3730/24, 5:08AM 19 Topic eas for Your Next Email (pis 38 more) - Content Sparks Tr ayback Machine - https:/veb.archive.orgiweb/202207 16172425/https:icontentsparks.com/55049/topic-ideas- sig contentsparks 19 Topic Ideas for Your Next Email (plus 33 more) © Gool 1 Fstoblish Your Reputotion es @ Goal 3: Educate about Your Products @ Went to learn more and start teaching on Expert ‘and Services ‘others about email marketing? © Gool 2: Bulé Lasting Relationships __@ Want a quickistof email topic ideas you can draw from all yearlong? You've set up your lead magnet and opt-in page. You've started attracting new subscribers to your email list. Fantastic! But now what? You've planned a few initial emails as part of a sales funnel, but what should you email hips: eb.archve.orgiw 2b/20220716172425/ntps:icontentsparks,com55049/opic-deas-next-emall2uim sourcevActiveCampaignguim medi... 1/113/30/24, 5:08AM 19 Topic Heas for Your Next Eval (pls 33 more) - Content Sparks renee | want to build a profitable relationship with your list, you hove to send regular emails. Otherwise, they'll forget, /ou exist. And when you decide to reappear, you'll get more unsubscribes than the increased sales you aimed ‘iling on a consistent schedule is where most failed email marketers drop the ball, Click to Tweet Keeping up a steady supply of email ideas is one of their bigge: ‘approach your list can be the hardest part of email marketing hallenges. Often, figuring out the reason to ‘To help get your email creativity juiced up, we've put together a list of a few topic ideas for your next emails. These will give you on ‘excuse’ to email your list do? But, you should first have a good idea of your email marketing goals. What do you want your subscriber: We've identified three common goals and categorized the topic ideas for you. Go ahead and pick a few to start planning your next email. Goal 1: Establish Your Reputation as an Expert hits: eb.archve.orgiw 2b/20220716172425/ntps:icontentsparks,com55049/topic-deas-next-emall2uim source-ActiveCampaignduim medi... 2/11‘ran24, 5:08 AM 19 Topi leas for Your Next Era (plus 58 more) - Content Sparks chances are the newer additions to your list have no idea who you are. Your first job is to develop a connection them, so that they trust your advice. Start by creating emails that will remind them of why they signed up for Ezlistin the first place, Show them you're on expert by helping them immediately >omething You've Learned Recently You can show your followers that you're a great source of inform nundate n by sharing what you learn. But dor them with reminders of how great you are. Try to build your expert reputation with subtlety. Tell them about something you came across that ‘they might appreciate leaning about’. That way, you're considerate, knowledgeable, and not bragging. A Guest Post You Published Let subscribers know when you've published an article on another website or blog. Sharing your guest post has two major benefits. First, it's more content that will interest them. Second, it shows them that your expertise is in demand. You're a voice to listen to. Social Media Updates Your reputation doesn't stop at your subscribers' inbox. They are a targeted audience to promote your presence on social media also. For example, a positive following on Facebook is powerful when prospects come calling. Let subscribers know if you've made updates to your social media profiles or are planning to go live. Then invite them to comment and share. AMistake You Made ‘Afraid of what your subscribers will think of you when you mess up? Actually, letting them know about it can build ‘deeper relationship. Showing potential customers that you're only human makes you more trustworthy. You ‘estoblish an emotional connection when someone can relate to you. And we all make mistakes, after all. But don't make it a habit! ACustomer Success Story Your subscribers don't have to relate to only you. Take things a step further by sharing success stories from similar customers. Your subscribers will feel more confident in you, since you've already delivered. They'll also picture themselves in your successful customers' shoes. And that's when your sales can skyrocket. Share Freebies or Resources Think about how many list emails you receive that you are actually happy to see land in your inbox, It’s quite likely that the majority of those are emails that actually give you something. Use this technique with your own subscriber make them excited to receive an email from you. Share lists of resources you think they could use, or links to