PROS AND CONS

OF INFLUENCER
MARKETING
NAT ALI A TYS ZKA
WI KTOR SOBK OWI AK
MAR HARYTA PABOZH NA Y A
 THERE ARE APPROXIMATELY
64 MILLION INSTAGRAM
INFLUENCER ACCOUNTS
ACROSS THE GLOBE
(TRENDHERO, 2023).
THERE ARE
APPROXIMATELY 5 MILLION
INFLUENCERS WORLDWIDE
ON YOUTUBE (THE SMALL
BUSINESS BLOG, 2023).
THERE ARE OVER 100,000
INFLUENCERS ON TIKTOK
GLOBALLY (SHOPIFY, 2023).
Source: https://markerly.com/blog/navigating-the-numbers-the-total-amount-of-influencers-across-social-media-
platforms/#:~:text=There%20are%20approximately%2064%20million,globe%20(TrendHero%2C%202023).
 THE U.S. RECORDED 42,000
INFLUENCERS ACROSS FACEBOOK ,
EACH HAVING BETWEEN 10,000
AND 50,000 FOLLOWERS
(STATISTA, 2023).

49% OF X USERS RELY ON

RECOMMENDATIONS FROM
THE PLATFORM’S
INFLUENCERS (X BUSINESS,
2023).

Source: https://markerly.com/blog/navigating-the-numbers-the-total-amount-of-influencers-across-social-media-
platforms/#:~:text=There%20are%20approximately%2064%20million,globe%20(TrendHero%2C%202023).
INFLUENCER MARKETING
IS A POPULAR AND
EFFECTIVE METHOD OF
PROMOTING A BRAND OR
PRODUCT ON SOCIAL
MEDIA, BASED ON
PEOPLE'S TRUST.
ADVANTAGES
OF INFLUENCER
MARKETING
 ENHANCING BRAND AWARENESS

COLLABORATING WITH
INFLUENTIAL
PERSONALITIES ALLOWS
YOUR BRAND TO REACH
A NEW LEVEL OF
RECOGNITION
 CONSUMER TRUST

INTERACTING WITH
INFLUENCERS ON SOCIAL
MEDIA HELPS BUILD
TRUST IN YOUR BRAND,
BECAUSE CONSUMERS
TEND TO TRUST THE
RECOMMENDATIONS OF
FAMOUS INFLUENCERS
 TARGETED MARKETING

INFLUENCER
MARKETING ALLOWS
YOU TO TARGET
SPECIFIC AUDIENCES
BASED ON THE
INFLUENCER'S
FOLLOWING
 BUILDING BRAND AUTHORITY

WHEN YOUR BRAND

REGULARLY
COLLABORATES WITH
AN INFLUENCER, THE
COMPANY'S IMAGE IS
STRENGTHENED
DISADVANTAGES
OF INFLUENCER
MARKETING
 HIGH COSTS

INFLUENCERS WITH A
LARGE FOLLOWING
CHARGE THOUSANDS OF
DOLLARS FOR A SINGLE
POST.
 EXPOSURE TO CONTROVERSY

IF THE INFLUENCER YOU

DECIDE TO
COLLABORATE WITH
DOES/SAYS SOMETHING
CONTROVERSIAL IT MAY
ALSO AFFECT YOUR
BRAND .
 LACK OF AUTHENTICITY

IF THE INFLUENCER YOU

ARE COLLABORATING
WITH PROMOTES TOO
MANY BRANDS ,
CONSUMERS MAY LOOSE
THEIR TRUST.
 DIFFICULTY IN FINDING THE
RIGH INFLUENCER

YOU SHOULD ONLY

SELECTS INFLUENCERS
THAT FIT YOUR’S BRAND
IMAGE AND CAN HELP
YOU ACHIEVE YOUR
GOALS.
 MORE INFORMATION
ABOUT INFLUENCER MARKETING
Vision
TYPES OF INFLUENCERS

MACRO-INFLUENCERS (FROM 100K)

MICRO-INFLUENCERS (10K-100K)

NANO-INFLUENCERS (UNDER 10K)

EXAMPLES OF
INFLUENCER
MARKETING
GOOD CAMPAIGNS

H&M AND COACHELLA CAMPAIGN

GOOD CAMPAIGNS
DANIEL WELLINGTON AND INFLUENCER
PARTNERSHIPS
GOOD CAMPAIGNS

NIKE & COLIN KAEPERNICK

BAD CAMPAIGNS

FYRE FESTIVAL INFLUENCER

PROMOTIONS
BAD CAMPAIGNS

LORD & TAYLOR'S INFLUENCER

MARKETING CAMPAIGN
BAD CAMPAIGNS

PEPSI AND KENDALL JENNER AD

CONCLUSION
 BIBLIOGRAPHY
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Vision
YOUR-BUSINESS-SAKAHONLINE
HTTPS://WWW.BRANDBASSADOR.COM/EN-GB/RESOURCES/PROS-AND-CONS-OF-
SOCIAL-MEDIA-INFLUENCERS?
HTTPS://WWW.LINKEDIN.COM/PULSE/INFLUENCER-MARKETING-PROS-CONS-
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HTTPS://WWW.BUSINESSINSIDER.COM/KATE-BARTLETT-TIKTOK-VIRAL-SPONSORED-
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HTTPS://WWW.FAVIKON.COM/BLOG/HOW-DANIEL-WELLINGTON-200MILLION-
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KAEPERNICK-AUTHENTICITY-PURPOSE-LEADERSHIP