Task Brief
Title Marketing Case Study
Report Format Word Document
Word count 1,500 words
Writing narration Third Person
References Harvard (10)
Task brief with Report structure
Case Study: Zomato https://www.youtube.com/watch?v=fTuVWwTQegQ
https://www.youtube.com/@ThinkSchool
You are supposed to go through the case study video and create a 1500-word report. The document
should contain an exhaustive commentary on the strategies that a newly formed construction company
can take:
Report Structure
· Executive Summary (Ref: https://www.youtube.com/watch?v=tSyEfPXLZkQ)
· Title Page
· Table of Contents ( Ref: https://www.youtube.com/watch?v=l-PQP73sekM)
·
Introduction (200 words)
- Clear introduction about the crisis, outlining what the essay will cover, why it is important and
how it is going to be covered.
- You have to come up with a fictitious company name that will work on affordable housing for
Australian Citizens. Showcase how this company will address the current housing situation
· Analysis of Case Study (500 words)
- Describe the problem .
· Analysis of Case Study (800 words)
Use the following models and frameworks related to strategies to demonstrate the theoretical analysis of
a business plan business of your fictitious company (click on the framework to watch the corresponding
video). You can demonstrate these frameworks in a tabular format or make it in a good template and
include it in the form of a picture to meet the word count requirement.
o Risk Matrix
o Stakeholder Matrix
o VRIO Analysis
o Resource Based View
o Competitor Analysis
o Core Competency Analysis
o PESTLE Analysis
· Customer Persona
- Make a customer persona using a visually appealing template for the fictitious company that you
have suggested (Ref: https://www.youtube.com/watch?v=ykR8PIqtrRI)
· Gantt Chart
- Create a Gantt chart to showcase the project phases along with the timeline to execute the project by
the fictitious company that you have suggested (Ref. https://youtu.be/OzbmecajP2I?
si=G5_RaISAOBCILuqJ)
· Reference List
- 10 references in the reference list at the end of the report from scholarly journal articles, books
and research papers in Harvard style (Ref: https://www.youtube.com/watch?v=Bhz2qSxV08Y&t=3s)
- References should not be from unauthentic sources like Wikipedia, blogs etc. (Ref:
https://www.youtube.com/watch?v=khhIrqWGd7U)
· Report Formatting guideline
- Justified aligned body text
- Each Primary section on a new page
- Line Spacing 1.5pts
- Report name as header and page number in the footer
o Make sure you include interesting images infographics and tables. Please add a caption to all images
and figures added in the report.
Do not write it in the question-answer format or pointers. It must be written in
paragraphs.
The header should be the document name and the footer should contain the page
Note number.
Ensure that you meet section-wise word count requirements.
Cite all the references in the report content.
Do not copy-paste from the internet or take the help of Google Gemini or
ChatGPT for your essay
Submission Submit in Word file and not in pdf.
The name of the file should be: Your full Name_University name.
Ensure that you are watching all the above videos before submitting the report to
make sure everything is as per the requirement. These videos have been created
Resources for better by our internal team for your guidance. Each has a portion to teach
understanding
https://www.youtube.com/@GlobalKnowledge11-nr2vy/videos
1) Inclusion of all the frameworks, Customer persona, Gantt Chart (50%)
2) Execution of all the instructions (40%)
3) Structure and format of the report (10%)
Evaluation Criteria TIP: By following each technique suggested in the videos, your chances of
selection are HIGHER
