Professional Documents
Culture Documents
APRIL 2022
Getachew Tesfa Guest House Feasibility Study
Table of Content
I. EXECUTIVE SUMMARY..................................................................................... 4
The project 4
Market Potential 4
Technical Considerations and Implementation..................................................................................................8
Organization and Manpower...........................................................................................................................8
Financial Analysis 9
Conclusion and Recommendation..................................................................................................................10
II. BACKGROUND INFORMATION......................................................................11
Project promoter 11
The promoter Ato Getachew Tesfa is among the known engineer of Ethiopian. He take his first
from Italy in the field of civil engineering. He worked with different international road constructors
in Uganda and Tanzania. Now he is going to invest at guest house business...........................11
Project Description 11
2.1 Project Rationale/Justification of establishment/........................................................13
III. MARKET STUDY 17
General Consideration 17
Overview of Trends of Tourism in Ethiopia.....................................................................................................19
Demand and Supply Situations......................................................................................................................21
Overview of Tourism Potential of in Addis Ababa............................................................................................21
Demand Considerations 21
Supply Considerations 24
Future Market Prospect 26
Marketing Strategy 27
Price Determination 28
IV. TECHNICAL STUDY......................................................................................... 29
Location 29
Building and Layout 30
Bedroom Furniture, Fixture and Equipment’s..................................................................................................32
5. Utilities..................................................................................................................33
Water 33
5.6. Electricity............................................................................................................................ 33
Environmental Impact Assessment................................................................................................................34
Project Implementation 35
V. ORGANIZATION AND MANAGEMENT...........................................................36
Organization 36
General Manager 36
Accountant 36
Receptionist 36
Cleaners 37
Security guard 37
Manpower Requirement 37
Training 38
VI. FINANCIAL STUDY 39
Planned Investment 39
Source of finance 40
Anticipated Financial Developments...............................................................................................................41
VII. CONCLUSIONS AND RECOMMENDATION...................................................42
Conclusions 42
Recommendation 42
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I. EXECUTIVE SUMMARY
The project
Market Potential
Ethiopia is one of the African countries that possess the highest number of
UNESCO World Heritage Sites in Africa, with 13 sites spread throughout the
country. The country also has more sites that could be potentially developed to
be additional tourist destinations. The government of Ethiopia has given due
attention to the tourism sector in its development strategy, to optimize the
existing tourism resources as a driving force for economic growth and
development.
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The busting capital of Ethiopia, Addis Ababa is very much the center of this
divers and delightful country. For start it is geographically sites in the middle of
this large nation and at 2355 m above sea level, occupies an elevated position
overseeing large swaths of the rest of the country. The city itself has a
population of about 5 million people Addis Ababa is also the culture hub of
Ethiopia, with several important museums stationed here, as well as major
universities and many Ethiopia orthodox sites and treasury. And Addis Ababa is
also the business hub of this otherwise very rural country. As such, it’s home to
the movers and shaker of this quick developing nation, the young and educated
as well as a small but growing middle class. This means if one wants to eat,
drink or party in Ethiopia Addis Ababa is definitely the spot to head for. But
there much more to the city. One of the interesting things about Addis Ababa is
that this city really does seem to lack a center, instead of all its attraction,
markets, churches and museums are spread out across different zones,
making a discernible tourist hub something of a misnomer here. Were there to
be one central region to this city however, it would probably be meskel square.
Home to one of the most important Ethiopian orthodox festivals of the year,
meskel square is normally filled with traffic and ratting metro overhead, but on
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the 26th of September each year, the meskel religious festival takes places right
here…. And it’s one of the most important dates in this faiths calendar. Top
things to see and do in Addis Ababa meskel squer, red terror ethnological
museum, national museum, holy trinity, st George cathederal, debre libanos
monastery, entoto mountain, addis merkato and others.
Stelae are one of the oldest historical heritages of the zone which are found in
Tutit (anthropological and archeological site) and Tutifela site. The stelaes are
differently shaped; some have cylindrical shape (indicate male sex organ) while
others are flat with engravings. Among 900 stelae found in East Africa about
600 are exist in Gedeo zone. There are also several caves, cold and hot
springs, mineral waters and water falls (Goto, fall in Bule wereda with 31
meters high). In the zone there are lower and medium hotels which give
services for the tourists and society.
