JAGANNATH UNIVERSITY

Department of Marketing

An Assignment on
“Marketing Plan of Taaza Tea”
Course Name: Marketing Management
Course Code: MKT-6204

Assigned by
Dr. Shaikh Rafiqul Islam
Chairman & Professor
Department of Marketing, Jagannath University

Submitted By
Croup Name: Captivators
Uchyas Roy, ID: M23030204149
Sohel Rana, ID: M23030204150
Afrin Akter Tumpa, ID: M23030204151
Shraboni Roy, ID: M23030204177
Date of Submission: 13th October, 2023
 Letter of Transmittal
Date: 13th October, 2023

Dr. Shaikh Rafiqul Islam

Chairman & Professor

Department of Marketing, Jagannath University

Subject: Submission of assignment on “Marketing Plan of a Product (Tea)”

Dear Sir,

With due respect, We, the undersigned students of MBA 3th (B) batch have reported on
“Marketing Plan of a Product (Tea)” under the course: Marketing Management (MKT-6204 The
assignment has been completed by the knowledge that we have gathered from the course
“Marketing Management”.

We are thankful to all those persons who provided us important information and gave us valuable
advices. We would be happy if you read the report carefully and we will be trying to answer all
the questions that you have about the assignment.

We have tried our label best to complete this assignment meaningfully and correctly, as much as
possible. We do believe that our tiresome effort will help you to get ahead with this sort of venture.
In this case it will be meaningful to us. However, if you need any assistance in interpreting this
assignment, please contact us without any kind of hesitation.

Thanking you.

Yours obediently

Team Captivators

Uchyas Roy, ID: M23030204149

Sohel Rana, ID: M23030204150
Afrin Akter Tumpa, ID: M23030204151
Shraboni Roy, ID: M23030204177
 Executive Summary

We are Team Captivators, a young team to raise a business. We are designed with highly corporate
and well designated entity to serve Tea to our customer. Taaza Tea, a celebrated name in the world
of teas, has carved a niche for itself with its exquisite blends and unwavering commitment to
quality. Tea improves endurance, stamina, strength, flexibility, power, speed, coordination in our
mind. We spent a bulk amount of money on promotion, as this investment will come with profit
because the major growth is our priority. Our mission is to provide tea enthusiasts with an
unparalleled experience by offering teas that are not just beverages but reflections of culture,
craftsmanship, and authenticity. Our vision is to make a positive impact on the lives of tea lovers
and the communities it serves. We use our competitors as our potential cultivators. In our
methodology, we systematically solve the research problem. Our product Taaza Tea, we do market
segmentation based on type, packaging, and distribution channel. For marketing tactics, we do
social media marketing, email marketing, influencer marketing etc. At our financial projection
part, we draw down the yearly revenue projection (model) with our all sector’s budgets and
expenses. Overall, we are very determined to fulfill our marketing plan of Taaza Tea with loyalty
and integrity with customer base.
 Table of Content

No Topics Pages
01 Introduction 01
02 Background and Overview 01
03 Product line 01
04 Historical Evolution 01
05 Mission 02
06 Vision 02
07 Unilever: Nurturing Brands & Enriching Lives 02
08 Historical Evolution 02
09 Global Presence & Brand Portfolio 02
10 Commitment to Sustainability 03
11 Community Engagement 04
12 Industry Analysis 04
13 Marketing Policy 04
14 Competitors 04
15 Potential Markets 05
16 Risks 05
17 Methodology 06
18 How We collected data 06
19 Taaza Tea Market Segmentation 06
20 Segmentation by Packaging 06
21 Segmentation by Distribution Channel 06
22 Five Principal Segments 07
23 i) True Tea Lovers 07
24 ii) Variety Seekers 07
25 iii) Transformation Seekers 07
26 iv) Tea Rooms 07
27 v) The Ready to Drink (RTD) 07
28 Marketing Strategy of Taaza tea 08
29 Marketing Mix of Taaza Tea 08
30 i) Place 09
31 ii) Price 09
32 iii) Product 09
33 iv) Promotion 09
34 SWOT Analysis 09
35 Marketing tactics 10
36 Financial Projection 11
37 Implementation & Control 13
38 Conclusion 13
39 References 14
 Taaza Tea: Brewing Excellence in Every Cup

