DEPARTMENT OF COMMERCE

COURSE AND SEMESTER: B.COM- IV SEMESTER

SUBJECT: EXECUTIVE BUSINESS COMMUNICATION

MODEL EXAMINATION

DATE: TOTAL MARKS: 50

SECTION-A (10x1=10)

ANSWER ALL THE QUESTIONS:

1. On the basis of flow of information communication may be classified into ______ groups
(a) 2 (b) 3 (c) 4 (d) 5
2. _______ enables Quick reference in future.
(a) Date (b) Signature (c) Salutation (d) Complementary close
3. When the customer fails to pay within a certain time limit, ________ letters are sent.
(a) Agency (b) Sales (c) Circular (d) Collection
4. _________ letter is written to many persons with same content.
(a) Circular (b) Collection (c) Complaint (d) Insurance
5. Generally, insurance is classified into _______ groups.
(a) 2 (b) 3 (c) 4 (d) 5
6. Bank overdraft is one among the ________ term advance of a commercial bank.
(a) Long (b) Short (c) Medium (d) None of the above
7. Written record of the proceedings of a meeting is
(a) Agenda (b) Minutes (c) Information booklet (d) Memorandum
8. ________ means things to be done at a meeting .
(a) Minutes (b) Report (c) Agenda (d) Resolution
9. Under __________ interview method, a number of candidates are interviewed simultaneously.
(a) Group (b) Individual (c) Stress (d) One man
10. ________ is the first requirement of a good candidate.
(a) Self confidence (b) General knowledge (c) Mental alertness (d) Objective
 SECTION-B (5x3=15)

ANSWER ALL THE QUESTIONS:

11. (i) Define ‘Business Communication’ and what are its objectives?
Or
(ii) What are the essential features of business letter?
12. (i) Write the characteristics of a collection letter.
Or
(ii) Mention the advantages of a sales letter

13. (i) State the characteristics of bank correspondence.

Or
(ii) What are the points a banker should keep in mind while writing a letter rejected a loan
application of a customer?
14. (i) Explain the importance of report writing.
Or
(ii) What are the different types of meeting conducted in a company?
15. (i)What are the qualities of an interview?
Or
(ii) Explain the characteristics of public speech.

SECTION-C (5x5=25)

ANSWER ALL THE QUESTIONS

16. (i) What are the importance of effective communication in Business?

Or
(ii) Explain briefly the structure of a Business letter.
17. (i) List out the functions of a Sales Letter.
Or
(ii) Discuss briefly the various stages in collection letter.
18. (i) Write a letter to a banker, for opening of Current Account.
Or
(ii) Briefly explain the basic Principles of Insurance.
19. (i) Explain the Contents of Report.
Or
(ii) Draft an Agenda to conduct the Board of Directors Meeting.
20. (i) Explain the Contents of Resume.
Or
(ii) List out the Objectives of Interview.

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