BM1708

Names of Students Samiling Jerimiah Section BH501P Date 12/14/23

ACTIVITY
Case Study: A Challenge for Quality
Reliance Control Systems is a large manufacturer of control systems for the electrical power generation and
distribution industry. Over the past few years, Reliance has watched overseas competitors take away market
share with products that are priced lower and that, at the same time, have developed a reputation for better
reliability. The company is not in a dangerous position yet, but the board of directors wants to see a
concerted effort to improve the company’s competitive posture. In addition, the board wants to solve the
quality problem that is gradually arising in the implementation of their control systems. System glitches have
been evident in several projects of the company which strongly affect the company’s overall reliability to
their clients. During the discussion of the senior management, a proposal to implement quality standards of
ISO 9000 was considered. However, the CEO of the company is not at all convinced that mere application of
quality standards will solve their organizational problem and will result to a greater market share for the
company.

Answer the following (10 points):

1. If you are part of the senior management team of Reliance Control Systems, how will you convince the
CEO that implementing the quality standards of ISO 9000 will solve the organizational problem and will
result in achieving a greater market share for the company?
- Since the board of directors wants to see a concerted effort to improve the company's competitive
posture, and also, they want to solve the System glitches. ISO 9000 it would be a big help on the
organization. ISO 9000 is primary focused on increasing compliance and meeting standard quality. ISO
9000 is a quality management standard that presents guidelines intended to increase business efficiency
and customer satisfaction. The goal of ISO 9000 is to embed a quality management system within an
organization, increasing productivity, reducing unnecessary costs, and ensuring quality of processes and
products. Most people prefer quality products rather than products that are priced lower but lacks
quality. In this way, Reliance Control Systems will expand or will have a greater market share because
consumers are satisfied with specific characteristics of their products or services.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided specific related answers with 8
related details
Grammar Used correct grammar, punctuation, 1
spelling, and capitalization
Organization Expressed the points in clear and 1
of Ideas logical arrangement of ideas in the
paragraph
TOTAL 10

Reference:
Goetsch, D. (2014). Quality management for organizational excellence: Introduction to total quality. United
Kingdom: Pearson Education Limited.

11 Activity 1 *Property of STI

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