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The LEAD GENERATION

Roadmap

The Rare Truth On How I Was Able To Generate Over 1000

Targeted Leads Without Spending A Dime On Facebook
Advertisement Plus Over 35 Lead Magnet Ideas You Can Use On
Any Social Media Platforms

Adejugbe Michael
(Mike Accolade)

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 INTRODUCTION:

When I started selling online in 2020 during the lockdown, The only thing
I had on me was just my 1GB ram techno smartphone.

I don't know anything about sales, marketing, or even Copywriting. I was

without clarity, plus lots of confusion about what to do next. And sincerely,
I didn't have much on me.

Let me say I don't have money for paid advertisements, and I don't have
money to run ads on Google nor Facebook, Instagram, and even YouTube.

I don't have money for WhatsApp TVs and don't have the idea of organic
traffic, but these below are a combination of the things I did.

How do I grow more audience on social media, viewers, followers, and

all of them?

In this ebook, I'm going to share with you exactly the perfect framework to
be used daily.

I'm not hiding anything from you, and if you take this seriously, it's going to
work for you too because it has worked for a lot of people.

They are tested, confirmed, and they will also work for you.

Also, in this book, I have explained all the concepts you might find difficult
to understand, for example, what is organic traffic?

What is lead generation itself? What is a lead magnet? Who are

influencers?

What is a customer avatar? What's an offer? Want to know them all?

Let's get started immediately.

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 WHAT ARE LEADS?

In layman's terms, leads are not animals, you know? Leads are your
contacts, and leads are people like you and me.

They are not robots, they are not babies, they are not papers, and
they are NOT fools.

But listen carefully.

Leads are people you chat with every day, while on your
Instagram, people that followed you either yesterday, maybe now,
in the nearest future, tomorrow, or even anytime.

Leads are people that subscribe to your channels on YouTube or

telegram, on your email lists, and people that you have in your
contacts list on WhatsApp.

What's the difference between contacts and leads?

In the nearest minutes. I'm going to explain the difference and how to
make them follow you on Instagram, your WhatsApp, and your other
social media themselves.

But what's the difference?

Suppose you were born in an extended family like me. You

will probably have at least 10-20 family numbers on your
phone right now.

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Or if you were the class captain or the class rep in your
school.

You are likely to have lots of contacts too.

Another scenario is if you are the team leader in your

community. Or you head some program in your church and
mosque.

You are likely to get lots of contacts too.

But here we are talking about leads!

We are talking about people that have the buying potential.

People that can pay you any amount for what you sell.

They are not all those above. They are not your church or
mosque members. They are not your family members, and
they are not members of your society.

Although they can still buy, you know?

But the little-known strategy behind this is to make sure they

are strangers. Your family will only be observing and
laughing at your ignorance.

They will likely buy based on begging or just to help my

"friend mentality."

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 But who are they exactly?

Before asking me to pour down the definition on you like rain,

ask yourself, what are you selling?

I live in the western part of Nigeria, where people just

assume I want to start selling wigs tomorrow.

I want to start selling ebooks and pure water because

everyone writes and drinks water daily.

But ask them who is going to buy all this stuff?

They will say God will send customers.

Don't worry, bro. When I start selling, I'll see who to buy blah
blah blah.

Dramatic people everywhere.

Before selling anything online or offline, think about who will

buy and how to get who to buy.

DON'T create any product or course until you have seen at

least 1-5 persons that are 100% ready to buy.

Suppose you sell male stuff like boxers, socks, and

underwear. You need mostly 99% of males that love those
things you sell.

Although some females will sneak in sometimes, you know?

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There's no perfect way you want to do something without
seeing the black sheep.

Jesus gathered just 12 disciples, and Judas became the

betrayal. Even Jesus understands this principle.

Suppose you sell female stuff like bras, cosmetics, deodorant,

spray, wigs, etc. It would help if you only had only female
contacts mostly as well.

Through Facebook targeting and the use of leads magnet,

you can get these better. We are getting there but listen.

Age, gender, location, preferred social media, and

how much they earn are the most important parts
you must take note of very seriously.

That's what we meant by customer avatars.

You might not necessarily know how much they earn

monthly, but their age, location, and gender are very crucial.

Through Google form or sales funnel, you can ask them how
much they make monthly if it's that important.

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Because it's easier for someone earning ₦100-500k monthly
to drop ₦10k for an online course than someone collecting
₦30-50 salary.

You must take this seriously if you want it to work for you.

Some people don't hang around on WhatsApp, although

they have the app. They use it daily, but they hardly post on
their Whatsapp status.

You can try to message people sometimes one on one just to

say hi. But you need to be strategic about it.

Don't depend on WhatsApp alone if you sell beauty stuff like

female wear, cosmetics, wigs, and others.

Instagram is your house if you sell services like graphic

design and copywriting.

It would help if you took Twitter, email marketing, LinkedIn,

and Facebook very seriously.

Some people learn copywriting and keep shouting on

WhatsApp with just 100 views.

The major problem is that it will disappear within 24

hours.

You need great social media platforms to keep your post

for future reference.

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What I have posted on Instagram since last year will be
there till Jesus comes.

What I posted on Twitter will be there, but what about

WhatsApp status?

It will disappear after one day, you know? That's why you
shouldn't depend fully on it. Do more other social media, and
you can choose two or three.

WhatsApp plus any other one that you are comfortable

with and can find your ideal customers there.

WhatsApp is a plus and very important, but it doesn't just

sleep there.

The most important thing you mustn't forget is

STRANGER.

The holy books confirm this and say: A prophet is not

respected in his town.

If you are a Muslim, apologize for the digression when you

read this.

Abraham was told to leave Haran in the book and go to

another land, and I guess this was because of the same
reasons.

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You won't do well in the eyes of your brothers and sisters.
Your families and your close offline friends, most times,
will prefer the third party.

Never depend on them. Remember, the bible also said

something in the book of Ecclesiastes that; "the voice of the
poor man is not heard."

You need to get more targeted strangers to see what you are
doing or selling if you don't like the frustration of low sales.

I have two WhatsApp accounts on my phone currently. One

is the WhatsApp business and the normal WhatsApp.

You can use any mod WhatsApp like FM, OG, GB, TM, and
several other WhatsApp, too; they have several features that
I can't explain here.

I'm saying this because as a pastor, imam, or any religious

leader in your church and mosques.

You can't be selling e/books on sex, relationship, or marriage

issues. It's not WRONG to sell it, but your members might
not understand all these.

They will be like our mistress is now selling bras and

fashionable pants, lol, ah!

It sounds somehow, you know?

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