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Want To Know The Secret To Selling Literally Anything… Even During A

Recession?

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Kennedy’s ‘The Ultimate
Sales Letter’ Book Today!”
 YES! Rush My FREE Books!
Considered “The Marketing Bible” by thousands of
entrepreneurs worldwide– this book can teach you how to
e!ortlessly write your way to riches with a simple, “foolproof”
copywriting framework that can SELL any product or o!er,
even if you think you stink at writing!

Considered “The Marketing Bible” by thousands of entrepreneurs worldwide– this

book can teach you how to e!ortlessly write your way to riches with a simple,
“foolproof” copywriting framework that can SELL any product or o!er, even if you
think you stink at writing!
 But Wait... There's More!
When you order today and on this page, I will also send you Dan Kennedy’s The
Ultimate Marketing Plan book at no extra charge!

That’s right– just pay the small, one-time $9.95 shipping & handling fee, and I’ll
send you TWO “must -have” Dan Kennedy classics for FREE!

YES! Rush My FREE Books!

Just Pay The Small, One-Time $9.95 Shipping & Handling Fee
 But Wait... There's More!

When you order today and on this page, I will also send you Dan
Kennedy’s The Ultimate Marketing Plan book at no extra charge!

That’s right– just pay the small, one-time $9.95 shipping & handling fee,
and I’ll send you TWO “must -have” Dan Kennedy classics for FREE!

ATTENTION: Limited Number Of FREE Books – So Act NOW!

Want To Know The Secret To Selling Literally Anything… Even During A

 Recession?

“Claim A FREE Copy of Dan

Kennedy’s ‘The Ultimate
Sales Letter’ Book Today!”
Considered “The Marketing Bible” by thousands of
entrepreneurs worldwide– this book can teach you how to
e!ortlessly write your way to riches with a simple, “foolproof”
copywriting framework that can SELL any product or o!er,
even if you think you stink at writing!

YES! Rush My FREE Books!

Considered “The Marketing Bible” by thousands of entrepreneurs worldwide– this

 book can teach you how to e!ortlessly write your way to riches with a simple,
“foolproof” copywriting framework that can SELL any product or o!er, even if you
think you stink at writing!

But Wait... There's More!

When you order today and on this page, I will also send you Dan
Kennedy’s The Ultimate Marketing Plan book at no extra charge!

That’s right– just pay the small, one-time $9.95 shipping & handling fee,
and I’ll send you TWO “must -have” Dan Kennedy classics for FREE!
 YES! Rush My FREE Books!
But Wait... There's More!

That’s right– just pay the small, one-time $9.95 shipping &
handling fee, and I’ll send you TWO “must -have” Dan
Kennedy classics for FREE!

When you order today and on this page, I will also send you
Dan Kennedy’s The Ultimate Marketing Plan book at no extra
charge!

YES! Rush My FREE Books!

Why Do So Many Marketers Love

‘The Ultimate Sales

Letter’?
“One sales letter campaign developed from your instructions has actually produced
so much business for my practice that I no longer have marketing needs. I only have
trouble handling all the clients!”

Harry Williams

Attorney, Illinois

“I have invested well over $200,000.00 having Dan Kennedy write ads and sales letters
for me. Getting an inside look at his method in this book is the bargain of the
century.”

Rory Fatt

Restaurant marketing Systems, Inc., Vancouver BC

“Carefully following the instructions in The Ultimate Sales Letter, I put together a long
letter for the purpose of securing appointments with top decision-makers in my
industry. In over twenty years in this business, I’ve never sent anything longer than a
one-page letter, and frankly, I doubted your approach. But this time, instead of
fighting through secretaries and making a follow-up call a"er follow-up call, these
prospects were calling me. So far, I’ve written over $50,000.00 in new business
from mailing only 2,500 letters.”

John Cummings

Michigan

“I’ve been a marketing director for nearly ten years, I know quite a bit. My promotions
pulled results; bosses and clients loved me. But I was not aware of how much I
didn’t know! If Dan Kennedy required my next-born child in exchange for the
information he has given, I’d pay to have a reversal of tubal ligation.”

Bridget Campbell

Marketing Director, Idaho

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 WARNING: This Book Shows You Exactly

How To Create More

Business Than You
Know How To
Handle...

(…And Your Competitors Are Using It With Great

Success!)
From: Russell Brunson
Boise, Idaho

Dear worried business owner,

Ernest Hemingway once said:

“There is nothing to writing. All you do is sit

down at a typewriter and bleed.”

The same can be said about writing sales copy.

