Aggressive Competitors: from rivals affects market

share and customer loyalty.

Innovative Entrants: New entrants capture consumer PORTER'S FIVE
attention.
Consumer Preferences: shifts in trends causes FORCES ANALYSIS
consumers to explore alternative brands.
Supplier Dynamics: changes affect the ability to OF APPLE
compete effectively.
Rapid Technological Changes: risk of competitors
Saturated market
advancements
provides customers
Landlines and cameras, not COMPETITIVE with choices of other
convenient phone provider
RIVALRY
Substitutes have limited capabilities. Lost customers = loss
Operating system (OS) puts Apple revenue.
in a strong market position POWER OF Expensive products
AVAILABILITY
due to because limited substitutes. BUYERS leaves customers
OF feeling Apple is not a
SUBSTITUTES choice
Cost/Risk to enter industry - Very High
Shift in consumer brand loyalty - Low
Accessibility to resources for products
Weak force of bargaining
manufacturing Low to Medium
THREATS POWER OF power
Ability to make a strong marketing
ploy to consumers low to medium
OF NEW SUPPLIERS Leverage over manufactures

Ability to cover different features for ENTRANTS affecting negotiations.

Switching costs are low.
competitive (products to rival Apple
Apple has the upper hand
Carplay, Apple Watch, Macbook and
iPhone)- Very Low