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Today’s customers have greater expectations of brands than ever is as important as a company’s
before. Beyond the ever-rising expectations for products, they expect products or services.
an experience. Eighty-four percent of customers say experience is
as important as a company’s products or services. Every company is
now in the experience business.
Brands have to deliver on these expectations to stay afloat, especially
during the extremely valuable opportunities they have to engage
directly with customers. And making the most of these interactions
of customers expect all company
requires presenting a unified front, as 72% of customers expect
72%
representatives to have the same
all company representatives to have the same information about
information about them.
them. Customers don’t want to feel like they’re talking to separate
departments with separate information about them; they want
to talk with a single company. And if companies can’t deliver that State of the Connected Customer,
experience, they fall short of their customers’ expectations. Salesforce Research, June 2019
BUSINESS CHALLENGES
The two most important functions companies must focus on to deliver on these new expectations are sales and service, the departments
that have the most direct contact with customers. But bringing those two functions together to act as one unified touchpoint for customers
has proven to be anything but simple for a variety of reasons.
Unify the Customer Centralize Sales and Service Unlock the Full Potential of
Experience Information Your Sales and Service Teams
Collaborate on a single view of Get the right data to the right people Align teams on a single platform so
the customer to personalize every at the right time with relevant and you can achieve more by truly working
interaction and maximize customer actionable sales and service data in together, and bring sales and service
success. With both sales and service one place. Allow service teams to log together so each department can focus
data in one place, the customer can feel opportunities, sales teams to see open on the customer. Together, they can
like they’re dealing with one company cases, and much more. seamlessly create upsell or cross-sell
rather than multiple departments. opportunities, and collaborate on cases
to increase retention rates.
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