ESSENTIAL COMPONENTS

OF A BUSINESS
INTELLIGENCE SYSTEM
PRESENTED BY GROUP 6
Objectives At the end of the module, the students are expected
to answer the following
• What are the four environmental factors that can impact a business
intelligence strategy?

• How does each of these four factors influence data gathering, data
cleaning/standardization, analysis, and reporting?

• How can companies ensure that their business intelligence environment is

effective and efficient?

• What are some common mistakes that companies make when it comes to
their business intelligence environment?
 TABLE OF CONTENTS

01 CONTEXT ANALYSIS
02 BUSINESS PERFORMANCE
MANAGEMENT

SOFTWARE FOR
03 APPLICATION USE 04 BUSINESS PROCESS
DISCOVERY
 TABLE OF CONTENTS

05 INFORMATION SYSTEM
06 ORGANIZATIONAL
INTELLIGENCE

07 DATA VISUALIZATION
08 DATA PROFILING
 TABLE OF CONTENTS

09 DATA CLEANSING
10 PROCESS MINING

11 COMPETITIVE INTELLIGENCE
01
Context Analysis

REPORTED BY: ARCEO, CHRISTOPHER KENNETH A.

 Context Analysis
Context analysis in business intelligence is a process
of examining and evaluating the surrounding
circumstances, conditions, and relevant factors that
affect data or information within a business context.
 Key aspects of Context Analysis

Understanding where the data Taking into account the time

comes from dimension of data and trends

Data Context: Business Context Temporal Context Spatial Context:

Evaluating how the data or Considering the geographical

information is relevant to the or location-based aspects of
organization's goals, data
objectives, and key business
processes.
 Key aspects of Context Analysis
Recognizing the needs and
perspectives of different
stakeholder
Converting and structuring
data to make it suitable for
analysis, including data
cleansing, aggregation, and
transformation.

Data
User Context: Data Integration Data Visualization
Transformation

Ensuring that data from Using data visualization

various sources and systems is techniques to present data in a
integrated and harmonized to way that makes it easier for
provide a comprehensive view users to understand and
of the business. interpret.
02
Business Performance Management

REPORTED BY: ARCEO, CHRISTOPHER KENNETH A.

 Business Performance
Management
Business Performance Management (BPM) is a strategic approach
that uses BI tools and techniques to monitor, measure, and manage
key performance indicators (KPIs) and objectives within an
organization. It focuses on aligning the business processes and
activities with the overall goals and strategies of the company.
03
Software for Application Use

REPORTED BY: MARTEL, RHOHART

What is the term “Software for Application Use” is?

Business Intelligence Tool

BI tools are types of software used to gather, process, analyze, and
visualize large volumes of past, current, and future data in order to
generate actionable business insights, create interactive reports, and
simplify the decision-making processes.
Types of BI Tools and Software
1. Data Visualization Tools: Within BI, you have software
applications that are focused on data visualization. These
tools are used to create interactive charts, graphs, and
dashboards that make data more understandable and
actionable.

Example: Tableau, Power BI, D3.js, Google Data Studio

Types of BI Tools and Software
2. Reporting Tools for BI: BI reporting software is designed to
generate reports that provide insights into business data. These tools
help organizations summarize and communicate data trends and
performance metrics.

Example: Crystal Reports, Jasper Reports, Microsoft SQL Server

Reporting Services (SSRS), BM Cognos Analytics, SAP
BusinessObjects
Types of BI Tools and Software
3. ETL (Extract, Transform, Load) Software: ETL tools are crucial in
BI for data integration and transformation. They are used to extract
data from various sources, transform it into a consistent format, and
load it into a data warehouse or database for analysis.
Example: Talend, Informatica, Microsoft SQL Server Integration
Services (SSIS), Apache Nifi, Apache Spark
 Types of BI Tools and Software
4. Data Mining Tools: Data mining software focuses on discovering
patterns and trends in large datasets. This type of software uses statistical
techniques and algorithms to uncover valuable insights from data.
Key Characteristics/Function
• Pattern Discovery
• Clustering and Classification
• Anomaly Detection
• Association Rule Mining
Example: RapidMiner, IBM SPSS Modeler, Microsoft Azure Machine
Learning
Types of BI Tools and Software
5. Predictive Analytics Software: utilizes statistical algorithms and
machine learning techniques to analyze historical and current data and
make predictions about future events or trends. These software
applications are widely used across various industries to gain insights,
make informed decisions, and improve business outcomes.

