JOBSHEET 4

KERANGKA PEMIKIRAN PENELITIAN MANAJEMEN PEMASARAN

INTERNASIONAL

No KERANGKA PENELITIAN 1 PENELITIAN 2

The optimal vehicle product
line strategy considering
product information disclosure
under government carbon
1 JUDUL
regulation.
Zhitang li, cuicua zhang, Henry
hu, Ruxia yu ( Journal Omega.
September 2023)
LOKASI
2 in China
PENELITIAN
This study contributes to the
emerging vehicle product line
area by investigating how
manufacturers can establish
OBJEK YANG
3 reasonable vehicle product
DITELITI
lines and the impact of
different carbon regulation
policies on product line
strategies.
our analyses indicate that when
the market valuation of new
energy vehicles is high and the
valuation of fuel vehicles is
low, or when the market
VARIABEL YANG
4 valuation of new energy
DITELITI
vehicles is low and the
valuation of fuel vehicles is
moderate, manufacturers prefer
to produce new energy vehicle
to fuel vehicle.
In this section, we mainly
analyze the model through the
5 ALAT ANALISIS
short-term and long-term
decision processes.
6 HASIL PENELITIAN Customers gradually embrace
the green concept brought by
new energy vehicles, but the
Robust possibilistic
programming-based three-
way decision approach to
product inspection strategy.
Jing zhou, Decui liang, Yu
liu, Tudi Huang (Journal
Information sciences. October
2023)
China
In the manufacturing
industry, minimizing the total
cost is a major concern in
formulating the product
inspection strategy.
As aforesaid studies, the
formulation of the product
inspection strategy is always
regarded as an interdependent
process, which is oftentimes
governed by multiple factors
(e.g., production technology
and customer demand) from
both upstream (e.g.,
production process) and
downstream (e.g., inventory,
retailer, and customer zone).
it is worth noting that existing
studies utilized two types of
decisions (i.e., acceptance
and rejection decisions)
corresponding to two states
(e.g., perfect and imperfect
states) of products.
In this article, the RPP-based
3WD was proposed to
formulate an applicable
 product inspection strategy.
To simultaneously reduce
market valuation of new
erroneous acceptance errors
energy vehicles is uncertain. In
and erroneous rejection
addition, given the value
errors, an
uncertainty of new energy
intermediate/uncertain
vehicles, manufacturers and
decision was introduced. The
governments will disclose
formulation of the product
product information to help
inspection strategy is an
consumers know product
interdependent process,
information.
which was also regarded as a
systematic activity.
No KERANGKA PENELITIAN 3
Revelation for green product
operation strategy of a retailer
under different reliability levels
of servicing the market.
1 JUDUL
Zhibing liu, chi zhou, lie liu,
xuejun zhou ( computers &
industrial engineering. October
2021)
LOKASI
2 Company Wal-Mart
PENELITIAN
three aspects: green product
operation management
considering consumers’
OBJEK YANG
3 environmental awareness,
DITELITI
supply chain risk measures and
green supply chain risk
management.
n this section, we compare the
results under the three
scenarios mentioned in Section
3 and provide the condition for
VARIABEL YANG the retailer and supplier having
4
DITELITI an incentive to implement the
green product operation
strategy under different
RLSMs.
Based on Proposition 1,
Proposition 2, Proposition 3,
we obtain the following
proposition which compares
the results under scenarios SP,
GJ and GP.
5 ALAT ANALISIS
6 HASIL PENELITIAN To a great extent, the risk of
enterprises’ green strategy
implementation lies in the
PENELITIAN 4
The product-selling strategy
under direct and indirect
value identification.
Ye hua, lina bao, Xiaobo wu (
Journal of cleaner production.
10 January 2021)
School of Management, PR
China
To investigate the possible
impacts of indirect value
identification on product-
selling strategy, and further
explore the potential power of
KOLs in green-product
marketing.
The direct value
identification, derived from
the product itself, can be
influenced by some product
features, for instance, green
feature. Some consumers may
have a higher value
identification for green
products compared with
regular products.
we analyse the best way to
combine product strategy and
selling strategy. In particular,
which products should the
focal firm launch into the
market when taking account
of the subsequent selling
approach? Are green products
always profitable than regular
products? For regular and
green products, is it better to
conduct KOL selling than
direct selling?
Direct value identification
refers to the consumer-
perceived value for a product
demand uncertainty of green
products and the competition
pressure from non-green
products. This paper studies a
green strategy implementation
problem of a retailer working
with a supplier introducing a
new green product into the
market of a congeneric non-
green product under uncertain
demands.
itself. In the era of We-Media,
consumers may also have
indirect value identification
for a product which stems
from their fondness and
emotional identification for
some key opinion leaders
(KOLs).