Introduction
Taaza Tea, a celebrated name in the world of teas, has carved a niche for itself with its exquisite
blends and unwavering commitment to quality. As one of the flagship products under the Unilever
umbrella, Brooke Bond Taaza has become synonymous with the perfect cup of tea. This report
delves into the essence of Taaza Tea, exploring its rich heritage, diverse product offerings,
historical evolution, and the guiding principles that define its mission and vision.
Background and Overview
Founded on the principles of quality and tradition, Taaza Tea has a storied history dating back to
[Year of Establishment]. Originally established in [Location], the company embarked on a mission
to craft teas that not only tantalize the taste buds but also capture the essence of tea-making artistry.
Over the years, Brooke Bond Taaza has grown from a local tea brand to a global icon, winning the
hearts of tea enthusiasts across continents. Its commitment to sourcing the finest tea leaves and
blending them to perfection has made it a household name, embodying the quintessential tea-
drinking experience.
Robert Bruce discovered the tea plant in upper Assam 1834, which laid the foundation of the tea
industry in our subcontinent. Brooke Bond was founded initially by Arthur Brooke in 1845 in
United Kingdom. The company merged with Liebig in 1968, becoming Brooke Bond Liebig,
which was acquired by Hindustan Unilever Limited 1984. The Brooke Bond name was
significantly decreased by HUL, however the Brooke Bond tea brand was reintroduced on sale in
2019 after almost two decades of absence.
Ever since it was launched in 1988, true to it's name Taaza tea has helped refresh people so
that they can clear their minds and be energized for going the extra mile. Brooke Bond Taaza is a
special tea blend made with leaves from select Trustea certified gardens. It stands out with it's
unique green leaves that cure freshness in the minds of it's users. The signature sign-off message
of "Taaza Ho Le" is an iconic brand asset and is fondly remembered by all.
Product Line
Taaza Tea offers a diverse and enticing range of teas that caters to a wide array of tastes. From the
robust and full-bodied black teas to the delicate and aromatic green teas, each variant is a testament
to the brand's dedication to quality. Additionally, the product line extends to include specialty teas
such as herbal infusions, chai blends, and wellness teas, showcasing the brand's innovation and
adaptability to evolving consumer preferences. Brooke Bond Taaza's teas are meticulously crafted,
ensuring a harmonious balance of flavor, aroma, and freshness in every cup.
Historical Evolution
The historical evolution of Taaza Tea is a narrative woven with passion and expertise. From its
humble beginnings as a local tea producer to its current status as a globally recognized brand, the
company has undergone significant transformations. Acquisitions, expansions, and strategic
partnerships have marked its journey, contributing to its growth and market prominence. The

