33 Creative Ideas To Boost Your User Acquisition!

14:02 14/12/2023 33 creative ideas to boost your User acquisition!
33 creative ideas to boost your User

acquisition!
Skyrocket your UA with these killer videos
MATEJ LANCARIC
14 THG 12, 2023 ∙ PAID
12 Share
Are you ready to embark on a journey that will revolutionize your user acquisition
game? Welcome to a world where innovation meets imagination, where every click
counts and every impression leaves a lasting mark. In this exclusive paid newsletter, I'm
about to share with you a treasure trove of creative concepts that will supercharge your
user acquisition campaigns.
Don't miss out on this golden opportunity to stand out, captivate your audience, and
skyrocket your success. If you're ready to leave mediocrity behind and embark on a
journey toward marketing excellence, join me in this electrifying adventure and watch
your campaigns thrive like never before.
1. Team UP!
In this creative, we will create our own team. It is not something that we can do in
the game but it is a huge part of the whole gaming experience.
So we see a screen with three bars - Damage, Speed, Health - and below on the
screen are tanks as the icons. On the screen, there are three places where we
can put the tanks.
When we drag the tank on the screen, the bars change.
Then we add two more tanks, we can also some of the vehicles/tanks drag back
to the icon and choose another one.
When the damage, speed, and health bar are on max, the PLAY button will
appear, and we will click on it.
Then, we see the gameplay with the end card.
https://lancaric.substack.com/p/33-creative-ideas-to-boost-your-user 1/20
2. We need some bread!

This creative is based on one of our most successful creatives so far. It's about
building and placing buildings on a map.
First, we see one of the characters appear on a screen with a speaking bubble
“We need some bread, please help us!”
we are on a map and see the empty space
below on the screen, the icons with buildings appear (bakery, sugar mill,
buffalo, grill, and sheep)
the finger is trying to choose
After a while, we see how the finger clicks on the grill and drags it on the map.
the building appears on the map, and again we see a character with the
speaking bubble “This is not the right building. We needed a bakery!
Then a big fail will appear on the screen.

We have really good experiences with the fail endings of the creatives. The second
version is the video that ends with a successful situation to A/B test what resonates
better for our target audience.
3. Save the princess
What is the biggest love story of all the games? Super Mario and his princess. We can
use that theme for our ad.
Reference for this ad (from 0:00 to 0:16):
Idle King Tycoon Clicker Gameplay | Android Strategy Game
Video script
We see the intro of the game (see reference above). After that, we see a big headline: Hey
Mario! Save your princess, and the kingdom is yours!
Ultimately, we see the logo and headline: Be like Mario! Play this game + button: Play
now!
4. Deliver vehicle
There are some challenges in the game. The players have to deliver something if it is
some kind of a fruit or a vehicle. Let's make a creative out of it.
We see a big vehicle showing on a screen with a message - Merge and find a
vehicle
Then we are on a gameplay screen and merging all the stuff
There is always the vehicle we have to find by merging on a screen.
In a while, we will complete a task.
Then we are in the other gameplay with different things we have to deliver and we
will succeed again.
End screen
5. Noob Pro
A classic video concept is great for hyper-casual games. Still one of the best performing.
On the left side, we will see gameplay which is slow and without any success
merging moments with a headline FAIL.
On the right side of a screen we will see fast and successful gameplay.
6. World map animation
We can see a really nice map in a game with different stages we can achieve. In this
creative, we will take a look at this part of a game. We will unlock other cities and see
them closely.
This also shows to the players that the game is not only about merging but also
achieving some goals and unlocking new levels.
We are moving on the map.
The cities are unlocking.
Then we zoom in a specific city.
We see city buildings and then gameplay.
7. Gameplay + opening shops
This creative will show us how gameplay is affecting a game.

We will see many successful mergers and opening the shops/factories in our city.
Unlocking something can be a pretty satisfying part of the ad.
8. Headlines
The creatives which look like memes are not something new but they are still
pretty trendy.
People are familiar with memes, so it is much easier to “sell” them this kind of ad.
Can you merge this?
Only 4 % can beat this level.
The most satisfying game.
Merge and unlock new materials!
The best thing to do during quarantine.
You will love this game!
Merging game!
Plan for you today: Install the game and chill.
9. Smooth transition
This creative is showing what we can achieve in the game.
So we are on a map like from the beginning of the game.
We are slowly zooming into that building.
The headline will show up: “You start with only one building...
When we are fully zoomed in on the building, the camera starts to slowly zoom
out.
before, we saw the empty island, but now there are many buildings all around
the whole island
another headline shows up: “... and can end up with the city on your Sky
Island.”
then, we see some detailed takes from the island.

