Task Brief

Title Marketing Consulting

Report format Word Document
Wordcount 1,500 words
Writing narration Third Person
References Harvard (10)
Task brief with Report structure

Case Study: Australian Rental Crisis (https://www.youtube.com/watch?v=d3AEw_uAJGc)

You are supposed to go through the case Study video and create with a 1500 Words Report. The
document should contain an exhaustive commentary on the strategies that a newly formed construction
company can take:

Report Structure

• Executive Summary (Ref: https://www.youtube.com/watch?v=tSyEfPXLZkQ)

• Title Page

• Table of Contents ( Ref: https://www.youtube.com/watch?v=l-PQP73sekM)

• Introduction (200 words)

- Clear introduction about the crisis, outlining what the essay will cover, why it is important and
how it is going to be covered.
- You have to come up with a fictitious company name that will work on affordable housing for
Australian Citizens. Showcase how this company will address the current housing situation

• Analysis of Case Study (500 words)

- Describe the problem being faced by the Australian Population in terms of social
consequences. Represent economic consequences and analysis with the help of graphs from
the data shared in the video. Please use the data shared in the case study video.

• Analysis of Case Study (800 words)

Use following models and frameworks related to strategies to demonstrate the theoretical analysis of
a business plan business of your fictitious company (click on the framework to watch the
corresponding video). You can demonstrate these frameworks in a tabular format or make it in a good
template and include in the form of a picture to meet the work count requirement

o Risk Matrix
o Stakeholder Matrix
 o VRIO Analysis
o Resource Based View
o Competitor Analysis
o Core Competency Analysis
o PESTLE Analysis

• Customer Persona

- Make a customer persona using a visually appealing template for the fictitious company
that you have suggested (Ref : https://www.youtube.com/watch?v=ykR8PIqtrRI)

• Gantt Chart

- Create a Gantt chart to showcase the project phases along with the timeline to execute the
project by the fictitious company that you have suggested (Ref.
https://youtu.be/OzbmecajP2I?si=G5_RaISAOBCILuqJ)

• Reference List

- 10 references in the reference list at the end of the report from scholarly journal articles, books
and research papers in Harvard style (Ref:
https://www.youtube.com/watch?v=Bhz2qSxV08Y&t=3s)
- References should not be from unauthentic sources like Wikipedia, blogs etc (Ref:
https://www.youtube.com/watch?v=khhIrqWGd7U)

• Report Formatting guideline

- Justified aligned body text
- Each Primary section on a new page
- Line Spacing 1.5pts
- Report name as header and page number in footer
- Make sure you include interesting images and infographics and tables. Please add caption to
all images and figures added in the report.

• Do not write it in the question answer format or in pointers. It

must be written in paragraphs.
• The header should be the document name and footer should
contain page number.
Note • Ensure that you meet section wise wordcount requirement.
• Cite all the references in the report content.
• Do not copy paste from internet or take help of google gemini
or chatgpt for your essay

Submit in word file and not in pdf.

Submission The name of the file should be: Your full Name_University name
 Ensure that you are watching all the above videos before submitting the
report to make use everything is as per the requirement. These videos
have been created by our internal team for your guidance. Each has a
Resources for better
portion to teach
understanding
https://www.youtube.com/@GlobalKnowledge11-nr2vy/videos

1) Inclusion of all the frameworks, Customer persona, Gantt Chart

(50%)
2) Execution of all the instructions (40%)
Evaluation Criteria 3) Structure and format of the report (10%)

TIP: By following each technique suggested in the videos,

your chances of selection are HIGHER