independently viewed as clearly distinct entities. Although it is true that most genres have an identifiable ‘integrity’ of their own (Bhatia 1993;1994), genres in the real world are often seen in relation to other genres with a certain degree of overlap, or sometimes even conflict (Bhatia 1998). As stated by Bhatia (2004:29-30) there are mainly three challenges to the genre theory. First, on the one hand, we find colonies of reporting genres, promotional genres, academic introductions and many others, which often transcend disciplinary boundaries; on the other hand, we find systems of genres which are often confined to specific disciplinary cultures, e.g. legislation cases, judgements, discussion notes, briefs, etc., which are often largely associated with legal culture alone. The second important aspect of variation in genres is sometimes associated with the evolution and development of genres. Although genres are often identified on the basis of their integrity, which is a reflection of their conventionalized characteristics, they are far from static. Most of them are dynamic, in the sense that they can be exploited to respond to novel rhetorical contexts, and thus have propensity for innovation and further development. The third challenge to genre theory comes from disciplinary overlaps and conflicts within and across genres. Genre analysis has been conventionally viewed as the study of situated linguistic behaviour in institutionalized, academic or professional settings, where one often gets the impression that disciplinary distinctions do not play a significant role. As a result, disciplinary characteristics have often been ignored in most of the analyses of genres. However, in recent studies of professional discourses, disciplinary distinctions have been found to play a significant role, especially in professional practices, where disciplinary boundries are being renegotiated, giving rise to interdisciplinary discourses. Disciplines have their typical characteristics, and are primarily understood in terms of the specific knowledge, methodologies and shared practices of their community members, especially their ways of thinking, constructing and consuming knowledge, their specific norms and epistemologies and, above all, their typical goals and disciplinary practices to achieve those goals (Bhatia 2004:32). The only problem is that one needs to have a certain degree of expertise, recognition and status in the professional community to be able to identify and exploit some of these conventionalized aspects of genre expectations.
However, genres cut across disciplines. Textbook
as a genre, for instance, will certainly display a number of shared features across disciplinary boundaries; but, genres at the same time, are sensitive to disciplinary variations as well. Example : Disciplinary variation in textbooks
The textbook genre, irrespective of the discipline it is
associated with, serves a common purpose in academic contexts, which is reflected in a number of typical features.
One of the major concerns of textbook writing is to
communicate very specialized and precise knowledge to an audience. Textbooks disseminate discipline-based knowledge and, at the same time, display a somewhat unequal writer-reader relationship, with the writer as the specialist and the reader as the non-initiated apprentice in the discipline, or the writer as the transmitter, and the reader as the recipient of established knowledge (Bhatia 2004, 33). As Hyland(2000:104) points out, textbooks facilitate the professional’s role as a teacher and constitute one of the primary means by which the concepts and analytical methods of a discipline are acquired. Furthermore, textbooks play a major role in the learners’ experience and understanding of a subject by providing a coherently ordered epistemological map of the disciplinary landscape, and through their textual practices, can help to convey the values and ideological assumptions of a particular academic culture. However, in spite of these shared characteristics of textbooks across disciplines, we find that disciplinary cultures differ on several dimensions.
Examples from two disciplines : Textbooks in economics
and textbooks in law Textbooks in economics, for instance, will certainly display a number of similarities with textbooks in law, because of their common concern with making disciplinary knowledge accesible to learners new to the disciplines. However, they will differ significantly in terms of their disciplinary characteristics, especially in the way they approach disciplinary knowledge, the way they present arguments, the kind of evidence they consider valid in that discipline, and also the strategies they find more useful to make difficult concepts accesible to learners. Business studies, in general, depend on aggressive innovation in the way it constructs its discourses, which is also reflected in economics textbooks. Thus, innovative and reader-friendly strategies are used in business textbooks (interactive summaries, colorful and attractive visuals, computer simulation exercises, etc.) (Bhatia 2004: 37). Law, on the other hand, as stated by Bhatia 2004:37) relies on extreme conservatism in the way it constructs its discourses.It relies heavily on tried and tested modes of communication. Legislative writing, for example, which is a very important genre in law, has not changed much in the last few decades. Textbook writing in law is no exception in this respect. The two disciplines also vary in terms of instructional strategies used in textbook materials. In economics textbooks, knowledge is often structured in the form of smaller units for greater understanding of ideas and information whereas in law textbooks information is more holistically structured, so that the learners do not misunderstand any idea or concept out of context (high degree of intertextuality, a lot of footnotes, etc.). We also find significant variations in the nature and development of argumentation in the two disciplines, especially the way evidence is used to make claims, e.g. the way cases and legislation are used to make claims and to argue for them in the discourse of law, and the way numerical data is used to construct, formulate and support argumentation in economics. Economics, like any other discipline, is concerned with defining and clarifying technical concepts. However, these technical terms and concepts are not defined in conventional linguistic forms. Even if there are definitions in this discipline, their form, distribution and functional values are very different from those in law. The treatment of terminological explanation is mostly based on historical development in law textbooks rather than on a clear and concise definition as in business studies. Thus, it can be concluded that academic disciplines, although they share common genre- specific characteristics, do display variations in rhetorical strategies used, reflecting not only the nature of the discipline in question, but more importantly specifically favoured discursive practices, disciplinary methodologies, and pedagogic practices considered effective for individual disciplines. REFERENCES Bhatia, Vijay, K., 1993.Analysing Genre : Language Use in Proffessional Settings.Longman, London. Bhatia, Vijay, K., 1994. Generic Integrity in Professional Discourse, in B.L. Gunarsson, P. Linell and B. Nordberg (eds), Text and Talk in Professional Contexts. Uppsala : ASLA, 61-76. Bhatia, Vijay, K., 1998. Discourse of Philanthropic Fund-raising, in Working Papers, Indianapolis : IOP. Bhatia, Vijay K., 2004. Worlds of Written Discourse: A Genre-Based View. Continuum, London. Hyland, K. 2000. Disciplinary Discourses:Social Interactions in Academic Writing. Harlow: Pearson Education Ltd.