With nearly five million inhabitants, Addis Ababa , the capital city of Ethiopia is
rich in cultural and historical tourist attractions. It's the city of culture, the city of
the heart of history, and the city of welcoming people. This vibrant city is
located at the intersection of 8.9806° N, 38.7578° E and on the geographical
center of the country. The 1880s was the decade which marks the beginning of
the establishment of Addis Ababa. From a modest beginning of ten scattered
long mountain tops, Mount Entoto is where all began providing a panoramic
view both the old and new city of Addis Ababa. Addis Ababa is a city
characterized by remarkable diversity and contrasts. It is a city that has
maintained its natural setting. There is a wide range of modern shopping malls
and supermarkets and full range of international restaurants, shops specializing
in Ethiopian handicrafts and various souvenirs of interest of the visitor, open
markets where art designers sell their home made fabrics and other crafts,
delightful tiny shops where one can discover and buy traditional modern
clothing, different kinds of jewelry, handicrafts and all kinds of things are also
important attractions of Addis Ababa. Tourist attractions in Addis Ababa
Ethiopia tourist attractions which include Ethiopia historical tourist
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The project at present is under construction foundation work for guest house
and also accommodated space for bank’s branch opening at G+0. The design
works (architectural, structural, electrical and sanitary) have been done by
professionals following the existing state of the art. The project work,
construction of the guest house building, consists of architectural and civil work
design, surveying and soil test, site preparation, excavation and earth work,
concrete and external block works, internal block works, carpentry and joinery,
aluminum works, finishing works, painting, and sanitary, electrical and
mechanical installations. Subsequent to completion of the above works room
fitting and installation of other equipment and facilities will be undertaken.
The overall construction cost of the project is estimated at about Birr 24 million.
So far the promoter has executed construction work worth of Birr 17 million
which is about 71% of the total construction cost of Birr 24 million. The
remaining construction work is planned to be completed at an estimated
amount Birr 7 million. Other investment items of the project include bedroom
items and equipment which are needed for the guest house to start giving
quality services.
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Financial Analysis
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All in all, the market assessment justifies the establishment of the proposed
project. The financial gain from project is also attractive for undertaking the
investment. Hence, the project is recommended for implementation.
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Project promoter
The promoter Ato Getachew Tesfa is among the known engineer of
Ethiopian. He take his first degree from Italy in the field of civil engineering.
He worked with different international road constructors in Uganda and
Tanzania. Now he is going to invest at guest house business.
Project Description
Getachew guest house will be located in Addis Ababa city Bole Mikeal in the
location convenient for tourist accommodations. The proposed project has
access to different tourist attraction sites both in the city and surrounding areas.
The Guest house, when implemented, shall be one of the few luxury guest
house in Addis Ababa. The design of the guest house shows that after the
completion of the overall civil works there will be spacious for banks branch at
G+0 level. The interior design at every corner of guest house building will be
very impressive with its quality and attention given to detail, comfort and
elegance. Furnishing shall be immaculate and services will be formal, well
supervised and flawless in attention to guests’ needs, without being intrusive.
Staff will be very well trained to knowledgeable, helpful, well versed in all
aspects of customer care, combining efficiency with courtesy.
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be a high enough ratio of staff to guests to provide services like 24-hour room
service, and dry-cleaning. The features of the proposed facilities and services
to be offered by the proposed guest house are discussed here under.
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Ethiopia offers a wide range of activities and experiences for vacationers and
business travelers. Visitors can trek across the desert, explore ancient ruins,
tour museums or simply relax while watching the locals interact. The unique
Rift Valley is a remarkable region of volcanic lakes, with their famous
collections of birdlife, great escarpments and stunning vistas. Tisisat, the Blue
Nile falls, must rank as one of the greatest natural spectacles in Africa today.
With 14 major wildlife reserves, Ethiopia provides a microcosm of the entire
sub-Saharan ecosystem. Birdlife abounds, and indigenous animals from the
rare Walia ibex to the shy wild ass, roam free just as nature intended. Ethiopia,
after the rains, is a land decked with flowers and with many more native plants
than most countries in Africa.
Addis Ababa is one of the major tourist destinations in Ethiopia due to the
presence of a number of cultural and natural attractions. The promoter decided
to establish an all-inclusive guest house in Addis Ababa city for tourists who are
visiting tourist destinations both in the town and surrounding areas in the city.
Being capital city, Addis Ababa is directly linked to different parts of the country.
A number of higher learning institutions including Addis Ababa University which
surround the town.
The best new tourist attractions in Addis Ababa, Ethiopia
Entoto Natural Park for the discerning customer who enjoys peace, quietness,
space and breath taking air in Addis Ababa Entoto Natural Park is for you. This
state run park is set in a tranquil on the top of Mt. Entoto. It’s ideal for relaxing,
mountain climbing, hill walking, etc. The area is a painters and photographer’s
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paradise. This stunning natural park is the most recent park to Addis Ababa. It
offers excellent standards of cleanliness. Entoto Natural Park has all essential
facilities to ensure that visitors will enjoy their stay. Some of the onsite facilities
include aquarium, horse riding, children’s playground, hotels, restaurants,
campsites and many more.