freebies that might interest them, hips: eb.archve.orgiw 2b/20220716172425/ntps:icontentsparks,com55049/opic-deas-next-emall2uim_sourcevActiveCampaignguim medi... 3/11790/24, 5:08AM 19 Topic Hleas for Your Next Email (plis 39 mora) - Content Sparks Oo E) 2: Build Lasting Relationships a Your first emails establish your relationship as an expert. But then, it's important to d ips with your subscribers. One way is to make sure your followers trust both your advice AND your actions. Mos businesses rely on repeat business. So it's worth taking the time to stay attuned to your followers’ needs and show them you care. Use these next email ideas to build up your relationship so that it lasts. Requests for Feedback Let your subserit know that what they think or feel is importa! feedback. Make for them to share t opinion on specific topics and you'll get some great information. Try giving them an incentive to respond bye by offering a valuable discount or freebie. Feedback Results Follow-up your fe ck request by sharing the results. When people have taken the ti /e feedback, they'll want to hear wi aid. Don't for et to incl as or make changes based on their opinions New Blog Posts hts: eb.archive orgw eb20220716172425/ntps:icontentsparks.con/SS49iopic: s-next-emall?uim_source-ActiveCampaignButm medi... 4/tt3/30/24, 5:08AM 19 Topic Heas for Your Next Eval (pls 33 more) - Content Sparks bscribers know when you've put together a new blog post that might interest them. If you have several lists, [these emails according to their relevance. For example, if you've written a post on how to use @ new product [E]your email to those who have recently purchased rou re Planning on Being Away Inviting subscribers to a small insight into your life can also help them to form a connection with you. If you're planning a trip, then let them know. If you're lucky enough to have alist of people interested, you might even follow- up with photos after your trip. You might even be able to meet up with some customers wherever you're going, such as at an industry conference! Restate Your Unique Value Proposition Ifyou have subscribers who have been on your list for a while, remind them of why they signed up. One way to do this is to share your Unique Value Proposition again, Why did they sign up? Why should they buy from you? if you've made any changes to your value proposition since your subscribers signed up, let them know why. Customer Questions Invite and answer customer questions that might help your other subscribers too, This type of content is particularly pertinent to those who are on the fence about buying, Look for questions relevant to most subscribers, They might have been too busy or afraid to ask, Or they haven't even thought of that question yet, in which case you're ‘answering it in advance. Contests People open emails with freebies and gifts, and contests have the same effect, Interactive contests in porticular can generate email conversations with subscribers, Think about what you can offer that people would want to win, and make sure they know about it in your emails, Goal 3: Educate about Your Products and Services hips: eb.archive,org/w eb/20220716172426/tipsficontentsparks.com/SS04Sitopic-ideas-next-erall?uim_source-ActiveCanpsignéuim_medl sit790/24, 5:08 AM 19 Topic Hleas for Your Next Email (plis 39 mora) - Content Sparks It's not always obvious how your product or service is best used, even if it's a simple one, By sharing tips and helping people use their purchases, you increase their value. Tailor these emails to people who have recently purchased something. You can also send these types of emails to people who show interest and need more to make a buying decision, Common Mistakes (and Howto Correct Them) pile a list of the thin 1 product or service. Create tutorials, or simple step-by~ give toreturn. Av uctant to n how to fix them. People are often rel d this scenario by ek help and w Remind them that they're not alone, making things as easy as possible. Dispel Market Myths You Iso the sui n not only your success, b of the industry. If there's an ticul ress. If there's news t news and p ly important for industry relate s, discuss it before it gets out offects your busi control yo New Products or Services thing new, it's an obvious step to let your list know about it. What's not always so obvious the amount of information to include in the release email. Tell them what to expect a they need to know. hips: eb.archive.orgiw eb/20220716172425/ntps:icontentsparks.com55049/opic-deas-next-emall?uim_source-ActiveCampaignduim med. att