Directorate: Curriculum FET

SUBJECT BUSINESS STUDIES GRADE 10

TERM 3 WEEK 6 HOURS 4
TOPIC MAIN TOPIC Business Ventures TOPIC Business Plan (Part 2)
AIMS OF LESSON At the end of this lesson you should be able to answer the following questions:

• Analyse the challenges of the macro environment using PESTLE analysis.

• Outline the components of a business plan.
• Explain the purpose of the executive summary
• Outline aspects that must be included in the executive summary.
• Formulate the vision/mission statements and goals of the envisaged business.
• Explain the relationship between the structure of the business and forms of ownership.
• Outline/Mention different types of legal requirements of a business.
• Compile a SWOT analysis for the envisaged business.
• Explain the importance of a marketing plan and market research.
• Explain the meaning of a marketing mix with specific reference to the 7p’s.
• Identify competitors from doing a market research
• Explain the strategies that you will use to overcome competition in the market.
RESOURCES Paper based resources Digital resources
• 2020 Grade 10 Business Studies Core Notes: Pages 32 – 2020 Grade 10 Business Studies Core Notes: Business
39. If you do not have a copy of the core notes, please Ventures:
refer to the section on Business Plan in your textbook. https://wcedeportal.co.za/eresource/130066

➢ Via Afrika Business Studies Grade 10 Learner's Book

2020 Grade 10 Business Studies Core Notes: Business
➢ Platinum Business Studies Grade 10 Learner's Book
➢ Oxford Successful Business Studies Grade 10 Learner's Ventures: Work Sheet
Book https://wcedeportal.co.za/eresource/130081
➢ Solutions for a Business Studies Grade 10 Learner's Book
➢ Focus Business Studies Grade 10 Learner's Book Videos
https://youtu.be/QoAOzMTLP5s
https://youtu.be/CN0cBZwNtWs
https://youtu.be/Fqch5OrUPvA
https://youtu.be/y5Q2Xg-Ee3o
INTRODUCTION In the previous lesson the following were emphasised and explained:

• Definition of a Business Plan

• Components of a Business Plan

In this lesson the focus will be on:

• The Marketing Mix

• Consolidation Activities
CONCEPTS AND SKILLS Marketing Mix

The marketing mix refers to a set of actions, or tactics, that a company uses to promote its brand or product in the market.

Below is an illustration of the 7 P’s of the marketing mix and examples

Product Place Price Process Promotion People Physical

•Design •Location •Strategies •Customer •Advertising •Management Envonment
•Branding •Website •Penetration focus •loyalty •Employees •Location
•Quality •Direct Sales •cost plus •IT support schemes •Remuneration •Product
•Warranty •Social media •Method of •Flyers packaging
delivery •Safety
•Cleanliness
ACTIVITIES/ASSESSMENT Activity 3

WRITE YOUR OWN BUSINESS PLAN

Use the template below to compile a business plan for a business venture you can start from home. You can use one of the
ideas below or use your own idea.

Tutor Dog groomer trainer Social car recycling cake Sanitiz Masks
walker Media washing service decorator ers and
Influencer service busks

• Make a cover page for your business – include name, logo and slogan
• Complete the one-page template
• Write a vision for your business
• Write a mission for your business
• Mention what form of ownership you would choose and the legal requirements for this form of ownership. Please
refer to your core notes on page 36.
Activity 3 – Business Plan

Cover Page
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Business Plan – ONE PAGER

What are you selling? Description of the Business
• Indicate if it is a product or a service
• Is there a market for your product/service?
Who is your ideal customer?
• How does the business serve people? Does it
serve a need? What does customers get out
• How much will you charge? Financial Plan
• What is your predicted revenue?
• How many units must you sell to reach your
goal?
• Where will you establish your online presence
– website, social media (face book, Instagram,
tiktok)
• How will customers hear about you? – social Marketing Plan
media
• What does your marketing strategy entail –
online, podcast, social media, flyers
• Who are your competitors
• How can you expand your reach? Operational Plan
• What are some of the passive income
opportunities that may come your way? How
can you expand your product/service?
• How will you promote your customer
experience- incentives, rewards, etc.
• How can you delegate more to a team? Management Plan
• What key partnerships can you establish to
increase profits – mentors, consultants,
influencers
• What revenue milestones do you need to
reach
• What visibility channels do you need to scale SWOT Analysis
up
• What are some of the strengths/weaknesses
you need to leverage / overcome?

• Write a vision for this business – long-term Vision

goal of your business

• Write a mission statement for this business – Mission

state the process you are going to use to
achieve your vision
• Form of ownership

• legal requirements
Activity 4

1. Read the scenario below and answer the questions that follow.

ZAYD PPE
ZAYD PPE specialises in selling all types of personal protective equipment. He has three trained employees. The business
does not have sufficient capital to buy new modern machinery to improve their production. ZAYD PPE’s competitor in the
same area is on the verge of closing down due to ineffective marketing and research plans. ZAYD PPE is located in a high
crime area.

1.1 Name TWO research instruments that can be used by ZAYDS PPE to collect data from customers.
1.2 Compile a SWOT analysis for ZAYD PPE

Please refer to your workbook on Business Ventures, Page 4 and complete the questions on the Business Plan.
Proposed Solution: Activity 4

1.1 Methods of collecting data

• Interview
• Surveys
• Group research
• Observation
• Experimenting

1.2 SWOT Analysis

STRENGTHS WEAKNESSES
• Three trained employees • Don’t have sufficient capital to buy new
• Selling all types of PPE’s machinery
OPPORTUNITIES THREATS
• Competitor is on verge of closing down • Located in a high crime are
• Can increase competitive advantage / market share
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CONSOLIDATION • In this lesson you learnt about the Marketing Mix and you were required to complete some activities relating to the Business
Plan
• Understanding the content should enable you to apply the knowledge and skills required to successfully answers questions
based on the curriculum in all Formal Assessment Tasks.
• The verbs in each question also guides you how to answer the question.

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to complete the required assessments tasks successfully.
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