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Micro Essays 2021 Only GR 12 - 220907 - 141106
Micro Essays 2021 Only GR 12 - 220907 - 141106
GRADE 12
MICROECONOMICS
AND
CONTEMPORARY ECONOMIC ISSUES
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Normal profit✓
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INTRODUCTION
A monopoly exists when there is only one seller of a product, when the product has
no close substitutes, and when barriers block entry into the market completely. ✓✓
(Max. 2)
MAIN PART
Number of producers ✓
• The monopolist has full control over the supply of a product, because it is the
only seller ✓✓
• The monopoly also represents the total industry, e.g. De Beers, Eskom ✓✓
Economic profit ✓
• The monopoly makes a short-term loss or profit ✓✓
Technical superiority ✓
• A monopoly has technical advantage over potential competitors and their
access to resources and technical superiority make it difficult for others to
compete ✓✓
Demand curve ✓
• Monopolists are also confronted with a demand curve for their product but
because they are the only supplier of the product, they can decide at what point
on the demand curve they wish to be ✓✓
• The monopolist is the only supplier of the product in the market – the demand
curve that confronts the monopolist is that of the market as a whole ✓✓
• The market demand curve which slopes downwards from left to right/graph ✓✓
Production level ✓
• Once the monopolist has decided on a price, the quantity sold is determined by
market demand – by reducing the price, monopolists can sell more units of the
product and vice versa ✓✓
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Market forces ✓
• Although the monopolist is the only supplier of a product, the product is still
influenced by market forces in the economy ✓✓
• Consumers have limited budgets and a monopoly can therefore not demand
excessive prices for the product and the monopolist product has to compete for
consumer's favour with all the other products available in the economy ✓✓
• E.g. Transnet competes with road, air and sea transport ✓✓
Favourable circumstances ✓
• Sometimes entrepreneurs may enjoy favourable circumstances in a certain
geographic area ✓✓
• E.g. there may be only one supplier of milk in a particular town, a hardware store
or hotel ✓✓
• There may even be laws that protect them, e.g. Post Offices in South Africa ✓✓
• Pure monopolies are a rarity in South Africa ✓✓
• Not only are substitutes available, but there is often nothing to prevent other
entrepreneurs from entering the market hence what may be called a quasi-
monopoly ✓✓
Market information ✓
• All buyers and the single seller have no full knowledge of all the current market
conditions ✓✓
Exploitation of consumer ✓
• The monopolist may produce fewer products at a higher price compared to
businesses under perfect competition ✓✓
• E.g. De Beers, because the monopolist is the only producer of the product in
the market, there is always the possibility of consumer exploitation. Most
governments take steps to guard against such practices and new and existing
monopolies are usually well monitored ✓✓
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Market entry ✓
• The barriers prevent other producers from entering the market to supply the
same type of product ✓✓
Natural monopolies ✓
• High development cost are frequently a reason – the provision of electricity is
often used as an example ✓✓
• To build a nuclear power station and transmission lines to distribute electricity,
costs billions of rand ✓✓
• E.g. Eskom as a single business in the country that supplies electricity
✓✓operates as a natural monopoly and is owned and regulated by the
government✓✓
Artificial monopolies ✓
• The barriers to entry are not economic in nature but artificial like patent rights
which are legal and exclusive rights of a patent holder to manufacture a product
using his or her unique invention ✓✓
• Patents are also frequently encountered in the pharmaceutical industry ✓✓
• Licensing is another way in which artificial monopoly is applied, e.g. TV and
radio licenses ✓✓
• Licences protect operators against entry of other competitors ✓✓
Economies of scale ✓
• These give advantages to large existing companies ✓✓
• Occur when the cost per unit decreases when the output increases ✓✓
• Large businesses' production costs per unit are lower than those of small
businesses, e.g. Eskom ✓✓
ADDITIONAL PART
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Conclusion
A monopoly does not always make economic profit in the short run; it can also make
economic loss in the short run if the total cost exceeds total revenue. ✓✓
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QUESTION 2
Discuss the monopoly profits and losses in the short run under the following
headings
• Economic profit (13)
• Economic loss (`13) (26 marks)
Explain implications of downward demand curve of a monopoly (10 marks)
INTRODUCTION
• Monopoly it is a market structure with one seller or producer which sells
unique product with no close substitutes
Main: Body
Economic profit
• If the AR exceeds the AC (or TR > TC), the firm will make an economic profit.