Especially if you’re a small business owner or entrepreneur and

you HAVE to get another piece of marketing written.

But you don’t know where to start…

Or what to say…

Or how to say it…

Making you question if you really understand your business.

And the crappy part?

Time is money.

So the more you wait on getting the new marketing out… the more money you lose…
and the more money you lose, the more stress about paying bills or making payroll add
up…

So your next option is to hire an expensive copywriter or agency that “MAY” help, but can
o"entimes become flakey and weirdly di!icult to communicate with…

But what if it didn’t have to be this

way…?

What if (and this may sound nuts) every time you plunk down into your chair, you knew
EXACTLY what to say without thinking nearly as hard…?

And what if every piece of copy you wrote (even if you’ve NEVER written a piece of copy in
your life)… not only worked, but worked 10X better than if you were to hire a
copywriter or an agency?

I’ll prove it to you.

 My name’s Russell Brunson and I’m the co-founder of ClickFunnels– the #1
online so"ware that gives people the tools and knowledge to build their
online business, from scratch, so they can set themselves free and live
the life of their dreams.

And I have to tell you– I’m sad…

Why?

Because I see SOOOOOOOO many new (and even veteran) business

owners and entrepreneurs struggling to make sales in today’s economy…

They’re making all the wrong moves…

And copying all the wrong people when it comes to their funnels and
marketing… WITHOUT questioning “why” (which is business death).

Then they come to me... begging for my help to stop the hurt and figure
out why they're not getting a stream of customers and sales like they
were told.

Guess what happens next…?

I take ONE look at their funnel and literally within seconds I can see the problem, glaring
at me with its grimy teeth, dripping with unnecessary expenses…

And if I’m being completely honest, it’s the same exact problem I see for almost 99.9% of
the struggling online businesses today…

It’s not the o!er, nor the funnel.

It all comes down to one word: messaging.

Your message… which includes WHAT you’re saying and WHO you’re saying it to… is the
key to potentially unlocking your first (or next) 6-figure, 7-figure, and even 8-figure
o!er!
 – Dan S. Kennedy, Author of “The Ultimate Sales Letter”
AKA “The Renegade Millionaire Maker”

Is Your “Marketing Message” O!…?

Do You Know If You Are Saying The Thing Your Audience

WANTS To Hear?

And Would You Like To Have A Predictable Flow Of

Highly-Qualified Customers Banging On Your Door To
Buy?

...THEN YES!
‘The Ultimate Sales Letter’ is for you… and I want to
 give it to you today for FREE!

YES! Rush My FREE Books!

Just Pay The Small, One-Time $9.95 Shipping & Handling Fee

How “Messaging” Can

Transform A Business Even
During Difficult Times
Take Walt and Roy Disney for example…

The so-called “crazy brothers” were thought to be absolutely bonkers to release THE
WORLD’S FIRST full-length animated feature film, Snow White, during the most di!icult
economic downturn in history…

They were laughed at, ridiculed, and told this decision would bankrupt and leave them
destitute…

So what did they do? They changed the message.

They set out to create not “just” an animated feature– but one that could be at the same
level of emotion, quality, and production as a live-action movie.

Many thought it couldn’t be done. They even coined the film, “Disney’s Folly.”

We all know what happened next.

Snow White was so successful, with sold-out shows in the US and across Europe… Roy
was able to pay the 2.3 million dollar debt the studio owed to Bank of America while the
film was still in its first run.[3]

And how about this…

In 2008, Domino’s Pizza was considered the WORST PIZZA in
America.

But by 2017, their stock rose by up to 5,000% and is NOW the #1

pizza chain in the United States– beating EVERYONE, including
Papa John’s, Pizza Hut, and Little Caesars.

How?

By doing what almost NO company would ever think about doing

(especially in today’s “cancel culture” environment)…

Domino’s WANTED negative feedback.

See, Domino’s did a “Show Us Your Pizza” marketing campaign on social media…
knowing they would get bombarded with negative feedback.

From there, they spun up arguably the best marketing message since their “30 minutes or
less” unique selling proposition.

Domino’s not only took the negative feedback on the chin, but they
embraced it, owned it… and even showcased the negative feedback
to the world, promising to make a change.

And they did.

And it paid o! like crazy.

Or how about all of the restaurants that were getting slapped with
restrictions during the height of COVID.
A lot of them crumbled under this unexpected outside force.

But many stepped up to the challenge and shi"ed their messaging, which included more
outdoor seating, QR code menus, and a massive boom in food delivery service apps.