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brand's ability to preserve its traditional essence while embracing modernity has been a key factor
in its enduring success, making it a trusted choice among tea connoisseurs.
Mission
Taaza Tea's mission is to provide tea enthusiasts with an unparalleled experience by offering teas
that are not just beverages but reflections of culture, craftsmanship, and authenticity. The brand is
dedicated to sourcing the finest tea leaves from around the world, ensuring ethical practices, and
delivering products that meet the highest standards of quality.
Vision
Taaza Tea envisions a world where every cup of tea is a moment of bliss, where the aroma, flavor,
and warmth of the tea create a sense of connection and joy. The brand aspires to continue its legacy
of excellence, innovation, and sustainability, making a positive impact on the lives of tea lovers
and the communities it serves.
Unilever: Nurturing Brands, Enriching Lives
Unilever, a global powerhouse in the consumer goods industry, stands as a beacon of innovation,
sustainability, and social responsibility. Established in 1929 through the merger of British soap
maker Lever Brothers and Dutch margarine producer Margarine, Unilever has since become one
of the largest and most influential multinational companies worldwide. With a diverse portfolio of
over 400 brands spanning food, beverages, cleaning agents, and personal care products, Unilever’s
impact reaches millions of households across the globe. This report explores the essence of
Unilever, unraveling its history, global presence, brand portfolio, commitment to sustainability,
and the transformative role it plays in the lives of consumers and communities.
Historical Evolution
Unilever’s journey is a tale of relentless innovation and strategic expansion. The company’s roots
trace back to the 19th century when its founders, including Lord Leverhulme, envisioned a future
where high-quality household products were accessible to all. Through a series of mergers,
acquisitions, and global ventures, Unilever established a formidable presence in various markets.
Over the years, it has continually evolved, embracing change and adapting to consumer needs,
ensuring that its products remain relevant and transformative.
Global Presence and Brand Portfolio
Unilever’s global footprint spans more than 190 countries, making it a ubiquitous presence in the
daily lives of people worldwide. The company’s brand portfolio reads like a compendium of
household names, including Dove, Lipton, Knorr, Hellmann’s, and, of course, Brooke Bond Taaza
Tea. Each brand under Unilever’s umbrella embodies a unique identity, catering to diverse
consumer preferences. From nourishing foods to refreshing beverages and personal care essentials,
Unilever’s products enrich the lives of consumers across cultures and continents.
Commitment to Sustainability
Unilever’s commitment to sustainability is at the core of its business ethos. The company has set
ambitious goals, including the reduction of environmental impact, sustainable sourcing of raw
materials, and enhancing the livelihoods of millions through various social initiatives. Unilever’s
Sustainable Living Plan outlines its dedication to responsible business practices, aiming to improve
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health and well-being, reduce environmental footprint, and enhance social equity. This
commitment is not just a corporate responsibility but a driving force behind the company’s
innovation and strategic decisions.
Community Engagement and Social Impact
Unilever’s influence extends far beyond the realm of commerce. The company actively engages
with communities through diverse initiatives focused on education, healthcare, hygiene, and
environmental conservation. Its efforts have a transformative impact on the lives of individuals,
empowering communities and fostering sustainable development. Unilever’s dedication to
corporate social responsibility underscores its belief in the power of business to create positive
change and contribute to a better world.

Unilever’s legacy is one of purpose-driven innovation and unwavering commitment to societal

well-being. Through its diverse brand portfolio, global presence, sustainability initiatives, and
community engagement, Unilever continues to set industry standards and inspire others to embrace
responsible business practices. As the parent company of Brooke Bond Taaza Tea, Unilever’s
values of quality, sustainability, and social impact are deeply embedded in every aspect of its
operations. In essence, Unilever’s story is not just that of a corporate giant; it is a narrative of
positive transformation, where business is a force for good, enriching lives and nurturing a
sustainable future for generations to come.

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Industry Analysis: Taaza Tea
Marketing Policy
Brooke Bond Taaza Tea has strategically crafted its marketing policy, leveraging a combination
of traditional and digital strategies to reach a diverse audience. The brand emphasizes authenticity,
quality, and heritage in its marketing campaigns. Through visually appealing packaging and
compelling storytelling, Taaza Tea establishes an emotional connection with consumers,
portraying the artistry and passion behind every cup. Moreover, the brand invests in online
platforms, social media, and engaging content to enhance its digital presence. By embracing social
and environmental responsibility, Taaza Tea positions itself as a socially conscious choice,
catering to the growing segment of eco-conscious consumers. The brand’s marketing policy
focuses not only on the product but also on the experience, ensuring that every consumer
interaction is infused with the essence of the brand’s heritage and values. The continuous
commitment of Taaza Tea has created a positive impact on its customers. It has taken help of good
advertisement to increase its brand visibility. Taaza tea has started an ad campaign that
acknowledges women empowerment and their need to drink Taaza Tea for sustenance. Its catchy
commercials are aired on television, radio, newspaper, and magazines.It follows a value added
pricing policy to suit both consumers and company. Its pricing policyand marketing policy is very
aggressive to gain market share and to become market leader. It carries a direct and indirect
distribution channel. It's market is humongous as people are fond of tea. People from every age,
gender, occupation, drinks tea at regular basis.
Competitors
It faces very high competition in the market from competitors. As tea is a highly consumed liquor
in the Indian subcontinent, there's many competitors both local and international. In Bangladesh
it's position is Market Challenger with a market share of 20%. Ispahani Mirzapur Tea is the market
leader with a market share of 32.50%. There's other brands like Finley, Seylon and other local
companies. Ispahani has a strong distribution channel. It's a big challenge for Taaza. But it has
some advantages in the advertising and promotional aspect as Ispahani lacks efforts in this
department. Taaza runs aggressive and campaigns that acknowledges women empowerment and
their need to drink it's tea for sustenance. It's catchy commercials are aired on television, radio,
newspaper, and magazines. In the competitive landscape of the tea industry, Brooke Bond Taaza
Tea faces formidable competitors, both global and regional. Notable rivals include established tea
brands with rich traditions, innovative startups introducing unique blends, and regional players
catering to specific market segments. Competitors often differentiate themselves through product
variety, pricing strategies, and marketing approaches. Key global competitors such as Twinings,
Tetley, and Dilmah present a challenge with their extensive product lines and international
recognition. Regionally, local players leverage their understanding of specific tastes and
preferences, creating a competitive advantage. To maintain its edge, Taaza Tea continuously
monitors its competitors’ strategies, ensuring it stays abreast of market trends and consumer
demands.
Potential Market
Taaza Tea is poised to capitalize on the growing global interest in specialty teas, health-conscious
choices, and premium beverage experiences. The potential market for Taaza Tea extends to health-
conscious consumers seeking organic and herbal blends, enthusiasts exploring unique and exotic

