Professional Documents
Culture Documents
Cowboys
The Dallas Cowboys football club is regarded as the most expensive in the
most valuable sports teams in the world in 2023. Since 2016, the team has
been the leader in all sports ratings. In 2023, the club's value was estimated
Jerry began secretly looking for meetings with other football club owners.
When large-scale sporting events were held, he came to hotels and sought
Once, fortune smiled on him, and one of the entrepreneurs proposed that he
the shares in the club, which was just about to become a member of the
Jerry Jones spent more than 20 years of his life working for his father to
earn money and eventually purchase the desired soccer club.
Having achieved the goal, the man became not just the owner of the Dallas
Cowboys, but also its president and general manager.
Along with him, Donald Trump expressed an interest in the club. In 1984, he
almost bought it for $50 million. However, at the last minute, the politician
decided not to take this step, dismissing the agreement as useless. In an
interview with the New York Times, he stated that he would sincerely feel
sorry for anyone who dared to acquire the hopeless football team.
Jerry Jones, on the other hand, did not listen to anyone and went for his
goal. First, he paid off the club's debts, then purchased the stadium, and
finally the team. The club experienced a period of growth and success during
his leadership.
Jones remembers those times with anxiety. He claims that no one can
comprehend how his hands shook back then. He frequently had to hold a
cup with both hands just to drink water. This was owing to the fact that he
was at serious risk of burning out while simultaneously interfering with the
lives of other people.
However, the long-awaited success arrived very soon: after four years, the
club's business rapidly increased. Since the mid-1990s, Dallas Cowboys
triumphs have been regarded as customary and expected. The team won
championships in 1992, 1993, and 1995.
Furthermore, fans should thank Jones for the presence of beer at the
stadium. He had to go through a lot of conflicts with state officials in order
to make an exemption. The club's owner argued that the alcohol ban during
the game violated the Constitution. As a result, the stadium was designated
as a special type of public facility that does not fall under the alcohol ban. So
fans at Texas Stadium were permitted to consume beer and wine.
In 1995, the Dallas Cowboys football club began signing quite promising
sponsorship contracts with world-famous companies. Among them were
Pepsi, Nike, Coca-Cola, Visa, American Express and others. This violated the
regulations of the National Football League, resulting in more than one
court case.
Going outside the football club
In 2001, the Dallas Cowboys sought to push beyond their boundaries. To
help promote the club and attract high-level customers, Cowboys Golf Club
was founded. In addition to promoting his own brand, Jerry Jones saw this
Jerry took his team to play. According to data collected by the National
Football League, the Dallas Cowboys have become the most popular club
throughout the entire California. Even though Texas and California are not
neighboring states.
The most high-profile event that sparked attention around the Dallas
modern photo booths were installed, allowing fans to snap photos with any
athlete of their choice. They could appear via augmented reality. You can
This initiative appears to be nothing out of the ordinary, but it was well
received by many people. Jerry Jones referred to the Dallas Cowboys photo