of the old brick-and-mortar places vanished? Because there competition from e-commerce giants. This may involve implementing
Consumer is pivotal. The exponential growth of e-commerce has paralleled a surge in and competitive pricing in e-commerce platforms to identify trends, patterns, and correlations related to shifts in consumer behavior and the cheaper pricing and price transparency in e-commerce further incentivizes consumers to shift their is still an appetite for and desire for them. No substitute personalized marketing strategies, improving product offerings, and providing
Behavior consumer interest and reliance on technology, facilitated by the accessibility influence consumer preferences and impact on store closures. Mixed Methods Research Design:Combining qualitative and quantitative purchasing preferences online. In response, traditional businesses are going the extra mile to retain exists for the sensations of touch and feel. As the blue exceptional customer service both online and offline. Furthermore, embracing
of smartphones and electronic devices. Finally, the emphasis on personalized decisions to shift towards online approaches to gain a comprehensive understanding of the multifaceted impact of e-commerce on their customer base, recognizing the imperative of customer loyalty in the face of mounting e- screen of ecommerce is unable to provide this feel, innovation and agility will be crucial for future management, as it enables
experiences within e-commerce platforms speaks to the importance of purchasing rather than traditional retail traditional retail. commerce competition. Overall, the analysis underscores the urgent need for traditional retailers to traditional retailers remain superior. traditional retailers to stay ahead of market trends and quickly respond to
tailored services in retaining customer engagement and loyalty. Overall, this shopping? adapt their strategies and embrace innovation to survive in an increasingly digital marketplace changing consumer preferences. Ultimately, successful management in the
conceptual framework highlights the interplay between simplicity, dominated by e-commerce. future will require a strategic combination of digital transformation, customer-
technology, and personalized experiences as fundamental drivers of the centric approaches, and innovation to ensure the long-term viability and
appeal of e-commerce to consumers. competitiveness of traditional brick-and-mortar stores in the age of e-
commerce.

4 Successful EVGENIIA DATSKO/ The purposes of literature review is to provide understanding of electronic This study addresses two critical In order to resolve research questions, qualitative research was held. As quantitative research is based onThe analysis showed the importance of each element of BUMMAT model for building successful E-commerce in the fashion industry demands attention Future management in e-commerce, particularly in the fashion industry, must
JULY 2019 commerce in fashion retail and its development and study from academic questions regarding e-commerce statistical measures and numbers, this method is not appropriate for this thesis. However, the qualitative online business within the fashion industry.E-commerce has the possibility to access a huge market, to various aspects: attracting customers, facilitating prioritize holistic approaches that acknowledge the interconnectedness of
Factors and and online sources successful factors and challenges in ecommerce business success in the fashion industry: method has a slight inclination towards the quantitative method as some statistical data is presented in whose audience is comparable with the total amount of Internet users worldwide In order to sales, and managing payment, delivery, and after-sales various business aspects. Understanding that success relies on the seamless
Barriers within the fashion industry. Theoretical framework was created on findings identifying factors driving success and order to identify the tendency. To support this data, theoretical analysis of existing frameworks is generate customer trust, it is crucial to build a relationship with them. The only open way to service. Successful factors and barriers were analyzed integration of marketing, technical, and customer access components is
from the literature review and an appropriate model was used for further pinpointing barriers to progress. Factors presented gathered from online sources, academic literature and articles. communicate with the audience is to provide it with through case studies, revealing interconnectedness essential. Managers should focus on continuous adaptation to technological
For E-commerce practical implementation. such as user experience design and To support practical studies, the comparative analysis method will be used. For the practical analysis, full and valuable content through the social networking site.The big opportunity for e-commerce in among marketing, technical, and customer access advancements, ensuring online platforms remain competitive and meet evolving
Business effective digital marketing are explored, relevant data was collected. In order to apply theoretical findings, three practical cases will be studied in the fashion industry is SMM marketing. Proper and quality content forms the interest of users to theaspects. Continuous adaptation to evolving technology is customer demands. Additionally, meticulous attention to product descriptions
while barriers like logistical challenges continue. The criteria for choosing practical cases are fast growing successful and developing online shopsbrand, increases loyalty and creates the basis for thematic communication of the target audience. crucial due to high customer expectations, emphasizing and visualization is crucial for satisfying discerning consumers. Embracing this
Within the and cybersecurity concerns are presented in the international market area. The aim of this data analysis is presenting relevant data with The company's market share is increasing and sales are increasing .Offering diverse payment detailed product descriptions and visualization. Success holistic perspective enables management to identify and address weaknesses
Fashion Industry examined. The study aims to propose the purpose of discovering useful information, to support decision-making processes and to form options, gift cards, and discounts enhances customer satisfaction and loyalty. Clear ordering hinges on the cohesive functioning of all components: proactively, optimizing overall functionality and ensuring sustained success in
improvements in website optimization, conclusions. Qualitative research was conducted to address research questions, integrating instructions and robust customer support contribute to a seamless ordering process. Delivery Channel operator, Content provider, Customer access, the dynamic e-commerce landscape.
customer service, and sustainability theoretical frameworks and comparative analysis. The BUMMAT model was chosen for theoretical excellence involves providing convenient shipping options and transparent tracking, while a flexible and Technical aspects. Weaknesses in any area can
practices, essential for enhancing e- analysis, dissecting e-commerce components. Benchmarking analysis, divided into planning, analysis, and return policy builds trust. Accessibility across devices and user-friendly website design streamline compromise overall effectiveness, highlighting the
commerce ventures in fashion. comparison stages, facilitated identifying successful practices and areas for improvement across practical the shopping experience. Ensuring data protection, SSL certification, and regular updates bolster necessity for holistic analysis and optimization.
cases. Results were summarized to highlight strengths and weaknesses, informing decision-making. technical infrastructure. Barriers include customer distrust, intense online competition, and
challenges in providing fast deliveries. Returns management and mobile app development present
ongoing hurdles. Improving readability and technical capabilities remains crucial for sustained
success.

