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MASTERING
BUSINESS IN
ASIA scr!Sere ASIAN REVIEW
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(NUMBER OF ASIAN SCHOOLS INTOPSO
‘GFTS GLOBAL MBA RANKING
= all
cussion at CEIBS (Photo our
in 2002 with funding from Hong Kong
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billionaire Li Ka-shing's foundation,
‘The school has never sought to
be ranked, in part bezause many of its
and Cornell University business
schools before returning to China in
higher postgraduate
including
Group Holding’s Jack Ma Yun and
Tencent Holdings co-founder Chen
Yidan.
‘The school says its graduates
dean, Tam Kar Yan,
ng: "There's not
to go up, but a lot of roomCon poet
uniquely designed programs suited to
local conditions,
Huawei Technologies, Ali
rival JD.com , hot technology startup
DJI Technology, the world's largest
maker of drones -- founded by HKUST
alumnus Frank Wang --and more
traditional family-run bu
1r approach.
nits first decade, the programs
taught by CEIBS were no different
from those offered at Harvard and
INSEAD, according to the school's
dean, Ding Yuan. But gradually the
school began to research and
\corporate China-specitie managerial
sues -- particularly how Chinese
corporations emerged as global
competitors and how foreign
‘companies expanded in China. Today,
ASIAN REVIEW.
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its case development center has
hundreds of such studies.
In the first week of this year's full-
time MBA program at CEIBS, students,
companies to the t
surrounding the Great W:
discussions, Chines
stud debated the merit
Beijing's Belt and Road Ini
government program aim
ims at top schools are also
fleet China's role as a
slobal leader in fin
regulatory and intellectual property
issues related to the burgeoning field.
‘They are also devoting more of their
Con poet
focus to entrepreneu:ship. CKGSB
ies,
and history,
($74,786).
‘While CEIBS's focus is increasingly
‘on domestic companies, the school
itself isa global endeavor, having
‘opened a campus,
sha European campus,
‘or the first 10 years, our school
‘was the most successful copy
machine," Ding said. "But we have
gone from knowledge disseminator to
‘knowledge creator. Cur aspiration is to
become the next Harvard. But
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become the next Harvard, we must do
something different from Harvard.”
CKGSB also says it wants to
expand, into whi
Bing, terms Asia's
each other. Ihope our school is a
platform.”
“Confucian bloc’s”
share of global GDP
WChine MSingopore
Hong Kong Vietnam
Mapan Rest of world
South Koreo
Confucian
bloc
L
Soues ‘nal Monetay Fund [POONER
If high rankings are one testimonyity with for
"When Iarrived her ;
only one foreign student in my
said Ding. "This year, 40% of.
students come from outside China.’
Among the latest CEIBS intake for
its 18-month full-time MBA program
is British-born Apricot Wilson, 29, a
nance professional and University of
‘Cambridge graduate who believes her
best career opportunities are in Asia,
‘China was squarely in frst place as
my choice of business schoo
destination countries,” Wilson said
"The best schools are located in
Beijing and Shanghai, and CEIBS
stood out.”
NETWORKING
OPPORTUNITY Foreign students
are also attending business schools
‘operated by China's fully state-owned
universities, according to Michael
a former Wall Street banker
now professor of finance at
Peking University’s Guanghua School
of Management.
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Although Guanghua did not make
FT rankings, Pettis said he has
impressed by the quality of the
students and the improving
curriculum. "When I came to Beijing
15 years ago, there were heavier course
loads and more rote learning," said
who earned his MBA at
Columbia University's Graduate
School of Business and later taught
there. "The changes have been
tremendous, and the students are
extremely bright and oper led."
But Pettis said the most important
reason to study at one of China's top
business schools is networking, "
"A lot
of the leadership in China draw very
heavily from the top universities. The
great advantage is that your
classmates will end up running the
Chinese government, Chinese
businesses or Chinese banks. And in a
country in which the legal system is
ASIAN REVIEW.
es
not as clear as in the West, personal
connections are much more
important
NE
y
impressive. This year, seven Asian
schools (including INSEAD) are in the
top 30, with 11 in thetop 50 and 13 in
the top 100. In 2014, five schools were
in the top 30 and nine in the top 50,
‘while in 2006 only two were in the top
30 and four in the top 50. In 2004,
‘only one school - INSEAD, at 4th
50. The second-highest
Asian school was CEIBS, at 53rd.
RTS
Founded: 1995
Unique features: Traces ts root to 1956 ~
Nanyang Bu:
for 24th place,
MBA schools reflects the region's
economic dynamism. This has created
an upsurge in “high-paying jobs and
"Many of the MBA rankings proxy
salary and career development, and
here Asia has done well ~ particularly
Hong Kong and Singapore graduates
have gone to attain high salari
Singapore Business School, which was
ranked 26th.
Hyderabad/Mohali, tied for 27th withthe S.C. Johnson Graduate School of
Management at Cornell Univer
the US., closely followed by the In
Institute of Management Ahmedabad
at 20th. The third Indian school in the
top 50 is the Indian Institute of
Management Bangalore, at 49th, while
the Indian Institute of Management
Caleutta is ranked 95th.