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tea varieties, and the rising trend of tea connoisseurship among millennials. Moreover, the brand
has the opportunity to expand its market reach by tapping into emerging tea-drinking regions and
diversifying its product line to cater to specific dietary preferences, such as vegan and gluten-free
options. E-commerce platforms provide a gateway to reach international markets, enabling Taaza
Tea to connect with tea enthusiasts worldwide. By targeting these segments and embracing
innovative marketing campaigns, Taaza Tea can unlock new avenues for growth and market
expansion.
Risks
Despite its potential, Taaza Tea is not without risks in the dynamic tea industry:
● Supply Chain Risks: Dependency on specific regions for tea cultivation makes the supply
chain vulnerable to geopolitical factors, climate change, and natural disasters, leading to
potential disruptions in raw material availability.
● Changing Consumer Preferences: Evolving tastes and preferences require continuous
innovation. Failure to anticipate and adapt to these changes may lead to a decline in market
demand for specific products.
● Market Saturation: Mature markets with numerous established players may lead to
intense competition and price wars. Taaza Tea must differentiate its products effectively
and maintain a competitive edge.
● Regulatory Challenges: Adherence to stringent quality standards, food safety regulations,
and certifications is crucial. Non-compliance could lead to legal issues and damage to the
brand's reputation.
● Economic Fluctuations: Economic downturns and currency exchange rate fluctuations
can impact consumer spending patterns, potentially affecting Taaza Tea’s sales and
revenue.
In conclusion, while the tea industry offers promising prospects, navigating through competition,
understanding consumer dynamics, and mitigating risks are essential for Brooke Bond Taaza Tea's
sustained success. By leveraging its strengths, embracing innovation, and staying attuned to market
trends, Taaza Tea can continue to thrive in the ever-evolving global tea market.
Methodology
Research Methodology is a way to systematically solve the research problem. It may be understood
as a science of studying how research is done scientifically. In it we study the various steps that
are generally adopted by a researcher in studying his research problem along with the logic behind
them. It is necessary for the researcher to know not only the research methods/techniques but also
the methodology. We opted for Exploratory research which is that type of research may generate
any novel idea in the domain of knowledge. It is primarily done for the purpose of finding anything
new in any subject arena and always tries to shed some light in the unknown domain of knowledge.
This kind of research also help us to generate new discipline in sciences and help us to identify
problems of those particular research areas. Tea culture is defined by the way tea is made and
consumed, by the way, the people interact with tea, and by the aesthetics surrounding tea drinking.
It includes aspects of tea production, tea brewing, tea arts and ceremony, society, history, health,
ethics, education, and communication and media issues. Tea plays an important role in some
countries. It is commonly consumed at social events, and many cultures have created intricate
formal ceremonies for these events. Tea is commonly consumed around the world with many
cultures creating very intricate ceremonies such as afternoon tea or tea party. Approximately the
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total tea consumption in the world is around 250 Billion liters a year and by 2021 it will be going
to increase to somewhere around 297 Billion liters. It was noted that tea is the second most
consumed drink in the world after water. There are various varieties of tea or we can say tea is
available in so much different variants one cannot even imagine, in general there are like black
tea, green tea, flavored tea etc. China, India are the world’s famous tea consuming and producing
countries. Some of the prominent importing countries of tea are Pakistan, Russia, United states,
United Kingdom, Egypt, Iran, Afghanistan, Saudi Arabia and so on. Whereas prominent tea
consuming countries are England, Turkey, Morocco, Ireland, Mauritani, United Kingdom, japan.

