Question Pool

These are some sample questions. For sure, there will be variations.

1. What are the differences between conventional & e-marketing?

2. What is CRM in general? What’s its goal? Please give two examples.

3. Explain CRM in a Process-based view.

4. What are the keys to successful CRM implantation?

5. What are the possible pitfalls of CRM implantation?

6. List and explain the types of CRM.

7. Match the following terms with the descriptions:

Operational CRM __ 1 includes all businesses to automate or help

facilitate the daily tasks of the Service,
Marketing, and Sales teams
Collaborative CRM __ 2 in it, various departments share any information
they collect from interactions with customers
Analytical CRM __ 3 it load all data into one place, and analyze
corporate performance in a unified manner
Old manufacturing __ 4 Built on the logic of managing manifacturing
economics industries
New manufacturing __ 5 Built on the logic of managing information and
economics information industries

8. Explain carefully two major Accounting Categories.

9. List and explain types of Chart of Accounts.

10. Describe three processes directly related to creating and delivering products and
services.

11. Generally, besides “buy, make, and sell”, what other services will be necessary
 for the creating and delivering products and services?

12. What particular area of HR should HCM focus most in Macao? Why?

13. What processes are involved related to Organization's finance?

14. Describe data in an Enterprise System.

15. Describe the reporting of Information Systems.

16. John is a maker of Apple iPhone5. Peter is a maker of Samsung Galaxy S4. They
say Samsung (manufacturer of memory) is transaction data, Mary disagrees.
Please discuss their arguments in detail.

17. Peter is a salesman in the Marketing & Sales Department of a computing

equipment company. Mary says he is a cost object because he eats a lot. Discuss
it.

18. Peter is buying 1000 iPad5’s from a plant in California, USA. Apple offers two
options for him. One is EXW (USD 499,000); the other is DDP (USD 505,000).
Discuss and give an advice to Peter.

19. What is shipping point? Hence, discuss how WalMart has some advantages in its
business.

20. Describe the Fulfillment Process.

21. What is MRP? How it helps the make-or-buy decision?

22. What are the types of Knowledge?

23. Define the four conversions of knowledge.

24. Describe and discuss the Knowledge Life Cycle.