‘on producing graduates for eompanies
‘operating in India’s bustling economy,
rather than for the U.S. and U.K.
"People are saying, ‘Why would I want
to miss out on opportunities in India?
This is where the growth is," Symonds
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re 2)
na
INSEAD, the top ranked school on
the FT lst, is increasingly looking east.
Its newly appointed global head of
careers services, for example, is based
in Singapore, reflecting job growth in
the region. According to [NSEAD's
dean, Tlian Mihov, around 70% of the
school's graduates divide their time
between the French and Singaporean
:mpuses, meaning the school is.
either Asian nor European, but
global."
ich to that taken by
1ess schools, which
have set up campuses in Asia, in some
cases partnering with local schools to
a better foothold in the region, but
‘more on their cachet as to
American schools than any hybrid
identity.
ASIAN REVIEW.
es
business cousestaughtat hea
For example, the University of
Pennsylvania's Wharton School
‘opened its Penn Wharton China
Center in 2015 in Beijing,
ince been moved
from Singapore to Hong Kong.
"Our approach toteaching our
Executive MBA Program in Asia is
wre Chicago -- the program is the
same as Chicago, the professors fly to
Hong Kong to teach the exact same
‘courses they teach in Chicago, and the
degree requirementsare identical,
meaning students receive the same
receive if they
studied in Chicago," said Booth
Associate Dean Rich Johnson.
and examples in teaching their
courses. The students themselves also
provide much of the domain-specific
knowledge and insight into their own
esses, which they bring into
in class and in study
sim
program at the American University of
"We offer the same
versity of
to the U.S. education system for those
who otherwise might not be able to
afford it,” said Brent White, a
iversity of Arizona law
d vice provost for internatior
education.
Western business s
prestige and what John
Center, described as "bringing
and analytical rigor to business
But Asian schools,Sere ASIAN REVIEW
several European schools.
UNIQUE NEEDS Asia's ecor
diversity — from the rapidly growing
middle
infrastr
do in the West,
of corporate strategy, you cannot teach
remains appealing
for some Asians because it exposes
Chicago Booth's MBA program.
primary considerations were an
experience, partic
inthe U. ida profession
network outside of Singapore, as well
as to gain exposure to different schools
Nikkei Asian Review.
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(GLOBAL MOA RANKING 2000-2017,ASIAN REVIEW.
Comores Cre
Asia's newest business school takes an action-
packed approach
GWEN ROBINSON, Chief editor
nidable central bankers -- is
jemark baju ku
traditional dress, Ze'
ied as she leads
ound the gleaming campus
herself into creating what she defines
a unique model for the "disruptive
inusually ani
visitor
ASIAN REVIEW.
es
e regional
ike a proud parent showing off a
id's tal ‘beams as she
Lab, a brightly
of 3-D printers a
other computer-aided design
equipment at the heart of ASB'
Innovation and Entrepren
Center
Inspiration to innovate is one
help entrepreneurship,
printing is part of thet.
the future. I
icate MIT:
toapile of cables and.
machines.
‘Asa key force behind the push to
a world-class business school in
capital, Zeti is
bout the school's
Management in the 1980s. Under the
program, students are given weeks of
intensive training and sent to
nies to work on specific
d
r time on these corporate
ig firsthand experience
emerging economies.
Zati described the pr
the MBA
ost effective
work on real problems, in
companies,” she told the Nikkei Asian
Review,
‘As evidence of ts success, the
model is now being copied by other
business schools, she noted. Even so,
few would have the pulling power of
Sloan to draw top corporate partners.
"Already, companies that meet our
nazed, using
ving’ when
accept graduates into their workforee,
it takes about two years for them to be
able to nat we aim to makeReflecting the firepower of ASB's
board and backers, the school has
more than 300 corporate host
partners ranging from big regional
‘companies such as Malaysia's Air
Asia , Astro Malaysia Holdings ,
Axiata Group , Sime Darby and
CIMB Group Holdings to
multinationals such as Boeing,
Johnson and Johnson, Intel and
Prudential.
Charles Fine, ASB's president and
dean, says that the action learning
concept
and pr
first batch of 47 MBA students note
they were attracted by tke program, as
as by the school's affiliation with
‘Action learning is one of the most
exciting and enlightening parts of my
journey at ASB,” said Jia Wann Tong,
31, who did both graduate and
ASIAN REVIEW.
postgraduate degrees in the U.K. and
worked nearly six years in the oil and
gas industry before undertaking her
MBA. “The projects provide real
business experience ... and a wide
range of hands-on learning
opportunities where we can exercise
leadership skills and apply classroom
learning to management challenges in
ms around Asia.’
ist-West” crossover in ASB's
Iso a draweard, she
‘SB is the only business
school that provides the fusion of both
Asia insights and MIT's genetic
blueprint. This is truly a unique
combination that serves the economies
of today and tomorrow.”