See a pattern…?

Saying the RIGHT message… to the RIGHT audience at the RIGHT time is the
di!erence between businesses that THRIVE (regardless of economic climate or
experience)… and businesses that crash and burn.

That’s the kind of business practicality and marketing simplicity you’ll find inside Dan
Kennedy’s The Ultimate Sales Letter book…
 PLUS!
ORDER TODAY, And You'll Also
Receive

Dan Kennedy's

The Ultimate Marketing Plan

Book For FREE!

Known as “The Marketing Bible” by countless marketers around

the world, The Ultimate Sales Letter book is FILLED with real,
 practical marketing advice and copywriting secrets that can
transform even the “greenest” of entrepreneurs into elite direct
response marketers practically overnight!

…And for a VERY small window, I’m

going to give you the chance to grab
‘The Ultimate Sales Letter’ + ‘The
Ultimate Marketing Plan’ for FREE!

All I ask is that you pay the small, one-time $9.95 shipping, printing,
and handling fee… and within a few short days, you’ll have the
single greatest marketing and copywriting book with the potential
to skyrocket your business right before your very eyes!

YES! Rush My FREE Books!

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 If You’re A Business Owners That
Wants To FLOOD Your Business
With HUNGRY Customers, Then
‘The Ultimate Sales Letter’ Is For
You!

Doesn’t matter if you sling burgers or o!er yoga classes, if your business relies on a
stream of NEW and RETURNING customers, then you’re in the business of marketing,
and The Ultimate Sales Letter book is for you.

Matter of fact, the book was practically WRITTEN with you in mind!

Here’s just a taste of what’s in store when you get your lil’ mittens on a free copy:

 How to write ANY piece of copy… by NOT being creative at all! Matter of
fact, if you consider yourself far from the creative type, then this book goes
doubly for you– it’s the real deal, no creative flu!, just straight-up, in-the-
trenches direct response marketing that can potentially make for chunky
pockets of cash. (Page 5)

 The SIX SWEAR-BY steps Dan Kennedy has perfected and that every
GOOD marketer must check o! before they even THINK about writing a
single piece of copy (miss one step, and you could blow a whole lotta
moolah… Page 6)

 Why “the sales letter” is more alive now than ever before… and why
every single business, regardless of niche, should have more than one sales
letter running at a single time! (…Never forget, while the medium of
marketing may change, the direct response principles are timeless. (Pages 7-
9)

Sell even houses sight unseen… with sales letters! If you’re in the real
 Sell even houses sight unseen… with sales letters! If you’re in the real
estate business, then on page 9, you’ll see the MILLION DOLLAR sales letter
(which probably took all of one measly hour to type up…) that helped one of
Dan Kennedy’s clients increase his real estate business by 900%! And without
even setting foot outside his home, I might add.

 The groundbreaking (and foolproof) 3-step Kennedy System to SELLING

ANYTHING… without being creative or overthinking it! Stick to these THREE
core selling principles, and you’ll never have to worry if your copy or
messaging is “o!” ever again (Page 11)

 Do you really know what keeps your customer awake at night? Answer
that question… and the NINE other must-ask profiling questions found on
page 15, and you’ll be able to understand your customer on a whole deeper
level… allowing you to be precise in your messaging. The more precise you
are in your messaging, the more likely you will be in scooping up hordes of
dream customers ready to buy! (Page 15)

 The #1 BIGGEST MISTAKE most online business owners and

entrepreneurs make when it comes to cra"ing their message (…and how
to reverse it instantly without losing a bunch of cash.) (Page 23)

 The sneaky “Detective Dan” method that allowed Dan Kennedy to get
into the heads of acne su!erers while working with Guthy-Renker’s
Proactiv® brand– follow his unconventional research method and you too
could be on the forefront on the next BEHEMOTH new idea or business! (Page
23)

 The “Frame of Mind” question that… if asked correctly… can practically

force even the chilliest of customers to sit-up, pay attention, and buy without
thinking twice. This next-level strategy holds the potential of taking a
business that’s barely gettin’ by… to a THRIVING business practically
overnight, and all with just a few simple tweaks. (Page 24)

 64% of America scrolls through ads while on the toilet! Why your message
is NOT connecting with your audience the same way from just a year ago…
and the simple, “throat-grabbing” marketing strategy that makes anyone
click, read, and buy so fast it’ll frustate the heck outta yuh for not doing it
sooner! (Page 37)

