Topic-

Marketing Process

Presented by-
Himanshu
What is Marketing?
 Need : Basic human requirements
without which we can't live.
Want: Desire for product or service
that are not necessary.
Food is a need

Burger is a want
Marketing covers all activities concerned
with identifying and satisfying needs
and wants of the customer
It means earning profit through
customer satisfaction
According to Philip Kotler

"Marketing is a human activity

directed at satisfying needs
and wants through exchange
process"
Marketing
Process
Understand the
market place and
customer needs
and wants
 Design a
customer value
driven marketing
strategy
 Conduct a integrated
marketing program
that delilves supervior
value
Engage customer
built profitable
relationship and
create customer
delight
Capture value from
customer to create
profit and
customer equity
Thank
you!!