• When the AR curve is above the AC curve, an economic profit will be made:
• The economic profit is indicated by the shaded area on the graph.
Economic loss
• Some people argue that because the monopolist is the only supplier, it will
always make an economic profit. However, his profitability depends on
the demand for the product as well as the cost of production.
• The monopolist can produce at a level of output where revenues are too low
or where costs are too high.
• If the AC exceeds the AR (or TC > TR), the firm will make an economic loss.
• When the AC curve is above the AR curve, an economic loss will be made.
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Additional part
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6.3. OLIGOPOLIES
Question 1
• Discuss an oligopoly as a market structure (26 marks)
• How do oligopolists compete without using price to increase their
market share? (10 marks)
[40]
INTRODUCTION
• The oligopoly is a type of imperfect market in which only a few large
producers dominate the market.
(Accept any other relevant and correct response)
MAIN PART
Nature of product
• The product may be homogeneous in a pure oligopoly.
• If the product is differentiated, it is known as a differentiated oligopoly.
Market information
• There is incomplete information on the product and the prices.
Market entry
• Market entry is not easy, it is limited in the sense that huge capital outlay
might be necessary.
Control over price
• Oligopolists have considerable control over price, it can influence price, but
not as much as the monopolist.
• Oligopolies can frequently change their prices in order to increase their
market share and this result in price wars.
Mutual dependence
• The decision of one firm will influence and be influenced by the decisions of
the other competitors.
• Mutual dependence (interdependence) exists amongst these businesses.
• A change in the price or change in the market share by one firm is reflected in
the sales of the others.
Non-price competition
• Non - price competition can be through advertising, packaging, after-sales
services.
• Since price competition can result in destructive price wars, oligopolies prefer
to compete on a different basis.
• Participants observe one another carefully- when one oligopolist launches an
advertising campaign, its competitors soon follow suite.
• If oligopolies operate as a cartel, firms have an absolute cost advantage over
the rest of the other competitors in the industry.
Collusion
• Collusion is a strategy used by firms to eliminate competition amongst each
other.
• It can be in a form of overt collusion where firms can work together to form a
cartel and tacit collusion where a dominating business controls the price.
Limited competition
• There are only a few suppliers manufacturing the same product.
Economic profit
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ADDITIONAL PART
CONCLUSION
• In South Africa, oligopolists have been found to be illegally manipulating
prices to their benefit, yet to the detriment of consumers and have been
penalized for such action.
(Accept any other relevant response)
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QUESTION 2
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• When oligopolistic firms collude, they are effectively acting like a monopolist.
• They are looking at the profit maximising price and output for the whole
industry and setting output quotas accordingly.
• This will lead to higher prices and higher profits for firms. Because firms
benefit from supernormal profits they can spend more on research and
development. However, it could be argued that consumers may benefit from
this investment.
• For example, in industries like automobile production and drug research,
expensive investment is required to develop new engines and new drugs.
• They may simply give it to shareholders in the form of higher dividends.
Alternatively, they may use the supernormal profits to fund predatory pricing in
another market
• Under collusion, consumers face higher prices and a decline in consumer
surplus, but they don’t benefit from any extra economies of scale. In
monopoly, supernormal profit margins are justified because it is argued the
monopoly is able to benefit from economies of scale which lead to lower
average costs and therefore lower prices for consumers.
• However, in collusion, the consumer doesn’t benefit from economies of scale,
but just faces higher prices
• Collusion is necessary to generate sufficient profits to finance investment.