 Why you should STOP copying what every other marketer is doing… that
is if you want more die-hard, loyal customers than you can handle. This “go
against the norm” is what Dan’s been teaching for YEARS… but it’s HOW you
go against the norm that most marketers screw up. (Page 38)

Fill-in-the-blank headlines PROVEN to work, no matter what you’re

  Fill-in-the-blank headlines PROVEN to work, no matter what you’re
o!ering’… no need to reinvent the wheel or be creative! Remember, it’s
all about getting customers for more sales– and these headlines are perfect
for when you’re in a pinch or you just need to get something down for the
work juices to start flowing. (Page 51-55)

 How to apply the “PAS” framework (problem - agitate - solution) to

EVERY piece of marketing content (regardless of medium and platform)… for
DEMONSTRABLE results in no time. (Pages 74-84)

 You talkin’ to me??! Discover why you should INTIMIDATE your

customers… (but not in the way you’re thinking). This unusual and
o"entimes misinterpreted marketing strategy will not only SKYROCKET sales,
but your customers will also be glad you “intimidated” them into buying.
(Pages 87-90)

 “30 minutes or its FREE!” Discover which type of guarantee you should use
that STRENGTHENS the entire o!er… Doesn’t matter if you sell supplements,
books, info products, ecomm, or consulting… using THE RIGHT guarantee as
part of your o!er, especially in a saturated market, can be a total game-changer!
(Page 95)

 grAMMer shmAMMER! Why your English teacher was dead wrong when it comes
to writing words people actually read (…if you’re not confident in your writing
skills, then you’ll love this section that shows just ‘bout anyone with a pulse can
slap together high-converting, cash-grabbin’ copy in a single a"ernoon, even if U
DO KNOW now how 2 smell… spell – Page 104)

 The 6 most powerful (and tested) ways to get people to take action
IMMEDIATELY! Most “OK” marketers will use 2 or 3 of these strategies to
mediocre success… but once all 6 “urgency levers” are pulled, and in the way
shown in the book… THAT’S when you see some real sales action. (Pages 124-
128)

Including TONS of real, proven examples and swipes you can model your own sales
letter… how to get your sales letter optimized for higher conversions (Pages 129-156)…

WHO you should get to read your sales letter BEFORE you spend a dime on tra!ic (Page
158)…

How to “test” your sales letter, including WHAT you should test first (Page 168)…

When you should hire a copywriter and what to look for when it comes to the level of
experience needed (pssst… THIS advice alone could save you $$$$’s you have no idea)…
(Pages 168-175)

Even if you’re the owner of your business, and you feel like you should “stay in your lane.”

I promise as you read (and re-read) this short book in just 10-minute chunks every day…

Whether it’s first thing in the morning while on the toilet, or right before bed…

You will begin to see your business in a whole new way and be able to direct your
employees, your copywriters, your media buyers… everyone… on what to do to skyrocket
sales, and in ways you never imagined!

That’s the kind of power this book holds.

It contains REAL “in the trenches” direct response marketing and business strategies taken
DIRECTLY from Dan Kennedy’s 40+ years of experience in generating millions in sales for
himself and his clients!

That’s why I want to give you a physical copy so you can write notes in it, highlight it like
crazy… and have it become YOUR own personal “Marketing Bible” that can help…
 Get you out of a “sales rut” where you feel “capped” and
not sure what’s causing the money clog…

 Give you countless marketing insights, “money

breakthroughs”, and even new funnel ideas… all in just 10
minutes a day of reading.

 Wrangle in a herd of hungry customers, die-hard fans, or

eager subscribers… without heavily relying on any of the
social platforms and their trash algorithms.

 Guide your entire team or agency on the RIGHT way to

attract and KEEP customers or clients… and to finally
break free from the “feast or famine” stress that slowly drains
the business of its funds and enthusiasm…
 Just Send Me Your Address!

And I’ll rush you a copy of Dan Kennedy’s The Ultimate Sales Letter book + The Ultimate
Marketing Plan book… FREE!

Reading just 10 minutes a day can help take you from step one, to step “cha-ching!” even
on a shoestring budget!

YES! Rush My FREE Books!

Just Pay The Small, One-Time $9.95 Shipping & Handling Fee
 “OK Russell…

What’s The Catch?”

Guilty as charged…

Here’s the catch: I’m bribing you with a free copy of Dan Kennedy’s The Ultimate Sales Letter +
The Ultimate Marketing Plan books because I want to celebrate Dan and his direct response
knowledge with as many business owners and entrepreneurs as possible!

I’m a big believer that when we’re all using real, “message first” direct response marketing—
and in the way Dan teaches— then we ALL benefit!

