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Pitch Deck
Milestone 2
Who we are
Name of your Venture: HUSTLE SQUAD
Why ?
Explain why do you want to pursue this Business Idea.

Growing demand for smart and efficient irrigation systems in the agriculture sector.
To limit the usage of water and save it and store it for future.

What ?
Provide a brief on what does your venture do.

Smart Irrigation : Our venture optimizes water usage in agriculture. The system uses advanced technology to provide the right amount
of water to crops at right time, reducing wastage and improving efficiency.
Sustainability : By limiting water usage, our ventures contributes to sustainability efforts. We help farmers to promote environmentally
friendly farming practices.
Supporting Farmers : Our venture supports farmers by helping them increase crop yield with less water. We provide a solution that
saves resources but also increases profitability for farmers.

How ?
Explain how your venture solves the problem and make its revenue.

Effective Irrigation : Our venture develops and implements a smart irrigation system that optimizes water usage in
agriculture, thereby addressing the issue of water scarcity.
Revenue Generation : We sell these smart irrigation systems to farmers and agricultural businesses, generating
revenue from product sales and associated services.
Problem/Opportunity Place your
logo here

CONTEXT PROBLEM ALTERNATIVES

Overwatering and Underwatering: This happens when crops Lack of Precision: Traditional irrigation methods Manual Monitoring: Farmers often try to
receive either more or less water than they need, leading to often do not take into account the specific water manually monitor the moisture levels of the soil
wastage of water or poor crop growth. needs of different crops, leading to overwatering or and adjust their watering schedules accordingly.
Inappropriate Timing and Lack of Rainfall: Watering crops at underwatering. This is time-consuming and not always accurate.
the wrong time can lead to high evaporation rates, and in Climate Variability: Changes in weather patterns and Traditional Irrigation Systems: Some farmers use
regions with irregular or insufficient rainfall, relying on natural rainfall due to climate change can lead to water traditional irrigation systems like drip irrigation or
sources for irrigation can lead to water scarcity issues. scarcity, making it difficult for farmers to rely on sprinklers. While these can be more efficient than
natural sources for irrigation. watering by hand, they still do not provide the
8of10 level of precision that a smart irrigation system can
offer.

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Water scarcity: Global drylands, covering
about 41% of Earth’s surface and inhabited by
38% of the world’s population, are facing the
stark challenges of water scarcity, low water
productivity, and food insecurity.
Low water productivity: Low water
productivity is a major constraint to agricultural
productivity.
Over-irrigation: Traditional irrigation
scheduling methods based on weather, plant,
and soil moisture conditions usually lack
important information needed for precise
irrigation, which leads to over- or under-
irrigation of fields.
Smart irrigation systems can help customers save
water and reduce their water bills.
Customers can monitor and
3 control their irrigation
systems remotely using their smartphones, which
can provide them with peace of mind and
convenience.
QUANTIFIABLE IMPACT
Smart irrigation systems can reduce water
usage by up to 50% compared to traditional
irrigation methods. Smart irrigation systems
can improve crop yield and quality by providing
the right amount of water at the right time.
Traditional irrigation methods can lead
to overwatering, which can cause soil
erosion, waterlogging, and nutrient
leaching.
Traditional irrigation methods are often
inefficient and can waste a significant
amount of water.
Drip irrigation systems can be expensive
to install and maintain.
Drip irrigation systems require careful
monitoring and maintenance to prevent
clogging and ensure proper
water distribution.
Problem Interviews And Surveys Results

• How many customers did you interview?

More than 10 members per village, in 5 villages.

• What was the interview mode?

Ofline interview mode by travelling villages.

• How many of them agree this is a problem and wants solution?

More than 7 members in every village.

• How many of them said they don't need a new solution?

Nearly 3 members in every village.
Market Size
Estimation
TAM

1. TAM
SAM Define the target market: Homeowners with lawns or gardens in India.
Estimate the number of potential customers: 900 million households
Estimate the average purchase value per customer: ₹50,000
SOM
Calculate TAM: TAM = Number of potential customers x Average purchase value
per customer = 900 million households * ₹50,000 = ₹45 trillion.
2. SAM.