Entoto Natural Park is a unique place to discover history, nature and adventure
in Addis Ababa. Unity Park Unity Park of Ethiopia is one of the most recently
established parks in the country, and this park comprises animal enclosures,
landscaped open areas, antique and vintage cars, and generational legacy of
Ethiopia and Ethiopians. It was officially opened for public and begun operation
on Thursday, October 10, 2019. That was the first time the palace was fully
renovated. It incorporates modern restrooms, cafeterias, ticket counter, and
information technology infrastructures. The construction of the park took seven
months to complete. The park is built making children, elders and people with
disabilities into consideration. There is a guiding map that locates several
destinations in the compound of the park. Unity Park is estimated to cost
roughly 5 billion Ethiopian birr. This is done as part of the ongoing campaign to
boost tourism in Ethiopia. The park includes:
Kids’ playground. This place is reserved for children who come with their
parents. When parents take a visit, children wait them here enjoying
themselves with facilities in the playground.
Green area. This green ground has entrances and exits suitable for people with
disabilities and elders. In this park there are a number of beautiful handicrafts.
The statues of well-known Ethiopian athletes are also erected in this park. The
statues of Abebe Bikila and Derartu Tullu are carved and placed here.
Gebeta playing station. Gebeta whose generic name is Mancala is played in
Menelik II’s Palace Complex.
The Throne House. It’s 140 years old home. This is the grand home where
thrones of emperors were placed. The emperors used to receive their special
guests here in this throne house. They also used to hold discussions with their
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There are 45 kinds of indigenous trees here used for the preparation of spices
and medicines.
Historical sites.
It took 6,000 trucks of soil to fix the landscape. The palace was first constructed
in 1887. It was partially renovated for public during the 10th year anniversary of
the Derg regime; but not opened. However, the palace lost its glory by the
heavy military presence after the 1979 attempted coup. The park can
comfortably accommodate from 1,000 – 1,500 visitors per day.
Sheger Park: This iconic space in Addis Ababa is far more than just a means to
an end. It's excellent for outdoor fun.
Over the months since its inauguration as a public space Sheger Park has
been seen by many as the beating heart of Addis Ababa; a place of public
gatherings celebratory. Piazza, Addis Ababa is filled with interesting shops,
restaurants and ancient buildings. You can easily find a map of Addis Ababa
perhaps at your hotel or certainly online. We have also excellent day trips from
Addis Ababa which are our important escapes from the city.
One can travel to Addis Ababa all year through. One can visit these attractions
while he is on his Addis Ababa airport layover tours or Addis Ababa Aiport
stopover tours as well. You can also get information on Addis Ababa tourist
attractions from our experienced drivers who provide you Addis Ababa airport
transfers. You can contact us and we will personally help you book your
Ethiopia tours like Ethiopia historical tours, Ethiopia cultural tours, Ethiopia
wildlife tours or Addis Ababa sightseeing tours. You can also book your Addis
Ababa airport stopover hotels with us.
Being the center and one of the capital city of the country, Addis Ababa city has
got huge potential for attracting both domestic and foreign tourists. In this
regard the promoter of this project has made extensive market research to
identity the existence of demand for the proposed project.
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The market assessment made reveals that there is a big gap in the demand
and supply of standard guest house services justifying the provision of
additional accommodations. The ongoing development in the city depicted the
increasing demand for such services. The market, therefore, offers a very good
opportunity to establish any types of guest house in the city.
General Consideration
The demand for guest room is mainly determined by the international and
domestic tourists traveling for vacation or leisure, business, conference etc.
The level of economic development, political conditions and social stability also
has effect on the growth of tourism sector and on the subsequent demand for
guest house accommodations.
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opportunity and most viable option for sustainable economic and social
development of Less Developed Countries (LDC).
Although there are ample opportunities that the tourism sector provides,
despite the fact that Ethiopia has diverse natural and man-made tourist
attractions had not been one of those main tourists receiving countries of the
world mainly due to infrastructural constraints like standard and related
facilities. Thus, in order to increase its share of foreign exchange earnings from
tourism, however, the country should develop and improve its tourist facilities to
a level of internationally accepted standards.
