Strategy – to plan destruction of one’s enemies through

effective use of resources.

- Set of commitments, decisions and actions
designed to exploit core competencies and gain a
competitive advantage.
- Set of related actions that managers take to
increase company’s performance.
“What is your company doing better compared to its
competitors”

Fundamental Questions that Strategy as boundary

marker
1. Where do we compete?
2. How do we compete?
3. How do we execute?

Strategic Management – art and science of formulating,

implementing, and evaluating cross-functional decisions
that enables an organization to achieve its objectives.

Strategy Evaluation – Reviewing external and internal

factors based on current strategy. Measuring
performance and taking corrective actions.