Estimate the percentage of the TAM that is accessible to your company: Let's say
that you estimate that your company can access 10% of the TAM in India.
Calculate SAM: SAM = TAM x Percentage of TAM accessible to your company =
•TAM: ₹45 trillion ₹45 trillion * 10% = ₹4.5 trillion
•SAM: ₹4.5 trillion 3. SOM
•SOM: ₹0.9 trillion Estimate the percentage of the SAM that you realistically expect to capture: Let's
say that you estimate that your company can capture 20% of the SAM in India.
Calculate SOM: SOM = SAM x Percentage of SAM expected to capture = ₹4.5
trillion * 20% = ₹0.9 trillion
Customer Persona
HARD WORKING HONESTY
Motivations
Goals
to provide the right amount of water to crops at right time,
Photo reducing wastage and improving efficiency.

Frustrations
Lack of technology in remote villages.
Ethos
Lack of knowledge about the new techniques in remote
villages.
Name : Anjaneyulu
Age : 70
Occupation : Farmer
Location : Martur
Bio
Personality
Anjaneyulu is a farmer in Martur. He has a great knowledge of
agriculture so he has the ability to make decisions about the
development in agriculture sector. He also able to address the
key issues they facing in cultivating a land. He needs proper
technology to increase the yield in the farm with sufficient
usage of water.
 Value Proposition Canvas
Save them time and money: Smart irrigation systems can automate the
watering process, saving customers both time and money on their
water bill. Make their lives easier. Smart irrigation systems can be
controlled remotely from a smartphone or tablet, so customers can
water their lawns and gardens even when they're not home. You can
offer your customers a free consultation to help them choose the right
smart irrigation system for their needs and budget.
System design and installation: You could help customers to design
and install their smart irrigation system. This could be a valuable
service for customers who are not comfortable installing a system
themselves. System monitoring and maintenance: You could offer to
monitor and maintain customers' smart irrigation systems. This could
include checking the system for errors, updating the system's
software, and making repairs as needed.
Automated watering: Smart irrigation systems can automate the
watering process, saving customers time and effort, and ensuring
that their plants are always getting the right amount of water
Remote control: Smart irrigation systems can be controlled
remotely, so customers can water their lawns and gardens even
when they're not home. This is especially beneficial for customers
who travel frequently or have busy schedules.
.
I would LOVE it if:
•Increased customer satisfaction: By offering a smart irrigation system that is
easy to use, saves customers time and money, and helps them to save
water, you can increase customer satisfaction and loyalty.
•Reduced environmental impact: By helping customers to save water and
conserve water resources, your smart irrigation project can have a positive
impact on the environment.
I would WANT:
•Report the problem through the app: Clients can report problems with their
GAIN CREATORS GAINS smart irrigation system directly through the mobile app. This is a convenient
FIT and easy way for clients to get help with their system.
PRODUCT/ •Track the status of their problem resolution: Clients can track the status of their
SERVICE JOBS problem resolution through the app. This allows them to see what steps are
being taken to resolve the problem and when they can expect a resolution.
PAIN KILLERS PAINS
I would HATE it if:
The two major pains of your smart irrigation project are:
* Complexity: Smart irrigation systems can be complex to
install and configure. This can be a barrier to adoption for
some customers, especially those who are not tech-savvy.
* Cost: Smart irrigation systems can be expensive to
purchase and install. This can also be a barrier to adoption
for some customers.
Solution
Describe your Solution:
We offer
A smart irrigation system that saves customers water
and money by automating the watering process and
allowing for remote control.
The details of our offering consist of:
• Automated watering based on weather and soil
conditions: This ensures that plants are always getting
the right amount of water, even when customers are
away or are too busy to water themselves.
• Remote control using a smartphone or tablet app: This
allows customers to water their lawns and gardens
even when they're not home.
List the Benefits of Your solutions
1. Water savings: Smart irrigation systems can save customers
up to 50% on their water bills. This is because smart irrigation
systems water only when and where needed, and they can be
programmed to adjust watering based on weather conditions
and soil moisture levels.
2.Cost savings: Smart irrigation systems can pay for
themselves in as little as two years, thanks to the water
savings they deliver. In addition, smart irrigation systems can
reduce maintenance costs by automating the watering
process.
3.Improved plant health: Smart irrigation systems help to
improve plant health by ensuring that plants always get the
right amount of water. This can lead to increased yields, better
looking landscapes, and fewer pests and diseases.
Competition Analysis
Rain Bird ESP-LXME WiFi Smart Rachio 3 Smart Irrigation Iro 1000 Smart Irrigation Hunter X2 WiFi Smart Irrigation
Feature My Venture
Irrigation Controller Controller Controller Controller