In this respect, the government has devised policy mechanism for promoting
tourism in the country. The government has committed itself to promote widely
the country’s tourist sector and its positive image through undertaking various
reform programs. As a result, the number of tourist arrivals to the country has
shown improvement in recent years. The increase in the inflow of tourists
registered has also been caused by the current peaceful situation and
investment activities observed in the country.
This situation is also expected to be further developed due to the country’s
gradual integration to the global economy and growing inflow of foreign direct
investment. The number tourists are believed to grow significantly, as the
country’s investment climate is becoming more and more attractive.
The increase in tourist inflow in Ethiopia will directly affect the major cities/town
throughout the country. Though tourists, who are planning to spend some
leisure time, are entering the country mainly through Addis Ababa Bole
International airport, they usually come to Ethiopia to visit mostly other
historical places outside the capital city.
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Ethiopia is a land of wonder and enchantment, a country with one of the richest
histories on the African continent, a land of contrasts and surprises of remote
and wild places, home to cultured and friendly people who are descended from
some of the world's oldest civilizations. There are a number of tourist attraction
sites in the country which include: The Semien Mountains National Park, the
Rock Hewn Churches of Lalibela, the Castles of Gondor and other monuments,
Awash lower valley palaeontological and prehistoric sites, Axum historical and
archaeological sites, valley of the Omo palaeontological and prehistoric sites,
Tiya prehistoric and archaeological sites (central Tigray), The Blue Nile falls
(Tisisat falls), Lake Tana, The Sof Omar Cave, the Rift Valley and other
national parks which include, Awash National Park, The Omo National Park,
The Mago National Park and Gambela National Park.
All these could be enough to make Ethiopia fascinating place to visit and travel
through, but Ethiopia has so much to offer. Generally speaking, the improved
political, social and economic climate observed in recent years has created
favorable conditions for development of tourism in the country. This can be
evident from the trend that tourist arrivals for different purposes have shown an
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increasing trend over recent years. Arrival trend by purpose of visit for the
years 2005 up to 2021 is shown in Table 3.1 below.
From the above table it is drawn that during the period covering from 2014-
2021 the number of tourists arrived in the country increased at an average
growth rate of 14.52% per year. The number of tourists reached 412,215 in
2021 from 162,162 registered in year 2014. Observing the trends of different
purpose visits, one can understand that over the aforementioned period
international tourist arrival to the country has shown an average annual growth
rate 9%, 21%, 32%, 45%,12% and 30% for business, vacation, transit,
conference, visiting relatives and other tourist’s segments (for which purpose of
arrival is not stated) respectively.
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Addis Ababa is one of the major tourist destinations in Ethiopia due to the
presence of a number of cultural and natural attractions. The promoter decided
to establish an all-inclusive guest house in Addis Ababa city for tourists who are
visiting tourist destinations both in the town and surrounding areas in the city.
Being capital city, Addis Ababa is directly linked to different parts of the country.
A number of higher learning institutions including Addis Ababa University which
surround the town.
Demand Considerations
Tourists are usually more inspired to visit historical and natural attraction areas
where infrastructural facilities like roads, hotels, telecommunication etc are
relatively developed.
It is apparent from this analysis that; the country’s overall tourism performance
will be reflected at specific tourist attraction areas found different part of the
country. In relation to this Addis Ababa town has been enjoying a lot from both
foreign and local tourists coming for different purposes. As pointed out earlier,
Addis Ababa is capital city of the country and seat of regional and federal
government and non-governmental institutions, NGOs, etc the existence of
effective demand for high standard guest house is visible. Moreover, the ever
increasing number of tourists passing through the town and who also stays for
some time undoubtedly affect the demand for guest house.
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While conducting this study an attempt was made to collect all available data
on the trend of tourist arrival/flow to Addis Ababa for different purposes. To this
end, the information obtained from the Ethiopian tourism office indicates that
the number of tourist flow to Addis Ababa in 2013 E.C was 228,533 of which
about 159,973 and 68,560 are foreign and domestic tourists, respectively.
These two customer groups are expected to utilize bedroom of the in Addis
Ababa city since they have to cross through the city to reach other tourist
destinations in the zone. If the potential demand of the local people is
considered, the total volume of demand would be much greater than this. But
we believe that the total number of tourists reported by aforementioned source
can itself signify the demand for guest house service in Addis Ababa city.
Hence, we have projected the future demand for guest house services in Addis
Ababa considering 2013 E.C (2020/21) as a base year. It is apparent that the
growth rate of tourist inflow to town is believed to be higher than the national
average. For the purpose of this project we have, however, conservatively used
the national average tourist growth rate of 14.52% due to lack of time series
data regarding the number of tourist flow to Addis Ababa city.