No KERANGKA PENELITIAN 5 PENELITIAN 6
Product line design and low- Pricing and bundling
carbon investment strategies strategies for complementary
with consumer environmental products in a closed-loop
concern. green supply chain under
Xia yang, hui yang, Hongfu manufacturers’ different
1 JUDUL
Huang ( Journal of cleaner behaviors.
production. November 2023) Chirantan mondal, bibhas
Chandra giri (expert systems
withapplication. 15 march
2023)
LOKASI
2 Malaysia West Bengal, India
PENELITIAN
our study proposes a model of
This study attempts to
a firm that designs the product
incorporate product
line while determining the complementarity and
OBJEK YANG
3 price and quality of each bundling strategy with green
DITELITI
product. innovation and
remanufacturing in a two-
stage supply chain.
This heightened awareness This study is an intersection
significantly influences of various research topics,
consumption habits, as viz., green innovation, used
consumers now exhibit a products recovery,
higher willingness to explore a complementary products and
wider variety of alternatives to their bundling strategies, etc.
VARIABEL YANG find the most suitable option. In this section, we focus on
4
DITELITI As a result, an increasing the most relevant literature
number of enterprises are and review those across two
embracing low-carbon research streams — product
production to align with this greening and/or used products
consumer trend. Recognizing recovery, and pricing
the practical significance strategies for complementary
products.
5 ALAT ANALISIS Observation A comparative analysis
6 HASIL PENELITIAN Our study specifically there are some products that
examines the influence of a are useless without the
low-carbon investment strategy presence of other products. In
on a firm’s product line design, this situation, it is really
aiming to better align with important to understand the
consumer needs. level of complementarity
between these two types of
products. In addition, some
complementary products like
printers and cartridges,
electronics devices and
batteries, etc. have some
residual values after their
end-of-use. So, there is a need
to collect and
remanufacture/recycle those
complementary products.
No KERANGKA PENELITIAN 7 PENELITIAN 8
From product to platform: How Which retail strategy for shelf
incumbents' assumptions and life products can satisfy
choices shape their platform consumers under game
1 JUDUL strategy. policy?
Marc van dick, patrick pollok Neha Saxena, Mitali sarkar,
(Reaserch Policy, January Biswajit sarkar ( January
2023) 2023 )
LOKASI
2 Germany South Korea
PENELITIAN
Literature primarily addressed
This study focuses on retail
outcomes of platform management in the service
competition between existing sector of a manufacturer and
platforms and between retailer. The demand rate and
platform leaders and ordering quantity are
OBJEK YANG
3 complementors, e.g., the roleprobabilistic and follow a
DITELITI
of network effects on winner-doubly truncated exponential
takes-all dynamics. distribution with a short shelf
life, but it can be extended
using specific preservative
measures.
Based on an in-depth The model considers shelf
comparison, we show that life as a decision variable and
incumbents' assessment of the addresses products with an
potential of their product extendable shelf life. The
business may lead to distinct mathematical representation
VARIABEL YANG
4 platform positioning – the of the model is provided to
DITELITI
platform as an extension of the determine the optimal policy
legacy business (i.e., product- for production and
centric), or a product- replenishment in a Nash
independent platform. equilibrium decentralized
game.
We draw on a longitudinal The paper utilizes a
multi-case study for theory decentralized Nash
elaboration that fits our process equilibrium framework to
5 ALAT ANALISIS
research question (e.g., optimize a supply chain
Siggelkow, 2007; Eisenhardt, model.
2021).
6 HASIL PENELITIAN Platform ecosystems have Developed for the FMCG
attracted a lot of attention as a industry, the supply chain
new way of value creation and model incorporated smart
capture. In a longitudinal production technologies at the
multi-case study, we compare manufacturer's end to ensure
the transformation efforts of the product quality as well as
two incumbents in the preservation technologies at
agricultural equipment industry the retailers' end to increase
 between 2012 and 2021. We
identify a set of interdependent
choices incumbents make to
adapt their model of value
creation and capture toward a
platform ecosystem.
No KERANGKA PENELITIAN 9
The optimal vehicle product
line strategy considering
product information disclosure
under government carbon
1 JUDUL
regulation.
Zhitang li, cuicua zhang, Henry
hu, Ruxia yu ( Journal Omega.