How we collected data:

Any marketing plan depends on market survey. As Taaza is one of the top brands of Bangladesh,
the market survey needed to be very accurate. Market survey from different shops for their
customer's need, demand etc gathered a lot of information. Another major data is collected from
the competitors sales and the demand of the competitors product. And, the internet as a source of
secondary data let us know about a lot about Taaza's market.
Taaza Tea Market Segmentation:
Market segmentation of taaza tea occurs based on type, packaging, and distribution channel.
• By Type: The market is divided into green tea, black tea, oolong tea, herbal tea, and others.
• By Packaging: The market is segmented into plastic containers, loose tea (packets &
pouches), paperboards, aluminium tins, and tea bags.
• By Distribution Channel: The taaza tea market is categorized into supermarkets, specialty
stores, convenience stores, online stores, and others.
Segmentation by Tea Type
• Specialty taaza tea market segmentation by tea types may be the most practical way for
businesses to monitor the tea market.
• Segmenting the tea market by type includes green tea, black tea, oolong tea, herbal tea, and
other types of tea. Other types of tea include white tea, yellow tea, and dark tea.

Segmentation by Packaging
The taaza tea market can be segmented on packaging. Doing so creates five packaging
segments in the tea market - plastic containers, loose tea, paperboard, aluminium tins, and
tea bags. Within each packaging segment, brands with the best taaza tea packaging can
distinguish themselves from competitors. Paperboards are the largest packaging segment,
and have the highest share in the global tea market. Paperboard packaging is popular
because of its versatility of design and barrier properties. The tea bag segment is expected
to experience the highest growth. Tea bags offer consumers greater convenience than loose
tea. Brewing tea with tea bags is easy, and the disposal of the used tea bag is convenient.

Segmentation by Distribution Channel

The taaza tea market can also be segmented based on the distribution channels. This creates five
segments: supermarkets, specialty stores, convenience stores, online stores, and others.

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Five Principal Segments in the Tea Market
Five market segments that brands may wish to be mindful of are:

1. True tea lovers,

2. Variety seekers,
3. Transformation seekers,
4. Tea rooms, and
5. The ready to drink (RTD) segment.

The Taaza True Tea Lovers

This segment is engaged with and educated about taaza tea, and are familiar with origins (e.g.,
Bangladesh).
True taaza tea lovers are less price-sensitive; they prefer high-end tea, herbal teas, and accessories.
This segment almost exclusively purchases and consumes loose leaf teas; product quality is
important, and often status is too.
These individuals are more likely than other segments to purchase from retailers offering fresh tea
(e.g., first flush Shylet), as it becomes available each spring. Many members of this market
segment know how to inspect tea leaves for quality, and have stances on industry debates (e.g.,
organic teas vs non-organic teas).
Variety Seekers

This segment of tea drinkers prefers products that offer novelty and excitement. Aesthetics and
pleasant flavours are valued, although less value is placed on the nuances of taste, quality, and
origin.
Variety seekers are engaged with the products, have a reasonable willingness to spend, and are
more forgiving of imperfections, as long as the taste is good. They may also be willing to purchase
more novelty products, increasing your potential for seasonal revenue.
Transformation Seekers

Transformation seekers place more value on the effect of tea, rather than the tea itself. They are
seeing products that act as supporting resources to achieve their goals (e.g., weight loss, focus).
Transformation seekers are highly motivated by social proof.

Tea Rooms

Proprietors of cafes and tea rooms often seek high-quality teaware and tea, for use in business
operations. This segment values products of sound quality; they are relatively intolerant of risk,
product defects, and the need to replace products shortly after purchasing.

Ready to Drink (RTD) Segment: Consumers in the RTD segment prefer convenient products
that meet their lifestyle needs. As this is a competitive market segment, strong branding is critical
for success. Building a strong brand encompasses many aspects, but in this case, two noteworthy

7
elements are packaging and a clear value proposition. Choosing a RTD beverage is typically a low
involvement decision, one in which consumers want to expend little mental effort in making the
choice. As such, social proof can be effective at triggering product trials; it leverages the
bandwagon effect and reduces the perceived risk.