In addition to this, the number of days that each of the tourist expected to stay
in Addis Ababa is the other variable used in projecting the demand for guest
house. Therefore, the following assumptions are used as the major tools in
projecting the likely future demand.
Of the total foreign tourists about 70% came to town for leisure
and the remaining 30% came to the town for conference
purpose
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Of the total local tourists about 40% came to the town for
leisure, while the remaining 60% came to the town for
conference purposes.
Foreign tourists who arrive at Addis Ababa for leisure or
vacation are expected to stay an average of 5 days, while those
tourists who came to the city for conference is expected to stay
at least 5 days.
Domestic tourists who arrive at Addis Ababa town for leisure or
vacation is expected to stay in the city for three days, while
domestic tourist coming to the city for conference is expected to
stay at least 5 days.
The assumptions regarding the number of domestic tourists who are expected
to stay in Addis Ababa for conference is very conservative because in actual
case conferences usually takes longer than what we have estimated.
Furthermore, the number of days’ foreign tourists stay in the city was
determined based on the actual practices observed in the city. Thus the
effective demand for the base year (i.e. 2023) is estimated to be 261,716 bed
rooms. It is important to note that the growth rate of tourist’s inflow to the city
would definitely be higher than the national average mainly due to the being the
capital city and different conference is held in Addis Ababa. For the purpose of
this projection we have, however, used the national average tourist’s growth
rate of 14.52% to show the prospective guest house demand in the city.
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Demand Projections
Year (Bed room in Addis Ababa )
2022 261,716
2023 299,717
2024 345,274
2025 395,408
2026 455,510
2027 521,650
2028 600,941
2029 688,197
2030 792,803
2031 907,919
2032 1,045,922
2033 1,197,790
Supply Considerations
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The above presentation is aimed at protecting the future market for the planned
gust house. The study has taken into account the above hotels and guest
house as the main competitors of the guest house under consideration as far
as they are in the competitive set.
As can be seen from Table 3.3, the total number of bedrooms supplied by
these hotels and gust house is 800,055. Thus, assuming 365 working days per
year the existing supply of room accommodations in Addis Ababa city is
computed to be 800,055 bed room. According to the above table the average
growth rate of tourist standards guest house and hotel is 12% per year.
Hence, on the basis of the existing room supply and the planned supply by the
proposed hotel and guest house, the projected supply of bed room in Addis
Ababa is presented in Table 3.4 below:
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Table 3.4: Projected Supply of tourist standard guest house and hotel that accommodate
guest room.
Concretely establishing demand and supply gap for the guest house is one of
the major indicators to show whether there is adequate market for standard
bedroom services. Thus, the likely future supply shortfall for high standard
guest room accommodation services is as shown in the Table 3.5 below.
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Table 3.5: Projected demand and supply gap for standard guest house services
in Addis Ababa city
Year Demand Supply Demand &supply gap
2022 261,716 250,902 10,814
2023 299,717 281,011 18,706
2024 345,274 314,732 30,542
2025 395,408 352,500 42,908
2026 455,510 394,800 60,710
2027 521,650 442,176 79,474
2028 600,941 495,237 105,704
2029 688,197 554,665 133,532
2030 792,803 621,225 171,578
2031 907,919 695,772 212,147
2032 1,045,922 779,265 266,657
The future demand and supply gap is obtained by deducting the projected
supply from the corresponding demand for the period under consideration. As
indicated in table above, the projected demand exceeds the projected supply
by 10,814 beds room in 2022 to 266,657 beds room in 2023.
From the above presentation, it can be seen that there is excess demand over
supply for tourist standard bedroom services in Addis Ababa in the years to
come. The data further indicates that the market can accommodate more
number of investors who aim at benefiting from the sector through building
hotel and guest house in the city.
Marketing Strategy
In order to penetrate and gain considerable market share, one of the major
marketing strategies for the project is consistently rendering quality service to
customers. Due emphasis must be placed on improving quality of service and
facilities to tourists to give them comfort and prolong their stay time at the guest
house. The promoter should strengthen networks to attract the different form of
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tourists. The major marketing strategies to promote the project and gain
considerable market share include:
Price Determination
The revenue of the guest room comes from the following sources.
Guest room profit
Bank rent profit
In order to determine revenue from bedrooms the prevailing charges of similar
guest room operating in surround tourist destination areas. Though bedroom
service charges of competitors are relatively higher, a conservative room
charges is considered for this project to show that the venture can still be
profitable and viable. The following table illustrates prices used in the financial
projections.
