Crisis Communication Plan Review Rubric

Analysis, Comments, Suggestions for

Improvements
Is there a crisis communication plan in
place to provide the structure for a
coordinated response?
What are the events/situations that can be
considered a crisis for your specific
industry? How are they prioritized?
Are audiences for the crisis communication
identified? What are these audiences?
Is the list of audiences comprehensive?
(For example, does it include only media or
everyone affected by the crisis.)
How each of these audiences will be
reached?
Are key messages for different audiences
defined? What are these messages?
Are key messages appropriate for the crisis
situation? (For example, do they express
priority of concerns: people vs. company.)
Are templates of news releases and other
media tools incorporated into the plan?
What are the plans for online media
responses?
Who are the specific people identified as
responsible for communicating about the
crisis?
What are the plans for streamlining
decisions?
How the plan will be reviewed and
updated?
Other comments