Authors:

Sampada Dahal,dahalsampada2@gmail.com
Selina Pageni, selinapageni.ths@gmail.com
Shlesha Aryal,aryalshlesha63@gmail.com
Sukriti Dhakal,dhakalsukriti@gmail.com
Kathmandu Engineering College,Kalimati

INTRODUCTION

Generative artificial intelligence (AI) describes algorithms (such as ChatGPT) that can be used to
create new content, including audio, code, images, text, simulations, and videos. Recent breakthroughs
in the field have the potential to change the way we approach content creation drastically. These
systems usually produce new data based on patterns and examples found in the training data they are
given by using deep learning techniques like Generative Adversarial Networks (GANs) or Variational
Autoencoders (VAEs). Applications for generative AI can be found in many different domains, such
as design, art, content production, and even medication development. In statistics, generative models
have long been used to analyze numerical data. However, the development of deep learning allowed
them to be applied to voice, pictures, and other complicated data types. Variational autoencoders, or
VAEs, were among the first models to accomplish this crossover achievement; they were originally
introduced in 2013. The first popular deep-learning models for producing realistic voice and visuals
were VAEs.This innovative technology is changing various industries, including art, design, and
content creation. It is also driving advances in simulation and drug discovery. Generative AI is at the
forefront of AI progress, offering new possibilities and challenges for the future with its potential to
generate original material autonomously. (What Is ChatGPT, DALL-E, and Generative AI? |
McKinsey, 2024)

HISTORY AND WORKING

Talking about generative AI it seems like it has been created not
long ago but recently. Well the technology, it should be noted, is
not brand new. Generative AI started to become a thing a long
time ago in the 1950s in the chatbots. Some of the generative
models that were created at the time of the 19th century were
Hidden Markov Models (HMMs) and Gaussian Mixture Models
(GMMs) which were devised in the 1950s. They produced data
such as speech. In the field of natural language processing,
recurrent neural networks (RNNs), which were introduced in the
late 1980s, are used for language modeling tasks. Also the Long
Short-Term Memory (LSTM), a kind of RNN was developed
later. (History of Generative AI, 2023) One of the cardinal enhancements in generative AI
 was an innovation of Generative Adversarial Networks (GANs) (a type of machine learning
algorithm) involving two neural systems competing. One network is a generative model that
generates content and the other is discriminative which tries to figure out whether it is an
authentic sample or not. This AI generates convincingly authentic images, videos, and audio
which is challenging to distinguish it from the things made by humans. Generative AI takes
prompts such as text, audio, video, or code and generates completely new content with it and
it can modify the content as per the user's input. Simply, it can turn text into images, images
into music, videos into texts, and many more.

THE DARK SIDE OF GENERATIVE AI

Generative AI has brought revolutions in the world of crime. DeepFake phishing has grown
by 3000% in 2023 and it's just the beginning. Many financial companies are vulnerable along
with innocent individuals who are tricked into believing AI-generated videos or images.
Some of the most notable cases are;
● In February of 2024, a finance worker at a multinational firm
was tricked into paying out $25 million to fraudsters using
deepfake technology to pose as the company’s chief financial
officer in a video conference call, according to Hong Kong
police. (Chen & Magramo, 2024)
● The Australian authorities warned its people to be cautious of misinformation after
the National Anti-Scam Centre revealed that 400 people reported losing over 8
million Australian dollars (about $5.2 million) to online trading platform scams in
2023. (AI Deepfake Scams Tricked Australians Out of $5.2 Million in 2023: Officials,
2024)
● Earlier this year, 20-year-old Ukrainian influencer Olga Loiek came face to face with
an army of artificial intelligence-generated clones of herself online — and they were
all speaking Chinese.
● In one instance, the CEO of an energy enterprise sent €220,000 to a supplier after
getting a call from the parent company’s leader requesting the exchange. However,
the real boss never ordered this transfer, and the “supplier” was a cybercriminal’s
account. It turns out the call was a deepfake of the real leader’s voice. (Amos, 2024)
● An Indian woman received a call from her son, trembling with urgency, pleading for
a swift transfer of Rs. 60,000. Driven by fear, she transferred the money only for her
to find out it was fake soon enough. (Medianama, 2024)
 Fig: A bar graph to show popular crime methods using AI

Pros of generative AI

Digital marketing: Advertisers, salespeople and commerce teams can use generative AI to craft
personalized campaigns and adapt content to consumers’ preferences, especially when combined
with customer relationship management data.

Education: Some educational tools are beginning to incorporate generative AI to develop customized
learning materials that cater to students’ individual learning styles.

Finance: Generative AI is one of the many tools within complex financial systems to analyze market
patterns and anticipate stock market trends, and it’s used alongside other forecasting methods to
assist financial analysts.

Environment: In environmental science, researchers use generative AI models to predict weather

patterns and simulate the effects of climate change.

Cost optimization: Generative AI is a multifaceted solution that not only transforms processes but
also significantly contributes to cost savings. Businesses can optimize their bottom lines through
various benefits of generative AI

Cons of Generative AI

Like any major technological development, generative AI opens up a world of potential, which has
already been discussed above in detail, but there are also drawbacks to consider.
Ethical Concerns: Generative AI can be used for malicious purposes, such as generating fake news,
deepfakes, or other types of false information. This raises ethical concerns about the potential misuse
of the technology.

Erosion of Human Creativity: Generative AI can produce art, music, and literature, raising questions
about the value and uniqueness of human-created content. For example, AI-generated paintings have
been sold for substantial amounts, blurring the lines between human and machine creativity.

Job Displacement: Generative AI also poses a risk of job displacement. Automating creative tasks,
such as writing, design, and music production, can reduce demand for human professionals in these
fields. A real-life example is AI-driven content creation tools being used in journalism, potentially
reducing the need for human reporters or writers.

Impact on Learning and Skill Development: Generative AI can impact learning and skill
development negatively. For example, students using AI to write essays or solve problems may miss
out on critical thinking and problem-solving experiences.

Political implications: Generative AI raises issues around false or misleading information and the
veracity of media such as photorealistic imagery or voice recordings. It can also interfere with
processes that invite democratic engagement by falsifying a high volume of comments, submissions,
or messages.

CONCLUSION

The distinct dystopian future we have ever so dreamt of has come to reality. AI has slowly started to
merge into our daily lives making it seem almost real. It helps to make the tasks of people easier and
simpler but the challenge comes when we cannot distinguish between what is reality and AI-
generated. Will it be good for us and lead our generation to more scientific breakouts or are we
slowly heading towards our doom? These questions are still very debatable and will continue to be
so until we experience the future by ourselves.

References

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The AI Playground. (n.d.). NVIDIA. Retrieved April 7, 2024, from

https://www.nvidia.com/en-us/research/ai-playground/
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