eBook

Manage Your Association in Under 25

Minutes a Day

What if you were able to grow your

member base, manage your dues, create Automation
events, increase engagement rates and Personalization
build a personal relationship with your Data consolidation
members all in under 25 minutes a day?

You’d probably say “there is no way I can
do all the tasks associated with manag-
ing my members and my organization in
that short amount of time”. The thing
is, you’d also probably be right if it were
not for Glue Up’s all-in-one membership
management software.
After looking at a year’s worth of data
from pendo, we came to understand
that associations are transforming their
organizations by spending just 25 min-
utes a day on the platform.
The best part is that they can manage all
three phases of their membership cycle
in such a short time. This owes to the
fact that the platform has three main
capabilities:
While automation runs many tasks in the
background to save your time, person-
alization along with data analytics helps
you to truly engage your members and
connect them with your mission. Fur-
thermore, keeping all your member and
contact data in one place allows the plat-
form to run more efficiently and gives
you the most accurate information.
Let’s break down the membership cycle
into 3 stages and see how organizations
can handle all of them within 25 min-
utes.
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Create and Send Email Campaigns

7 minutes

Although it helps you develop a personalized connection with your members, creating
personalized emails can be time-consuming.

However, customers at Glue Up create and send branded emails and newsletters every day
in about 7 minutes on the platform. This allows them to stay in touch with their members
updated on what’s happening in their associations, promote events and take their regular
feedback through surveys and questionnaires.

As a result of this efficiency, they observe an overall increase in their member

engagement rates.

Here’s how they create email campaigns in just 7 minutes:

- The platform has a collection of several professional, branded templates that

save time while driving maximum engagement (Most associations create their own
custom templates in advance and save them for everyday use).

- The team simply edits these forms using the drag-and-drop editor. They just have
to change the text and hyperlinks before they go out.
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- The platform has tailored smart lists where you can make adjustments on the go.
It also can acquire more subscribers for you by embedding custom email sign-up
forms anywhere on the web.

- Once the newsletter is out, the team analyzes metrics and monitors their
performance to learn what email works best for them. This helps them optimize the
success of their outreach.

Original Time: 1 - 1.5 hour

Time it takes with Glue Up Campaign Builder: 4 minutes

What Makes Glue Up Email Campaign Builder Unique?

1. Three Campaign Types to Choose From

Glue Up Email Campaign Builder has three campaign types to choose from. This ensures
that you have all components in the drag-and-drop editor to create a specific type of
campaign. Available campaign types include

1. Regular Campaign: This is used for campaigns not related to the

Events module, such as weekly newsletters, updates, or marketing pro-
motions.

2. Event Notification: This is used for sending event updates to event

registrants and attendees. Event notifications can be sent multiple
times to the same recipients.

3. Event Invitation: This is used for inviting recipients to an event and

recording RSVPs.
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2. Merge tags for Personal Touch

Merge tags allow you to personalize your campaigns with a custom greeting or salutation. This
helps you take that extra step to increase open rates, and click-through rates and send campaigns
with a unique personal touch.

3. Custom HTML Emails for Consistent Branding

Alternative to drag and drop editor, you can import your own HTML email design to fully
customize the look and feel of your email campaigns. Creating your own personalized email
campaigns ensures you communicate the precise message you want to deliver while keeping your
brand image consistent.

4. A Quick Checklist for Preview

5. Options for Duplicating, Archiving, and Deleting emails

The Email Builder has an option for duplicating a campaign that helps you to send similar
information from a previous campaign to recipients efficiently. You can also archive and delete
campaigns to keep things tidy.

6. Social Share & Follow

You can add social share and follow buttons in the newsletters to let your recipients quickly share
your email campaigns on social media and follow your organization online.

7. Campaign Report

Once you send a campaign, you can evaluate the efficiency of the campaign with a campaign
report. You can track the number of emails opened, clicked, bounced, and ignored.
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8. Tracking Unsubscribed Emails

You can also track unsubscribed emails and state the reason they chose to unsubscribe from your
campaign. You can use their feedback to implement better practices in the future.

Scheduling Campaigns In Advance:

In times when you and your team are having a busy routine, you can schedule all your campaigns in
advance to save time while ensuring that they publish on the planned date.

When creating a campaign, you can select a time and date for delivery to your recipients. You can
also adjust your delivery or unscheduled campaigns as needed.

Adding General Survey

You can also collect valuable feedback from your members by sending a custom survey along
with your newsletters.

The platform has a large collection of survey templates you can customize to use for different
feedback.

Just like Event Surveys, you can customize your survey by adding a title, text, divider, or any ques-
tion with Rating Fields or Custom Fields. You can also refer to the Sample Questions which can
help you quickly complete creating the survey form.

Create, Post, and Manage Events

10 minutes

Just like email campaigns, creating, posting, and managing events is a huge task.

You might have to set up a team of coders and designers to create and upload your event landing
pages as well as staff to collect payments, confirm registrations and record event check-ins. The
coordination process alone can take a significant amount of time, even with the entire team on
board.

Being a digitalization platform, Glue Up allows you to create optimized event landing pages which
reflect your branding to ensure maximum conversions. If your website is integrated with Glue Up,
the events you create on the platform get uploaded directly to your website.
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Additionally, you can provide a premium experience to your potential attendees by adding
features like

- VIP and other tickets

- Coupons and early-bird discounts
- Different payment options
- High-converting event registration forms
- Speakers and the agenda

In addition to saving your time by simplifying the event creation process, Glue Up offers several
benefits like

Increasing your Engagement Rates

Once your attendees are registered for your events, they are given access to a private community
app where they can create and share their own digital business cards, manage connections they
make at events, and effectively network with everyone no matter where they are.