10. Tasks
This video will show the checklist with “today's” tasks. Our goal is to solve them
all. We can fail or succeed.
We are in the game, and on the screen, the tasks list shows up with the
headline “Today's tasks.”
The tasks are - Get the bread, get the eggs, get the wool
Then we are on a map and try to do all these tasks.
We see all of the buildings there.
We see the finger trying to find the right buildings.
Then we click on the bakery, and we see some effect and the task “get the
bread” is now scratched from the list.
We also get eggs, but when we try to find wool, we click on Buffalo.
After that, a big fail will appear on a screen.

These kinds of creatives are representing the challenge for the players.
11. Merge a skirt
There are some challenges in the game. The players have to deliver something if it
is some kind of fruit or a skirt. Let's make a creative out of it.
We see the screen with a message - Merge and find a Skirt
Then we are on a gameplay screen and merging all the stuff
There is always the skirt we have to find by merging on a screen.
In a while, we will complete a task.
Then we are in the other gameplay with different things we have to deliver, and we
will succeed again.
End screen
Alternative headlines:
Can you merge a skirt?
Help me get dressed?
Getting dressed for a date
12. Choose your character
We will show the players that there are multiple characters in the game with different
abilities.
Creative:
We are in a menu-looking scene with a simple headline: “Choose your mage.”
There will be different stats, too as we know it from the game
The hand will appear on the screen, and choose one from many characters
After that, we are in a gameplay and see the effect of the chosen character
The creative can end in 3 ways
We will die, and a big FAIL will appear on the screen
We win, and there will be a big WIN on the screen
Nothing happened, and we see only gameplay after that the end screen
13. Archero like ad
Archero ads are still one of the trends in mobile ads games ->
https://www.facebook.com/ads/library/?id=2342011019435210
We will create a similar scene but landscape/square one to fit the game the best
Our character will enter the screen
Then we see 3 enemies approaching.
The scene freezes and the hand with building option will show up.
Finger will build something the other characters can't pass
The creative can have 2 endings
We kill the characters by magic
We will block the characters and the fog will kill them
14. Gameplay only

This creative is really easy to describe. It's gonna be the full gameplay experience.
It also works very well from our experience.
There will be different parts of gameplay in dungeons, placing traps, killing other
mages and choosing characters in the menu, opening rewards etc.
We will add there cool music and really action-packed gameplay captures, so
everything will be great :)
LMS trailerish 1920x1080 35s v1
15. Statics
Let's test some static images as well. We can use the statics you had in the carousel
images as a sole static. Or these ones will be simple statics with strong call-to-action
connected to the game.
JOIN THE PIXEL ROYALE BATTLE
on the screen we will see a few PIXEL characters with CTA from above and button
Battle now.
CHOOSE THE STRONGEST MAGE
In this case, there will be no pixel characters but the ones from the menu. Also with
the CTA and Button Play now.
16. Characters upgrade

We can upgrade the characters in a game. Let's show it and add some effects to
make it more awesome.
We have the character on a screen with 1 star over his head.
Then we click on an upgrade button and see how the character goes white and
floats!
After that, we see how the character is back in his color version sparkle effect
around.
We see five stars over his head now.
Endscreen.
17. Lose - Upgrade - Win

We will show how character upgrades can influence the whole game.
We are at the board and see a headline DEFEAT.
After that our screen is divided into 4 squares and in every one of them we see
upgrading our characters in the same way as in a “characters upgrade” creative.
Then we are back in a game and see some effect destroying a monster with a
winning headline afterward.
18. Gameplay with FX

This will be about gameplay and gaming mechanics but we add some effects like
we know from match-3 battle games to make it look more intense ->
Empires & Puzzles Epic Match 3 - Gameplay Part 1
We are in a game and finish a row or square.
Then, the finish changes into the two lines of energy hitting a monster.
Then, we can show some of the parts of the previous creatives.
19. Characters show + team build

