1.

Describe 2 features of a USB memory stick that make it suitable for transferring
files between computer [ 4 marks ]

It can hold large quantities of data so it can hold a lot of files and is portable, so the user can
take them wherever they go.

2. Explain 2 reasons why a supermarket might decide to store files in the cloud
rather than in its own file servers [ 4 marks ]

Their data is stored remotely and it is accessible wherever there is internet access.

3. Explain the advantages to a team who are working remotely of uploading and
using files in the cloud [ 6 marks ]

Because the data is stored remotely, you can access it from anywhere in the world. This is
especially useful if your job involves regular travel or if your team is spread across multiple time
zones. When colleagues are dispersed throughout the globe, cloud storage can help with
collaboration.

Data stores are used in:

- Law enforcement
- Education
- Health and fitness
- Shopping
- Entertainment/leisure
- Lifestyle.

Law enforcement
Many data stores interact in the law enforcement area, for example:

- ANPR checks with the DVLA

- Speed cameras use the number plates to check for the owner of a vehicle
- CCTV cameras enable emergency services to be contacted
- The PND enables interaction between all the different police forces.

Benefits of the use of data

The benefits of using data include:

- Large amounts of data can be found using a range of data stores
 - Searches can be made to find the specific data required
- Time does not have to be wasted collecting new data
- Data can be shared by teams carrying out the same tasks
- A range of different analysis can be carried out on data
- Data stores can interact to share data, e.g. the police and DVLA.

Drawbacks of the use of data

The drawbacks of using data include:

- It is not always possible to know that the data is correct if it has been gathered by
someone else
- Errors in the data can have negative impacts on people
- It may not be possible to get the specific data required
- Data must be kept up to date, and the data owners informed when updates are made
- Incorrect data can lead to incorrect results – GIGO
- Sensitive data must be securely stored with good data security measures.

13/01/2022

1. Big data means insights into customer buying behaviours and how to acquire new
customers for the retail industry. Big data in marketing allows businesses to develop
customer recommendations based on their previous purchases, providing more
personalised shopping experiences and better customer care.
2. The smart meters function by delivering electronic information about the meter readings
to the energy provider. The gas or electricity supplier will be able to ensure that they
have accurate meter readings of energy usage due to the smart meter.
3. Secondary data isn't fitted to the researcher's needs because it was gathered for a
different purpose in the past. The secondary data could be of poor quality.