Republic of the Philippines

CAVITE STATE UNIVERSITY

Bacoor City Campus
Bacoor City, Cavite

Management Department
Bachelor of Science in Hotel Management
BSHM 90: Entrepreneurship in Tourism and Hospitality
Second Semester, AY 2020 – 2021

Prepared by:

JOHN DARREN H. LUBATON

Instructor

Reviewed by

JANICE A. NEALEGA, MBA MENVYLUZ S. MACALALAD,

MBA,LPT
Chairperson Campus Administrator
 Module 4:
ENTREPRENEURIAL PROCESS PART II

SOCIAL RESPONSIBILITIES IN ENTREPRENEURSHIP

OBJECTIVES

● To define ethics and morality

● To understand the concept of corporate social responsibility
● To discuss the reason behind the development of CSR and list the internal and external
dimensions of CSR
● To examine the role of government policy in promoting CSR and appreciate the role of market
forces on CSR
● To make a business case for CSR in small and medium enterprises(SMES)
● To tabulate the criticisms against CSR in SMES.

MORALITY

Defined as the standards a society or an individual has developed about what is wrong and what is right
or good or evil.

Main features of moral standards:

1. Not established by an act of law or the government legislature.

2. Occupy a higher ground and should take precedence over other values including self-
interest.

3. Based on impartial considerations.

4. Especially invoked in serious situations when something substantial is at stake. 5. Society

associates moral standards with special emotions.

ETHICS

• Moral principles that govern a person's behavior or the conducting of an activity.

• Business ethics is the study of proper business policies and practices regarding potentially
controversial issues, such as corporate governance, insider trading, bribery, discrimination,
corporate social responsibility and fiduciary responsibilities.
CORPORATE SOCIAL RESPONSIBILITY

• A concept whereby companies integrate social and environmental concerns in their business
operations and in their interaction with their stakeholders on a voluntary basis.

• CRS is the continuing commitment by businesses to behave ethically and contribute to economic
development while improving the quality of life of the workforce & their families, local
communities and society at large.

PYRAMID OF CSR

TRIPLE BOTTOM LINE CONCEPT OF CSR

INCREASED FOCUS ON CSR

1. More Expectations
2. Getting More Investment
3. Environmental Concerns
4. Role of Media

BENEFITS OF CSR ACTIVITIES

• Better brand recognition.

• Greater ability to attract talent and retain staff.
• Positive business reputation.
• Increased sales and customer loyalty.
• Operational costs savings.
• Better financial performance.
• Organizational growth.
• Higher Customer satisfaction and loyalty
• Easier access to capital
• Greater ability to attract talent and retain staff.

DIMENSIONS OF CSR

CSR agenda can be broadly divided into its:

1. Internal dimensions of CSR:

• Human Resource Management

• Health and Safety at Work

• Adaptation to Change

• Management of Environmental impact and Natural Resources

2. External dimensions of CSR:

• Local Community

• Business partners, suppliers and consumers

• Human rights

• Global environmental concerns.

Role of Government in promoting CSR

• Guiding the business world

• Facilitating

• Incentivizing

• Certifying /Endorsing the Company

• Participating directly in CSR activities

• Auditing / Monitoring

• Exercising Control

Role of market forces in CSR

• Consumer Awareness

• Market forces

• Globalization

Business Case for CSR

• Marketing Benefits

• Business Partnership

• Cost Saving

• Improvement in Productivity

• Other Linkages

Criticism of CSR

• Imposing CSR can lead to imposing inappropriate standards.

• Imposing CSR on SMEs is going to severely affect their viability as they are struggling for
survival.
• CSR initiatives by small business will be minuscule compared to initiatives taken by large
corporate bodies.

Avoiding Criticism of CSR

• CSR programs must be based on legitimate standards established by civil society.

 • Should be backed up by well-established processes for measurement and reporting.

• Should be built on a strong business case so that it becomes easy to economically justify the
adoption of CSR.

• Must be flexible and based on their unique situations.

The energy efficient workplace in the entrepreneurs

Think about it: We spend a major part of our day at work, straddled to our chair, in the confines of our
office, battling those deadlines. But how many of us stop to consider how healthy the air we breathe is?
Or how much energy it takes to run an air-conditioner full-blast while we cool down after a particularly
trying meeting?

As an entrepreneur who is out to make a difference, it is upon us to be environmentally conscious as well,

and look for sustainable growth.

After all, there’s enough proof today that going for sustainability improves your bottom line as well.
Energy efficiency is one of the best ways to not just cut costs, but also decrease your carbon footprint.

Here are five ways to make your working place more energy-efficient.

1. Double it: Made of steel and glass, our office buildings might look sharp, but they are extremely
energy inefficient. In our work with workspaces and residential areas, what we do is simply use double
glass. This not only maintains the temperature inside, but also keeps the area quieter. Also, the double
wall area with air in between is the best insulation in the world, since the heat ingress goes down
drastically.

2. On the outside: Make sure the color of your office from the outside is as light as possible. The
lighter the color, the more it will radiate heat, thus keeping the inside of the building cooler. With the air-
conditioning not working as hard as it does, you will save big bucks on your electricity bills and also
reduce your carbon footprint.

3. Use waste intelligently: I must share this with you. A few months ago, there was a building we
were working on, and we noticed a mound of broken tiles lying in the premises. Instead of having to pay
someone to throw it out, we used it on the office roof; this not only gave it a jazzy look, but also made it a
reflective roof! Heat ingress from the roof, which is otherwise huge, came down significantly because the
tiles were reflecting back heat. You can do that, too, and be innovative when it comes to energy saving.

4. Grow green: When air passes through plants, its temperature comes down. We have measured a
difference of up to five degrees in places such as Delhi. Not just that, plants and
shrubs around the office area also absorb impurities such as particulate matter. When the Co2 in the
environment is used by the plants, it further cools the air. This also brings down the number of filters that
you have to install, and the energy costs go down.

5. Tap that water: Those rivulets or incessant drops of condensed water dripping from
air-conditioners can not only be used for watering the plants, but also be used to cool normal tap water.
We did it in a school. We collected all this condensed water with the help of some extra pipes.

This was put in a tank and a small pump circulated it around drinking water, which was cooled in a few
minutes. Thus, the children are now drinking cold drinking water without any extra energy cost! Imagine
how much energy it would otherwise take to install water coolers in the premises?