Example: BM SPSS Modeler, RapidMiner, SAS Analytics, Alteryx,

scikit-learn and caret
THE BENEFITS OF BUSINESS INTELLIGENCE
TOOLS
➢ They bring together all relevant data
➢ Their true self-service analytics approaches unlock data access
➢ Users can take advantage of predictions
➢ They eliminate manual tasks
➢ They reduce business costs
➢ They’re constantly at your service
➢ They provide a competitive advantage
04
Business Process Discovery

REPORTED BY: MARTEL, RHOHART

Business Process Discovery
What is Business Process Discovery?
Business Process Discovery is a method that businesses use to obtain
information on their existing processes in order to enhance them.
The Discovery Procedure:
➢ The discovery procedure begins by comprehending current processes
through reviewing existing records and documentation.
Business Process Discovery
Manual Vs. Automated Business Process Discovery:
➢ Manual - involves a more time-consuming and hands-on approach,
requiring significant attention and effort.
➢ Automated - employs technology to make the process faster, resulting in
quicker and more accurate insights.
Process Discovery Vs. Process Mapping Vs.
Process Documentation
➢ Process Discovery - revolves around identifying the current state of
business processes using existing records and documentation. It seeks to
understand how things are currently done within the organization.
➢ Process Mapping - involves visually representing the workflow of a
process. It is a subsequent step to process discovery and provides a
visual representation of the process flow.
Process Discovery Vs. Process Mapping Vs.
Process Documentation
➢ Process Documentation - focuses on outlining a detailed description of
how a process should be executed. It relies on the insights gained from
process discovery to create a step-by-step guide for executing processes.
The emphasis is on making processes learnable, viewable, and
improvable.
Why Is Business Process Discovery
Important
• Helps to identify processes in their as-is state
• Helps in identifying gaps and leaks
• It removes uncertainties from existing processes
• It helps you map and document your processes
05
Information System

REPORTED BY: PANAMBITAN, ALYZZA MARIE N.

 Information System
Combining hardware, software, human power and processes, an
information system refers to a network used to collect, store,
process, analyze and distribute data.
 Information System in different purposes
Data Warehouses Enterprise systems
Enterprise systems, also known as
Data warehouses are data enterprise resource planning (ERP)
management systems that systems, are integrated systems that
support analytics and other combine all the hardware and
business intelligence activities. software

Expert systems Office automation systems

Expert systems use artificial Office automation systems combine
intelligence to mimic human communication technology, people
decision-making. and computers to help perform office
activities
 Components of Information Systems

Hardware Software Telecommunications

The hardware component Software are the intangible Telecommunications systems

programs that manage
of an information system connect computer networks
information system and allow information to be
comprises the physical functions, including input,
elements of the system. transmitted through them.
output, processing and
storage.
Components of Information Systems

Data Human Resources

Data are intangible, raw facts
that are stored, transmitted,
analyzed and processed by
other components of
information systems.
The human component of
information systems
encompasses the qualified
people who influence and
manipulate the data software
and processes in information
systems
06
Organizational Intelligence

REPORTED BY: PANAMBITAN, ALYZZA MARIE N.

Organizational Intelligence
OI is a measure of how well an organization understands and
utilizes its own data, processes and metrics, allowing leaders
to make smarter decisions about the company’s current state,
future goals and everything in between.
How OI Can Be Applied At All Phases Of Business
Organizations in Startup
The startup phase of any organization is about differentiating, growing
the business and hiring the right people.

Organizations in Transition
Organizations go one of two ways after startup: they grow and
transition into an established, revenue-generating business, or they
eventually fail and close up shop.