‘The school, which opened to its
inaugural group of MBA students in
August 2016, was established with the
backing of Bank Negara Malaysia,
collaboration with Sloan in a 10-year
deal that Zeti helped to broker. She is
fond of emphasizing that of all Sloan's
international collaborations, this is the
ngest and among the most
comprehensive partnerships.
[Bank Negara Malaysia] had
originally looked for a partner for our
leadership development center, set up
10 years ago by the central bank to
focus on leadership in finance -- but it
has gone beyond financial now to the
as gone
: "MIT had set up a
supply chain management school [in
Kuala Lumpur], teaching a nine-
month masters course, which it had
sutecessfully done in Spain; they were
looking for an Asian eity to manage it,
and they looked at Malaysia. It all
started from there.”
With a top Western name and the
backing of a prominent Asian central
bank, the partnership has already
proved a good match for both sides as
‘well as for the students.
Tt is very importent also to have
the foundations, the analytics, that you
‘ean draw on one of the best schools in
the world -- this
and we can draw alsc on the region, it
provides the best you can get from
both worlds," Zet sai.
While frequently on the
international conference and seminar
circuit, where she is in great demand
for her economic expertise, she argues
that Asia can also teach lessons to the
rest of the world. "I'm very proud to
say that most of my education, except
for my doctorate, was in Malaysia, I
‘graduated from the University of
Malaya, and only subsequently went to
the USS. to do my doctorate at the
University of Pennsyvania,
"This region has keen for 10 years a
growth center in the global economy,
and I think it will remain on that
trajectory for the foreseeable future,”
Zeki noted. "It’s very important to have
some education that gives people
insight and understanding, on what is
ASIAN REVIEW.
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going on in Asia, also to have the
foundations, the analytics, that you
can draw from one of the best schools
in the world. This is what Sloan offers
us, and through action learning and
other programs we can also draw on
the region. It provides the best you can
get from both worlds.
But, she added, itis crucial to
"know the theoretical framework, the
analytics, how itis applied in the rest
of the world and how itis applied to
challenges here. Asia is the most
diverse part of the world, so what is
the same here may not be the same as
in Vietnam or Myanmar."
Under the current agreement,
Sloan supports ASB in curriculum
development while also providing
faculty and staff for the school's
flagship MBA course. Over time, the
curricula will be expanded, possibly to
include specialty fields such as Islamic
finance, said Zeti.
STRONG BACKING Any
engagement with ASB shows the
extent of Malaysian central bank
support. The school is located in the
bank's sleek Sasana Kijang building
near Kuala Lumpur's business district,
which hosts the bank's "center fo
excellence in knowledge and learning”
and some international financial
education and research facilities,
including a global research hub set up
by the World Bank Group.But there are bigger embitions for
ASB. The school is now preparing for
its second intake of students even as
construction continues apace on its
sprawling new campus at the edge of,
Architectural
accommodation, futuristi
tech labs and recreat s
suggest that Zeti is only half joking
when she describes the new campus as
"almost like a resort.”
Even the school’s temporary
ing, however, features state-of-
mind for years, and ASB is a
dream come true.
Drawing on Sloan's teaching
resources, the school offers an array of
visiting professors and outside experts
first year of operatio
most other schools, the fees
.0-month course of about
$85,000 for students from outside
Malaysia cover accommodation for the
entire duration of the program, and for
all students, mate
ASIAN REVIEW.
[ewes
‘The package includes four weeks at
Sloan in Boston, as well as about five
"action learning’ stints with corporate
partners, both in Malaysia and abroad.
MAKE-OR-BREAK FACTOR
ASB is drawing top talent among MBA
candidates from a range of countries
and fields, and while setting high entry
standards, has given
to admit some
“unconvent
lack formal qu:
saduater be critical. "We will be
judged on their per ce," Zeti
said.
For now, the school’s lack of any
international ranking is a
essing, she added. ASB r
absent from leading global
and will probably stay that way for at
least five years, in a region where rank
and status are prime considerations,
but this also gives the school time to
build up.
Zeti, unsurprisingly, is confident:
"We are very ambitious. We know of
course we are going to have to ear
assessed when students graduate.
look at them, and people will
itthat kind of
Lanfranco, 31, a Peruvian-Australian
who worked for six years as an
engineer in project development
before signing up for ASB. "It makes
fora very c
and brings wn
ue perspectives to
every problem we tackle in class or on.
action learning projets
attitudes are vital for ASB's
recruitment process. And the school's
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eae)
first intake reflects its flexi
students con
, with
from 12 countries and
luding about one-
even have two from the Bank of
Mexico,” said Zeti, noting that other
central banks around the world have
indicated interest in sending students
to ASB.Sere ASIAN REVIEW
Ciirkescs
Diverse business models pose a test for Asian
MBA programs
SIMON ROUGHNE)
regional correspondent
types of companies are also varied
ne from or aim for
nies as disparate as
linked corpor:
ly businesses, big
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Singaporean
to leverage its
owned and run
ises are lessSere ASIAN REVIEW
It is an approach some of the
region's lesser-known schools are
is keen to bui
infrastructure, we include maritime
and port