In this creative, we will focus on characters and divide them into the categories -
normal/epic/legendary
We see the characters next to each other. Above the character is his name and
under them is the category.
The character in the middle of a screen (with the name above and category) is
bigger than the other and has an opacity of 100%.
The other characters have lower opacity.
We show the heroes from every category and then some short gameplay.
Thank you for reading Brutally Honest by Matej

Lancaric. This post is public so feel free to share
it.
20. Upgrade your truck
This is classic gameplay creative where we upgrade our delivery services and earn
more money!
Creative:
At the top of the screen, we see a coin counter with some low numbers slowly
increasing.
Then we zoom on a street and see a truck.
We click on it and now we see it as an icon from a garage.
A big upgrade button shows up.
We click on it and see some shiny animation with the final truck being born!
Then we are again in gameplay and see everything faster.
Coins on a coin counter are increasing rapidly.
Endscreen.
21. Parking lot labyrinth

How to deliver the order when there are so many vehicles in the way?
Creative
We have a road in front of us full of vehicles.
We need to put them away, it is like some kind of a puzzle.
We see a headline, “Clear the way and deliver your order!”
We fail a couple of times but can also win.
To make it tenser, we can make it a time challenge.
After we succeed we see real gameplay of how our truck is delivering the order.
22. Level Up (progression)

Leveling up is one of the most satisfying things in gaming. We will show different
stages of the game from LVL 1 to LVL 80 for example.
Creative:
We will see some basic first gameplay (max 2 seconds) and see the delivery of
some orders and LVL UP - 5 with some small amount of coins/gems falling
from the top to below of a screen.
Then we see more advanced gameplay where we upgrade a truck and again see
animation to LVL UP 50.
Then we are in the most advanced part of gameplay, do something and see LVL
UP 80.
In the end, we zoom out the camera and see the big developed Transit King
world
End screen.
23. Static image - The character in “front” of gameplay - Unlock all trucks
Creative:
We see a character in front of gameplay.
There is a headline - Unlock all trucks
The gameplay is cut in half:
In the first half, we see big trucks and some small ones under it as
silhouettes with the lock on them.
On the right side is a screenshot from a gameplay
24. A Stressful bar
We see the grid with letters.
At the bottom of the screen, we can see the Stress scale/bar and the pointer is pointing
to stress is really high.
Then the hand appears and starts to find words.
After the hand starts to find more and more words, the stress level will be lower and
lower.
In this creative, we will show how connecting letters to words is satisfying
25. Riddles
Example:
I'm tall when I'm young and I'm short when I'm old. What am I?
Then we see the letter grid and hand-fill it with the answer “candle”
We can do a lot of creatives like this with different words...
26. You are a noob

Do you know Home Alone movies right? There was a scene where Kevin
remembered all the bad things the family said about him. He was in the middle of a
screen and different little faces showed up on a screen. So we are in the creative
and see the little tank in the middle of a screen. Everywhere around him are
messages from other players.
“Noobo”
“lol kiddo trash”
“uinstall”
“ezzzzzz”
“izi pizi”
“burn your smartphone”
“blind af”
The tank is looking at them and looks sad.
But then we are in the upgrade part and give him cool upgrades.
Then we are in the battle and we kill everyone.
27. Remember your orders!

This creative will be challenging. It is about remembering the orders. So first we
will see the order on a screen for 1-2 seconds. Our task will be to choose the right
meals. The ending can be a success but also a fail.
So we are in gameplay and on our screen the small paper on a screen with 5 foods.
(Spagetti, Pizza, Tiramisu, Salat, Burger)
Then we are on a screen and on the top we can see the empty paper.
After we choose the right food, it appears on paper. When we choose wrong, big
fail appears.
28. Big orders!