Although it means higher prices, consumers benefit in the long run because
they get better quality products.
Conclusion
In South Africa, cartels are illegal and are punishable by law.
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Introduction
An oligopoly exists when a small number of large companies are able to influence
the supply of a product or service to a market. Monopolistic competition is a
combination of perfect and imperfect competition. It has to some extent the
characteristics of both.There are various market structures that exist in the economy,
each with its own peculiar set of characteri. (Accept any other correct relevant
introduction) (Max 2)
Information
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CONCLUSION
Most businesses operate in a monopolistic competitive market. Monopolistic
competitive markets are more efficient than an oligopoly market.
Government should only intervene in imperfect market types like monopolistic
market types with policies that make markets more competitive.
(Accept any other correct relevant higher order conclusion) (Max 2) (2
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QUESTION 2
• Compare, without graphs, the market structure of a monopolistic
competition with that of a perfect market focussing on the following:
- nature of the product (8)
- market information (8)
- price determination and demand curve (8) (26 marks)
• Evaluate the importance of the south African competition policy in the
operation of marks. (10 marks)
INTRODUCTION
- a market is an institution/mechanism that brings together the buyers and
sellers of a good or service to negotiate about prices and quantities to be
traded.
- market structure refers to the way markets are organised.
(accept any other correct relevant response) max. (2)
MAIN PART
Perfect market:
• a perfect competitor cannot determine its prices; it takes the price determined
by the market
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ADDITIONAL PART
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QUESTION 3
• Compare the market structure of monopolistic competition with that of a
perfect competitor.
(26 marks)
• Explain why the business will stop producing output at the shut-down
point. (10 marks)
INTRODUCTION
BODY
MAIN PART
The demand curve for the perfect The demand curve is downward
competitor is horizontal. ✓✓ sloping. ✓✓
Output
The firm can realise economic The firm can realise economic
profits in the short-term but only profit in the short-term as well
normal profit in the long term as in the long term in the
Profit
under conditions of perfect monopolistic competitive
market. ✓✓ market. ✓✓
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ADDITIONAL PART
• A firm will shut down if it cannot meet its average or total variable costs ✓✓
• The firm will not produce here because AR < AVC ✓✓
• The firm will not keep on producing from the shut-down point down because the
firm cannot meet its operational cost ✓✓
• Below the shut-down point, the firm will not sell any goods. ✓✓
• A firm will sell goods if the price is above the shutdown price level (supply
curve) ✓✓
Any (2 x 2)
(Max. 10)
CONCLUSION
While perfect does not exist, it serves as a standard that imperfect markets such as
monopolistic competition should strive to achieve. ✓✓
(Accept any other relevant conclusion) (Max. 2)
[40]
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- Lack of information
INTRODUCTION
Market failure is when the forces of supply and demand fail to allocate resources
efficiently / when markets fail to allocate goods and services efficiently. ✓✓
(accept any other correct introduction) (Max 2)
Missing Markets
• Markets are often incomplete in the sense that they cannot meet the
demand for certain goods. ✓✓
Public goods: ✓
• They are not provided by the price mechanism because producers cannot
withhold the goods from non-payment and there is often no way of
measuring how much a person consumes. ✓✓
Merit goods✓
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• These goods are highly desirable for general welfare but not highly rated
by the market, therefore provide inadequate output/supply. ✓✓
• If people had to pay market prices for them relatively too little would be
consumed – the market will fail. ✓✓
• The reason for undersupply of merit goods is that the market only takes
the private costs and benefits into account and not the social costs and
benefits. ✓✓
Demerit goods✓
Lack of information
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• Physical capital e.g. equipment, buildings, land✓ and raw materials can
only move from one place to another at a high cost, but cannot be moved
to fit a change in demand. ✓✓
• Technological applications change production methods e.g. use of robots
rather than physical labour. It takes time for most industries to adapt. ✓✓
• With greater technological change there is an increasing need for workers
to become flexible, to update skills, change employment, occupations and
work patterns. ✓✓
Conclusion
Governments intervene in the market when market forces cannot achieve the
desired output. ✓✓ (Max 2)
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QUESTION 2
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Imperfect competition
• Under certain conditions, a perfectly competitive market will reach a point of
allocative efficiency. Firms produce the right product at the right price and the
right quantity and do it efficiently since only efficient firms will survive.
