Professional Documents
Culture Documents
Lesson 1 to Lesson 8
WORDS PRONUNCIATION
Consultant /kənˈsʌltənt/
Crisis /ˈkraɪsɪs/
Innovation /ˌɪnəˈveɪʃn/
Objective /əbˈdʒektɪv/
Promotion /prəˈməʊʃn/
Public sector /pʌblɪk ˈsektər/
Strategy /ˈstrætədʒi/
Subordinate /səˈbɔːrdɪnət/
VOCABULARY
Lesson 2. Company Structure
PHRASES
VOCABULARY delegate responsibilities
WORDS PRONUNCIATION delegate decision making
hierarchy /ˈhaɪərɑːrki/ give instructions
chain of command give priority
line authority /laɪn əˈθɑrəti̮ / make decisions
autonomous /ɔːˈtɑːnəməs/ take decisions
function /ˈfʌŋkʃn/ take decision making
paradigm /ˈpærədaɪm/ take responsibility
delegate /ˈdelɪɡət/ motivate staff
VOCABULARY
Lesson 3. Recruitment
WORDS PRONUNCIATION
hire /ˈhaɪə(r)/
VOCABULARY fire /ˈfaɪə(r)/
vacancy /ˈveɪkənsi/
recruitment /rɪˈkruːtmənt/
firm /fɜːrm/
examine /ɪɡˈzæmɪn/
curriculum vitae /kəˌrɪkjələm ˈviːtaɪ/
resume /rɪˈzjuːm/
preliminary selection /prɪˈlɪmɪnəri/ /sɪˈlekʃn/
resign /rɪˈzaɪn/
candidate /ˈkændɪdeɪt/
inform /ɪnˈfɔːrm/
VOCABULARY
Lesson 4. Production
VOCABULARY
WORDS PRONUNCIATION WORDS PRONUNCIATION
viral videos /ˈvaɪrəl ˈvɪdiəʊ/ drawback /ˈdrɔːbæk/
viral marketing /ˈvaɪrəl ˈmɑːrkɪtɪŋ/ irritating /ˈɪrɪteɪtɪŋ/
traditional advertising /trəˈdɪʃənl ˈædvərtaɪzɪŋ/ comparative-parity method /kəmˈpærətɪv ˈpærəti/
advertising agency /ˈædvərtaɪzɪŋ ˈeɪdʒənsi/ TVC (Television commercials) /ˈtelɪvɪʒn kəˈmɜːrʃl/
advertising campaign /ˈædvərtaɪzɪŋ kæmˈpeɪn/ prize /praɪz/
target customer /ˈtɑːrɡɪt ˈkʌstəmər/ award /əˈwɔːrd/
worth-of-mouth /wɜːrd əv maʊθ/ launch /lɔːntʃ/
proportion /prəˈpɔːrʃn/ interrupt /ˌɪntəˈrʌpt/
abbreviate /əˈbriːvieɪt/ coupon /ˈkuːpɑːn/
sales revenue /seɪl ˈrevənuː/ particular period of time /pərˈtɪkjələr ˈpɪriəd əv taɪm/
VOCABULARY
Lesson 8. CSR
VOCABULARY
WORDS PRONUNCIATION WORDS PRONUNCIATION
avoid /əˈvɔɪd/ argue /ˈɑːrɡjuː/
conduct /kənˈdʌkt/ undermine /ˌʌndərˈmaɪn/
conform /kənˈfɔːrm/ (un)businesslike /ˈbɪznəslaɪk/
comply /kəmˈplaɪ/ ethics /ˈeθɪk/
eliminate /ɪˈlɪmɪneɪt/ discrimination /dɪˌskrɪmɪˈneɪʃn/
increase/ decrease /ɪnˈkriːs/ /dɪˈkriːs/ pollution /pəˈluːʃn/
raise /reɪz/ private-property system /ˈpraɪvət ˈprɑːpərti ˈsɪstəm/
maximize/ minimize /ˈmæksɪmaɪz/ /ˈmɪnɪmaɪz/ embody /ɪmˈbɑːdi/
provide /prəˈvaɪd/ expenditure /ɪkˈspendɪtʃər/
treat /triːt/ taxation /tækˈseɪʃn/
form /fɔːrm/ stockholder /ˈstɑːkhəʊldər/
offer /ˈɔːfər/ democracy /dɪˈmɑːkrəsi/
express /ɪkˈspres/ unfortunate /ʌnˈfɔːrtʃənət/
behave /bɪˈheɪv/ unemployment /ˌʌnɪmˈplɔɪmənt/
damage /ˈdæmɪdʒ/ proponent /prəˈpəʊnənt/
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