Promoting Your Event Campaigns

Once you have created your event, you can send personalized invites for the event using our
drag-and-drop campaign creator in a few clicks (mentioned in the email campaigns section). This
feature allows you to promote your events quickly and efficiently to the right audience.

Managing your Events in One Click

Don’t have your laptop to make the last-minute changes? The Glue Up Manager App is readily
available to manage your events directly from your smartphone.

You can collect registrations, accept payments, facilitate smooth check-ins, and print badges on-
site by installing Manager App on your mobile.

Enhancing Events with Speed Networking

You can enhance your webinars by allowing your attendees to engage in 1-on-1 calls through our
Speed Networking Feature.

Glue Up’s Speed networking feature allows you to pair the attendees for a short intimate call,
during which they can talk to each other, share their business cards, and send direct messages.

It not only provides professional networking opportunities for your attendees but also makes your
event stand out.
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Providing Event Analytics

You can learn more about your events and attendees from the analytics section available on the
platform. It gives your information like attendance, sponsorship sales, and profit & loss from each
event.

Asking for Event Feedback

You can easily build surveys, quizzes, and polls on the platform using the survey feature. Once cre-
ated, you can share them with your attendees after the events to measure and understand feed-
back for making improvements.

Creating and Distributing Certificates

You can easily build surveys, quizzes, and polls on the platform using the survey feature. Once cre-
ated, you can share them with your attendees after the events to measure and understand feed-
back for making improvements.

Original Time: 2-3 days

Time it takes with Glue Up Event Management Module: 10 mins

Manage Your Private Community

2 minutes

Glue Up’s community management software is a tailor-made private social media platform
designed to increase retention, boost engagement, and protect your community’s information.

It acts as a custom hub for your members to socialize, share ideas and discuss relevant topics.
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Furthermore, they can also create and share their own digital business cards, manage their con-
tacts, and effectively network via 1-on-1 chats.

A major advantage of the Glue Up private community module over other social media apps is that
it makes you in charge of engagement, for example, creating different groups, managing
access, or offering greater functionalities to paying members of your community.

You can also analyze your community engagement and make smarter decisions based on immedi-
ate insights into your member’s activities from events, email marketing, finance, and more.

Original Time: 2 - 3 hours

Time it takes with Glue Up Community Management Module: 2 mins

Manage Payments and Renewals

It’s ALL AUTOMATED!

While you spend your time creating a deeper connection with your members through events,
emails, and the community module, there are several tasks that are being performed
automatically in the background.

One such is managing finances and sending invoices to members. Glue Up’s financial toolkit auto-
mates all payment processes from beginning to end without compromising on security. It allows
you to:

- Enable secure & smooth payments with online digital payment gateways, credit
cards, and bank transfers over encrypted SSL connections. Credit card numbers and
other electronic financial data are not stored in any form.

- Centralize and track all payments. This helps you to stay up to date on all your
online and offline revenue streams with automated tracking, analytics, and reports.

- Generate and manage invoices and deliver receipts automatically to increase
compliance with less complexity.

- Reach customers across the globe by accepting payments in more than
50 currencies.

Original Time: 1 - 2 hour

Time it takes with Glue Up: Automated
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Is It Possible to Manage Finances Manually in the Platform?

Yes! Glue Up offers you the flexibility to generate automated invoices or create one for your
members on the platform. They can either be sent automatically after each purchase or manually,
depending on the preferences you selected in the Finance Settings section.

Similarly, members can also pay their membership fees offline or online.

Can I Integrate Glue Up with Other Finance Apps?

Glue Up is compatible with Paygage, Stripe, Paygage Africa, AdaPay, Braintree, Alipay HK, PayPal,
and Flute. Moreover, the platform can also be integrated with Quickbooks Online and Xero.

Read more: Glue Up+ Xero = New Level of Automation

Automated Push Notifications for Member Renewals

According to the 2021 Membership Marketing Benchmarking Report, one of the reasons why
members churn is that they forget to renew their memberships. This makes it necessary for your
management team to keep a record of the members joining date and remind them about renew-
als when their membership is about to expire.

Glue Up takes that burden off your shoulders by automating member renewals. The platform
saves your member data from day one and thus sends renewal reminders through a centralized
membership database, automated emails, and push notifications.

In fact, associations using Glue Up have seen an average member retention rate of 82%.

Original Time: 1 - 2 hour

Time it takes with Glue Up: Automated
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Centralize and Manage Member Data

5 minutes

Glue Up has a centralized CRM that stores all your members’ data and acts as the main line of
communication between different modules. It allows you to consolidate all your data in one place
and get deep insights into your community so you can understand engagement and improve your
campaigns.

The CRM collects data from all the modules (events, email campaigns, membership workflows,
and finances) and shows it to you on a customizable dashboard. The visual representation of the
analytics makes it easy for you to see how your association is performing, allowing you to make
strategic and data-driven decisions.

https://youtu.be/yB_NjZVlbtA

The CRM also helps your team members save time with

- Smart lists that allow you to find specific groups of people using simple filters.
- Sales Workflows to track and manage opportunities through each stage of the
sales process.
- Contact & Company profiles that show activity history so you know which events
they have attended, what emails they read, and how much money they have spent.

Original Time: 3-4 hours

Time it takes with Glue Up: 3 minutes
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Glue Up is an all-in-one engagement management solution that

streamlines your membership journey. It saves your time spent
on manual tasks so that you can focus on what’s important -
develop a create a meaningful bond with your members.

In addition to automating your workflows, its maximize

retention and pamper your members with the premium experi-
ence they deserve. If you are also looking forward to revamping
your organization by just spending 25 minutes a day, get a demo
of the platform today and embark on your transformation
journey with Glue Up.