This creative is gameplay we know from the game but instead, of preparing 1 food,
we are preparing 30 at a time.
First, we see a “messenger conversation” on a screen:
“Hey, are you there?”
“The wedding is in 1 hour, please help us!
Then we are in gameplay and see preparing desserts, main dishes, soups, etc.
After that big PERFECT will appear
29. FOOD LOVER

We see this video of a man tasting his food https://elements.envato.com/portrait-of-
man-cook-tasting-fresh-soup-at-home-ki-NUWPPY7 + we hear this music:
https://elements.envato.com/the-epic-also-sprach-zarathustra-CPR7CL4
When the man tasted his food in the background we see Fireworks.
(https://elements.envato.com/fireworks-NULHVT4) and a big headline: Are you a
food lover?
Then we switch to in-game footage, where we can see food preparation. YOU
MUST TRY THIS GAME.
In the end, we see the logo + button: Play now!
30. Incredible skills

We see a clip from this video:
Oddly Satisfying Ninja Cooking Skills P(04) 😍😍 Tik Tok China 😍 …
(2:25 to 2:40 and then 2:45 to 2:55)

End screen with game footage, logo, and headline: DO YOU WANT THAT? OPEN
YOUR OWN RESTAURANT AND PLAY!
Button: PLAY NOW
31. Soldier dance

At first, we see this funny soldier dancing video. (with very similar, no-copyright
music)
Funny dancing soldier
We see the first 2 seconds and then we will switch to in-game footage (tanks
destroy lots of enemies) for another 2 seconds and then back to the soldier video.
After that, we see the end screen with a logo and headline: Dance on the graves of
your enemy! Button: Play now!
32. Soldier fails

We see footage from the game. We see a very dramatic situation, where our tank is
preparing for a long rocket shot. We see flames around the cannon and somewhere
in the corner, we see increasing numbers... there is it! We have 100%, we are ready
for the shot, and then… cut! We see this funny video (starts at 0:53)
Funny Rocket-Launcher Fail
After that, we see the end screen with a logo and headline: Destroy them all!
Button: Play now!
33. Better shooter

We see a funny clip of videos where soldiers have problems with rockets launching:
(from 1:02)
(from 3:00)
(from 4:40)
Then we see footage from the game and a big headline: Are you better like them?
Try this game!
We see another short passage from the game and logo and button:
Play now for free!
Oh wow! You made it here! You must be very engaged. I like that type of players..
Ehm, people!
Please share this article with your (industry friends.) It would mean the world to
me. Alright! That’s it for today.
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14:02 14/12/2023 33 creative ideas to boost your User acquisition!

33 creative ideas to boost your User

When we drag the tank on the screen, the bars change.

2. We need some bread!

we are on a map and see the empty space

the finger is trying to choose

Then a big fail will appear on the screen.

3. Save the princess

Reference for this ad (from 0:00 to 0:16):

Idle King Tycoon Clicker Gameplay | Android Strategy Game

Then we are on a gameplay screen and merging all the stuff

There is always the vehicle we have to find by merging on a screen.

In a while, we will complete a task.

6. World map animation

We are moving on the map.

The cities are unlocking.

Then we zoom in a specific city.

We see city buildings and then gameplay.

7. Gameplay + opening shops

This creative will show us how gameplay is affecting a game.

Can you merge this?

Only 4 % can beat this level.

The most satisfying game.

Merge and unlock new materials!

The best thing to do during quarantine.

You will love this game!

Plan for you today: Install the game and chill.

So we are on a map like from the beginning of the game.

We are slowly zooming into that building.

then, we see some detailed takes from the island.

Then we are on a map and try to do all these tasks.

We see all of the buildings there.

We see the finger trying to find the right buildings.

After that, a big fail will appear on a screen.

We see the screen with a message - Merge and find a Skirt

Then we are on a gameplay screen and merging all the stuff

There is always the skirt we have to find by merging on a screen.

In a while, we will complete a task.

12. Choose your character

We are in a menu-looking scene with a simple headline: “Choose your mage.”

There will be different stats, too as we know it from the game

The creative can end in 3 ways

We will die, and a big FAIL will appear on the screen

We win, and there will be a big WIN on the screen

13. Archero like ad

Our character will enter the screen

Then we see 3 enemies approaching.

Finger will build something the other characters can't pass

The creative can have 2 endings

We kill the characters by magic

14. Gameplay only

LMS trailerish 1920x1080 35s v1

JOIN THE PIXEL ROYALE BATTLE

CHOOSE THE STRONGEST MAGE

16. Characters upgrade

We have the character on a screen with 1 star over his head.

We see five stars over his head now.

17. Lose - Upgrade - Win

We are at the board and see a headline DEFEAT.

18. Gameplay with FX

Empires & Puzzles Epic Match 3 - Gameplay Part 1

We are in a game and finish a row or square.

Then, we can show some of the parts of the previous creatives.