Table 3.5 Bed charge used per day
Number of
Room type Average price of room per day
room
G+1 Guest rooms 1500 4
G+2 Guest rooms 1500 4
G+3 family rooms 1500 4
G+4 family rooms 1500 4
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Location
The project is planned to be located in Addis Ababa city bole Mikael. The site
covers a total area of 280 m2.
The busting capital of Ethiopia, Addis Ababa is very much the center of this
divers and delightful country. For start it is geographically sites in the middle of
this large nation and at 2355 m above sea level, occupies an elevated position
overseeing large swaths of the rest of the country. The city itself has a
population of about 5 million people Addis Ababa is also the culture hub of
Ethiopia, with several important museums stationed here, as well as major
universities and many Ethiopia orthodox sites and treasury. And Addis Ababa is
also the business hub of this otherwise very rural country. As such, it’s home to
the movers and shaker of this quick developing nation, the young and educated
as well as a small but growing middle class. This means if one wants to eat,
drink or party in Ethiopia Addis Ababa is definitely the spot to head for. But
there much more to the city. One of the interesting things about Addis Ababa is
that this city really does seem to lack a center, instead of all its attraction,
markets, churches and museums are spread out across different zones,
making a discernible tourist hub something of a misnomer here. Were there to
be one central region to this city however, it would probably be meskel square.
Home to one of the most important Ethiopian orthodox festivals of the year,
meskel square is normally filled with traffic and ratting metro overhead, but on
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the 26th of September each year, the meskel religious festival takes places right
here…. And it’s one of the most important dates in this faiths calendar. Top
things to see and do in Addis Ababa meskel squer, red terror ethnological
museum, national museum, holy trinity, st George cathederal, debre libanos
monastery, entoto mountain, addis merkato and others.
There are all the necessary infrastructural facilities like telecommunication,
water, electric power, roads, etc. that are vital for the hotel under consideration.
The location of the project under consideration is ideal for intended purpose.
The location is ideal for guest house because it is characterized by its peaceful
and calm environment thus expected to be highly preferred by both foreign and
local guests.
Building and Layout
The building design is prepared in accordance with the standard set for high
standard guest house. It will comprise very spacious and luxurious bedrooms.
The project is at present under construction, foundation work for guest rooms
and bank branch. The design works (architectural, structural, electrical and
sanitary) have been done by professionals following the existing state of the
art.
The project work, construction of the building, consists of architectural and civil
work design, surveying and soil test, site preparation, excavation and earth
work for fuel station concrete and external block works, internal block works,
carpentry and joinery, metal works, finishing glazing, painting, sanitary,
electrical and mechanical installations and others. Subsequent to completion of
the above works room fitting and installation of other equipment and facilities
will be beginning.
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The overall construction cost of the project is estimated at about Birr 24 million,
the building construction cost and other investment presented in the following
sub sections.
So far the promoter has executed construction work worth of Birr 17 million
which is about 71% of the total planed cost of Birr 24 million. The remaining
construction work is planned to be completed at an estimated amount Birr 7
million. To cover this cost the promoter seeks financial assistance from local
banks. The type of construction and associated costs is shown in Table 4.1
below.
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Unit Price
No. Item Description Unit Qty (Birr) Total Price (Birr)
8 25,000 150,000.00
1 King Size Bed (180 x 190 cm) 200,000
8 20,000 125,000.00
2 Queen Size Bed (150 x 190 cm) 160,000
3 Pillows for King Size Bed 28,800 24 1200 17,500.00
4 Pillows for Queen Size Bed 28,800 24 1200 17,500.00
5 Blankets for King Size Bed 96,000 24 4000 162,000.00
6 Blankets for Queen Size Bed 96,000 24 4000 135,000.00
7 Blanket single 48,000 24 2000 32,670.00
8 Bed sheet 72,000 48 1500 233,694.08
9 Bed cover 72,000 48 1500 252,280.00
10 Pillow cover 26,400 48 550 20,662.50
11 Towel different colors 31,200 48 650 92,000.00
14 Mattress 38,400 64 600 79,218.00
15 TV 31” 400,000 16 25,000 75,000.00
16 TV 45” 50,000 1 50,000 105,000.00
18 Dressing table 96,000 16 6000 25,957.80
19 Hang cabinet 48,000 16 3000 15,447.51
20 Normal Chair with arm rest 72,000 16 4,500 32,200.00
21 Bed side table 67,200 16 4,200 46,000.00
22 Ventilator 68,000 17 4,000 44,560.13
23 Sofa (3 + 2 +1) 30,000 1 30,000 227,573.46
Total Value of Bed Room Items 1,728,800
VAT (15%) 259,320
Grand Total 1,988,120
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5. Utilities
The utilities needed in the course of operational process of the project are
electricity and water which are briefly described below.