• In market economies, competition is impaired by power. Power lies with
producers more than with consumers.
• Most businesses operate under conditions of imperfect competition – this
allows them to restrict output, raise prices and produce at levels where price
exceeds marginal cost.
• The result is an inadequate allocation of resources, as only those that can
afford to pay gain access to certain goods and services.
• Under imperfect competition, market failure occurs because imperfect
markets fail to achieve technical and allocative efficiency.
• The following factors cause imperfect competition:
- Modern markets do not cater for price negotiations – consumers have
to pay the prices that producers ask.
- Advertising promotes the superiority of certain producers. o Barriers
prevent new businesses from entering into markets – full adjustments
to changes in demand are prevented.
The introduction of new, improved products is delayed – for example the
technology to produce cars not powered by fossil fuels is already available. But
the oil-producers and lack of capital delay the process.
Additional part
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Conclusion
Where market failures exist, private bargaining between parties involved or public
policies such as a tax (or subsidy) can improve outcomes. When seeking to use
taxes, subsidies, or prohibitions to improve market outcomes governments face
many of the same asymmetric information problems that confront private
economic factors. Governments may fail to address market failures for another
reason: powerful groups may benefit from the status quo
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QUESTION 3
• Draw a clearly labelled graph explaining the consequences of government
intervention in the market for each of the following:
-Maximum prices
-Taxation (26
marks)
• Explain the supply of undesirable goods in South Africa and how the
government can deal with it. (10 Marks)
INTRODUCTION
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ADDITIONAL PART
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Explain the supply of undesirable goods in South Africa and how the government
can deal with it.
Conclusion
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QUESTION 4
With the aid of graphs, discuss in detail state intervention as a consequence of
market failures, under the following headings:
- minimum wages (13 marks)
- maximum prices (13 marks) (26 marks)
How successful is the South African government in solving income inequality?
(10 marks)
INTRODUCTION
Market failure occurs when the forces of demand and supply do not ensure the
correct quantity of goods and services are produced to meet demand at the right
time. ✓✓
Accept any relevant introduction
BODY
Minimum wages
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• The government sets a maximum price ceiling below the market price to
make goods more affordable. ✓✓
• Maximum prices allow the poor greater access to certain goods and services.
✓✓
• A maximum price is set on goods such as basic foods, housing and transport.
✓✓
• In South Africa the price of petrol, diesel fuel and paraffin are controlled at
their maximum prices. ✓✓
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QUESTION 5
Discuss in detail the following state intervention as a consequence of market
failures, without the aid of relevant graphs –
- Direct control
- Imperfect markets
- Subsidies on goods and services
- Redistribution of wealth
- Government involvement in production
Why is an increase in the minimum wage during an economic recession not an
effective state intervention?
INTRODUCTION
Market failure occurs when the forces of demand and supply do not ensure the
correct quantity of goods and services are produced to meet demand at the right
time. ✓✓
Accept any relevant introduction
Main part: Body
Direct controls:
• Government can choose to pass laws or use the existing legislative
framework in an attempt to control and constrain the behaviour of businesses
and industries, and individuals who generate negative externalities. ✓✓
• The emissions of potentially dangerous chemicals, air and scenic pollution,
environmental preservation etc. are controlled by various laws and
regulations. ✓✓
• Advertising in the tobacco industry is prohibited and alcohol may not be sold
on Sundays. ✓✓
• The government can also use regulations to prohibit the production and
consumption of demerit goods such as addictive drugs and child pornography.