When good marketing is used, people ignore it... but when EXCELLENT marketing is used,
people are attracted to it as if hypnotized by what you’re o!ering.

These books hold the secrets to excellent marketing, and that’s why I want to give you a
copy of each book for FREE!

YES! Rush My FREE Books!

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Why Time Is Of The

Essence...
 FEWCOWePIE S
set aside a small number of paperback copies of The Ultimate
Sales Letter and The Ultimate Marketing Plan specifically to give
AVAILABLE away for FREE!

THEU But
THonce
EULTthe
4THEDITION

IMATset-aside copies dwindle to zero... then this o!er

-ULTIMATEMARKETINGPLAN

THE
E
MAR ends!SALES
P LETTER
So if you’re seeing this page right now, then that means we have
MATESALESLETTER

FREE copies of The Ultimate Sales Letter still available!

But you must act fast before it’s too late!

(Remember, once we’re gone, this page CLOSES... and that’s that.)
ERS.
TargetYourAudie ATTRACTNEWCUSTOM.
BOOSTYOURSALES
GetOutYourMes,
BuildYourBrar DANS.KENNEDY ess BestsellerNo8.5.BositesSocc
AuthoroftheBusinessilesk
DAN

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Bestsellingau

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 My NO B.S.

"Love it Or I Pay
YOU!!"

Guarantee

If you don’t feel like you got even a smidgen of valuable marketing or
copywriting advice contained in The Ultimate Sales Letter or The
Ultimate Marketing Plan... you may receive a full refund and you can
still keep the books with my compliments.

That’s how CERTAIN I am you will fall in love with these books— it’s
exactly what your business needs right now!

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Just Pay The Small, One-Time $9.95 Shipping & Handling Fee
 “But Russell… Isn’t Dan’s
Stuff
A Little Dated?”
Sure— and so is The Bible, and millions of people around the world get something new
from it each and every day... ;)

But for real, ALL of the marketing strategies and copywriting secrets contained in these
two books work in today’s time regardless of your o!er, or what platform you’re
advertising on.

What Dan teaches are timeless direct response marketing principles based on human
psychology... and over 40+ years in the direct response marketing world.

...of course, the ones who are determined to make more sales in their business this year
will really appreciate the value Dan Kennedy has to share.

And even though we've been selective on where this o!er is shown, I realize that only
around 5 out of 100 will take these books.

Which one are you?

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 “Can’t I Just Find These
Books Posted Somewhere
Online?”

It’s true, you can find these books posted in their PDF versions somewhere
online...

But if you were to download those PDF files, do you think you would
really value them...?

Wouldn’t you rather have the physical copies so you can mark up,
highlight, and refer back to over and over again...?

It’s a no-brainer.

If you’re a marketer, business owner, entrepreneur, copywriter... or you’re

someone that wants the simple, no flu! approach to online sales, then
you’ll want the PHYSICAL COPIES of these books by your side while you
work.

Even I... Russell Brunson, the so-called “Funnel Guy”... I had these books
by my side as I wrote this sales letter you’re reading right now!

...And if I can still get incredible insight and marketing value from these
books, then I can only imagine how mind-blowing these books will be for
you and your business!
 YES! Rush My FREE Books!
Just Pay The Small, One-Time $9.95 Shipping & Handling Fee

Here's What To Do Next...

If you read this entire page and you’re aching to get your hands on The Ultimate Sales
Letter + The Ultimate Marketing Plan, then here’s what you want to do…

STEP 1

Go ahead and click or tap on the “Yes, Rush My Free Books!” button below now.
 STEP 2

Put in your information including where to send your free books and we’ll get your
order out right away!

STEP 3

As soon as your books get to you – crack them open right away and begin building the
business you’ve always wanted.

YES! Rush My FREE Books!

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Grab Your FREE Copy Of The Ultimate Sales Letter + The Ultimate Marketing Plan Today! »

Do it.

…that is, if you like making sales and more moolah.

To your success,

Russell Brunson

P.S. Here’s the deal– I’m giving away Dan Kennedy’s books, The Ultimate Sales Letter + The
Ultimate Marketing Plan for FREE!

Just pay the shipping & handling and I’ll send it directly to wherever you live.

These books will demystify everything you’ve been told about “building a business” from
scratch by showing you EXACTLY how to attract more customers for more sales, and
without working or thinking nearly as hard as before.

Grab Your FREE Copy Of The Ultimate Sales Letter + The Ultimate Marketing Plan
Today! »
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