5.1. Water
Water is one of the major utility for the operation of the project which is expected
to serve for carwash purpose during the project’s operation process, washing the
processing equipment, etc. The company already got water grid from the local
water authority which is sufficient for its requirement.
5.6. Electricity
The promoter will have completed the process and has secured sufficient electric
power from EEP Co. The daily power requirement of the fuel plumping machine is
at risk with the countries electric power out rich, therefore the customer is
requesting finance from bank that will use for the purchase of Generator. The
expected utility cost of the project up on operation is summarized in the following
table.
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Project Implementation
The project's implementation is expected to take about 1 & half year. The
major activities include Bank loan processing, completion of the remaining
construction works, cleaning the area around the building, procurement of
equipment and furniture and recruitment of employees. The project is
expected to start full operation in September 2022.
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V. ORGANIZATION AND MANAGEMENT
Organization
There will be 5 cleaning employees and they will clean the room and the
building part that need cleaning.
Security guard
There will be 4 security guard who work in different shift. There will be 24
hours’ security guard.
Manpower Requirement
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Training
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Getachew Tesfa Guest House Feasibility Study
Planned Investment
Based on the cost estimation made in this study, a total of Birr 10 million is
required to finance the remaining investment works and for commencement
of the guest house project. Details of existing and planned investment costs
are presented in Table 6.1 below.
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Getachew Tesfa Guest House Feasibility Study
Source of finance
The investment cost of the project is planned to be financed from two sources
i.e. bank loan and owners’ equity. The owner has already made available the
fund required to finance the project. Out of the total investment the promoter
need finance from the bank birr 5,000,000 for Architectural Work Electrical
Installation Work and Sanitary Installation Work. All other investment cost is
covered and going to covered by the promoter.
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Getachew Tesfa Guest House Feasibility Study
In order to check the viability of the project, the financial projection is made for
ten years. The financial results show that the project is financially viable and
bankable. The project's feature in different financial measurement is shown as
follows.
A. Profitability
The profit/or loss forecast indicates that the project will earn a net profit of Birr
2.2 million in the first year of operation and will be Birr 11.54million at the end
of the 10th year.
B. Liquidity
The cash flow projection also shows a net cash balance of Birr 6.95million at
the end of first year, which grows to Birr 35.7 million at the end of the 10th
year.
C. Viability
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The calculated financial internal rate of return after tax and before tax over ten
year is found to be 19% & 18% respectively.
Conclusions
The study shows that there is high demand for tourist standard guest room
house in Addis Ababa town. It is therefore, justifiable to establish competitive
guest room capable of providing highest standard service to both local and
foreign tourists.
The financial analysis revealed that the project is financially viable, socially
desirable and economically sound. In addition to its financial benefits the
project generates to the owners, it is anticipated to offer employment
opportunities for about 16 people and hence contributes to reduction of
unemployment. It will create favorable conditions for tourists coming to Addis
Ababa city whereby the town will benefit from the income generated from this
sector.
Moreover, the 12% after-tax Financial Internal Rate of Return of the project
shows the strong financial viability. The sensitivity test run to accommodate
any likely cost escalation or a decrease in selling prices shows that the
project can sustain any shocks that may come from external business
environment.
Recommendation
Both financial results and socio-economic gains that accrue to the nation
show the viability and socially desirability of the proposed venture and hence
the project is recommended for implementation.
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Getachew Tesfa Guest House Feasibility Study
After successfully completing the implementation work and start operation the
guest house initial bedroom occupancy rate is anticipated to be 70%.
However, bedroom occupancy is assumed to gradually increase by 10% in
the second and third year to reach at the maximum attainable capacity of
100% in 4th year. The venture is envisioned to achieve its maximum capacity
after acquiring the required experience in the sector and conducting
aggressive promotional works.
i. Room’s occupancy at capacity utilization rate
Years
Year 4
Description 1 2 3 & After
Capacity in (%) 70% 80% 90% 100%
Guest rooms 4,088 4,672 5,256 5,840
there will be 16 guest room and 100m^2 space for bank rented at G+0
The average guest room charge will be 1,500 per day
The first year revenue from guest room charge will be 4,088*1500=6,132,000
First year revenue from bank 1,000,000 constant for ten years
business profit tax will be 30%
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Summary of Revenues
Years
Description Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 year 8
Revenue from
Room Service 6,132,000 6,745,200 7,419,720 8,161,692 8,161,692 8,161,692 8,161,692 8,161,692
Revenue from bank
1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000 1,000,000
(rent charge)
7,132,000 7,745,200 8,419,720 9,161,692 9,161,692 9,161,692 9,161,692 9,161,692
Total
Annual cost of wages and salaries is estimated to be Birr 924,600. The detail
manpower requirement and associated cost is shown in organization and
management part. Wage and salary will be increased by 5% year.