Marketing Strategy of Taaza Tea

• Premium-Tetley
• Finest, International blend
• Agni, in the economy segment
• Value for money
• Rural Areas
• Strong Tea at low Price
• The Taaza Tea Flagship brand
• JagoRe Campaign
• Taste, Preference, Imagery
Marketing Strategy:
Regarding Bangladesh markets, important to point out is that once the customer decides to
consume a certain brand, he or she will be very loyal to the product and it will therefore be hard to
convince him or her to buy another brand. The brand Tata Tea is to introduce innovative products
in an existing market and focus on Market Development.

Fig: Marketing Strategy

Marketing MIX of Taaza Tea Product

Taaza Tea will be a high-quality product offered. Contents of the Taaza Tea are: 40 bags, 80 bags,
150 bags, 250 bags (Family pack), the number of bags refers to different target groups.40 bags for
singles, 80 bags for couples, 150 bags and 250 bags are Family Packs. (250 bagsare the most

8
famous) Packaging: Customer perception of a package creates brand equity and purchaser
loyalty. The image presented by the package largely determines success or failure of a tea
line. Appearance stimulates memories and emotions inside the purchaser, who often times is
female, often buying for an entire family. Color, image and slogan all combine to facilitate
customer allegiance.
Place
High quality for a reasonable price can be bought from Shylet and Manikganj and will then
be blended and packed. The final product will be distributed to Retailers such as Supermarket sand
main tea shops so the end consumer has easy access to it.
Price
Taaza Tea is competing against the main players on the Bangladesh Tea Market and by setting a
higher price but offering more value for it. Various promotion activities, giveaways and advertising
on radio and television will help to establish the brand and gain market shares.
Promotion
The focus is the Indians like to purchase bargains or buy products that offer free gifts. Other brands
do not offer as many promotion and free gifts. This is why it is important to focus especially on
the Promotion activities of the marketing mix. Need to set up original events in order to attract
new customers and consumers of other tea brands.

SWOT Analysis of Taaza Tea

STRENGTHS WEAKNESSES

• Market Leader • Highly Fragmented Market in India

• Brand Loyalty • Cost Control
• Most trusted brand • Low Performance Ratios
• Global Presence • Health Related Issues
• (More than 50 Countries) • Technological Effectiveness
• Leadership in Packaged Tea Market
• Distribution Channels
• Advertising Strategy
OPPORTUNITIES THREATS

• Setting footprints across the globe • Rising commodity costs

• Flavored Tea Market • Competition from Regional Players
• Unexploited Rural Market • Youth doesn’t prefer Tea
• Position Tea as Healthier than Coffee • Substitutes like juices, cold-drinks

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Marketing tactics for a tea business can help you promote your products, attract customers, and
build brand awareness. To adapt our marketing tactics to our target audience and continuously
analyze their effectiveness to optimize our strategy for our specific tea business.
Marketing Tactics:
Here are some effective marketing tactics for our tea business.
1. Social Media Marketing:
• Create engaging profiles on platforms like Instagram, Facebook, and Pinterest.
• Share high-quality images and videos of your tea products.
• Run contests, giveaways, and user-generated content campaigns to encourage user
participation.
• Use relevant hashtags and interact with our audience by responding to comments
and messages.
2. Content Marketing:
• Start a blog on our website to share tea-related articles, recipes, and health benefits
of different tea types.
• Create informative and visually appealing infographics about tea.
• Develop video content, such as "how to brew the perfect cup of tea" tutorials.
3. Email Marketing:
• Build and segment an email list of customers and potential leads.
• Send out newsletters with updates, promotions, and exclusive offers.
• Personalize emails to cater to customer preferences.
4. Influencer Marketing:
• Partner with tea influencers or food bloggers to promote your products.
• Send them your teas for review and feature their content on your website and social
media.
• Leverage their followers to increase brand exposure.
5. Search Engine Optimization (SEO):
• Optimize your website for search engines by using relevant keywords.
• Create high-quality, informative product descriptions.
• Build backlinks from reputable websites in the food and beverage industry.
6. Paid Advertising:
• Run Google Ads campaigns targeting keywords related to tea products.