Smart irrigation controller with Smart irrigation controller with Smart irrigation controller with Smart irrigation controller with Smart irrigation system with
WiFi connectivity, weather weather adjustment, soil flexible scheduling, water water flow monitoring, sensor integrated sensors, weather
Product
intelligence, and mobile app moisture sensors, and multiple usage tracking, and multiple compatibility, and voice data integration, and remote
control scheduling options zone control assistant integration control
Price in Rupees ₹60,000 - ₹75,000 ₹52,000 - ₹78,000 ₹45,000 - ₹80,000 ₹58,000 - ₹95,000 ₹30,000 - ₹60,000
Online marketing, social media, Direct sales through website Online marketing, social media,
Online marketing, trade shows, Online marketing, content
partnerships with landscaping and retail outlets, community involvement,
Branding Channels partnerships with smart home marketing, influencer
companies and home collaborations with agriculture partnerships with
companies marketing
improvement stores organizations environmental organizations
Eco-friendly packaging with Premium packaging with high- Sustainable packaging with Eye-catching packaging with
Standard packaging with
recycled materials, clear quality materials, strong recycled materials, minimalistic innovative design, clear
Packaging minimal branding, focus on
product information, and easy- branding, and user-friendly design, and emphasis on product differentiation, and
product functionality
to-follow instructions instructions product benefits emphasis on sustainability
Early reviews indicate positive
Mixed reviews from customers, Generally favorable reviews
Positive reviews from Positive reviews from reception, with customers
with some praising the from customers, emphasizing
customers, highlighting ease of customers, highlighting water appreciating the system's
Market Reviews system's features and others the system's effectiveness,
use, water savings, and savings, flexible scheduling, advanced technology, eco-
expressing concerns about customization options, and
improved plant health and voice assistant integration friendly features, and ease of
reliability user-friendly interface
installation
Customized irrigation
Water conservation and plant Efficient water utilization and Water flow monitoring, sensor Integrated sensors, weather
Unique Value Proposition schedules, real-time
health optimization through simplified irrigation compatibility, and voice data integration, and remote
(UVP) monitoring, and voice assistant
intelligent irrigation management assistant integration control
integration
MVP
Website link : https://10web-site.ai/80/needed-mackerel/#
Customer Installation and Setup
1.Hardware Installation: The user installs the soil moisture sensors in the soil around the plants, ensuring proper connection to the system.
2.Weather Data Connection: The system is connected to a Wi-Fi network to access real-time weather data from the internet.
3.Sprinkler Placement: Water sprinklers are positioned strategically to provide even coverage to the designated irrigation zones.
4.Mobile App Setup: The user downloads the mobile app and creates an account to connect to the irrigation system.
Irrigation Management
1.Zone Creation: The user creates irrigation zones in the mobile app, defining the areas to be watered.
2.Schedule Customization: The user customizes irrigation schedules for each zone, specifying the frequency, duration, and time of watering.
3.Weather-Based Adjustments: The system automatically adjusts irrigation schedules based on real-time weather data to avoid overwatering or underwatering.
4.Remote Control: The user can remotely start, stop, or modify irrigation schedules using the mobile app.
5.Real-Time Monitoring: The mobile app provides real-time updates on irrigation status, water usage, and plant health metrics.
Benefits
1.Water Conservation: The system optimizes water usage by adjusting irrigation schedules based on real-time data, reducing water wastage and environmental
impact.
2.Improved Plant Health: Precise water delivery ensures that plants receive the optimal amount of moisture, promoting healthy growth and reducing stress.
3.Simplified Management: Automated irrigation schedules and remote control eliminate the need for manual watering and provide convenient management from
anywhere.
Target Customers
1.Homeowners: Individuals seeking to save water, improve plant health, and simplify irrigation management for their lawns and gardens.
2.Landscaping Professionals: Businesses that manage landscapes for clients and require efficient irrigation solutions to maintain healthy and attractive
