Faculty of E-Commerce Web Analysis and Design

Danang University of Economics Tuan Truong

GROUP PROJECT CONTENT AND CHECKLIST

1. GROUP PROJECT CONTENT

Deliverable 1 – Web Planning (follow 6 steps in the course content)

1. Introduction of organization
2. Identify
 Audience
 Web purpose and objectives
3. Review the current web
4. Suggest changes in design and e-commerce features

Deliverable 2 – Web Analysis

1. Analyze customer and market trends

2. Analyze competitor
3. Information architecture (Web structure, Navigation areas, Customer journey maps)
4. Semantics check
5. Implementation Analysis
6. Audit current web performances

Deliverable 3 – Web Design

1. Web specifications (features, event tables, user flows, requirements)

2. Design layouts and site infrastructure (wireframe, UI mockups design)
3. Prototype web design into selected platform (Odoo, Wordpress…)

Deliverable 4 – Web features and Promotion

1. Review and deploy e-commerce features

a. Shopping cart
b. Payments
c. Events
d. Forum, Blogs
e. Live Chat & Help desk…….
f. ….
2. Promotion plan
a. SEM plan
b. Social media
c. Email marketing plan
d. 1 year event circle
Faculty of E-Commerce Web Analysis and Design
Danang University of Economics Tuan Truong
2. DETAIL CHECKLIST

Deliverable 1
Introduction to organization
Identify the website’s purpose and target audience
Determine the website’s general content
Select the website’s structure
Specify the website’s navigation system
Design the look and feel of the website
Test, publish, and maintain the website
Review Current Web
Suggested changes
References
Deliverable 2
Analyze customer
Analyze market trends
Analyze competitor
Web structure
Navigation areas
Customer journey maps
Semantics check
Implementation Analysis
Review current web performances/wireframe and e-commerce features
In-text citation
References
Deliverable 3
Review Web specifications
Design layouts and site infrastructure (wireframe, UI mockups design)
Prototype web design into selected platform (Odoo, Wordpress…)

Final Report (refined contents from previous deliverables if possible)

Introduction to organization (deliverable 1)

Review Current Web (deliverable 2)
Identify the website’s purpose and target audience (deliverable 2)
Determine the website’s general content (deliverable 1)
Select the website’s structure (from deliverable 2)
Specify the website’s navigation system (navigation flows, CJM from deliverable 2)
Design the look and feel of the website
Detail Design (deliverable 3)
Responsive Design
Ecommerce features deployment
Test, publish, and maintain the website (deliverable 1)
Semantics check (deliverable 2)
Implementation Analysis (deliverable 2)
Faculty of E-Commerce Web Analysis and Design
Danang University of Economics Tuan Truong
Promotion plan
In-text citation
References