September 2023)
LOKASI
2 in China
PENELITIAN
This study contributes to the
emerging vehicle product line
area by investigating how
manufacturers can establish
OBJEK YANG
3 reasonable vehicle product
DITELITI
lines and the impact of
different carbon regulation
policies on product line
strategies.
our analyses indicate that when
the market valuation of new
energy vehicles is high and the
valuation of fuel vehicles is
low, or when the market
VARIABEL YANG valuation of new energy
4
DITELITI vehicles is low and the
valuation of fuel vehicles is
moderate, manufacturers prefer
to produce new energy vehicle
to fuel vehicle.
5 ALAT ANALISIS In this section, we mainly
the shelf life. Nash
equilibrium was considered
for a decentralized supply
chain system using the
Newton Raphson method for
optimization.
PENELITIAN 10
Robust possibilistic
programming-based three-
way decision approach to
product inspection strategy.
Jing zhou, Decui liang, Yu
liu, Tudi Huang (Journal
Information sciences. October
2023)
China
In the manufacturing
industry, minimizing the total
cost is a major concern in
formulating the product
inspection strategy.
As aforesaid studies, the
formulation of the product
inspection strategy is always
regarded as an interdependent
process, which is oftentimes
governed by multiple factors
(e.g., production technology
and customer demand) from
both upstream (e.g.,
production process) and
downstream (e.g., inventory,
retailer, and customer zone).
it is worth noting that existing
 analyze the model through the
short-term and long-term
decision processes.
Customers gradually embrace
the green concept brought by
new energy vehicles, but the
market valuation of new
energy vehicles is uncertain. In
addition, given the value
uncertainty of new energy
6 HASIL PENELITIAN vehicles, manufacturers and
governments will disclose
product information to help
consumers know product
information.
No KERANGKA PENELITIAN 9
studies utilized two types of
decisions (i.e., acceptance
and rejection decisions)
corresponding to two states
(e.g., perfect and imperfect
states) of products.
In this article, the RPP-based
3WD was proposed to
formulate an applicable
product inspection strategy.
To simultaneously reduce
erroneous acceptance errors
and erroneous rejection
errors, an
intermediate/uncertain
decision was introduced. The
formulation of the product
inspection strategy is an
interdependent process,
which was also regarded as a
systematic activity.
PENELITIAN 10
 Pricing and Product-bundling
Strategies for E-commerce
Platforms with Competition.
1 JUDUL Xiaogang lin, yong wu zhou,
wei xie ( Journal of operational
research. 16 June 2021)
Taobao (a marketplace in
LOKASI
2 China), Baidu (a search engine
PENELITIAN
in China).
In this paper, we study the
content-bundling and pricing
OBJEK YANG
3 strategies for two competing
DITELITI
platforms with installed base
and cross-network effects.
in this paper we investigate
two competing platforms
whose customers are single-
homing while sellers are multi-
VARIABEL YANG homing. That is, customers can
4
DITELITI only choose one platform, and
sellers wish to join both
platforms to achieve maximal
network benefits.
In this section, we analyze the
equilibrium for each scenario
(i.e., M1, M2 and M3). To
guarantee the existence of
5 ALAT ANALISIS equilibria and for the sake of
convenience, we restrict our
attention to symmetric
platforms and thus assume and
in the subsequent analysis.
6 HASIL PENELITIAN We consider pricing and
product-bundling strategies for
two competing platforms with
two groups of agents,
customers and sellers
(independent content
developers). In this paper, two
such groups are required to pay
the platforms fixed
(subscription) fees to gain
The strategies and techniques
of drug discovery from
natural products.
Li zhang, junke song, linlei
kong, yang lu ( Journal
Pharmacology &
Theraapeutics. December
2021)
Beijing Key Laboratory
The strategies of drug
discovery and development
from natural products are
different during the various
stage.
The microorganisms and the
endogenous active substances
from human or animal also
become the important
approaches to the drug
discovery. The tremendous
progress in technology led to
the new strategies in drug
discovery from natural
products.
A comparative analysis,
information-based thecnology
and therapeutic effects-based
drug discovery.
Natural products have been
the main sources of new
drugs. The different strategies
have been developed to find
the new drugs based on
natural products. The
traditional and ethic
medicines have provided
information on the
therapeutic effects and
access; each platform also
produces its own integrated
content. We investigate the
impacts of installed base,
mixed bundling, and
competition on the platforms’
pricing and product-bundling
strategies.
resulted in some notable drug
discovery of natural products.
The special activities of the
medicine plants such as the
side effects have inspired
scientists to develop the novel
small molecular.