landscaping.
3.Farmers and Agricultural Companies: Agricultural operations seeking to optimize water usage, enhance crop yields, and reduce labor costs associated with
manual irrigation.
MVP Validation
Test Details Conclusion:
Goal: Collect feedback from early adopters to validate the product concept and identify areas
for improvement. Positive Market Response: The MVP test demonstrated a strong
Approach: Give the product to a small group of early adopters and ask them to use it for a market response, with a significant number of customers purchasing
specified period. the product and a willingness to pay the expected price.
Feedback Collection: Conduct surveys, interviews, or focus groups to gather feedback from
early adopters. Continued Development and Refinement: Perseverance allows for
Testing Duration ongoing product improvement based on customer feedback and
Typical Duration: 2-4 weeks market insights, enhancing the product's user experience, feature set,
Purpose: Sufficient time to observe user interactions and identify major issues
Target Audience and competitive edge.
Characteristics: Tech-savvy, willing to provide feedback, forgiving of minor issues
Examples: Early adopters, tech enthusiasts, gadget reviewers
Reaching the Target Audience
Online Communities: Engage in relevant online communities where early adopters gather.
Social Media Marketing: Utilize social media platforms to promote the MVP and encourage
participation.
Customer Purchase: A significant number of customers purchased the smart irrigation Realizations/Insights :
system, indicating a viable market for the product.
Pricing Perception: Customers were willing to pay the expected price for the smart irrigation MVP testing is a valuable tool for validating product concepts and
system, suggesting that it offers perceived value and addresses their needs. gathering early customer feedback. By conducting an MVP test, the
Did enough customers buy the product? This is a critical metric that will tell you whether or company was able to gain valuable insights into customer needs,
not there is a market for your product. If not, you may need to rethink your product strategy.
Did customers pay the expected price? This will give you an indication of the perceived value preferences, and willingness to pay.
of your product. If customers are not willing to pay the expected price, you may need to The smart irrigation system has a strong market potential, as
adjust your pricing strategy. evidenced by the positive results of the MVP test. Customers were
Did customers come back to your product or show interest in doing so? This will tell you
whether or not your product is sticky and whether or not customers are likely to become willing to purchase the product at the expected price, indicating that it
repeat customers. If customers are not interested in coming back, you may need to improve addresses a genuine need and offers perceived value.
the product or add new features.
Sales Plan TARGET MARKET:
Early adopters and tech-savvy consumers
Budget-conscious consumers and fleet operators
Customer Sales Funnel
LEADS:
Partner with tech companies and organizations to
reach these consumers.
Run targeted ads on social media and other online
platforms

OPPORTUNITIES/PROSPECTS:
Government support
Dealership with all other tech brands

Customer: customer
Wants tech products
That are affordable,
Practical and
Ecofriendly.
Team Composition

Team member 3 Team member 4

What makes us a good team to
Team member 1 Team member 2
solve the problem we chose?
Complementary Skills that we bring up
unique skills and experience.
N/A
Shared Vision that we have a shared
understanding of the problem and are
aligned in our goal to solve it.
Effective Communication that we have
open and honest Communication,
CEO COO CTO CFO which helps us to understand each
sumanth anjali simona harshini other’s perspectives, resolve conflicts
and make collective decisions.
Commitment that we have in solving a
Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities
problem, which drives us to put the
Leadership quality Agricultural Strong commitment to
necessary effort and persevere in the
work and product
and great knowledge and development. face of challenges.
coordination with Good at Good team player. Collaboration that we all work together,
team members , communication. leveraging
More dedicated to Good at decision Each other’s strengths and
work making. compensating for each
Good at marketing.
Other’s weaknesses. This enhances
our problem-solving capabilities.
Thank You!