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Insurance
The annual insurance rate for fire and lightening. Based on available information
for fire and lightening policy for our building will cost 150,000 per year and increase
by 5% per year.
Description Amount
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Getachew Tesfa Guest House Feasibility Study
Project Years
Description 1 2 3 4 5 6 7 8 9 10
Revenue 7,132,000 7,745,200 8,419,720 9,161,692 9,161,692 9,161,692 9,161,692 9,161,692 9,161,692 9,161,692
Less: Operating
Costs 1,658,801 1,741,741 1,828,828 1,920,270 2,016,283 2,117,097 2,222,952 2,334,100 2,450,805 2,573,345
Gross Profit 5,473,199 6,003,459 6,590,892 7,241,422 7,145,409 7,044,595 6,938,740 6,827,592 6,710,887 6,588,347
1,460,223
Less: depreciation 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223
Profit Before Int.
and tax 4,012,976 4,543,236 5,130,669 5,781,199 5,685,186 5,584,372 5,478,517 5,367,369 5,250,664 5,128,124
Interest Expense 850,000 850,000 850,000 850,000 850,000 850,000 850,000 850,000 850,000 850,000
Profit Before tax 3,162,976 3,693,236 4,280,669 4,931,199 4,835,186 4,734,372 4,628,517 4,517,369 4,400,664 4,278,124
Profit tax 948,893 1,107,971 1,284,201 1,479,360 1,450,556 1,420,312 1,388,555 1,355,211 1,320,199 1,283,437
Net Profit/Loss 2,214,083 2,585,265 2,996,468 3,451,839 3,384,630 3,314,060 3,239,962 3,162,158 3,080,465 2,994,687
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Getachew Tesfa Guest House Feasibility Study
Net Profit 2,214,083 2,585,265 2,996,468 3,451,839 3,384,630 3,314,060 3,239,962 3,162,158 3,080,465 2,994,687
1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223 1,460,223
Depreciation
Total Cash
27,314,247
Inflows 3,674,306 4,045,488 4,456,691 4,912,062 4,844,853 4,774,283 4,700,185 4,622,381 4,540,688 4,454,910
Cash out
Flows
Fixed assets 26,816,347
Working
Capital 397,900
Pre-
operating 100,000
costs
Loan
1,850,000 1,850,000 1,850,000 1,850,000
Repayment
Total Cash
27,314,247 1,850,000 1,850,000 1,850,000 1,850,000
Outflows
Net Cash
Flow - 1,824,306 2,195,488 2,606,691 3,062,062 2,994,853 4,774,283 4,700,185 4,622,381 4,540,688 4,454,910
Cumulative
Cash
Balance 1,824,306 4,019,794 6,626,485 9,688,547 12,683,400 17,457,683 22,157,868 26,780,249 31,320,937 35,775,847
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Getachew Tesfa Guest House Feasibility Study
Project Years
Description 1 2 3 4 5 6 7 8 9 10
Wages and Salaries 804,000 844,200 886,410 930,731 977,267 1,026,130 1,077,437 1,131,309 1,187,874 1,247,268
120,600 126,630 132,962 139,610 146,590 153,920 161,616 169,696 178,181 187,090
Employees benefit
Utility expense 269,000 282,450 296,573 311,401 326,971 343,320 360,486 378,510 397,436 417,307
Repair and maintenance 23,881 25,075 26,329 27,645 29,028 30,479 32,003 33,603 35,283 37,047
Stationary and office 120,000 126,000 132,300 138,915 145,861 153,154 160,811 168,852 177,295 186,159
supplies
Marketing Expense 71,320 74,886 78,630 82,562 86,690 91,024 95,576 100,354 105,372 110,641
Training Cost 50,000 52,500 55,125 57,881 60,775 63,814 67,005 70,355 73,873 77,566
Miscellaneous expense: 50,000 52,500 55,125 57,881 60,775 63,814 67,005 70,355 73,873 77,566
Insurance 150,000 157,500 165,375 173,644 182,326 191,442 201,014 211,065 221,618 232,699
Total Operating Costs 1,658,801 1,741,741 1,828,828 1,920,270 2,016,283 2,117,097 2,222,952 2,334,100 2,450,805 2,573,345
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