Established Organizations
So to remain successful in an evolving market, organizations and
leaders must have the knowledge and skills to anticipate and adjust to
changes not only in the market, but within the internal structure of a
company to survive the test of time.
07
Data Visualization

REPORTED BY: TEOLOGO, IME FLORELYN

 Data Visualization
Is the graphical representation of data to help people
understand and interpret complex information. It
involves creating visual elements such as charts,
graphs, maps, and dashboards to communicate insights
and patterns within the data.
Types of Data Visualizations

❑ Bar Chart ❑ Line Chart

Types of Data Visualizations

❑ Pie Chart ❑ Network Graph

Types of Data Visualizations

❑ Bubble Map ❑ Bubble Map

Types of Data Visualizations

Power BI Google Charts Tableau

08
Data Profiling

REPORTED BY: TEOLOGO, IME FLORELYN

 Data Profiling
Is the process of examining and summarizing the content,
structure, and quality of a dataset. It helps in
understanding the characteristics and limitations of the
data.
09
Data Cleansing

REPORTED BY: TIMAJO, REN JASTINE

 Data Cleansing
Data cleansing, also referred to as data cleaning or data scrubbing,
is the process of fixing incorrect, incomplete, duplicate or otherwise
erroneous data in a data set. It involves identifying data errors and
then changing, updating or removing data to correct them.
 Kind of data errors that cleansing fix
TYPOS and INVALID or MISSING
DATA
Data cleansing corrects various
structural errors in data sets.
INCONSISTENT DATA
Names, addresses and other attributes are
often formatted differently from system to
system.
DUPLICATE DATA
Data cleansing identifies duplicate records in
data sets and either removes or merges them
through the use of deduplication measures
IRRELEVANT DATA
Some data -- outliers or out-of-
date entries.
Let’s start cleaning!
10
Process Mining

REPORTED BY: TIMAJO, REN JASTINE

 Process Mining
Process mining is a tool that organizations use to find out where
their initial plans or strategies went wrong and how to fix them
quickly. It helps identify flaws in their processes and shows them
how to make things better and more efficient.
 Three phases of Process Mining
Discovery
it addresses a common issue
in organizations: a lack of
transparency
Monitoring Optimization
this involves the process A process mining refers to
model that was generated the practice of improving and
during the discovery phase streamlining business
and comparing it to the processes to enhance
original plan. The original efficiency, reduce costs, and
plan sometimes called a
achieve better outcomes.
reference model.
11
Competitive Intelligence

REPORTED BY: ARCEO, MARTEL, PANAMBITAN, TEOLOGO,

TIMAJO
 BUSINESS INTELLIGENCE:
Analyzing and using a company’s data, tools, processes,
people, and market standing to look for and implement more
efficient operations

COMPETITIVE INTELLIGENCE:
Studying data about a company’s competitors, as well as
other external factors that affect the company, in order to
shape its business strategies and contingency plans
Benefits of using Competitive Intelligence
Minimizes risk
Competitive intelligence helps organizations identify potential threats and vulnerabilities in the market

Improves Product R & D (Research and Development)

by providing insights into competitor products and customer preferences, enabling product teams to
design features and improvements that align with market demand and outperform competitors.

Supports Sales and Deal-Making

Competitive intelligence equips sales teams with a deep understanding of competitors' offerings,
pricing strategies, and customer pain points.
Benefits of using Competitive Intelligence
Sharpens Marketing Messages
Improving marketing messages involves studying competitors' advertisements to understand their
positioning, target audiences, and distribution methods. By doing so, your marketing team can
identify untapped niches and create more effective strategies to regain market share.

Boosts Talent Acquisition & Retention

By analyzing what your competitors are doing in terms of hiring, you can gain insights into
effective strategies.
 Differences between business intelligence and
competitive intelligence
Difference Business Intelligence
Broad focus on improving all
Scope
aspects of a company's operations
Typically inward-facing; it seeks to
improve internal company
Orientation
processes, though external factors can
sometimes be considered
Mainly based on a company's internal
data, including its tools, systems, and
Data Focus processes (data analysis, corporate
culture, etc.)
Competitive Intelligence
Narrower focus on trying to beat or
defend against competitor strategies and
other market influences
Mainly outward-facing; it's concerned
with adapting strategies to competitors
and other relevant forces at work
outside the company
Mainly based on third-party alternative
data; competitor technologies, and
public research processes
 MEET THE GROUP 6

Arceo, Christopher Kenneth A. Martel, Rhohart Timajo, Ren Jastine

 MEET THE GROUP 6

Panambitan, Alyzza Marie N. Teologo, Imie Florelyn