CHAPTER 2

STRATEGIC PLANNING

Prepared by:
MS. NELDA A. ROSIMA
Does Corporate really listen to feedback from business
level?
 What is Strategic Thinking?
-issimply an intentional and rational thought process that
focuses on the analysis of critical factors and variables that
will influence the long-term success of a business, a team,
or an individual.
- it requires research, analytical thinking, innovation,
problem-solving skills, communication and leadership
skills, and decisiveness.
 The Four Roles of Planning

1. Strategy Formulating
2. Learning
3. Integration
4. Communication
STRATEGIC PLANNING
TECHNIQUES
 THE BOSTON CONSULTING
GROUP’S GROWTH-SHARE
Market Growth Rate cash usage

MATRIX
0%- Question marks
8%- Stars
6%-
4 3 1
4%- 5 2
2%-
0%
low

8 - Cash cows Dogs 8

6%-
4%-
6
7 ?
%-
high

2% high 1x low
- Relative Market Share cash generation 35
STRATEGIC PLANNING VIDEO
https://www.youtube.com/watch?v=HQ6348u6o08
THANK YOU FOR
LISTENING