5 The growth of e- Hien Cao/2018 The theoretical framework for studying Business-to-Consumer e-commerce
strategies in fashion brands' online and physical stores integration relies on
commerce and primary sources. Drawing from Kenneth Ca Laudon and Carol Guercio
its impact on the Travers' work on E-commerce's societal and technological impacts (2017), as
well as insights from Rath, Petrizzi, and Gill's perspectives on merchandising
fast and social media marketing influencers in fashion (2012), it aims to forecast
fashion retailers the future role of physical stores in the industry.
This study aims to investigate the
success of e-commerce portals in the
fast fashion industry through a
customer-centric approach. By
examining the impact of e-commerce on with experience at Zara, conducted direct interviews with shoppers at cash desks.
modern fashion business, changes in
apparel shopping behavior, and the
future role of physical stores, this
research seeks to provide insights into
the evolving dynamics of consumer
preferences and retail strategies in the
apparel industry.
The research methodology employed a quantitative approach, gathering primary and secondary data.
Primary data was collected through a background survey aimed at understanding shopper habits and
their impact on the fast fashion retail industry. The survey, comprising nine questions, was conducted
primarily among a Facebook group of Students and Mothers residing in Finland. Additionally, the author,
The survey data reveals a predominant presence of younger, predominantly female respondents
favoring online shopping for its convenience. However, older demographics show a preference for
physical stores due to concerns over website usability and product fit. Brick-and-mortar stores are
valued for their product range and customer service, while online shopping is driven by factors like
delivery speed and product fit. The evolving role of physical stores extends beyond retail, with
expectations for them to serve as pickup points and hubs for customer engagement. Despite
dynamic visual merchandising strategies, discrepancies exist in consumer expectations for
personalized assistance in fast fashion stores. Additionally, physical stores serve as social hubs for
older generations, suggesting opportunities for enhancing customer experience through
personalized interactions and value-added services.
In conclusion, this thesis underscores the transformative E-commerce is rapidly growing and retailers need to adopt an omnichannel
impact of digitalization on fast fashion retail, advocating strategy, combining online and physical stores. Physical stores will play a role as
for the adoption of omnichannel strategies. E-commerce pickup points for online orders, providing customer service, and allowing social
complements physical stores, enhancing promotional interaction. Managers must invest in technology like mobile apps, augmented
capabilities and customer experiences. Despite reality, and data analytics to enhance the customer experience across channels.
challenges such as time management, the study provided They should also leverage social media marketing and optimize website design
invaluable insights, fostering self-discipline, problem- for search engines. Striking the right balance between online and offline
solving, and project management skills crucial for operations will be crucial for the success of fast fashion retailers in the future.
professional life. Key learnings include effective time and
project management, and the application of acquired
knowledge to real-world scenarios. This research not only
contributes to academia but also equips the author with
practical skills essential for navigating the dynamic
landscape of the retail industry.

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