✓✓
• The government usually also deals with the problems of imperfect information
by means of regulations designed to ensure greater access to information:
✓✓
• The government can require firms to disclose information about their
operations so that shareholders have better information. ✓✓
• Government also require firms to disclose information about their products –
e.g. goods and pharmaceutical companies must provide details about their
products on their packaging. ✓✓
• Sometimes government provides the information themselves – e.g. cigarettes
carry a government health warning. ✓✓
• In other instances government require firms’ products to meet certain
standards – e.g. cars must satisfy certain safety standards set by the
government. ✓✓
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• The SABS regulates standards in South Africa – all firms must produce goods
that meet with certain health, safety and quality standards. ✓✓
• Regulations for advertising exist to prevent false claims and deceptive
advertising. ✓✓
Imperfect markets:
• Businesses operating in non-competitive markets maximise their profits by
supplying less than the optimal quantity of the good or service at too high a
price. ✓✓
• Governments have various instruments they can use to correct or limit the
allocative distortions resulting from non-competitive markets. ✓✓
The main instruments the South African government uses are:
• Competition from abroad – in some instances only foreign competition has the
capacity to restrain the harmful practices of local monopolies. ✓✓
• Removal or reduction of tariffs - in some instances has rendered local markets
more competitive, as in the case of agriculture. ✓✓
• Promoting competition through introduction of Competition Policy –
government established Competition Commission, Competition Tribunal and
Competition Appeals Court to ensure the level of competition is enhanced.
✓✓
• Imposing price controls (maximum prices), thus reducing the firms’ economic
profits and ensuring that more people are able to consume the product. ✓✓
Taxes and subsidies
Levying of taxes:
• The appropriate way for government to intervene in the markets is by levying
a tax as a method to recover the external cost. ✓✓
• It does this because society feels that demerit goods are over-produced and
overconsumed. ✓✓
• The effect of the tax is to raise the cost of production of the firm, which will
cause the supply curve to shift to the left (decrease). ✓✓
• A tax would raise the price and production would decrease. Less demerit
goods are now produced and consumed. ✓✓
• Sin taxes or excise duties are levied on demerit goods such as cigarettes and
alcohol. ✓✓
Subsidies on goods:
• A subsidy is normally in the form of a financial grant to support the production
of goods. ✓✓
• It can be direct (such as cash grants and interest-free loans) or indirect
(depreciation write-offs, rent rebates and meeting expenses on behalf of
producers). ✓✓
• They can be used for a variety of purposes, including production, income,
employment and exports. ✓✓
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• Provision of merit goods by the private sector is one such purpose – in the
case of education the government normally pay a subsidy to promote such
education. ✓✓
Redistribution of income and wealth:
• The market system is neutral with regard to redistribution of income and
wealth. ✓✓
• Therefore the government is forced to use combinations of taxes, transfer
payments and subsidies to create a redistribution effect. ✓✓
Two methods can be used:
Traditional methods:
• Usually a progressive system of taxation is used – the more people earn, the
more tax they pay. ✓✓
• The government uses this tax money to:
- Subsidise goods and services to the poor; ✓
- Transferring income directly to the poor households (pensions, child support
grants, disability grants); ✓
- Providing certain goods and services free of charge; o Job-creation
programmes; ✓
- The government also uses tax money to finance the provision of merit goods.
✓✓
Government’s production involvement
• Governments are involved in producing goods and services themselves.
Public goods:
• Government’s approach to incomplete markets is to intervene and supply the
desired goods directly. ✓✓
• They raise taxes and provide the goods themselves. o Income taxes, indirect
taxes and wealth taxes are used to pay for these goods and services. ✓✓
• Community goods are provided free of charge (defence, police and
correctional services and street lightning. ✓✓
• Some collective goods are provided for a user fee, such as refuse removal,
waste disposal and sewerage drainage. ✓✓
• The provision of some other collective goods is subsidised, for example clean
water and electricity. ✓✓
• The government can also provide merit goods directly, for example healthcare
and education ✓✓
ADDITIONAL PART
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084 90 262 90
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