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 • Use Facebook and Instagram ads to target a specific demographic based on interests
and behaviors.
• Experiment with pay-per-click (PPC) advertising on relevant platforms.
7. Tea Tasting Events:
• Host tea tasting events at your physical location, if applicable, or in collaboration
with local businesses.
• Offer free samples and discounts during these events to attract new customers.
• Create a memorable experience for attendees.
8. Loyalty Programs:
• Implement a loyalty program to reward repeat customers.
• Offer discounts, free products, or exclusive access to new teas to encourage repeat
purchases.
• Use a mobile app or a point-based system for tracking and rewarding customer
loyalty.

9. Packaging and Presentation:

• Invest in visually appealing and eco-friendly packaging.
• Use custom packaging that reflects your brand's identity.
• Include informative labels about the tea's origin, flavor profile, and brewing
instructions.
10. Customer Reviews and Testimonials:
• Encourage satisfied customers to leave reviews on your website and on review
platforms.
• Share positive testimonials on your social media and marketing materials
Financial Projection
A financial projection for a tea business's marketing plan requires careful consideration of various
factors, such as sales projections, marketing expenses, and revenue expectations. Below is a
simplified financial projection for a tea business's marketing plan over a one-year period:
Yearly Revenue Projection:
1. Product Sales: Estimate the number of tea products you plan to sell and their expected
price per unit. For example, if you plan to sell 10,000 units at 5 tk each, your revenue from
product sales would be 50,000 tk

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 Tea Product Sales Graph (10,000 Units at 5 Tk Each)
60,000 ──────────
50,000 ──────■──
40,000 ──────■──
30,000 ──────■──
20,000 ──────■──
10,000 ──────■──
0 ──────■──
Month

2. Digital Marketing: Allocate a budget for online advertising, social media campaigns, and email
marketing. Let's assume to allocate 10 lacs BDT for digital marketing.
3. Content Creation: Budget for content creation, including blog posts, videos, and graphics,
which might cost 5 lacs BDT.
4. Influencer Marketing: If you plan to work with influencers, budget for their fees, which
may be around 4 lacs BDT
5. Trade Shows and Events: If you participate in industry events or trade shows, allocate
funds for booth rentals, travel, and related expenses, let's say 7 lac BDT.
6. Public Relations: Budget for press releases, media relations etc. 5 lacs BDT

Revenue Projection
12

10
Amounts in lacs

10
8

6 7
4 5 5
2

0
Content Influencer Public
Trade Shows
Creation Marketing relations
Revenue Projection 10 5 7 5
Amounts in Lacs

Revenue Projection Linear (Revenue Projection)

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Implementing a tea marketing plan involves putting the strategies and tactics outlined in your plan
into action. Here are the steps to effectively implement your tea marketing plan:
1. Team Formation:
• Assemble a team responsible for executing the marketing plan. Assign specific
roles and responsibilities to team members.
2. Budget Allocation:
• Allocate the budget to various marketing activities, ensuring that each component
receives the necessary funds.
3. Marketing Calendar:
• Create a marketing calendar outlining the timeline for each marketing activity,
specifying start and end dates, milestones, and deadlines.
4. Content Creation:
• Start creating and publishing blog posts, videos, and graphics that align with your
brand's message and values.
• Consistently update your website with fresh and engaging content.
• Share content on social media and through email marketing to reach a wider
audience.
5. Customer Feedback:
• Gather and analyze customer feedback to understand their preferences and needs.
• Make necessary product or service improvements based on feedback receive
Conclusion
In conclusion, the tea business offers a blend of tradition, culture, and innovation, making it an
exciting and dynamic industry to be a part of. With its rich history and versatility, tea has not only
maintained its status as a beloved beverage but has also evolved to cater to the changing tastes and
preferences of consumers.
The journey from leaf to cup is a fascinating one, with tea plantations, manufacturing processes,
and the art of brewing contributing to the diversity of tea products available today. From traditional
black and green teas to herbal and specialty blends, the market presents a wide array of options for
both the connoisseur and the casual drinker.
Furthermore, the tea business is evolving in response to the demand for healthier and more
sustainable products. The adoption of organic and sustainable farming practices, the reduction of
plastic waste in packaging, and the commitment to fair trade principles reflect the industry's
adaptation to contemporary concerns.

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